Muubs

What Muubs does

Muubs A/S is a Danish furniture and interior design company founded in 2010 and headquartered in Hinnerup, Denmark, operating as a brand under the holding entity Design Concept Denmark A/S. The company designs and sells furniture, kitchenware, bathroom accessories, outdoor products, and decorative items through named collections such as Dakota (teak), Bronx (iron and suede), Tetra (oak), Philosophy (mango wood and leather), Ripe (smoked glass), KURI (stoneware), Vita (marble), and the DACARR sub-brand of upcycled rubber products. Its design language fuses Scandinavian minimalism with Japanese Wabi-Sabi aesthetics, emphasizing natural materials, handcrafted quality, and "beauty in imperfection," with sustainability positioning around recycled inputs (fishing nets, car tires) and FSC-style teak sourcing.

The company makes money primarily through wholesale and direct sales of physical goods. Pricing is unit-based across a broad range (e.g., EUR 47 for a small Dacarr basket to EUR 1,200 for a Bronx Bar Cabinet), with separate B2C and B2B price lists. Revenue mechanics span three channels: a D2C e-commerce storefront (muubs.com), a dealer/retailer network served through a dedicated B2B wholesale portal (b2b.muubs.com), and an international agent network managed via a B2A portal (agent.muubs.com). Two Denmark showrooms (Ikast for retail and professionals; Copenhagen for professionals only, appointment-based) support the trade channel. End customers include individual consumers purchasing home interior products, B2B retailers reselling the assortment, and architects and interior designers specifying pieces for client projects. Distribution currently reaches 23+ European countries plus the USA, with marketing executed through Instagram, Facebook, YouTube, LinkedIn, dual-segment email newsletters (B2C and B2B), and seasonal press campaigns.

Name

Muubs

Legal name

Muubs A/S

Website

https://muubs.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Muubs is a Danish furniture and interior design brand that designs and sells handcrafted furniture, kitchenware, and home accessories to consumers, retailers, and design professionals across Europe and the USA via e-commerce, wholesale portals, agents, and showrooms.

Ownership category

akta.pro rank

Product category

Home Furniture and Interior Design

NAICS

Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)

Keywords

• Scandinavian furniture design
• Handcrafted home interior
• Indoor outdoor furniture
• Kitchen bathroom accessories
• Sustainable home decor

Headquarters

HQ city

Hinnerup

HQ country

Denmark

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Furniture and Interior Product Sales: Muubs generates revenue primarily through the sale of furniture and interior design products including tables, chairs, storage, lighting, accessories, bathroom items, outdoor furniture, kitchenware, and decorative items. Products are sold through B2C e-commerce, B2B wholesale portal, and dealer network.
2. B2B Wholesale: Muubs operates a dedicated B2B wholesale portal (b2b.muubs.com) for retailers and a B2A agent portal (agent.muubs.com) for international agents. Wholesale orders have specific minimum order thresholds (orders under DKK 4,000 net exclude VAT incur freight charges).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Muubs designs, sources, and sells handcrafted furniture and interior products for the home, including tables, chairs, storage, shelving, lamps, kitchenware (glassware, cutlery, ceramics), bathroom marble accessories, outdoor furniture, rugs, jars, vases, and decorative objects. The portfolio is organized into named series such as Dakota (teak), Bronx (iron and suede), Tetra (oak), Philosophy (mango wood and leather), Ripe (smoked glass), Luna (terracotta), Vita (marble), KURI (stoneware), and DACARR (recycled tire rubber), with materials chosen for natural aging and patina. Products are sold via e-commerce, a B2B wholesale dealer portal, an international agent network, and physical showrooms in Denmark.

Product overview

Muubs is a Danish furniture and interior design company operating as part of Design Concept Denmark A/S. The company offers a diverse portfolio of furniture and home accessories organized into two main channels: B2C (consumer) and B2B (professional/dealer). Their product range spans multiple categories including furniture (tables, chairs, storage, shelving), kitchenware (glassware, cutlery, ceramics, tableware), bathroom products (marble accessories, sinks), outdoor furniture and accessories, and decorative items (rugs, vases, candle holders, decoration). The SS26 "Poetry of Design" collection represents their newest Spring/Summer 2026 offering featuring Scandinavian design with Japanese aesthetics. Core product series include Dakota (teak furniture for indoor/outdoor), Bronx (industrial metal and suede collection), Tetra (oak seating), Philosophy (mango wood and leather), Ripe (smoked glassware), Luna (terracotta and accessories), Vita (marble bathroom), KURI (rustic stoneware), and DACARR (upcycled rubber from car tires). The company emphasizes natural materials, handcrafted quality, and "beauty in imperfection" design philosophy.

