Click To Pray
Click To Pray is the Vatican's official digital prayer platform, operated by the Pope's Worldwide Prayer Network under the Vatican Foundation. It serves global Catholic believers with a free mobile app, web platform, and connected eRosary device, funded by optional donations.
- Company typePrivate
- Founded-
- HeadquartersMilwaukee, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Click To Pray does
Click To Pray is the official digital prayer platform of the Vatican's Pope's Worldwide Prayer Network, operated as an initiative of the Vatican Foundation under the authority of the Holy See. The platform serves individual Catholic believers and members of the Pope's Worldwide Prayer Network globally, providing structured daily prayer schedules, monthly papal prayer intentions, community prayer sharing, and educational content through the School of Prayer. Core products include the Click To Pray mobile application (available on iOS and Android), a web platform at clicktopray.org, the Pope's official prayer profile featuring Pope Leo XIV, and the connected Click To Pray eRosary hardware device. The technical architecture combines scheduled content delivery, a community publishing feature, and Bluetooth-style integration with the eRosary device for guided contemplative prayer experiences.
The business model is donation-based: the app is free to download and use, with no premium tiers, subscriptions, or in-app purchases disclosed. Revenue flows through optional donations supporting the Pope's Worldwide Prayer Network and Vatican Foundation projects, solicited via the 'Your help is a Blessing' section of the platform. Go-to-market is entirely product-led and community-driven, leveraging the Vatican's institutional credibility, the Pope's endorsement, and the existing global membership of the prayer network for organic adoption. Distribution is exclusively through the Apple App Store, Google Play, and the direct web platform, with no enterprise sales motion. As a Vatican nonprofit initiative, there is no private investment, venture funding, or commercial ownership structure; the entity is classified as a government/state-affiliated nonprofit organization incorporated under Vatican City jurisdiction.
Click To Pray firmographics
Firmographics- Name
- Click To Pray
- Legal name
- Pope's Worldwide Prayer Network
- Website
- https://clicktopray.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Click To Pray is the Vatican's official digital prayer platform, operated by the Pope's Worldwide Prayer Network under the Vatican Foundation. It serves global Catholic believers with a free mobile app, web platform, and connected eRosary device, funded by optional donations.
- Ownership category
- akta.pro rank
Click To Pray industry classification
Industry- Product category
- Religious Mobile Application
- NAICS
- Religious Organizations (8131)
- akta.pro primary industry
- Devotional & Prayer Publishing (Devotionals, Prayer Books, Meditation Guides) (MPAJAHAB)
- akta.pro secondary industry
- Faith-Based Media, Publishing & Broadcasting (Radio, TV, Digital, Press) (BPAGAJAI)
Keywords
Where Click To Pray is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Click To Pray business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Donations: The platform is free for users. Revenue is generated through optional donations that support the Pope's Worldwide Prayer Network, Vatican Foundation, and its projects. Users are prompted to donate through the 'Your help is a Blessing' section on the website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free with optional donations |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Click To Pray product offering
Product offeringCore offering
Click To Pray is the Vatican's official prayer mobile application and web platform, operated by the Pope's Worldwide Prayer Network. It delivers a structured daily prayer experience (morning, afternoon, evening prayers), the Pope's monthly prayer intentions, the Pope's official prayer profile, community prayer sharing, and the School of Prayer educational resources. The platform also offers the Click To Pray eRosary, a connected rosary device that tracks and guides prayer sessions. The service is free to users, funded by optional donations.
Product overview
Click To Pray is the Vatican's official digital prayer platform operated by the Pope's Worldwide Prayer Network. The platform consists of a mobile application (available on iOS and Android), a web platform, and a connected eRosary device. The core offering combines the Pope's official prayer profile with monthly prayer intentions, a structured daily prayer schedule (morning, afternoon, and evening prayers), the School of Prayer (featuring prayer education and The Way of the Heart methodology), and a community feature for prayer sharing. The Click To Pray eRosary serves as a connected prayer companion that integrates with the app for guided rosary experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Click To Pray App The Vatican's official prayer mobile application available on iOS and Android platforms, enabling users to access daily prayers, monthly prayer intentions, the Pope's profile, and community features.
- Pope's Official Prayer Profile The official prayer profile of Pope Leo XIV on the Click To Pray platform, featuring the Pope's prayer intentions, reflections on current events, and calls for prayer on various global issues.
- Monthly Prayer Intentions A monthly feature presenting the Pope's prayer intentions for specific causes (e.g., respect for human life, peace, disarmament), with accompanying prayers and reflections that call users to transform prayer into specific actions.
- Daily Prayer Schedule A structured daily prayer program offering prayers at three different times throughout the day (morning, afternoon, and evening) to help users maintain a consistent prayer life and be available to Christ's mission.
- School of Prayer An educational program within the platform offering prayer proposals, tips for prayer, rosary guides (including the Click To Pray eRosary), and resources like 'The Way of the Heart' to help users deepen their prayer life and grow in availability to Christ.
- Click To Pray eRosary A connected rosary device compatible with the Click To Pray app that guides users through rosary prayers, including options for Standard Rosary, Rosary for the Family, Contemplative Rosary, and Rosary for Peace.
