Kellen Consulting Group

What Kellen Consulting Group does

Kellen Consulting Group is a privately held Virginia-based business consulting and coaching firm operating as a service-disabled veteran owned small business. The company delivers coaching, consulting, training, and facilitation services to small business owners, teams and groups, individual professionals, organizations, and federal government agencies, with geographic focus on Northern and Central Virginia and Washington DC. Its portfolio is built around two proprietary coaching methodologies — Core Energy Coaching (root-cause analysis of internal belief barriers) and Energy Leadership (anchored in the Energy Leadership Index assessment) — supplemented by a broad set of licensed psychometric instruments (ELI, MBTI, DiSC, Korn Ferry KF4D, HBDI, TKI, Genos EQ, Leadership Circle 360, Profile XT, Wealth Dynamics, Talent Dynamics). Service offerings span business coaching, hands-on management consulting, remote team management, mastermind facilitation, facilitated accountability groups, assessment debriefs, and structured courses such as Agile Foundations, Performance Management, and Goal Setting Workshops.

The company employs 1–10 staff, with four named principal consultants whose combined leadership experience exceeds 80 years across military, federal government, UN, and corporate settings. The revenue model blends subscription-recurring streams (accountability groups at $217/month or $597/quarter with auto-renewal; ongoing coaching engagements) with one-time purchases (assessment debrief sessions at $197, Agile Foundations Course at $499) and project-based professional services engagements. Go-to-market is consultative and direct, supported by blog content, professional networking, and a Kajabi-hosted website where prospects schedule complimentary 30-minute Calendly discovery calls. The firm holds competitive differentiators including VA SDVOSB certification (enabling federal set-aside access), and a dense stack of coaching certifications (CEC, CPC, ELI-MP, ICF, SAFe Program Consultant, IC Agile) among its principals. The company has no proprietary technology products, no external funding, no M&A activity, and no AI/ML capabilities disclosed.

Name

Kellen Consulting Group

Legal name

Kellen Consulting Group LLC

Website

https://kellenconsultants.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Kellen Consulting Group is a Virginia-based, service-disabled veteran owned business consulting and coaching firm serving small businesses, teams, individuals, organizations, and federal government agencies with coaching, consulting, psychometric assessments, and training services.

Ownership category

akta.pro rank

Product category

Management Consulting Services

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

akta.pro secondary industries

Learning, Training & Corporate Education Consulting (BPAHAGAE), Team & Group Executive Coaching (Leadership Teams) (EDABANAF), Performance Management & Productivity Consulting (BPAHAGAL), People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH), Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)

Keywords

• Business consulting services
• Leadership coaching services
• Executive coaching services
• Psychometric assessments
• Team facilitation services

Headquarters

HQ city

Vesuvius

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Business Consulting Services: Professional consulting engagements for organizations including business coaching, management consulting, process improvement, facilitation, training, and leadership development. Delivered through one-on-one coaching, group sessions, workshops, and facilitated accountability groups.
2. Courses and Training Programs: Offerings include Agile Foundations Course, Performance Management courses, and Goal Setting Workshops. One-time purchase model for course enrollment.
3. Accountability Groups: Monthly or quarterly subscription-based facilitated accountability groups where members meet weekly to share goals, report progress, and offer mutual support. Auto-renewing 3-month commitment.
4. Psychometric Assessment Services: Energy Leadership Index Assessment Debrief coaching sessions and other assessment-based coaching services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Kellen Consulting Group delivers business consulting, leadership coaching, and management training services through a team of certified coaches and consultants. Core offerings include one-on-one business coaching, hands-on operational consulting, psychometric assessments (Energy Leadership Index, MBTI, DiSC, and others), facilitated accountability groups, mastermind group facilitation, remote team management support, and structured training courses such as Agile Foundations and Performance Management. The firm combines proprietary methodologies (Core Energy Coaching, Energy Leadership) with assessment-driven coaching to help clients improve operations, team dynamics, time management, and personal leadership effectiveness.