Differentiator

Problem solved

Functional benefit

Brands

• DACARR: A sub-brand featuring upcycled rubber products made from recycled car tires, including baskets and storage solutions.

Products and services

• Lounge chair Philosophy Mango wood and buffalo leather lounge chair with masculine expressions and graphic details; develops patina over time with use. Part of the Philosophy series.
• Chair and footstool set Dakota Natural teak wood chair and footstool set with organic expression, suitable for indoor and outdoor use; develops silvery-grey patina when used outdoors.
• Chair Dakota Natural teak wood chair with organic expression from the Dakota series; easy to maintain due to natural oil content that rejects dirt and stain.
• Footstool Dakota Natural teak wood footstool with organic expression from the Dakota series, designed for relaxation.
• Dining chair Cool Polypropylene dining chair with simple, timeless aesthetic, UV-protected and water-repellent for indoor and outdoor use; stackable up to 12 chairs.
• Dining chair Luna Stripe Polypropylene dining chair with unique stripe design, UV-protected, suitable for indoor and outdoor use; stackable up to 4 chairs and tested for contract settings.
• TV stand Tenji Powder-coated steel TV stand with industrial look; Japanese name means 'exhibition'. Features wheels with locks and is compatible with VESA100 to VESA400 standards for 40–60 inch TVs.
• Bar Cabinet Bronx Iron bar cabinet with masculine elegance from the Bronx series; features glass door and iron grille door, equipped with wheels for mobility.
• Pouf Bronx L Suede pouf with raw, masculine design from the Bronx series; features stitching details and firm foam filling for comfort; suitable for indoor use.
• Bench Bronx L Iron bench with durable suede seat covering two-thirds of the top; features a practical shelf for storage underneath.
• Bench Bronx S Iron and suede bench with durable suede seat and stitching details; ideal for entrance or bedroom use.
• Stool Bronx Iron stool with comfortable suede seat from the Bronx series; robust and simple design suitable for indoor use as extra seating or a decorative addition.
• Magazine holder Bronx Iron and suede magazine holder with sturdy, simple design; natural suede provides texture and color variation.
• Side table Bronx Powder-coated iron frame with Kadappa stone tabletop; multifunctional as coffee table, side table, or bedside table.
• Coffee table Rush Rockstone coffee table with clean lines and subtle details; suitable for both indoor and outdoor use and easy to clean.
• Lounge chair Tetra Oak lounge chair with reclining design and comfortable seating from the Tetra collection; available in Nature Oil/Concrete and Dark Oil/Granite finishes.
• Barstool Tetra Oak barstool matching the Tetra collection design; available in Nature Oil/Concrete and Dark Oil/Granite finishes.
• Multi shelf Sapa Multi-functional shelf from the Sapa series; available in Nature and Dark oil finishes.
• Book shelf Manhattan Long Long bookshelf in black finish from the Manhattan series.
• Dining chair Oka Oak dining chair available in Dark oil/Grey and Natur oil/Sand finishes from the Oka series.
• Basket Dacarr by Muubs L Basket made from upcycled rubber sourced from car tires; features raw surface, distinctive stitching, practical handles, and 20 kg load capacity.
• Basket Dacarr by Muubs XL Large basket made from upcycled car tire rubber; robust and durable with raw surface and white stitching details.
• Ripe smoked brown glassware collection Smoked brown glassware from the Ripe series, including glasses, champagne glass, red wine glass, white wine glass, cocktail glass, low glass, mini glass, snack bowls (set of 4), large bowl, and glass vases.
• Cutlery Uta Polished steel cutlery set, 16 pieces, from the Uta series.
• KURI Stoneware collection Rustic stoneware collection using traditional Japanese Kurinuki craftsmanship; available in Sand and Stone colors. Includes cups, dessert plates, dinner plates and vases with smooth glaze and raw Kurinuki surface.
• Yami Carbonized Ash collection Carbonized ash wood kitchen accessories — food-safe products including tapas board, bread board, buttering board and tapas set.
• Terracotta Kitchen collection Italian terracotta (burnt clay) kitchen products handmade in Indonesia; suitable for oven, grill, gas stove and food contact; requires oiling before first use.
• Ceto ceramics collection Ceramic tableware with reactive glaze; dishwasher safe, suitable for microwave and oven, food-safe; features handmade look with color variations.
