HATAG Handel und Technik AG

What HATAG Handel und Technik AG does

HATAG Handel und Technik AG is a privately held Swiss industrial equipment distributor and service provider headquartered in Bolligen (Bern region), founded in 1970 and continuously operating for 55 years. Following a December 2008 management buyout from its former parent Hasco (which had acquired the firm in 1993), HATAG reverted in January 2009 to a purely Swiss, owner-operated company under CEO and Inhaber Nicola Stettler (FH-qualified electrical engineer) and a small team of 1–10 employees. The company functions exclusively as the Swiss and Liechtenstein general agency (Generalvertretung) for seven German manufacturers serving the plastics, metalworking, and watchmaking industries: joke Poliersysteme (surface treatment — deburring, polishing, lapping, welding), MTF Multi-Tech Förderbänder (belt, magnetic, and plate conveyor systems), Koch Technik (conveying, drying, dosing, and mixing of plastic granules), Wanner Technik (granulators and thermogranulators for plastic recycling), Groche-Technik (screws, cylinders, backflow check valves for injection molding plasticization), Holzer (collection hoppers and protection curtains), and ver~rus (non-abrasive screw and cylinder cleaning concentrates). The longest-standing of these mandates date back to 1976 (MTF), 1993 (joke), 2001 (Wanner), 2003 (ver~rus), 2007 (Koch Technik), 2010 (Groche-Technik), and 2015 (Holzer).

HATAG makes money by combining one-time capital-equipment sales with recurring service, spare-parts, preventive maintenance, retrofitting, equipment rental/loan, custom engineering, and scheduled welding and polishing training courses, generating multi-year service relationships with Swiss plastics and metalworking manufacturers. Go-to-market is consultative direct sales via in-house technical product managers (one per franchise) supported by a service technician and a multilingual German/French team, complemented by trade-show presence at SwissPlastics Expo and AM Expo in Luzern, downloadable product catalogs in German and French, industry association memberships, and a LinkedIn company page. Pricing is quotation-based for capital equipment, with bundled service contracts and training-fee-based courses providing recurring contribution; no public price list is maintained.

The customer base spans Swiss enterprise plastics and metalworking manufacturers including P&G (Braun Werk), Oechsler, Novoplast, Wilhelm, Nokutec, Jansen+Plaston, Hirschmann, and Arburg SGM, indicating penetration into large multinational plastics operations as well as mid-market Swiss specialists. HATAG holds an ISO 9001:2015 certification covering the Groche-Technik plasticization product line, and operates from a single facility at Rösswilstrasse 59, CH-3065 Bolligen using ABACUS ERP with outsourced accounting via GEWA. The firm has no subsidiaries, no disclosed institutional investors, and no international footprint beyond Switzerland and Liechtenstein.

Name

HATAG Handel und Technik AG

Legal name

HATAG Handel und Technik AG

Website

https://hatag.ch

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

HATAG Handel und Technik AG is a privately held, owner-operated Swiss industrial equipment distributor and service provider headquartered in Bolligen, serving plastics, metalworking, and watchmaking manufacturers in Switzerland and Liechtenstein as the exclusive general agency for seven German OEMs.

Ownership category

akta.pro rank

Product category

Industrial Equipment Distribution and Services

NAICS

Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Packaging Machinery Manufacturing (333993), Conveyor and Conveying Equipment Manufacturing (333922)

SIC

Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Machinery, Equipment & Supplies (5080), Special Industry Machinery (No Metalworking Machinery) (3550)

akta.pro primary industry

Conveying, Feeding & Material Handling for Packaging Lines (IMALAOAG)

akta.pro secondary industries

End-of-Line Integration & Packaging Line Systems (IMAHAOAN), Packaging Machinery Parts, Tooling & Changeover Kits (IMAHAOAO)

Keywords

• Industrial equipment distribution
• Plastics processing machinery
• Surface treatment systems
• Granulate handling equipment
• Industrial equipment service

Headquarters

HQ city

Bolligen

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Equipment Sales: Sale of industrial equipment and machinery from partner brands (joke, MTF, Koch Technik, Wanner, Groche-Technik, Holzer, ver~rus). Revenue generated through direct sales transactions to manufacturing customers.
2. Service, Maintenance, and Spare Parts: Preventive maintenance, on-demand servicing, spare parts supply, and equipment optimization through retrofitting and conversion. Servicetechnikers available for short-term dispatch.
3. Equipment Rental and Loan: Temporary provision of rental or loan equipment to customers, providing recurring or periodic revenue.
4. Training Courses: Welding and polishing courses offered at company premises or on-site at customer facilities. Revenue from course fees.
5. Engineering and Custom Solutions: Custom engineering solutions developed in collaboration with partners, providing tailored industrial equipment configurations.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels5 records

