Studio Marianne Guély

Name

Studio Marianne Guély

Legal name

SARL unipersonnelle STUDIO MARIANNE GUÉLY

Website

https://marianne-guely.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Luxury Design Services

NAICS

Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Creative Boutique Agencies (MPAAAAAB)

Keywords

• Paper scenography services
• Luxury brand packaging
• Visual merchandising design
• Bespoke event scenography
• Deluxe gift design

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Bespoke Creative Services (Scenography, Packaging, Visual Merchandising, Stationery): Studio Marianne Guély generates revenue through bespoke creative service commissions across six domains: monumental event scenography, visual merchandising and window displays, deluxe packaging and bespoke objects, packshot photography decor, bespoke stationery, and architectural/artwork installations. Each project is a custom creative brief from ideation to production, handled as a service engagement. Pricing is project-specific and quote-based. The studio serves luxury Maisons, haute couture houses, perfume houses, jewelry brands, starred chefs, hotels, cultural institutions, and private clients globally.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Studio Marianne Guély is a French design studio specializing in bespoke paper scenography and creative craft services for luxury brands. The studio designs and produces custom paper-based artwork, packaging, visual merchandising installations, and event scenography. Each piece is hand-crafted, often incorporating embroidery, engraving, papercutting, and other artisanal paper techniques tailored to luxury client briefs.

Product overview

Studio Marianne Guély is a 360° creative studio specializing in paper scenography and the creation of poetic worlds, founded nearly 30 years ago by paper designer Marianne Guély. The studio offers six integrated service categories: Artwork for Architecture (monumental installations for interior spaces), Visual Merchandising (window displays for luxury retailers), Event Scenography (monumental paper installations for events), Deluxe Packaging & Gifts (luxury packaging for prestige houses), Packshot Decor (photoshoot set design), and Bespoke Stationery (custom greeting cards and invitations). All services share paper as the central creative medium, with the studio's expertise spanning its technical, aesthetic, and ecological dimensions.

Differentiator

Problem solved

Functional benefit

Brands

• Marianne Guély Editions: Separate edition line mentioned on the website, operating at marianne-guelyeditions.com

Products and services

• Artwork for Architecture Custom paper-based artistic installations and architectural decor pieces designed for luxury brand spaces, including boutiques, hotels, and corporate interiors. Each piece is bespoke and hand-crafted.
• Visual Merchandising Bespoke paper-based window displays, in-store installations, and retail scenography for luxury fashion, jewelry, and cosmetics brands. Designed to elevate brand storytelling through craft-intensive paper creations.
• Event Scenography Custom paper-based scenography for luxury brand events, fashion shows, product launches, exhibitions, and gala dinners. Each installation is tailored to the event concept and brand identity.
• Deluxe Packaging & Gifts Hand-crafted luxury packaging and bespoke gift design incorporating paper, embroidery, engraving, and papercutting techniques. Developed for high-end product launches, VIP client gifting, and limited editions.
• Packshot Decor Custom paper-based decorative sets and props designed for luxury product photography, advertising campaigns, and editorial shoots. Crafted to enhance product presentation and visual storytelling.
• Bespoke Stationery Custom-designed luxury stationery, invitations, menu cards, and paper-based correspondence for private clients, luxury weddings, and corporate communications. Incorporates artisanal techniques such as embroidery, engraving, and papercutting.

Quantifiable outcome

• Installation of 1,986 suspended perfumery touches across 22 meters for Galeries Lafayette Champs Élysées
• +5 more outcomes

Named customers86 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

38 partnerships are on record, tiered core, flagship and minor.