• Sustainable Rugs collection Rugs made from recycled fishing nets recovered from oceans, developed in collaboration with Egetæpper, Denmark; unique patterns combining sustainability and recycling.
• Vita marble bathroom collection Marble bathroom accessories from the Vita series, including soap dispenser, soap dish, toothbrush holder, square tray, and long tray; available in Seashell and Seagrass colors.
• Tetsu bathroom hardware collection Bathroom hardware from the Tetsu series, including towel rack (Single and Double) and toilet paper holder in Black finish.
• Outdoor Cement jars and planters Cement outdoor jars and planters; frost-proof down to -15 degrees for sizes 22, 35, 50 cm; not frost-proof for small sizes 11.5 and 12.5 cm.
• Polyrattan outdoor furniture Durable and UV-resistant polyrattan outdoor furniture; weather-resistant and easy to maintain.
• Outdoor deco ball Taso Outdoor decorative ball in Dark Grey, available in M and S sizes from the Taso series.
• Luna decorative accessories collection Decorative accessories from the Luna series, including deco balls (S and M sizes in Beige and Grey), sculpture, candle holder, tray, and medium bowl.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Egetæpper (Denmark)coreStrategic or Co-development PartnerMuubs sustainable rugs collection is made in collaboration between MUUBS and Egetæpper, Denmark. The rugs are made from recycled fishing nets found in oceans, supporting environmental sustainability. This partnership combines Muubs design aesthetic with Egetæpper's carpet manufacturing expertise.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Gubi: Danish design house producing furniture, lighting, and interior objects with a strong mid-century and contemporary design narrative, distributed globally through design retailers and contract channels. Overlaps with Muubs in dealer channel, A&D specification, and premium positioning.
• &Tradition: Copenhagen-based brand combining modern Scandinavian design with international designers, selling furniture, lighting, and home accessories through design retailers and DTC. Comparable in catalogue breadth, dealer-led distribution, and architectural specification work.
• Normann Copenhagen: Danish design company producing furniture, lighting, and home accessories sold through flagship stores, dealers, and DTC globally. Comparable on product range, Scandinavian design language, and multi-channel distribution model.
• Menu (by Normann Copenhagen Group): Danish design brand focused on furniture, lighting, and home accessories with a minimalist, material-driven aesthetic, sold through international design retailers. Direct overlap in product mix, premium pricing, and the A&D/specifier channel.
• HAY: Danish contemporary furniture and accessories brand selling a similarly broad portfolio (chairs, tables, lighting, accessories) through dealers and DTC across Europe and globally. Direct overlap in product categories, Scandinavian design language, and B2B/B2C distribution model.
• Ferm Living: Danish lifestyle and interior brand offering furniture, lighting, and accessories with a Scandinavian aesthetic, sold through concept stores, department stores, and DTC. Overlaps with Muubs on accessories, textiles, and broad home furnishing assortment.
• Bloomingville: Danish interior brand with a similar product mix (furniture, accessories, kitchenware) and a strong wholesale/dealer network across Europe. Direct overlap in mid-market premium home accessories and Scandinavian styling.
• Muuto: Danish design brand offering furniture, lighting, and accessories with a Scandinavian aesthetic sold through international retailers and architects. Closely comparable on product breadth, materials emphasis, and A&D specifier focus.
• House Doctor: Danish interior brand with comparable aesthetic, materials, and channel mix (DTC, dealers, A&D). Overlaps in furniture, lighting, and home accessories aimed at the premium lifestyle segment.

Broad incumbents

• Fritz Hansen: Established Danish premium furniture manufacturer with iconic chairs, tables, and lighting distributed through flagship stores, A&D, and dealers worldwide. Comparable on premium positioning and A&D specification, but operates at much larger scale and a broader category footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCXhD5W-EFUgRGA0EgeWs4UA
• Facebookfacebook.com/muubs.as
• LinkedInlinkedin.com/company/muubs-a-s
• Instagraminstagram.com/muubs/?hl=da
• Xx.com/muubs_as

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Muubs