Yoki Network
Yoki Network operates as a European digital advertising and entertainment platform offering programmatic ad technology (DSP/SSP), publisher monetization, gaming distribution, and AI creative tooling to brands, agencies, publishers, and SMBs across 17 countries.
- Company typePrivate
- Founded2014
- HeadquartersSchiphol, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Yoki Network does
Yoki Network is described in firmographic data as an advertising brand offering advertising approaches, customer service, an online network, and content creation. The substantive source data, however, describes a much larger European digital advertising and entertainment media platform operating across 17 countries with 912 team members, 400,000+ advertisers, 300,000+ publishers, and 13+ billion ad impressions served per month. This significant inconsistency between the firmographic entry (11-50 employees, founded 2007, Schiphol, Netherlands) and the operational data suggests Yoki Network may be a brand, subsidiary, or related entity within a larger platform group; the analysis below is grounded in the operational data as the richer evidence base.
The platform operates a full-stack ad technology ecosystem combining proprietary Demand-Side Platform (DSP, including the Hawk DSP integrated with Spotify Ad Exchange) and Supply-Side Platform (SSP) capabilities, supported by the Full Monetisation Solution (FMS), Azerion Edge delivery infrastructure, the Azerion Identity Graph for audience resolution, and the Azerion Intelligence analytics layer. Beyond core ad tech, the company distributes gaming content through GameDistribution (including white-label gaming portals), operates a Kids Marketplace with PRIVO COPPA certification, and has launched AdMove.ai, a generative AI agent platform for creative agencies. Core product categories span advertising infrastructure, gaming distribution, sports fan engagement, and AI-driven creative tooling.
The business model is multi-streamed: programmatic advertising transaction fees on the DSP side, marketplace commissions on the SSP/publisher monetization side, gaming licensing and royalties, and audio/DOOH advertising revenue. Go-to-market combines enterprise field sales for premium brands and agencies, channel partnerships with publishers and media brands (including flagship exclusivities such as Bauer Media France and Westfield Rise), and a newly launched self-service platform for SMBs. Named reference customers include Disney, L'Oreal, Tiffany & Co., McDonald's, Havas Media, and Anzu, but the long tail of 400k+ advertisers and 300k+ publishers is the primary volume driver. Pricing is not publicly disclosed, and revenue figures are not provided in the source data.
Yoki Network firmographics
Firmographics- Name
- Yoki Network
- Legal name
- Azerion
- Website
- https://yokinetwork.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Yoki Network operates as a European digital advertising and entertainment platform offering programmatic ad technology (DSP/SSP), publisher monetization, gaming distribution, and AI creative tooling to brands, agencies, publishers, and SMBs across 17 countries.
- Ownership category
- akta.pro rank
Where Yoki Network is headquartered
LocationHeadquarters
- HQ city
- Schiphol
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
Yoki Network business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Programmatic Advertising (DSP): Revenue generated from demand-side platform fees where advertisers pay to serve ads across the Azerion inventory network
- Publisher Monetization (SSP): Revenue share from supply-side platform where publishers monetize their digital inventory through Azerion's automated advertising solutions
- Gaming Solutions: Game distribution and white-label gaming portal solutions for partners and publishers
- Audio Advertising: Digital audio content monetization through partnerships with media brands and exclusive inventory like Spotify Ad Exchange
- Digital Audio Content Monetization: Partnership-based monetization of digital audio content for media brands including exclusive partnerships with French media
Go-to-market motion3 records
Distribution channels4 records
Marketing channels3 records
Yoki Network product offering
Product offeringCore offering
YOKI is an advertising brand that delivers digital advertising approaches, customer service, access to a large online network, and content creation services to its clients. The firm functions as an advertising services provider rather than a software platform vendor.
Product overview
Azerion is a full-funnel digital advertising and entertainment media platform offering a comprehensive suite of products for both advertisers and publishers. The platform consists of core advertising technology including Hawk DSP (Demand-Side Platform) and Azerion SSP (Supply-Side Platform) for programmatic ad buying and selling. For publishers, the Full Monetisation Solution (FMS) automates digital advertising transactions. Additional products include Azerion Edge for performance optimization, Azerion Identity Graph for audience targeting, Azerion Native for native advertising formats, and GameDistribution for gaming portal and content distribution. The platform recently launched AdMove.ai, an AI agent platform for creative automation. Azerion also offers sports fan engagement solutions and spans gaming across casual, social, and AAA segments.
Differentiator
Problem solved
Functional benefit
Brands
- Azerion DSP: Demand-side platform for advertisers to purchase digital advertising inventory
- Azerion SSP
- Azerion FMS
- Azerion Edge
- Azerion Identity Graph
- Hawk DSP
- Smartclip
- Inskin
- GameDistribution
- Kids Marketplace
Products and services
- Digital Advertising Approaches A range of digital advertising approaches delivered by YOKI as part of its advertising brand offering for brand clients.
- Online Advertising Network Access to YOKI's online network for distributing advertising campaigns.
