Meyor's do Brasil

What Meyor's do Brasil does

Meyor's do Brasil LTDA is a Brazilian manufacturer of hygiene and cleaning products founded in 2003 and headquartered in Salvador, Bahia, within the Polo de Cosméticos industrial area of Valéria. The company develops and produces a broad catalog organized into 13 product lines covering alcohol, automotive, industrial kitchen, domestic use, an Economic Line tier, personal hygiene, hospital-grade hygiene, laundry, general cleaning, paper products, perfumery, floor treatment, and utensils and accessories. Underlying technology consists of chemical formulations for disinfectants, detergents, waxes, and personal care items manufactured with modern methods and state-of-the-art equipment, with products registered and approved by ANVISA and INMETRO in Brazil and the FDA in the United States.

The company serves both B2B institutional markets and consumer channels. Primary verticals include healthcare and hospital facilities, food service and industrial kitchens, commercial and institutional buildings, and automotive service providers, with secondary segments in institutional laundries and consumer/home use. Meyor's generates revenue through unit-priced hardware sales of its physical product catalog, primarily via a nationwide network of authorized Brazilian distributors supplemented by direct sales accessible through phone, email, and WhatsApp. Pricing is quote-based and not publicly disclosed.

Meyor's is privately held with no disclosed external investment, parent company, or public-market listing. The company has no documented management team in the source data, no named end-customers, and no disclosed revenue figure. Its value proposition rests on regulatory certifications across three jurisdictions, brand longevity of more than 20 years, and a diversified vertical footprint that mitigates single-segment dependency at the end-customer level.

Name

Meyor's do Brasil

Legal name

Meyor's do Brasil LTDA

Website

https://meyors.com.br

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Meyor's do Brasil is a Salvador, Bahia-based manufacturer founded in 2003 that develops and sells hygiene and cleaning products across 13 lines, serving healthcare, food service, institutional, automotive, and consumer customers through Brazilian distributors and direct sales.

Ownership category

akta.pro rank

Product category

Cleaning and Hygiene Products

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Soap and Cleaning Compound Manufacturing (32561), Toilet Preparation Manufacturing (32562)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro industry

PRIMARYCRADAKAG

Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Home & Fabric Care Products

SECONDARYCRADAKAA

Laundry Detergents & Boosters (Liquid/Powder/PODS, Enzymes, Bleach Alternatives)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Home & Fabric Care Products

SECONDARYCRADANAB

Bath & Shower Products (Soaps, Body Wash, Bath Additives)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Consumer Fragrances & Personal Care Manufacturing (Non-cosmetic)

SECONDARYCRAOAGAB

Cleaning Chemicals & Disinfectants Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Household, Cleaning & Janitorial (JanSan) Distribution

Keywords

• Cleaning products manufacturing
• Hygiene products supplier
• Industrial disinfectants
• Hospital cleaning chemicals
• Institutional laundry detergents

Headquarters

HQ city

Salvador

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Cleaning and Hygiene Products: Revenue generated from manufacturing and selling a comprehensive catalog of cleaning, hygiene, and sanitation products including disinfectants, detergents, waxes, paper products, personal care items, and cleaning accessories for institutional and domestic markets.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Meyor's do Brasil develops and manufactures a complete catalog of hygiene and cleaning products across 13 product lines, including alcohol-based disinfectants, automotive cleaners, industrial kitchen detergents, domestic cleaners, an Economic Line, personal hygiene items, hospital-grade disinfectants, laundry detergents and softeners, general cleaners, paper products, perfumery, floor treatment products, and cleaning utensils and accessories. The company serves institutional, commercial, and consumer customers in Brazil with FDA registration enabling U.S. market activity. Products are manufactured under modern, ecologically correct processes and certified by ANVISA, INMETRO, and the FDA.

Differentiator

Problem solved

Functional benefit

Brands

• Economic Line: An economy-focused product line offering cleaning and hygiene products at competitive pricing, including products like Aromatizante de Ambientes [GOOD SMELL], Desinfetante Uso Geral [MORE CLEANING], and other cleaning solutions.

