Veridooh
- Company typePrivate
- Founded2017
- HeadquartersWoolloomooloo, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Veridooh does
Veridooh Pty Ltd is an Australian adtech company founded in 2017 and headquartered in Sydney that operates an independent verification platform for out-of-home (OOH) advertising campaigns. The company serves agencies, brands, media owners, and programmatic DOOH platforms, with named enterprise customers including Omnicom Media Group (preferred partner), GroupM, Ikon, Youi, Nine, Bauer Media, The Perfume Shop, and Califia Farms, operating across Australia, the UK, the US, the Netherlands, and Italy.
The company's core technology is SmartCreative™, a proprietary and patented system that independently collects ad play data at the creative level without relying on data supplied by media owners or their content management systems. This data feeds a three-product suite: Verification (independent campaign measurement across digital, programmatic, and static OOH, providing more than 400 metrics), Collaborate (campaign delivery automation bringing stakeholders onto a single platform), and Intelligence (analytics and reporting dashboard with KPIs and actionable insights). The architecture is designed for global deployment without requiring integration with media owners - the SmartCreative tag is scheduled and played like any standard creative.
Veridooh monetizes primarily through enterprise subscription contracts for verification services (annual billing, quote-based pricing accessed via a 'Book a Free Demo' motion) supplemented by usage-based revenue from programmatic DOOH integrations with DSPs such as Azerion Hawk, AdQuick, Hivestack, Place Exchange, and Geopath. The go-to-market is sales-led, combining direct enterprise sales, preferred-partner status with major agency holding companies, and channel integrations that embed Veridooh verification into programmatic buying workflows. To date the company has raised $5 million in Series A funding (June 2022) from investors including Aconex founders, Leigh Jasper, and EVP, and has achieved SOC 2 Type 2 certification.
Veridooh firmographics
Firmographics- Name
- Veridooh
- Legal name
- Veridooh Pty Ltd
- Website
- https://veridooh.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Veridooh industry classification
Industry- Product category
- OOH Ad Verification Software
- NAICS
- Media Buying Agencies (541830), Advertising Material Distribution Services (541870), Marketing Research and Public Opinion Polling (54191)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Digital Out-of-Home (DOOH) Advertising (MPAAAKAB)
- akta.pro secondary industries
- Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI), Ad Insertion & Monetization (SCTE-35, DAI/SSAI) (MPAHAKAH)
Keywords
Where Veridooh is headquartered
LocationHeadquarters
- HQ city
- Woolloomooloo
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Veridooh business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Verification Services: Veridooh provides independent verification services for OOH advertising campaigns, charging brands and agencies for access to its SmartCreative platform and reporting dashboard. The service covers digital, programmatic, and static OOH campaigns.
- Programmatic DOOH Verification: Integration with programmatic DSP platforms (Azerion Hawk, AdQuick, Hivestack) to provide real-time, independently verified OOH data alongside platform activation capabilities. Growth in PDOOH revenue referenced in industry coverage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise verification packages |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Veridooh product offering
Product offeringCore offering
Veridooh provides an independent verification platform that tracks, measures, and verifies out-of-home (OOH) advertising campaign delivery without relying on media owner self-reporting. Its proprietary SmartCreative technology collects data at the ad play level across digital, programmatic, and static OOH formats, delivering more than 400 metrics including panel play count, exposure time, and creative execution through a unified dashboard. The platform also includes Collaborate for campaign automation and Intelligence for analytics and reporting.
Product overview
Veridooh is a digital content verification platform for the out-of-home (OOH) advertising industry. The platform operates as a single ecosystem comprising three integrated products: Verification (the core independent ad verification platform powered by SmartCreative technology), Collaborate (campaign automation and delivery management), and Intelligence (reporting and analytics). SmartCreative is the proprietary technology backbone that independently collects ad play data at the ad level without relying on media owner data, providing 'True Transparency' for digital, programmatic, and static OOH campaigns. The platform tracks over 400 metrics and enables brands and agencies to manage, track and report on all OOH media buys from a single dashboard.
Differentiator
Problem solved
Functional benefit
Products and services
- Verification
- Collaborate
- Intelligence
Quantifiable outcome
- 4,014% ROI against verification service cost for major UK client case study
- +4 more outcomes
Companies that use Veridooh
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Veridooh technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature3 records
Veridooh partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered major, core and minor.
- GeopathmajorVeridooh integrates with Geopath data in the US, bringing independent audience verification to US DOOH market.
- AzerioncoreVeridooh appointed as preferred independent verification partner for Azerion's programmatic DOOH demand-side platform Hawk. Integrates SmartCreative technology to enable brands to independently verify campaign delivery without relying on media owner self-reporting. Partnership addresses critical market need as Azerion research found 93% of buyers consider DOOH important but 58% cite measurement uncertainty as barrier.
- PladwayminorPladway partners with Veridooh for PDOOH in Italy.
- YouicoreYoui appoints Veridooh as its exclusive OOH Independent Verification partner.