• Gmund PapercoreStrategic or Co-development Partner · 1 January 2024Gmund Paper, a German specialty paper manufacturer, invited Studio Marianne Guély to participate in the Gmund Unfolded Festival — Europe's first festival democratising analogue paper design — held at Lake Tegernsee in Bavaria. For the festival, Marianne Guély created a collection of unique, dreamlike paper artworks called 'Les dix baguettes de chef d'orchestre' (The Ten Conductors' Batons), using Gmund creation papers that give each piece a unique hue and texture. Marianne also delivered a talk 'Culture analogues' alongside Mark Mast (conductor of the Munich Philharmonic) and journalist Cherno Jobatey. The partnership is grounded in shared values of sustainable design and nature preservation.
• CartierflagshipStrategic or Co-development Partner · 1 January 2023Studio Marianne Guély has worked extensively with Cartier across multiple creative domains: Diwali event direction (artistic direction of two exceptional dinners in Singapore), perfume launches (Baiser Volé, Declaration), and packaging design (Rue de la Paix engraving, Bestiary in olfactory paper). The relationship spans from single-project collaborations to ongoing creative partnerships. For Diwali 2023, the studio provided full artistic direction including local fabrication with Singaporean artisans, combining paper, cardboard, and wood.
• LancômeflagshipStrategic or Co-development Partner · 1 January 2023Studio Marianne Guély collaborated with Lancôme on multiple projects: the 'Dancing Rose' — a mechanized paper rose at the Paris Champs Élysées flagship capable of opening and closing realistically; a rose window display at the same location; and the 1986-touch ceiling installation at the new Galeries Lafayette Champs Élysées store. These collaborations demonstrate ongoing creative engagement across retail and flagship environments.
• ValentinoflagshipStrategic or Co-development Partner · 1 January 2023For Valentino, Marianne Guély conducted a live performance across the brand's boutiques in Milan, Paris, London, and Geneva, creating hibiscus flower totems inspired by the Altorilievo haute couture technique. Clients received personalized numbered unique paper flowers. The collaboration shared values of craftsmanship, material passion, and attention to detail.
• SymrisecoreStrategic or Co-development Partner · 1 January 2022During Paris Design Week, Studio Marianne Guély collaborated with Symrise to create the artwork 'Hybride' — combining cedar wood, alabaster stone, and sculpted paper. This piece inspired six Symrise Paris perfumers (Alexandra Carlin, Emilie Coppermann, Pierre Guéros, Alienor Massenet, Suzy Le Helley, Isaac Sinclair) to each compose a unique fragrance. A vernissage was held at Symrise's 'Appartement Étoile' showroom, and the work and fragrances were exhibited throughout September.
• Prix François CotycoreStrategic or Co-development Partner · 1 January 2022Studio Marianne Guély participated in the François Coty Prize 2022 at Hôtel Lutetia, creating a sculptural perennial paper artwork and enchanting table decorations for the annual perfume industry ceremony. The collaboration brought together the universes of fragrance and paper art.
• Freelance ParisminorStrategic or Co-development Partner · 1 January 2022For Paris Fashion Week SS22, Studio Marianne Guély partnered with Freelance Paris to create a custom set around their iconic red rose. The studio redesigned the rose to transform the Freelance showroom into a symbol of Alfredo Piferi's SS2022 collection. Red roses and branches in sculpted paper adorned the rooftop location at 63 rue de la Boétie.
• DiorflagshipStrategic or Co-development Partner · 1 January 2021Studio Marianne Guély created paper floral decor for the Cruise 2021 Dior shooting with Maria Grazia Chiuri's nature theme, collaborating with florist Thierry Boutemy. Also created luminous roses for Dior Prestige skincare at Hôtel Plaza Athénée, and Christmas window displays for J'adore at Avenue Montaigne, Paris and Shin Kong Place, Beijing.
• Anne-Sophie PicflagshipStrategic or Co-development Partner · 1 January 2021Studio Marianne Guély and starred chef Anne-Sophie Pic share a passion for white, which has generated multiple creative collaborations. The studio creates large-scale peony-inspired bas-reliefs and alabaster centrepieces for Anne-Sophie Pic's restaurants in Valence, Lausanne, Megève, and London. Each stone was personally selected by Marianne Guély in quarries of Tuscany. A white-of-white menu was created for the restaurant reopening after lockdown.
