US Retirement Partners

What US Retirement Partners does

US Retirement Partners is a privately-held, independent national financial services firm headquartered in Iselin, New Jersey, founded in 2007. The company operates under the 'Daybright' / 'Daybright Financial' brand, having rebranded from U.S. Retirement & Benefits Partners (USRBP) in November 2024 to reflect a broadened mission around health and financial wellness. It delivers end-to-end services across consulting, administration and recordkeeping, plan design, compliance, and enrollment for workplace retirement and employee benefits programs, and provides financial planning services for individuals and families.

The company's product surface is organized around a unified 'health and financial wellness' platform rather than a single technology product. Functional components include employee enrollment and account management tools, a TPA business platform for third-party administrators, compliance support (Form 5500, PCORI fees, ACA), and investment/advisory tools for financial advisors. The company does not disclose a proprietary core technology stack, AI/ML capabilities, API, or SDK; differentiators are positioned around ease of implementation, integrated service delivery, and scale rather than technology depth.

Commercially, the company serves four segments: employers (the primary segment), financial advisors, TPA owners, and individuals and families. Distribution is multi-channel: direct employer sales, a financial advisor network, a TPA partner network, and direct-to-individual self-serve access. Revenue is generated through a mix of recurring fees for plan administration and recordkeeping, transaction-based commissions on $900M+ in annual insurance premiums, and AUM/AUA-based management fees on $125B+ in assets under management/administration. The firm operates from 40 U.S. office locations, serves 22,000+ employer clients, and administers plans for 3.6M participants. Ownership, funding history, and management team composition are not disclosed.

Name

US Retirement Partners

Legal name

Daybright Financial

Website

https://usretirementpartners.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

US Retirement Partners (operating as Daybright Financial) is a private national financial services firm that delivers employee benefits administration, retirement plan management, compliance, and financial planning to employers, financial advisors, TPAs, and individuals across 40 U.S. locations.

Ownership category

akta.pro rank

Product category

Retirement and Benefits Administration Services

NAICS

Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Insurance and Employee Benefit Funds (5251)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Employer Retirement Plan Advisory (401(k)/Pension) (FSAEABAE)

akta.pro secondary industries

Employee Benefit & Retirement Plan Trust Services (FSAAANAC), Eligibility, Enrollment & Benefits Administration (HLAEALAH), Worksite Financial Wellness & Employee Assistance Programs (EAP) (FSAIAMAN)

Keywords

• Retirement plan administration
• Employee benefits administration
• Workplace retirement plans
• Retirement plan recordkeeping
• Financial wellness services

Headquarters

HQ city

Iselin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Retirement Plan Administration & Recordkeeping: Fees charged for administering workplace retirement plans including plan design, recordkeeping, and ongoing administration services for employer clients.
2. Employee Benefits & Insurance Premiums: Revenue generated through insurance products and employee benefits administration, with over $900M in premiums handled.
3. Asset Under Management / Administration (AUM/AUA): Management and administration fees based on $125B+ in assets under management/administration, serving 3.6M plan participants.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

US Retirement Partners (operating as Daybright Financial) provides end-to-end employee benefits and workplace retirement plan administration services to employers, financial advisors, and third-party administrators (TPAs). Core offerings include consulting, plan design, administration and recordkeeping, regulatory compliance support, and employee enrollment for retirement and benefits programs. The firm also provides individual retirement, investment, and insurance planning services to employees and families, administering $125B+ in assets across 3.6M plan participants for 22,000+ employer clients.

Product overview

US Retirement Partners (now operating as Daybright) offers a unified platform for health and financial wellness. The product portfolio includes consulting services, administration & recordkeeping, plan design, compliance services, enrollment support, financial planning, employee benefits, and retirement plans. These services are delivered to four primary segments: employers (offering employee benefits and workplace retirement plans), financial advisors (providing investment selections and account management tools), TPA owners (offering platforms, resources, and processes for plan administrators), and individuals & families (providing retirement, investment, and insurance planning). The company operates across 40 locations serving 22,000+ employer clients, 3.6M plan participants, with $900M+ in premiums and $125B+ AUM/AUA.

Differentiator

Problem solved

Functional benefit

Products and services

• Employee Benefits Solutions
• Retirement Plan Solutions
• Compliance Services
• Financial Planning Services

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor.

• NYBEST (New York Benefits Education Trust)minorOthersDaybright is a proud sponsor of NYBEST (New York Benefits Education Trust), a valued organization committed to collaboration and community in the benefits education space.
• ASBO InternationalminorOthersDaybright proudly sponsors or is a member of ASBO International, an organization serving school districts and educational entities with business and operations support.
• NAPEO (National Association of Professional Employer Organizations)minorOthersDaybright maintains a partnership with NAPEO, the national association representing the PEO industry, demonstrating their commitment to the professional employer organization community.

Scale indicators5 records

Recent moves2 records

Expansion highlights4 records

Direct peers

• Lockton Companies: Lockton is the world's largest independent insurance brokerage, with substantial employee benefits and retirement consulting practices serving employers — highly comparable in its mix of benefits brokerage plus retirement plan advisory for mid-market and large employers.
• HUB International: HUB International provides employee benefits, retirement and wealth services, commercial insurance, and personal insurance through a network of offices across North America, overlapping with USRP's employer benefits and retirement plan administration focus.
• USI Insurance Services: USI is a large national insurance brokerage delivering property/casualty, employee benefits, retirement plan services, and risk advisory across 200+ offices — a comparable scale of geographic footprint and employer-focused benefits and retirement consulting.
• Empower Retirement: Empower is one of the largest U.S. retirement plan recordkeepers, administering workplace retirement plans for millions of participants — directly comparable to the core recordkeeping/administration pillar of USRP's business.
• OneDigital: OneDigital is one of the largest U.S. employee benefits and wealth advisory firms, combining benefits brokerage, retirement plan consulting, HR consulting, and TPA-style services for employers — directly mirroring USRP/Daybright's integrated retirement-plus-benefits model and employer segment.
• NFP (an Aon company): NFP provides property/casualty, employee benefits, retirement plan advisory, and wealth management through advisor/partnership-led delivery — closely paralleling USRP's employer benefits plus retirement plan offering and TPA/advisor channel strategy.

Broad incumbents

• Brown & Brown, Inc. Brown & Brown is a diversified insurance brokerage and benefits administration firm offering employee benefits, retirement services, and insurance solutions — adjacent in benefits and retirement but broader in scale and product range than USRP.
• Arthur J. Gallagher & Co. Gallagher is a global insurance brokerage and risk management firm with a sizable employee benefits and retirement plan consulting segment; it competes broadly with USRP but operates at much larger scale and across more geographies and product lines.
• Principal Financial Group: Principal provides retirement plan recordkeeping and administration, employee benefits, and wealth management at very large scale — a comparable retirement and benefits administration platform, though it is a publicly traded incumbent with captive product manufacturing.

Emerging players

• PlanSource (Benefitfocus): PlanSource/Benefitfocus-style benefits administration technology platforms serve the same employer benefits market with software-led delivery; they represent the technology-native emerging player model competing for parts of USRP's benefits administration mandate.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@DaybrightFinancial
• Facebookfacebook.com/DaybrightFinancial
• LinkedInlinkedin.com/company/u-s--retirement-partners-inc-
• Instagraminstagram.com/daybrightfinancial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about US Retirement Partners