What OEM Motor does

OEM Motor AB is a Swedish industrial technology trading company and a wholly owned subsidiary of OEM International AB, founded on 1 January 2004 (the underlying business operated as a unit of OEM Automatic since the early 1990s). Headquartered in Tranås, Sweden, with sales offices in Malmö, Bankeryd, and Sandviken, the company distributes electric motors (AC, DC, BLDC, stepper, servo, and wiper types from 15 W to 800 kW, with some variants rated up to IP69K), drive electronics (motor controllers, servo amplifiers, encoders, and power supplies), linear products (rail guides, ball screws, linear units, and linear actuators for loads up to 410 kN), transmission components (belts, chains, couplings, racks, pinions, and cardan shafts), and gearboxes (cycloid, spur, planetary, worm, strain wave, angle, and taper-bush). Products are sourced from approximately 40 manufacturers in Europe and Asia, with key stocking partnerships with Crouzet and Transtecno for immediate delivery from the Höganloft logistics centre in Tranås.

The company generates revenue through one-time product sales of catalogue components and customised assemblies, acting as a value-added reseller/distributor of third-party manufacturers' products. Pricing is quote-based via direct sales contacts and an e-commerce customer portal available to registered business customers, with no public price list. Its go-to-market is sales-led, combining field sales representatives, product specialists embedded in supplier development teams, and inside-sales customer support; marketing includes a content portal (InMotion/Motion Academy), SEO-optimised product catalogue, email newsletters, trade fairs (e.g., Elmia Subcontractor 2025), and a LinkedIn presence. It also differentiates by providing customisation and mechanical processing at its Tranås workshop based on customer drawings, and holds ISO 9001:2015 and ISO 14001 certifications with GHG Protocol reporting since 2020.

Across acquisitions of All Motion Technology AB (2010), Vanlid Transmission AB (2016), ATB Drivtech (2018), and Cabavo (2019), OEM Motor has expanded its range in motors, transmission, and linear motion. It is part of the OEM International Group, which operates 37 companies across 15 countries with group turnover of approximately 530 million euros. OEM Motor itself is reported at SEK 195 million in annual sales, employs 28 full-time staff, and serves Swedish industrial machinery and equipment manufacturers as its primary customer segment.

Name

OEM Motor

Legal name

OEM Motor AB

Website

https://oemmotor.se

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

OEM Motor AB is a Swedish industrial technology trading company and wholly owned subsidiary of OEM International AB, distributing electric motors, drive electronics, linear products, transmission components, and gearboxes from ~40 manufacturers to Swedish industrial machinery and equipment manufacturers.

Ownership category

akta.pro rank

Headquarters

HQ city

Tranås

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product sales (components and solutions): OEM Motor sells electric motors, motor controllers, linear products, transmission components, and gearboxes. Products are sold as standard components or as customised solutions. Revenue is generated through one-time product sales and assembly/modification services. The company operates as a distributor/value-add reseller of third-party manufacturers' products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

OEM Motor is a Swedish industrial technology trading company that distributes electric motors (AC, DC, BLDC, EC, servo, stepper, wiper), motor controllers / drive electronics, linear products (rail guides, ball screws, linear actuators), transmission components (belts, chains, couplings, cardan shafts), and gearboxes to Swedish machinery and equipment manufacturers. The company also offers customised assemblies and machined components built from customer drawings at its Tranås workshop, leveraging products sourced from approximately 40 manufacturers in Europe and Asia.

Product overview

OEM Motor is a technology trading company specializing in mechanical motion and power transmission products. The product portfolio is organized into four main categories: (1) Electric Motors covering AC, DC, BLDC, stepper, servo, and wiper motors from 15W to 800kW with IP ratings up to IP69K; (2) Drive Electronics including motor controllers for AC, DC, BLDC, and stepper motors ranging from basic speed controllers to advanced intelligent controllers with integrated motion controllers supporting EtherCAT and CANopen; (3) Linear Products including rail guides, ball screws, linear units, and linear actuators from miniature 1mm actuators to heavy industrial actuators handling 350-410 kN loads; (4) Transmission components including belts, chains, couplings, gears, and cardan shafts; and (5) Gearboxes including cycloid, spur, planetary, slew drives, worm, strain wave, and angle gearboxes. The company also offers custom product solutions, mechanical processing, and assembly services. Products are sourced from 40 manufacturers primarily in Europe and Asia.

Differentiator

Problem solved

Functional benefit

Products and services

• Electric Motors (Elmotorer) Comprehensive range of electric motors in AC, DC, BLDC, EC, servo, stepper, and wiper designs, covering power from 15W up to 800 kW and including variants for extreme temperatures, vacuum, explosive environments, IP69K-rated housings, and stainless-steel hygienic executions. Intended for Swedish industrial machinery and equipment manufacturers integrating motors into their products.
• Drive Electronics (Drivelektronik)

Quantifiable outcome

• Saves 4.5 crore barrels (700 crore litres) of crude annually through ethanol blending — this is a government stat from a news story not directly about OEM Motor

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• CrouzetcoreChannel Partner/ Reseller/ DistributorCrouzet is a key manufacturer whose motors and gearboxes are stocked at OEM Motor's warehouse in Tranås for immediate delivery. OEM Motor serves as the exclusive or primary distributor for Crouzet products in Sweden.
• TranstecnocoreChannel Partner/ Reseller/ DistributorTranstecno motors and gearboxes are part of OEM Motor's standard stock range available for immediate delivery from the Tranås warehouse.
• Wolong Electric / ATB MotorscoreChannel Partner/ Reseller/ DistributorPartnership with Wolong Electric and ATB Motors for EC-motors and EC-fans, covering products from 0.09 kW to 7.5 kW in both single-phase and three-phase configurations.
• OEM AutomaticcoreChannel Partner/ Reseller/ DistributorSister company within the OEM International Group. OEM Motor's Höganloft logistics centre serves OEM Automatic companies in Sweden, Norway, and Denmark. OEM Motor can deliver complete solutions by leveraging OEM Automatic's complementary product ranges.
• Clean GeartechminorChannel Partner/ Reseller/ DistributorClean Geartech supplies hygienic drive solutions, including stainless steel IE4 motors and aluminium hygienic motors (IP69K rated), strengthening OEM Motor's offering within hygienic drive solutions.
• OEM International AB (Parent company)coreStrategic or Co-development PartnerOEM Motor AB is a wholly owned subsidiary of OEM International AB. The parent company is one of Europe's leading technology trading companies in industrial components and systems, operating across 15 countries with 37 companies, 530 million Euro turnover, 30,000 customers, 400 suppliers, and 1,100 employees.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat5 records

Customer concentration

• YouTubeyoutube.com/channel/UCq9y9DF8az4Lx_6gL9hOB_w
• LinkedInlinkedin.com/company/oem-motor

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OEM Motor