• Bruno Moinard / 4BI & AssociéscoreStrategic or Co-development Partner · 1 January 2021Bruno Moinard (4BI & Associés) initiated the collaboration between Studio Marianne Guély and Anne-Sophie Pic around their shared passion for white. Bruno Moinard's office also commissioned paper peony triptychs and diptychs plus a metal chandelier for La Dame de Pic at Four Seasons Ten Trinity Square, London.
• MontblancflagshipStrategic or Co-development Partner · 1 January 2019Studio Marianne Guély created a monumental perennial artwork 'ABCD'M' housed in the dome of Montblanc Haus in Hamburg, unveiled at the inauguration. Inspired by writing, it features an imaginary paper alphabet representing the sharing of knowledge and savoir-faire. The studio also created decorations for Montblanc's permanent and temporary exhibitions interpreting iconic pen collections in paper.
• Vogue ChinacoreStrategic or Co-development Partner · 1 January 2019For Vogue China's Chanel editorial, Studio Marianne Guély created paper flower decorations in collaboration with flower artist Fabien Joly, under the direction of agency Louis 2 and photographer. The shoot took place at Hôtel Salomon de Rothschild with Claudia Schiffer and was a tribute to Karl Lagerfeld. Marianne Guély personally participated in the shooting, creating pieces including a large openwork Camellia in paper.
• Galeries LafayetteflagshipStrategic or Co-development Partner · 1 January 2019Studio Marianne Guély created the 22-meter ceiling installation of 1,986 fireproofed PVC perfumery touches for the new Galeries Lafayette Champs Élysées flagship. The installation is designed as an organ-like composition echoing Bjarke Ingels's architecture. Also created Proenza Schouler paper cactus flowers under the cupola for the Arizona perfume launch.
• Louis VuittonflagshipStrategic or Co-development Partner · 1 January 2019Studio Marianne Guély created an homage to Virgil Abloh — a monumental, lightweight paper sculpture painted by hand in Aubervilliers workshops in the colours of a heavenly sky, displayed in the iconic staircase of the Place Vendôme boutique. Also created greeting card coffers with layered tinted papers for the writing department and collaborated on a tribute to Virgil Abloh shared via the studio's newsletter.
• Komaruya (Kyoto)coreOEM/ Whitelabel/ Licensing Partner · 1 January 2018Studio Marianne Guély collaborated with the historic Kyoto fan house Komaruya (founded in the 900s) to produce the Japanese butterfly fan. The studio designed the graphics in Paris, and Komaruya manufactured the fans using wood, bamboo and fabric in Kyoto. This resulted in a very limited edition piece celebrating Franco-Japanese friendship (Japonisme).
• MikimotoflagshipStrategic or Co-development Partner · 1 January 2018Studio Marianne Guély has created multiple installations for Mikimoto: 'Les Pétales Place Vendôme' window displays (Ginza Tokyo and worldwide boutiques) — which won the Japan DSA Design Award; 'Praise to the Sea' paper ocean installation for Place Vendôme boutique; 'Jeux de Rubans' press invitations with microperforation and paper bead sets; and 'Jardin Mystérieux' paper garden for the haute joaillerie collection.
• SIHH Geneva (Fondation de la Haute Horlogerie)coreStrategic or Co-development Partner · 1 January 2018Studio Marianne Guély created 'Jardin Imaginaire' — a paper scenography representing the four seasons for the inauguration evening of SIHH (Salon International de la Haute Horlogerie) in Geneva, with hand-cut and hand-shaped paper decorations painted in the workshop.
• GivaudancoreStrategic or Co-development Partner · 1 January 2018Studio Marianne Guély created a monumental white and iridescent paper mural and animal installation at Givaudan's Paris headquarters. The paper transforms into foliage adorned with dragonflies, butterflies, flowers and other real or imaginary elements, creating a lush panorama for visitors and perfumers.
• Private Client / Indian WeddingminorStrategic or Co-development Partner · 1 January 2018Studio Marianne Guély created unique wedding announcements for an exceptional Indian wedding in Udaipur, India, using gold stamping, digital cutting, serigraphy and embossing in a fairy-tale universe.
• LenôtrecoreStrategic or Co-development Partner · 1 January 2017Studio Marianne Guély was commissioned by Lenôtre for artistic direction of the Christmas 2017 event 'Magic, Poetry and Gourmandise.' The project encompassed the signature Christmas log design (collaboration with Chef Guy Krenzer), a double pop-up gift box set, and an enchanted forest theme based on a fairy tale. The studio team accompanied Lenôtre's purchasing department through production of the exclusive box set.