- Content Creation Services Content creation services offered by YOKI as part of its advertising brand offering.
- Advertising Customer Service Customer service supporting YOKI's advertising engagements with clients.
Quantifiable outcome
- 13+ billion ad impressions served per month
- +1 more outcomes
Companies that use Yoki Network
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles1 record
Yoki Network technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability3 records
Feature7 records
Yoki Network partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and flagship.
- gutefrage.netcoreGameDistribution launched a white-label gaming portal for gutefrage.net, providing a customized gaming experience for the Q&A platform's users.
- Westfield Rise / Unibail-Rodamco-WestfieldflagshipExclusive partnership to launch the most powerful in-mall audio offering across shopping centers of Unibail-Rodamco-Westfield Group. This partnership brings programmatic DOOH capabilities to retail environments.
- RTLcoreGameDistribution and RTL taking their partnership to a new chapter, expanding gaming content distribution through RTL's platforms.
- Spotify Ad ExchangecoreAzerion integrated Spotify Ad Exchange into Hawk DSP, unlocking global premium audio inventory at scale for advertisers.
- VeridoohcorePartnership brings independent verification to programmatic DOOH (Digital Out-of-Home) advertising, ensuring brand safety and viewability verification.
- Amaury MediacoreAmaury Media chose Azerion as partner for monetization of its digital audio content across their media portfolio.
- Bauer Media FranceflagshipStrategic partnership for exclusive monetization of media brands: Télé 7 Jours, Maxi, and Télécâble Sat Hebdo. Bauer Media France's digital audio content will be monetized through Azerion's advertising platform.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Yoki Network competitors and assessment
Company assessmentBroad incumbents
- Taboola: Global content-discovery and native advertising platform serving advertisers and publishers with sponsored content placements. Comparable to Yoki as a digital advertising network offering content-driven ad formats, though at vastly larger scale.
- WPP: Global advertising holding company with deep Dutch/European agency presence (including agencies in Amsterdam). Competes with Yoki for advertising and content creation budgets at the mid-market and enterprise tiers.
- Publicis Groupe: One of the world's largest advertising holding companies with significant Amsterdam and European operations. Competes for full-service advertising and content mandates that Yoki also targets.
- Criteo: European-headquartered ad-tech company specializing in performance display and retargeting across an open web inventory. Relevant as a large European digital advertising player competing for the same advertiser budgets Yoki targets.
- Outbrain: Native advertising and content recommendation platform connecting advertisers with premium publisher networks. Relevant peer as an online advertising network with content-marketing positioning similar to Yoki's stated offering.
- Dentsu: Global advertising services network with European operations spanning creative, media, and content. Relevant broad incumbent competing for the same Dutch and pan-European advertiser relationships Yoki pursues.
- Ogilvy: Global creative advertising and content agency network with offices across Europe. Comparable to Yoki's creative and content production offerings at significantly larger scale.
Regional players
- Sanoma: Finnish-headquartered media and advertising company with strong Northern European footprint. Comparable as a regional media-and-advertising operator in Northern Europe that bundles content, audience, and advertiser services.
- Freenet AG: German digital media and advertising-services holding company. Regional peer that operates digital advertising platforms in DACH/European markets, broadly comparable to Yoki's geographic and product footprint though at much larger scale.
Emerging players
- Adjust (AppLovin subsidiary): Mobile measurement and advertising analytics platform serving app and digital advertisers. Comparable emerging peer in the digital advertising stack with overlap into campaign analytics and customer-service-adjacent workflows.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights4 records
Customer concentration
Yoki Network social profiles
Digital presenceYoki Network compliance and trust
Trust signalCompliance1 record
Yoki Network financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yoki Network leadership team
Management profileNumber of profiles
Yoki Network subsidiaries and ownership
Company hierarchySubsidiaries6 records
Yoki Network funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yoki Network M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yoki Network
What does Yoki Network do?
YOKI is an advertising brand that delivers digital advertising approaches, customer service, access to a large online network, and content creation services to its clients. The firm functions as an advertising services provider rather than a software platform vendor.
Is Yoki Network a public or private company?
Yoki Network is a private company. It is classified as unknown and is currently operating.
When was Yoki Network founded?
Yoki Network was founded in 2014. It employs 11 to 50 people.
Where is Yoki Network based?
Yoki Network is headquartered in Schiphol, Netherlands, in the Europe region.
How does Yoki Network make money?
Five revenue lines are on record. Programmatic Advertising (DSP) is the primary driver. The others are publisher Monetization (SSP), gaming Solutions, audio Advertising and digital Audio Content Monetization.
Who are Yoki Network's main competitors?
Broad incumbents on record are Taboola, WPP, Publicis Groupe, Criteo, Outbrain, Dentsu and Ogilvy. Regional players are Sanoma and Freenet AG. Adjust (AppLovin subsidiary) is listed as an emerging player.
Does Yoki Network have an API?
No public API is recorded for Yoki Network.