Neil & Associates

What Neil & Associates does

Neil & Associates is a privately held Canadian financial advisory firm headquartered in Grande Prairie, Alberta, operating as Neil & Associates (2006) Inc. since its founding by Rob Neil in 1984. The firm delivers an integrated suite of insurance, group benefits, and wealth solutions through approximately 16 team members across two Alberta offices (Grande Prairie headquarters and a secondary office in La Crête). Insurance products are offered through Neil & Associates Inc., while mutual funds are distributed through a partnership with Quadrus Investment Services Ltd., with Rob Neil serving as Investment Representative. The firm serves both individual/family clients and employer groups in northern Alberta's Peace Region.

Core offerings include life, critical illness, and disability insurance; employer group benefits (health, dental, vision, group retirement and pension plans, Health Care Spending Accounts, Cost Plus, and Administrative Services Only arrangements); and wealth solutions spanning registered investment vehicles (RRSP, TFSA, RRIF, RESP, RDSP) and segregated funds. The technology stack is non-proprietary and consists of carrier member-portal integrations with nine-plus insurance providers (Canadian Benefit Providers, Desjardins, Equitable Life, Canada Life, Industrial Alliance, Manulife, Sun Life, Victor, Alberta Blue Cross) plus digital resource centers and embedded third-party calculators (Get Smarter About Money, Sun Life life-insurance calculator).

The business model is sales-led and relationship-based. Revenue is generated through commissions on insurance and investment product placements plus embedded advisory fees; pricing is not publicly disclosed. Customer segments span individuals and families (primary) and employer groups of varying sizes. Notable long-tenured enterprise accounts include Windsor Ford (since 1989), Knelsen Sand & Gravel (10+ years), Sundown Oilfield Services, and Hi-Tech Business Systems (15+ years). The firm is family-controlled, with Cameron Neil (Rob's son) joining in 2019 to formalize succession, and Christie Machuk serving as CFO/General Manager.

Name

Neil & Associates

Legal name

Neil & Associates Inc.

Website

https://neilandassociates.ca

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Neil & Associates is a privately held Canadian financial advisory firm founded in 1984, offering insurance, group benefits, and wealth solutions to individuals, families, and employer groups across northern Alberta through two office locations and multi-carrier product representation.

Ownership category

akta.pro rank

Product category

Financial Advisory & Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210), Portfolio Management and Investment Advice (523940)

SIC

Insurance Agents, Brokers & Service (6411), Investment Advice (6282)

akta.pro primary industry

Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)

akta.pro secondary industries

Financial Planning–Led RIAs (FSAAACAB), Corporate Retirement Plan Advisory RIAs (ERISA 401(k)/403(b)) (FSAAACAF)

Keywords

• Insurance advisory
• Group benefits
• Wealth management
• Financial planning
• Life insurance

Headquarters

HQ city

Grande Prairie

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Advisory Services: Insurance products including life insurance, critical illness, disability, and group benefits offered through Neil and Associates Inc. Represents multiple insurance companies to provide variety of options to meet client needs.
2. Investment Products: Mutual funds and investment products offered through Quadrus Investment Services Ltd. with Investment Representative Rob Neil. Services include RRSP, TFSA, RESP, RRIF, segregated fund policies, and investment planning.
3. Financial Planning: Financial planning services including retirement planning, estate planning, education savings, and business protection planning.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Neil & Associates is a multi-advisor financial services and insurance brokerage firm that delivers personalized insurance, group benefits, and wealth management solutions to individuals, families, and employers across northern Alberta. The firm represents multiple insurance carriers to offer life, critical illness, and disability insurance, group health/dental/retirement plans, and registered investment vehicles (RRSP, TFSA, RRIF, RESP, RDSP, segregated funds). Mutual funds are distributed through a partnership with Quadrus Investment Services Ltd., while insurance is offered through Neil & Associates Inc.

