FP Consultants International

What FP Consultants International does

FP Consultants International Pte Ltd is a Singapore-incorporated, founder-owned advisory and platform business operating under two complementary product brands: ProfitMax Framework™ and AI-Stellis. The company sells a 9-step, 180-day profit transformation methodology for Singapore SMEs that have outgrown their bookkeeper but cannot afford a first executive hire, packaged with the disciplines of five C-suite functions (CFO, COO, CHRO, CSO, CMO). Underneath the methodology sits the ProfitMax Platform — a cloud-based SaaS layer with an AI Profit Analyser (12 financial ratios from six management-account figures), a guided 9-step programme with 20-day action plans, a Licensee Master Dashboard, built-in CRM, and WhatsApp integration. AI-Stellis is a companion personal intelligence product at ai-stellis.app, tracking weekly execution patterns (discipline consistency, decision stability, income reactivity, activation variance, identity stability) for commission-based professionals at SGD 19-79/month.

The business operates a hybrid go-to-market combining self-serve subscriptions (SME Solo SGD 97/month, SME Team SGD 297/month), high-touch advisory engagements personally led by co-founder Jocelyn Lim (Diagnostic SGD 3,000, Group Coaching SGD 9,800, Full Advisory SGD 5,000-8,000/month with 6-month minimum), and a Licensee Programme that distributes the framework to chartered accountants, financial advisers, and consultants at SGD 15,000-48,000/year with a 15%/12% royalty on consulting fees. Two published books, free diagnostic tools (Profit Audit, 5-Seat C-Suite Diagnostic), workshops, an Annual Practitioner Conference, and an Affiliate Programme round out the acquisition motion. The company is bootstrapped, with no disclosed external funding, and revenue mechanics are dominated by Singapore-dollar pricing in SGD with no international office presence.

Name

FP Consultants International

Legal name

FP Consultants International Pte Ltd

Website

https://fp-consultants.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

FP Consultants International is a Singapore-based, founder-owned advisory firm operating the ProfitMax Framework™ (a 9-step, 180-day AI-supported profit transformation platform for SMEs) and AI-Stellis (a personal intelligence platform for commission-based professionals), distributed via subscriptions, high-touch advisory, and a licensee programme.

Ownership category

akta.pro rank

Product category

Management Consulting Services

NAICS

Management Consulting Services (54161), Software Publishers (5132)

SIC

Services-Management Consulting Services (8742), Services-Prepackaged Software (7372)

akta.pro primary industry

Outsourced Finance & CFO Services (BPAHABAE)

Keywords

• SME advisory services
• Profit transformation consulting
• AI-powered business platform
• Financial literacy training
• C-suite operating system

Headquarters

HQ city

Pangbourne

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Platform Subscriptions: SaaS-style monthly subscriptions for the ProfitMax platform. SME Solo tier at SGD 97/month provides individual access; SME Team tier at SGD 297/month provides organisation admin plus one seat with 150 AI actions/month. Additional seats available at SGD 97/month for department heads and SGD 36-25/month for staff development seats (volume-based pricing).
2. Professional Services - Full Advisory: High-touch 180-day advisory engagement with Jocelyn Lim working directly with business owner and management team fortnightly. Pilot rate SGD 5,000/month; Public rate SGD 8,000/month. Minimum 6-month commitment. Includes platform subscription billed separately.
3. Professional Services - Group Coaching: 12-week structured group programme with weekly online sessions. SGD 9,800 per participant, includes the ProfitMax book, full programme, and platform access for duration of cohort.
4. Professional Services - Diagnostic Session: Two-session structured diagnostic engagement with Jocelyn. Session 1: 90-minute fact-find and profit gap identification with AI-generated Profit Gap Report. Session 2: 90-minute report walkthrough. Fee SGD 3,000, credited against next engagement if committed within 30 days.
5. Licensee Programme Royalties: Licensees pay 15% royalty on first SGD 300,000 of ProfitMax consulting fees annually; 12% on amounts above SGD 300,000. Royalty applies to all consulting fees for work using ProfitMax IP, methodology, platform tools, or branding.
6. Licensee Platform Licences: Annual platform licences for licensee firms: Starter SGD 15,000/year (up to 10 client workspaces), Growth SGD 28,800/year (up to 25 workspaces), Practice SGD 48,000/year (up to 50 workspaces). Additional staff seats at SGD 97/month each.
7. AI-Stellis Subscriptions: Personal intelligence platform for individuals and commission-based professionals. Tiers from SGD 19/month (SME Trial) to SGD 79/month (Professional). All billed monthly, cancel anytime.
8. Book Sales: The Profit Leak - Summarised Edition (SGD 38 e-book, SGD 55 paperback) and The ProfitMax Framework - Reference Edition (SGD 79 e-book, SGD 108 paperback, SGD 125 hardcover). Each includes 50 bonus AI actions and 14-day platform trial.