Products and services

• Álcool (Alcohol line) Alcohol-based disinfectant products for institutional, commercial, and consumer cleaning and sanitization use.
• Automotiva (Automotive line) Specialized cleaning products for vehicles and automotive facilities including tire shine, degreasers, and windshield cleaners, sold to car washes, auto repair shops, dealerships, and vehicle owners.
• Cozinha Industrial (Industrial Kitchen line) Industrial kitchen cleaners, dishwashing detergents, food surface sanitizers, and grease removers sold to restaurants, hotels, food processing facilities, and industrial kitchens.
• Doméstica (Domestic line) Home cleaning products, laundry detergents, and personal hygiene items for individual consumers and households purchasing through retail channels.
• Economic Line Economy-focused cleaning and hygiene products offered at competitive pricing, including products such as Aromatizante de Ambientes [GOOD SMELL] and Desinfetante Uso Geral [MORE CLEANING], for cost-sensitive consumer and small commercial buyers.
• Higiene Pessoal (Personal Hygiene line) Personal care and hygiene products for consumers and institutional users.
• Hospitalar (Hospital line) Hospital disinfectants, antiseptic soaps, hospital linens, and surgical instrument cleaners for hospitals, clinics, medical and dental offices, and laboratories requiring ANVISA- and INMETRO-compliant products.
• Lavanderia (Laundry line) Laundry detergents, fabric softeners, bleach, and stain removers for hotel laundries, hospital laundry services, and uniform cleaning services using automated dosing systems.
• Limpeza Geral (General Cleaning line) Floor cleaners, disinfectants, general purpose cleaners, and glass cleaners for offices, schools, airports, shopping malls, and public buildings.
• Papéis (Papers line) Paper hygiene products distributed as part of the company's cleaning and hygiene catalog.
• Perfumaria (Perfumery line) Perfumery and fragrance products included in Meyor's 13-line cleaning and hygiene catalog.
• Tratamento de Piso (Floor Treatment line) Floor treatment products such as waxes, sealers, and finishers sold to commercial, institutional, and residential customers for floor maintenance.
• Utensílios e Acessórios (Utensils and Accessories line) Cleaning utensils and accessories bundled with the company's chemical cleaning and hygiene catalog for institutional, commercial, and consumer use.

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Regional players

• Lincoln Produtos Elétricos: Brazilian manufacturer of automotive cleaning and maintenance products — overlaps with Meyor's Automotive line and shares the same regional Brazilian manufacturing context.

Broad incumbents

• Procter & Gamble Brasil: Global CPG leader with laundry, cleaning, and personal care products sold in Brazil — broad incumbent competing with Meyor's in laundry detergents and household cleaners.
• Unilever Brasil: Mass-market CPG multinational with leading cleaning and personal care brands in Brazil — competes with Meyor's across virtually every product line, though at vastly greater scale.
• SC Johnson: Global CPG major with household cleaning and air-care product lines including Brazilian operations — broad incumbent that overlaps with Meyor's across multiple cleaning categories.
• Reckitt Benckiser Brasil: Global CPG company with major cleaning and hygiene brands operating in Brazil — competes directly with Meyor's in surface cleaners, disinfectants, and personal hygiene categories.
• Diversey (Brasil): Global leader in professional cleaning, sanitation, and hygiene solutions with strong presence in Brazil — competes with Meyor's in the same institutional vertical segments but at much greater scale.
• 3M Brasil: Multinational industrial and cleaning solutions provider with operations in Brazil — competes with Meyor's in institutional cleaning, hospital hygiene, and food service sanitation.

Direct peers

• Bombril: Iconic Brazilian manufacturer of household cleaning and hygiene products with broad portfolio across categories similar to Meyor's — directly comparable as a domestic CPG competitor in Brazil.
• Spartan do Brasil: Brazilian arm of Spartan Chemical, focused on institutional and industrial cleaning chemicals — direct overlap with Meyor's institutional healthcare, food service, and commercial building segments.
• Química Amparo: Brazilian chemical products manufacturer producing cleaning, hygiene, and institutional sanitation products — competes directly with Meyor's in both retail and institutional channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/meyorsdobrasil
• Facebookfacebook.com/meyorsdobrasil
• LinkedInlinkedin.com/company/meyors-industrial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meyor's do Brasil