Product overview

Neil & Associates is a financial advisory firm offering an integrated suite of insurance, group benefits, and wealth solutions. The core offerings include Group Benefits (health, dental, retirement plans for employers), Insurance Solutions (Critical Illness, Disability, Life Insurance), and Wealth Solutions (Financial Planning, Investments). The product portfolio includes registered investment vehicles (RRSP, TFSA, RRIF, RESP, RDSP), segregated funds, and self-insured benefit plans (HCSA, Cost Plus, ASO). The firm operates through two locations in Grande Prairie and La Crête, Alberta, and partners with multiple insurance carriers including Canada Life, Sun Life, Manulife, Desjardins, and others to deliver tailored solutions for individual, family, and business clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Group Benefits Comprehensive employee benefit plans covering health, dental, vision, disability, and retirement for employers of all sizes, sourced from multiple Canadian insurers.
• Insurance Solutions Personal insurance advisory covering life, critical illness, and disability insurance products sourced from multiple carriers to protect individuals and families.
• Life Insurance Term, whole life, and universal life policies designed for debt coverage, estate taxes, and family financial protection.
• Critical Illness Insurance Lump-sum, tax-free coverage for over 25 critical illnesses to offset the financial impact of life-threatening conditions.
• Disability Insurance Income-protection insurance that replaces earnings if accident or illness prevents the insured from working.
• Wealth Solutions / Financial Planning Comprehensive goal-based financial security planning covering retirement, education funding, debt control, tax minimization, and estate planning for individuals and families.
• Investments (RRSP, TFSA, RRIF, RESP, RDSP, Segregated Funds) Investment advisory and registered plan products including RRSP, TFSA, RRIF, RESP, RDSP, and segregated funds, distributed through Quadrus Investment Services Ltd.
• Group Retirement and Pension Plans Employer-sponsored retirement savings plans including defined contribution and pension arrangements for employees.
• Health Care Spending Account (HCSA) Employer-funded account allowing employees to claim eligible medical expenses with tax advantages.
• Cost Plus Benefits Self-insured benefit plan option providing employers with cost control and flexible, comprehensive coverage for employees.
• Administrative Services Only (ASO) Plan administration service for self-insured employers who retain risk while Neil & Associates manages plan operations.
• Children's Critical Illness Insurance Insurance coverage for children providing financial resources for recovery care and guaranteeing future insurability.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Partnerships

Three partnerships are on record, tiered core, minor and major.

• Quadrus Investment Services Ltd.coreChannel Partner/ Reseller/ DistributorInsurance products including segregated funds offered through Neil and Associates Inc., and Investment Representative Rob Neil offers mutual funds and referral arrangements through Quadrus Investment Services Ltd. Quadrus, Quadrus Investment Services Ltd. and design are trademarks of Quadrus Investment Services Ltd.
• nine10 IncorporatedminorOthersWebsite design and development agency located in Grande Prairie, Alberta. Founded in 2006, nine10 is an award-winning digital marketing agency providing website, SEO, SEM, and social media services.
• Rubbix Risk & Wealth ManagementmajorStrategic or Co-development PartnerRubbix Risk & Wealth Management was integrated into Neil & Associates, adopting the Neil & Associates name and brand. The combination created an organization better able to serve clientele, deliver more value and compete in an ever-changing marketplace. Rubbix team members relocated to Neil & Associates office location.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Primerica Canada: Multi-level financial services company focused on term life insurance, investment products, and debt solutions for middle-income Canadian families. Comparable distribution model targeting individuals and families with insurance-led offerings and investment mutual funds.
• BrokerLink: Canadian insurance brokerage offering personal and commercial insurance plus group benefits through local branches. Comparable as a multi-branch Canadian brokerage competing for the same small-business group benefits and personal insurance clients, with active acquisition strategy in regional markets.
• IG Wealth Management: Canadian financial services firm with a network of consultants offering wealth planning, insurance, and group benefits. Highly comparable because Neil & Associates sells mutual funds through Quadrus (a subsidiary of IGM Financial/IG), and shares a similar advisor-led distribution model.
• Edward Jones Canada: Large multi-advisor wealth and insurance advisory firm with a Canadian branch network. Comparable to Neil & Associates in offering personalized financial planning, insurance, and investments through locally-based advisors serving individuals and small businesses.
• Co-operators: Canadian mutual insurance and wealth company with a strong advisor network in western Canada serving individuals, farms, and small businesses. Comparable to Neil & Associates in offering multi-line insurance and investment planning through local agents in similar community footprints.

Emerging players

• Wealthsimple: Canadian digital wealth management platform offering low-cost investing, RRSP/TFSA/RRIF accounts, and recently expanded into insurance. Comparable on the wealth solutions side as an emerging alternative to traditional advisor-led financial planning for younger and self-directed Canadian clients.

Broad incumbents

• Manulife Financial: Leading Canadian insurer offering group benefits, individual insurance, and investment products that Neil & Associates distributes through Manulife's plan member portal. Comparable broad incumbent with overlapping product set but different distribution model (direct + captive).
• Hub International: Large global insurance brokerage with operations across Canada offering commercial and personal insurance, employee benefits, and wealth services. Comparable broad incumbent competing for the same group benefits business clients, though at much larger scale with a corporate M&A roll-up strategy.
• Sun Life Financial: Major Canadian life insurer and group benefits provider whose products Neil & Associates distributes. Comparable as a broad incumbent in group benefits, life, disability, and wealth, though operating at vastly larger scale with proprietary captive advisors.

Others

• Quadrus Investment Services Ltd. Mutual fund dealer and subsidiary of IGM Financial through which Neil & Associates sells investment products. Comparable as a key channel partner and ecosystem participant that defines the firm's investment product shelf and revenue economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/neilandassociates

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neil & Associates