- Community Prayer Feature A social prayer-sharing feature allowing users to write and share prayers with other members of the Pope's Worldwide Prayer Network, and engage with prayers through comments and reactions.
Quantifiable outcome
- 719,517 user accounts registered on the platform as of July 2026
Companies that use Click To Pray
Customer profileSegments2 records
Ideal customer profiles2 records
Click To Pray technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Click To Pray partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- Pope's Worldwide Prayer NetworkflagshipThe Pope's Worldwide Prayer Network is the parent organization behind Click To Pray. It is an initiative of the Vatican Foundation that entrusts the Pope's monthly prayer intentions to a global community of believers. Click To Pray serves as the official digital prayer platform for this network.
- Vatican FoundationcoreThe Vatican Foundation is the institutional body behind the Pope's Worldwide Prayer Network. Click To Pray operates as an initiative of this foundation, with donations supporting the foundation's projects and missions.
- Vatican MediacoreVatican Media is listed as a collaborator on the Click To Pray platform. This official Vatican media outlet provides content integration, particularly for spiritual and news content that enriches the prayer experience on the platform.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Click To Pray competitors and assessment
Company assessmentDirect peers
- iBreviary: iBreviary provides the Liturgy of the Hours and Catholic prayers across mobile and web. It overlaps with Click To Pray's daily structured prayer and breviary-style content for Catholic faithful.
- Hallow: Hallow is a leading Catholic prayer and meditation app offering daily prayers, rosaries, sleep content, and spiritual formation. It is the most direct competitor to Click To Pray, serving the same Catholic audience with a similar app-based prayer experience, but operating on a venture-backed subscription model rather than donations.
- Magnificat: Magnificat is a monthly Catholic prayer publication containing the Liturgy of the Hours, Mass texts, and devotional content. It overlaps with Click To Pray's devotional/prayer publishing function in a print-and-digital format.
- Laudate: Laudate is a free Catholic app offering daily prayers, the Liturgy of the Hours, rosary, and saint resources. It directly competes with Click To Pray as an alternative mobile-first Catholic prayer platform with comparable feature scope.
- Universalis: Universalis offers the Liturgy of the Hours, Mass readings, and prayer offices via app and web. It competes in the structured daily Catholic prayer category that Click To Pray also addresses.
- Divine Office: Divine Office is a Catholic prayer app for the Liturgy of the Hours and daily prayer, serving the same Catholic devotional prayer segment as Click To Pray.
Broad incumbents
- EWTN: EWTN is a global Catholic media network offering TV, radio, and digital content including prayer resources. It overlaps as a broader Catholic content and media incumbent, but does not specialize in a daily prayer app.
- Relevant Radio: Relevant Radio is a Catholic radio network with an accompanying app delivering prayers, devotions, and programming. It overlaps as a Catholic media incumbent reaching the same audience as Click To Pray.
- Word on Fire: Word on Fire is a Catholic media and evangelization organization producing video, digital, and print content. It overlaps with Click To Pray's faith-based content mission at a broader scale.
Others
- Vatican News: Vatican News is the Vatican's official news platform, which supplies 'Word of the Day' content to Click To Pray. It is a content partner and ecosystem participant rather than a direct competitor.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat4 records
Key risks4 records
Key highlights5 records
Customer concentration
Click To Pray social profiles
Digital presenceClick To Pray financial estimates
Financial estimateRevenue estimate
Valuation estimate
Click To Pray leadership team
Management profileNumber of profiles
Click To Pray funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Click To Pray M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Click To Pray
What does Click To Pray do?
Click To Pray is the Vatican's official prayer mobile application and web platform, operated by the Pope's Worldwide Prayer Network. It delivers a structured daily prayer experience (morning, afternoon, evening prayers), the Pope's monthly prayer intentions, the Pope's official prayer profile, community prayer sharing, and the School of Prayer educational resources. The platform also offers the Click To Pray eRosary, a connected rosary device that tracks and guides prayer sessions. The service is free to users, funded by optional donations.
Is Click To Pray a public or private company?
Click To Pray is a private company. It is classified as state government owned and is currently operating.
When was Click To Pray founded?
Click To Pray was founded in -1. It employs 11 to 50 people.
Where is Click To Pray based?
Click To Pray is headquartered in Milwaukee, United States, in the North America region.
How does Click To Pray make money?
One revenue line is on record: donations.
Who are Click To Pray's main competitors?
Direct peers on record are iBreviary, Hallow, Magnificat, Laudate, Universalis and Divine Office. Broad incumbents are EWTN, Relevant Radio and Word on Fire. Vatican News is listed as an others.
Does Click To Pray have an API?
No public API is recorded for Click To Pray.
What industry is Click To Pray in?
Click To Pray's product category is Religious Mobile Application. Its primary akta.pro industry code is MPAJAHAB, Devotional & Prayer Publishing (Devotionals, Prayer Books, Meditation Guides), with a secondary code of BPAGAJAI, Faith-Based Media, Publishing & Broadcasting (Radio, TV, Digital, Press). Its NAICS code is 8131.