• Landmark (Hong Kong)coreStrategic or Co-development Partner · 1 January 2017For Chinese New Year (Year of the Monkey), Studio Marianne Guély created an imaginary monkey landscape at Landmark Hong Kong featuring 62 monkeys covered in leather and paper fur, along with paper, leather and brass flowers. One monkey was also installed at the studio's Paris location on rue de Provence.
• IggeminorStrategic or Co-development Partner · 1 January 2017Burma is a jewelry house for which Studio Marianne Guély created a staircase in gradation for Burma Pearls in Paris, a collection of bustes for Dubai, and a set design with lined iridescent paper on the theme of sculpted book decor.
• ChaumetflagshipStrategic or Co-development Partner · 1 January 2016Studio Marianne Guély has created multiple projects for Chaumet: greeting card and invitation on the Josephine tiara theme for the new collection (2010); 'La Nature de Chaumet' paper scenography for the Place Vendôme museum and boutique (2016); 'La Parisienne' cut paper display representing Parisian architecture, arcades and perspectives; and a greeting card in tribute to Empress Josephine.
• Céline Barray (Landscaper)minorStrategic or Co-development Partner · 1 January 2016Céline Barray, a landscape designer, collaborated with Studio Marianne Guély on the paper scenography for the Pierre Hermé x L'Occitane en Provence perfume press launch at Passage de Retz, Paris.
• Potel & ChabotminorChannel Partner/ Reseller/ Distributor · 1 January 2016Studio Marianne Guély worked with Potel & Chabot as a catering/venue partner for private client events, including a Japanese-inspired evening and a monumental staircase installation at the Opéra for a private event.
• GuerlainflagshipStrategic or Co-development Partner · 1 January 2016Studio Marianne Guély created paper evantails for Guerlain's 'L'Art & La Matière' campaign; a paper sculpture of the 68 Champs-Élysées boutique facade for the '68 Champs-Elysées' perfume packshot; and a fan variation for Guerlain events. Multiple ongoing collaborations across different creative domains.
• Andaz Hotel TokyocoreStrategic or Co-development Partner · 1 January 2015For Andaz Hotel Tokyo's Christmas, Studio Marianne Guély created a Samurai Christmas tree with balls made of Japanese paper, cut like katagamis, designed by Takeshi Nishimura, in collaboration with Takeo papers.
• ShiseidocoreStrategic or Co-development Partner · 1 January 2015Studio Marianne Guély created paper scenography and window displays for Shiseido's Sakura Hanami event (cherry blossom celebration) in Ginza, Tokyo — a seasonal paper installation celebrating Japanese cherry blossoms.
• BaccaratflagshipStrategic or Co-development Partner · 1 January 2014Studio Marianne Guély has worked extensively with Baccarat across decades: the 2005 Belle et la Bête installation at Baccarat's Place des États-Unis building in Paris (a turning point for the studio); Riviera summer terrace display replicated in New York and Tokyo boutiques; perfume case for Baccarat Rouge 540 (limited edition of 250); and Harcourt glass reinterpreted as paper sculptures for Baccarat Hotel New York.
• Haviland & DaumminorStrategic or Co-development Partner · 1 January 2014Studio Marianne Guély collaborated with porcelain maker Haviland and crystal house Daum on Christmas table decorations for Haviland's Paris boutique on Rue Royale. Haviland's porcelain has been made in Limoges since 1842; Daum's glass masters have been active since 1878. The studio's paper creations complemented these artisanal French pieces.
• GivenchycoreStrategic or Co-development Partner · 1 January 2014Studio Marianne Guély created a peacock sculpture with Givenchy fans displayed at Hôtel Salomon de Rothschild — an exceptional showcase combining fashion and decorative arts.
• Yves DelormeminorStrategic or Co-development Partner · 1 January 2013For the Château de Chantilly spring table project, Studio Marianne Guély worked with Yves Delorme, which provided a bespoke tablecloth complementing the studio's eco-responsible paper creation inspired by Le Nôtre's gardens.
• Mathilde Laurent (In-House Perfumer, Cartier)coreStrategic or Co-development Partner · 1 January 2013Mathilde Laurent, 'nez' (perfumer) at Cartier for 15 years and creator of Baiser Volé and Les Heures, collaborated with Studio Marianne Guély to transform the approach to perfume with a paper sprayer mouillette. The two creatives share the potential of a natural and sustainable material.