Core offering

HATAG Handel und Technik AG distributes and services industrial equipment for the plastics, metalworking, and watchmaking industries in Switzerland and Liechtenstein, acting as the exclusive general agency for seven German manufacturers: joke (surface treatment), MTF (conveyor systems), Koch Technik (granulate handling), Wanner (plastic recycling), Grochetechnik (plasticizing components), Holzer (fail-safe protection), and ver~rus (cleaning systems). The offering combines equipment supply with full lifecycle services including engineering, maintenance, spare parts, equipment rental/loan, on-site training courses, and customized à la carte solutions.

Product overview

HATAG Handel und Technik AG operates as a specialized distributor and service provider for industrial equipment in Switzerland and Liechtenstein, representing multiple German manufacturers. The product portfolio centers on plastic processing, metalworking, and watch industry machinery, comprising seven distributed brands: joke Poliersysteme for surface treatment (deburring, polishing, lapping, welding), MTF Förderbänder for conveyor and automation systems, Koch Technik for granule handling (feeding, dosing, mixing, drying), Wanner Technik for plastic recycling and granulation, Grochetechnik for plasticizing components, Holzer for fail-safe protection equipment, and ver~rus for cleaning systems. Beyond product distribution, the company offers comprehensive services including maintenance, spare parts, engineering, equipment rental, and training courses. The offering functions as a coordinated portfolio rather than a unified platform, with each brand serving distinct but complementary needs in plastic manufacturing operations.

Differentiator

Problem solved

Functional benefit

Products and services

• joke Poliersysteme Distributed product line of surface treatment solutions including drives and handpieces, grinding and polishing tools, diamond and CBN tools, cutting tools, cleaning systems, micro-blasting devices, and workstation systems, plus ENESKApostprocess deburring and ENESKArobotics automation. Sold to plastics, metalworking, and watchmaking manufacturers in Switzerland and Liechtenstein.
• MTF Conveyor Systems Distributed product line of conveyor belt systems including belt conveyors, magnetic conveyors, plate conveyors, separation systems, buffer stations, and automation solutions for product handling in industrial manufacturing environments.
• Koch Technik Granulate Handling Systems Distributed product line for feeding, dosing, mixing, and drying of plastic granules, including conveying devices, central conveying systems, KKT mobile desiccant dryers, EKO-N dry air dryers, Fasti ERD compressed air dryers, KEM-Touch direct coloring systems, and GRAVIKO gravimetric mixers.
• Wanner Plastic Recycling Equipment Distributed product line of plastic recycling equipment including cutting mills with V-cut (C-Mills), thermogranulators, Green-Line control systems, and combined systems for producing regranulate. Used by plastics processors and recyclers.
• Grochetechnik Plasticizing Components Distributed product line of plasticizing technology for injection molding units, including screws, cylinders, backflow barriers, and internally heated nozzles. Sold to injection molding manufacturers.
• Holzer Machine Protection Equipment Distributed product line of fail-safe equipment including collection hoppers and protective curtains for gentle part guidance and protection in industrial manufacturing environments.
• ver~rus Cleaning Systems Distributed product line of ver~rus and per~tas non-abrasive cleaning concentrates for screws, cylinders, hot runners, and molds in injection molding. Food-safe certified; enables fast material and color changes, reducing scrap costs and extending equipment service life.
• Industrial Equipment Service, Maintenance, and Spare Parts

Quantifiable outcome

• ver~rus reduces material and color changeover time, reducing scrap costs
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

16 partnerships are on record, tiered core and minor.