Product overview

Kellen Consulting Group offers a comprehensive portfolio of business consulting and coaching services built around two primary coaching methodologies: Core Energy™ Coaching and Energy Leadership™. Their offerings include psychometric assessments (Energy Leadership Index, Myers-Briggs, DiSC, and others), facilitated accountability groups, business coaching, business consulting, remote team management, and mastermind group facilitation. They also provide educational products including the Agile Foundations Course and Goal Setting Workshop. The services target organizations, teams/groups, and individuals seeking to optimize performance, productivity, and business culture through coaching, training, assessments, and strategic planning.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Coaching Collaborative coaching relationship between business owners or key leaders and a certified coach aimed at strategically developing a new business or improving operations, processes, and bottom line of an existing business. Delivered one-on-one for business leaders and entrepreneurs.
• Business Consulting Hands-on advisory engagement providing subject matter or general business expertise to improve operations, support growth, or increase profitability. Provided to organizations, small businesses, and government agencies.
• Remote Team Management Coaching and consulting services for effectively leading and managing remote teams using effective communications, processes, and technologies for a productive remote workforce.
• Mastermind Group Facilitation Group and individual coaching for diverse business owners or managers, leading presentations and discussions, and creating meaningful goals to support trust and accountability within small groups.
• Facilitated Accountability Group Small group sessions where members meet weekly to share goals, report progress, and offer mutual support. Subscription-based with auto-renewing 3-month commitment.
• Energy Leadership Index Assessment Debrief Coaching Session A coaching session with a certified coach to review Energy Leadership Index (ELI) assessment results and establish strategies to build on strengths and address opportunities. Priced at $197 per session.
• Agile Foundations Course An educational course teaching agile methodologies and practices for business and team implementation. Priced at $499 one-time purchase.
• Performance Management Course Course covering evaluating employee talent, managing high potentials, managing underperformers, recognizing strong performers, and the importance of managing employee performance for leaders. Offered free of charge.
• Goal Setting Workshop Workshop designed to help participants gain clarity on successfully improving their life and actively crafting 7-10 personally meaningful and impactful goals for the year.

Quantifiable outcome

• Improved operational efficiency through process evaluation and optimization
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• CoachHub: Global digital coaching marketplace and platform offering 1:1 coaching and leadership programs to enterprises. Overlaps with Kellen's business coaching, team/group coaching, and assessment-driven engagements, with similar revenue model but broader geographic reach.
• BetterUp: Online coaching and leadership development platform serving individuals and enterprise clients with 1:1 coaching and assessments. Directly comparable as a coaching-led business/leadership development service, though at much larger scale and with proprietary tech versus Kellen's Kajabi-based delivery.
• The Ken Blanchard Companies: Leadership training, coaching, and consulting firm built on proprietary methodologies (e.g., Situational Leadership, SLII). Comparable to Kellen in combining licensed training programs, coaching certifications, and assessment-driven engagements for SMB and enterprise clients.
• Insights Discovery: Provider of psychometric assessment tools and licensed practitioner programs used in coaching, team development, and leadership training. Comparable to Kellen as a small-to-mid firm monetizing assessment methodologies and coaching engagements.
• Marshall Goldsmith Coaching: Executive coaching brand built around a single renowned coach with global clients, assessments, and certification programs. Comparable to Kellen's brand-led executive coaching and leadership development practice model, but with far stronger global brand recognition.

Broad incumbents

• DDI (Development Dimensions International): Global leadership development firm offering leadership training, executive coaching, assessments, and consulting to large enterprises. Overlaps with Kellen's leadership development and assessment offerings but serves a much larger client base with proprietary IP.
• BTS (Business Transformation Services): Consulting firm specializing in business transformation, leadership development, and strategy execution via simulations and coaching. Overlaps with Kellen's business consulting, leadership development, and team facilitation offerings at enterprise scale.
• Korn Ferry: Global organizational consulting firm providing talent management, executive search, leadership development, and assessment services (including KF4D—a tool Kellen is certified to administer). Directly comparable on the assessment/leadership consulting axis at vastly larger scale.
• FranklinCovey: Established leadership and organizational performance consultancy offering training, coaching, and assessment tools (e.g., 7 Habits, Everything DiSC, Leadership Circle). Comparable to Kellen on training/coaching/assessment methodology, but at enterprise scale with global delivery.
• Center for Creative Leadership: Research-backed leadership development organization offering executive education, coaching, assessments, and customized programs. Comparable to Kellen's leadership coaching and assessment services, but institutional-scale with global reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kellen-consulting-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kellen Consulting Group