• Pierre HermécoreStrategic or Co-development Partner · 1 January 2012Studio Marianne Guély creates annual epiphany crowns for Pierre Hermé (since 2016). Also collaborated on the Pierre Hermé x L'Occitane perfume launch. The studio's light, feminine, ephemeral and poetic approach aligns perfectly with the particularities of the fashion and culinary worlds.
• Christie's International Real EstateminorStrategic or Co-development Partner · 1 January 2011Studio Marianne Guély's work was featured in 'Luxury Defined' by Christie's International Real Estate, a publication that reaches high-net-worth property buyers and luxury consumers globally.
• Musée des Arts DécoratifsminorStrategic or Co-development Partner · 1 January 2010Studio Marianne Guély created table decorations and wallpaper for the Wallpaper Day lunch organised by Les Amis du Musée des Arts Décoratifs in Paris.
• Franck SorbiercoreStrategic or Co-development Partner · 1 January 2008Studio Marianne Guély created a paper runway for Franck Sorbier's haute couture show at Cirque d'Hiver Bouglione, Paris — a jungle of vines, thorn walls and avalanche of white feathers as a tribute to Cecil Beaton.
• Baccarat (Designers Days)flagshipStrategic or Co-development Partner · 1 January 2005The installation designed and produced for Baccarat during Designers Days 2005 marked a major turning point for Studio Marianne Guély's career. The project featured thorny climbing roses on the grand staircase and tall black grasses surrounding a 30-foot crystal table in the ballroom at the Place des États-Unis building.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cent Degrés: Paris-based creative agency specialised in luxury brand identity, packaging, and retail design. Notably the agency where founder Marianne Guély worked as an associate before launching her studio, making it a direct heritage peer in luxury creative services.
• Sismo: French design studio combining industrial design, scenography, and brand environments for cultural and luxury clients. Comparable as a Paris-rooted multidisciplinary design studio producing bespoke physical brand experiences.
• Zim & Zou: Independent paper art and design studio delivering bespoke paper installations, packaging, and scenography for international luxury and editorial clients. Directly comparable in craft (paper) and client base (luxury Maisons and brands), making it the closest direct peer in the niche.
• Atelier Bingo: Bordeaux- and Paris-based design studio working on brand identity, scenography, and editorial projects for cultural and lifestyle clients. Comparable as a French creative boutique producing crafted, narrative-driven work for premium brands.
• M/M (Paris): Paris-based art direction and design duo (Michaël Amzalag and Mathias Augustyniak) producing visual identities, scenography, and graphic systems for leading luxury Maisons. Comparable as a high-end, founder-led creative studio serving the same luxury brand roster (fashion, perfume, culture).
• Studio Job: Dutch design studio known for highly decorative, sculptural objects and installations commissioned by luxury houses, museums, and brands. Comparable in its blend of art, design, and craft-driven output sold to luxury and cultural clients, though with a broader material palette.
• Apeloig: Studio of French graphic designer Philippe Apeloig, known for visual identities, posters, and scenography for cultural institutions and luxury brands. Comparable as a founder-led, Paris-based practice working at the intersection of graphic design, scenography, and luxury culture.
• Bonsoir Paris: Paris-based creative collective producing editorial, fashion, and luxury brand content with a strong emphasis on craft and storytelling. Comparable as a similarly sized, founder-driven Paris creative outfit working across luxury, fashion, and culture.

Broad incumbents

• Publicis Luxe: Global network's dedicated luxury division delivering branding, packaging, retail design, and CRM for the world's largest luxury groups. Comparable as an established incumbent in luxury creative services, but operating at significantly greater scale and breadth than the boutique studio model.
• BETC: Paris-headquartered creative agency (Havas) with a strong luxury and fashion portfolio across brand strategy, advertising, and retail design. Comparable as a major French creative player in the luxury space, but with a full-service agency model rather than a paper-led atelier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/studio.marianneguely
• LinkedInlinkedin.com/company/studio-marianne-guely
• Instagraminstagram.com/studio.marianneguely
• Pinterestpinterest.fr/StudioMarianneGuely
• Xx.com/marianneguely

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio Marianne Guély