• HolzercoreChannel Partner/ Reseller/ Distributor · 1 January 2015General agency for Holzer collection hoppers and protection curtains for injection molding since 2015. Holzer is based in Herbrechtingen, Germany.
• Groche-TechnikcoreChannel Partner/ Reseller/ Distributor · 1 January 2010Partner for Groche-Technik plastification components (screws, cylinders, backflow check valves) for injection molding units since 2010. Groche-Technik is based in Kalletal, Germany.
• Koch TechnikcoreChannel Partner/ Reseller/ Distributor · 1 January 2007General agency for Koch Technik systems for conveying, drying, and dosing of plastic granules since 2007. Koch Technik is based in Ispringen/Pforzheim, Germany.
• ver~ruscoreChannel Partner/ Reseller/ Distributor · 1 January 2003General agency for ver~rus screw and cylinder cleaners (formerly E.S. Evelyne Schulz) since 2003. ver~rus is based in Attendorn, Germany.
• Wanner TechnikcoreChannel Partner/ Reseller/ Distributor · 1 January 2001General agency for Wanner granulators and thermogranulators for plastic recycling since 2001. Wanner is based in Wertheim, Germany.
• joke PoliersystemecoreChannel Partner/ Reseller/ Distributor · 1 January 1993General agency for joke polishing and surface treatment systems (deburring, polishing, lapping, welding) for Switzerland and Liechtenstein since 1993. joke is based in Bergisch-Gladbach, Germany.
• MTF Multi-Tech FörderbändercoreChannel Partner/ Reseller/ Distributor · 1 January 1976General agency (Generalvertretung) for MTF conveyor belts, magnetic, and plate conveyor systems for Switzerland and Liechtenstein since 1976. MTF is based in Bergneustadt, Germany.
• GEWA (Stiftung für berufliche Integration)minorOthersGEWA handles HATAG's accounting and finance functions. GEWA is a foundation for professional integration based in Zollikofen, Switzerland.
• systemworx.chminorOthersIT support partner in Kehrsatz, Switzerland.
• worldsoft.info (Worldsoft AG)minorOthersWeb design and hosting partner based in Pfäffikon SZ, Switzerland. Provides the CMS and CRM (Worldsoft Business Suite) for the company website.
• kunststoff.swissminorOthersMember of the Association of the Swiss Plastics Industry (kunststoff.swiss).
• swissplastics-cluster.chminorOthersMember of the Plastics Technology Network based in Freiburg, Switzerland.
• KATZ (Kunststoff Ausbildungs- und Technologie Zentrum)minorOthersPartnership with the Plastics Training and Technology Center in Aarau, Switzerland.
• SwissPlastics Expo / Messe LuzernminorOthersExhibitor and participant at SwissPlastics Expo and AM Expo trade shows organized by Messe Luzern.
• iwk.hsr.ch (Institut für Werkstofftechnik und Kunststoffverarbeitung)minorOthersInstitute for Materials Technology and Plastics Processing at HSR in Rapperswil, Switzerland.
• Reinmann Drucklösungen AGminorOthersPrint solutions provider based in Switzerland.

Scale indicators4 records

Recent moves10 records

Expansion highlights4 records

Broad incumbents

• Arburg: Arburg is a leading injection molding machine manufacturer and a HATAG customer (Arburg SGM uses Wanner C13.20 granulators). As an OEM with overlapping plastics processing customers, Arburg is the broader incumbent whose installed base drives HATAG's peripheral equipment demand.
• ENGEL Austria: ENGEL manufactures injection molding machines and complete production cells. While broader than HATAG's portfolio, ENGEL's customers overlap with HATAG's plastics processor base and its automation/auxiliaries line competes with the same peripheral systems HATAG distributes.
• KraussMaffei: KraussMaffei manufactures injection molding, extrusion, and reaction process machinery with peripheral systems that overlap HATAG's distributed product range. A broad incumbent serving the same plastics manufacturing customers.

Direct peers

• Piovan Group: Piovan manufactures granulate conveying, dosing, drying, and storage systems — a direct alternative to Koch Technik equipment distributed by HATAG. Comparable in product category, end customers (plastics processors), and channel model (regional distributors).
• Movacolor: Movacolor produces gravimetric dosing, mixing, and coloring equipment for plastics extrusion and injection molding, directly overlapping with Koch Technik's KEM-Touch and GRAVIKO products distributed by HATAG.
• Rapid Granulator: Rapid Granulator manufactures granulators and shredders for plastics recycling — directly competing with Wanner Technik equipment distributed by HATAG. Comparable product category and end-customer base.
• Maguire Products: Maguire manufactures gravimetric blenders, dryers, and feeding equipment for plastics processors, directly comparable to Koch Technik's granulate handling line carried by HATAG.
• Motan (Colortronic): Motan produces material handling, conveying, drying, and dosing systems for plastics processing, directly competing with Koch Technik equipment that HATAG distributes. It is the most direct product-line overlap with HATAG's largest distributed brand.
• Wittmann Group: Wittmann manufactures granulate handling, drying, dosing, and robotics for injection molding — directly overlapping with HATAG's Koch Technik and MTF product lines. As a manufacturer-direct competitor in HATAG's core segments, it represents the upstream alternative to HATAG's distributed offerings.

Others

• Hasco Hot Runner Systems: Hasco is HATAG's former parent (1993–2008/9) and a German hot runner / mold accessories manufacturer. Listed for ecosystem relevance given historical ownership and continued relationship in Swiss plastics tooling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/69626260

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HATAG Handel und Technik AG