Pricing tiers

Go-to-market motion5 records

Distribution channels6 records

Marketing channels9 records

Core offering

FP Consultants International fundamentally sells an AI-powered C-suite operating system called the ProfitMax Framework™ — a proprietary 9-step, 180-day methodology delivered via the ProfitMax Platform subscription product that installs five executive functions (CFO, COO, CHRO, CSO, CMO) into SMEs. It also sells high-touch advisory engagements (Diagnostic Sessions, Group Coaching, Full Advisory) personally led by founder Jocelyn Lim, a Licensee Programme that licenses the framework IP to professional advisers under royalty terms, and the companion AI-Stellis personal intelligence platform for commission-based professionals and individuals.

Product overview

FP Consultants International offers a unified two-product ecosystem built on a 40-year advisory practice: the ProfitMax Framework (an AI-powered C-suite operating system for SMEs) and AI-Stellis (a personal intelligence platform for performance stability). The ProfitMax Framework consists of the 9-step, 180-day ProfitMax Framework methodology, the AI-powered ProfitMax Platform delivery layer (Business Simulation, AI Profit Analyser, 9-Step Guided Programme, Ratio Calculator, Staff Development Seats), and the two books — The Profit Leak (Summarised Edition) and The ProfitMax Framework Reference Edition. AI-Stellis is the companion personal intelligence platform for commission-based professionals and individuals, available at ai-stellis.app. The ProfitMax Licensee Programme enables chartered accountants, advisers, and consultants to deploy the framework to their own SME clients under licence, using the Licensee Master Dashboard and Practitioner Collaboration Network. Engagement pathways include self-guided platform (SME Solo/Team tiers), Group Coaching (12 weeks), Diagnostic Sessions, and Full Advisory (180 days with Jocelyn Lim). The two products are designed to work together — ProfitMax addresses the business system while AI-Stellis addresses the person running it.

Differentiator

Problem solved

Functional benefit

Brands

• ProfitMax Framework: AI-powered C-suite operating system for SMEs — a 9-step, 180-day structured profit transformation methodology delivering CFO, COO, CHRO, CSO, and CMO functions.
• AI-Stellis

Quantifiable outcome

• 12x net profit growth within first year of engagement (composite illustration: SGD 30,000 to SGD 360,000)
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Bench.co: Bench is a software-enabled fractional bookkeeping and CFO service for SMBs, combining a platform with human advisors. Comparable to FP Consultants on fractional CFO delivery to SMEs, but with a more productized software-led approach and a North American footprint.
• Keap: Keap (formerly Infusionsoft) provides CRM, marketing automation, and business management software aimed at small businesses and the consultants/coaches who serve them. Adjacent to FP Consultants' Licensee Master Dashboard with built-in CRM, prospect pipeline, and WhatsApp integration for advisers serving SMEs.

Broad incumbents

• Xero: Xero is a global cloud accounting platform for SMEs and the accountants who serve them, with an adviser partner ecosystem. Comparable to FP Consultants as an SME financial platform, with broader geographic reach but less depth in the integrated C-suite operating system positioning.
• Sage: Sage is a global provider of accounting, payroll, and business management software for SMEs, including Sage Intacct for mid-market. Comparable to FP Consultants' ProfitMax as an SME business management platform, but at incumbent scale spanning multiple enterprise functions.
• QuickBooks Online: QuickBooks is the dominant SME accounting platform offering bookkeeping, financial reporting, and increasingly advisory workflows. Comparable to FP Consultants' ProfitMax Platform as an SME financial clarity tool, but at much broader scope and scale as a public-company incumbent.

Direct peers

• Gazelles / Scaling Up: Scaling Up (formerly Gazelles) by Verne Harnish is a methodology and licensee/coach network that delivers growth frameworks to SMEs through certified coaches and an annual conference. Directly comparable to FP Consultants' ProfitMax on book-anchored, methodology-plus-licensee SME advisory positioning.
• E-Myth Worldwide: E-Myth Worldwide licenses Michael Gerber's small business operating system methodology to coaches who deliver it to SME owners. Directly comparable as a methodology + licensee SME advisory firm anchored by a foundational book and structured programmes.
• Strategic Coach: Strategic Coach (founded by Dan Sullivan) delivers high-ticket group coaching programmes for entrepreneurs using a structured methodology, books, and tiered subscription pricing. Comparable to FP Consultants' Full Advisory and Group Coaching tiers on premium positioning, structured curriculum, and entrepreneur-owner customer segment.
• EOS Worldwide: EOS Worldwide licenses the Entrepreneurial Operating System to SMEs through a worldwide implementer network with proprietary software (Ninety.io), books, and certification programmes. Directly comparable to FP Consultants as a methodology + licensee + tools platform for SME advisory delivery.
• Profit First Professionals: Profit First Professionals licenses Mike Michalowicz's Profit First methodology to accountants and advisers who deliver it to their own SME clients. Directly comparable on methodology + licensee network + book-led SME profit advisory, including royalty-style economics on partner consulting fees.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fp-consultants-international-pte-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FP Consultants International