- AdQuickcorePartnership to implement independent verification of DOOH advertising campaigns, enhancing transparency and trust in the industry. Collaboration enables AdQuick customers to access Veridooh's verification technology and performance metrics across all digital OOH media buys.
- Audience2MediaminorVeridooh brings global-leading independent OOH verification to Audience2Media clients.
- 75MediaminorPartnership with UK's fastest-growing roadside media owner.
- Zuiver GroupminorVeridooh expanded into the Netherlands through partnership with Zuiver Group.
- Place ExchangemajorPartnership for programmatic DOOH verification. Place Exchange is a programmatic OOH platform.
- Hivestack (by Perion)coreGlobal partnership for programmatic DOOH verification. Integration enables Hivestack clients to access independent verification.
- Smart OutdoorminorPartnership in the UK to boost Veridooh's presence.
- Mass Media OutdoorminorPartnership for independent OOH verification services.
- London LitesminorPartnership for independent verification services.
- Limited SpaceminorPartnership as Veridooh expanded UK presence.
- OMG (Omnicom Media Group)coreOMG's preferred partner for independent verification after rigorous 18-month review of all providers. Veridooh integrates well with OMG's out-of-home systems and processes combined with analysis and reporting that makes OOH a more compelling proposition for clients.
- GroupMcoreGroupM chose Veridooh to measure OOH campaigns. Long-standing relationship since 2019.
- IkonmajorIkon appointed Veridooh to measure DOOH campaigns. Long-standing relationship since 2020.
- iQOOHminoriQOOH uses Veridooh to give clients increased ability to track OOH campaigns.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
Veridooh competitors and assessment
Company assessmentDirect peers
- Vistar Media: Leading programmatic DOOH SSP/ad-server offering campaign management and measurement. Competes with Veridooh in the PDOOH supply chain and verification layer.
- Place Exchange: Programmatic OOH supply-side platform integrated with Veridooh. Comparable as a DSP/SSP in the same pDOOH verification and activation ecosystem.
- AdQuick: DOOH planning, buying, and measurement platform with which Veridooh has an integration partnership. Closely comparable given overlapping customer base and DOOH workflow coverage.
- Geopath: US OOH audience measurement organization that Veridooh integrates with for independent audience verification. Comparable as an OOH measurement/analytics provider.
- Hivestack (by Perion): Global programmatic DOOH ad-server and supply-side platform. Directly comparable as both a competitor and integration partner to Veridooh in pDOOH campaign delivery and verification.
Emerging players
- Quividi: DOOH audience and impression analytics provider using computer-vision audience measurement. Comparable as an independent OOH measurement specialist.
- Moving Walls: Programmatic DOOH platform with planning, buying, and analytics capabilities, primarily focused on APAC and emerging markets. Comparable as a regional PDOOH and measurement peer.
Broad incumbents
- Broadsign: Major digital out-of-home CMS and ad-serving platform used by media owners globally. Comparable as a broader OOH technology incumbent with overlapping campaign-management functionality.
- DoubleVerify: Large digital ad verification and measurement platform serving brands and agencies. Comparable as a broader verification incumbent that could extend into independent OOH measurement.
- Integral Ad Science (IAS): Global ad verification and measurement company with omnichannel coverage. Comparable as a verification incumbent with potential expansion into OOH.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Veridooh social profiles
Digital presenceVeridooh compliance and trust
Trust signalCompliance1 record
Veridooh financial estimates
Financial estimateRevenue estimate
Valuation estimate
Veridooh leadership team
Management profileNumber of profiles
Profiles8 records
Veridooh funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Veridooh M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Veridooh
What does Veridooh do?
Veridooh provides an independent verification platform that tracks, measures, and verifies out-of-home (OOH) advertising campaign delivery without relying on media owner self-reporting. Its proprietary SmartCreative technology collects data at the ad play level across digital, programmatic, and static OOH formats, delivering more than 400 metrics including panel play count, exposure time, and creative execution through a unified dashboard. The platform also includes Collaborate for campaign automation and Intelligence for analytics and reporting.
Is Veridooh a public or private company?
Veridooh is a private company. It is classified as venture growth investor backed and is currently operating.
When was Veridooh founded?
Veridooh was founded in 2017. It employs 11 to 50 people.
Where is Veridooh based?
Veridooh is headquartered in Woolloomooloo, Australia, in the Oceania region.
How does Veridooh make money?
Two revenue lines are on record. Verification Services are the primary driver. The others are programmatic DOOH Verification.
Who are Veridooh's main competitors?
Direct peers on record are Vistar Media, Place Exchange, AdQuick, Geopath and Hivestack (by Perion). Emerging players are Quividi and Moving Walls. Broad incumbents are Broadsign, DoubleVerify and Integral Ad Science (IAS).
Does Veridooh have an API?
No public API is recorded for Veridooh.
What industry is Veridooh in?
Veridooh's product category is OOH Ad Verification Software. Its primary akta.pro industry code is MPAAAKAB, Digital Out-of-Home (DOOH) Advertising, with a secondary code of BPAFAAAI, Out-of-Home (OOH), DOOH & Ambient Advertising. Its NAICS code is 541830 and its SIC code is 7310.