Autohaus Hermann

What Autohaus Hermann does

Autohaus Hermann is a family-owned sole proprietorship (eingetragener Kaufmann, "Autohaus Hermann e.K.") operating from a single site at Leonberger Str. 48 in Friolzheim, Baden-Württemberg, Germany, founded in 1983 and currently led by owner Steffen Hermann. The business serves local consumers in the Friolzheim and Enzkreis catchment across the full automotive lifecycle: brokerage of new vehicles, used cars, day registrations (Tageszulassungen) and EU vehicles through an on-site and a 200+ dealer-vehicle procurement network; manufacturer-specified inspections and warranty-preserving maintenance; accident repair with insurance-claim handling and replacement vehicles; tire service with 3D axle measurement; certified Oldtimer/Youngtimer care; original replacement parts; a WashTec portal car wash with SONAX chemistry supporting vans up to 2.90 metres; a 24-hour automated fuel station accepting EC, Visa, MasterCard, and DKV with optional PACE Drive mobile payment; and a small shop selling SONAX accessories, gift vouchers, beverages, and coffee-to-go.

The operating model is direct-to-consumer from a single physical storefront, with lead capture via walk-in, telephone, a contact form, and WhatsApp Business, supplemented by a WordPress website and organic Facebook/Instagram presence rather than paid acquisition. Revenue is generated across five distinct streams: vehicle sales (one-time transactions), workshop and repair services (hourly and job-based professional services), parts and accessories (hardware sales), the fuel station (per-litre transaction fees including PACE app), and the car wash (per-wash transaction fees); gift vouchers add a prepaid/gifting channel redeemable across all services. Customer reach is purely local — there is no online retail, no marketplace listing, and no multi-site network — and the team comprises KfZ-Meisters (master mechanics), mechatronics technicians, advisors, and service personnel.

Underlying technology is wholly third-party and non-proprietary: a WordPress CMS, Google Analytics/Site Kit for site measurement, the PACE Connected Fueling app for mobile payments, WashTec wash hardware, and 3D axle measurement equipment. There is no disclosed API, SDK, or proprietary platform, no automation beyond the 24-hour fuel terminal, and no indication of recurring software revenue, subscription contracts, or licensing arrangements. The growth posture reflects a stabilized, mature local operation incrementally widening its service mix (e.g., PACE in 2021, voucher launch, Oldtimer certification) rather than pursuing geographic or product-line expansion.

Name

Autohaus Hermann

Legal name

Autohaus Hermann e.K.

Website

https://autohaushermann.de

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

Autohaus Hermann is a family-owned sole proprietorship in Friolzheim, Baden-Württemberg, Germany (founded 1983), operating a full-service automotive center serving local consumers with new and used vehicle brokerage, manufacturer-compliant maintenance, accident repair, Oldtimer/Youngtimer specialty care, parts, a 24-hour fuel station, and a WashTec car wash.

Ownership category

akta.pro rank

Headquarters

HQ city

Friolzheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Vehicle Sales: Sales and brokerage of new vehicles, used vehicles, day registrations (Tageszulassungen), EU vehicles, and vehicle procurement services. Over 200 dealer vehicles available for timely delivery.
2. Workshop and Repair Services: Manufacturer-specified inspection services, accident repair (Unfallinstandsetzung), stone chip repair, windshield replacement, fault diagnosis, emissions testing, and main inspections (TÜV). Service includes loaner vehicles during repair.
3. Parts and Accessories: Original replacement parts sales for all vehicle brands.
4. Gas Station: 24-hour fuel station with automated pumping and card payment (EC, Visa, MasterCard, DKV). Offers PACE Connected Fueling app for mobile payment.
5. Car Wash: Portal wash system from WashTec market leader. Services include wash programs up to 2.90m van height, underbody wash, and SONAX cleaning products.
6. Gift Vouchers: Gift vouchers with freely selectable amounts, redeemable for all services including gas station, car wash, and workshop services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Autohaus Hermann is a family-owned automotive dealership and full-service workshop that sells and procures new, used, EU, and day-registration vehicles for consumers, while providing manufacturer-specified inspections, accident repair, tire service, original parts, and ancillary services such as car wash and a 24-hour fuel station. All services are delivered from a single physical location in Friolzheim, Germany, supported by replacement vehicles during repairs and on-site retail shop amenities.

Product overview

Autohaus Hermann is a family-owned car dealership and automotive service center offering a unified portfolio of vehicle sales and maintenance services. The core offering consists of vehicle purchase and sales brokerage (covering used cars, new vehicles, day registrations, EU vehicles) combined with manufacturer-specified inspections and accident repairs. These core services are supported by add-on modules including a WashTec portal car wash, 24-hour fuel station with PACE Connected Fueling mobile payment integration, tire service with 3D axle measurement, loaner vehicles, original replacement parts, and a retail shop. The company also specializes in historic vehicle care for youngtimers and oldtimers. All services are available at their single location in Friolzheim, Germany, operating since 1983.

Differentiator

Problem solved

Functional benefit

Products and services

• Vehicle Purchase and Sale (Fahrzeug An- & Verkauf) Service for consumers to buy and sell vehicles through the dealership, including used cars, new cars, day registrations, EU vehicles, and vehicle brokerage/procurement on request. Over 200 dealer vehicles are available for timely delivery.
• Manufacturer-Specified Inspection (Inspektion nach Herstellervorgaben) Scheduled maintenance and inspection service executed by certified KfZ masters and mechatronics technicians following manufacturer specifications to retain vehicle warranty coverage.
• Accident Repair (Unfallinstandsetzung) End-to-end accident repair service for all vehicle brands, including coordination with independent appraisers, insurance claims processing, scratch and parking-damage removal, and provision of replacement vehicles during repair.
• Tire Service (Reifenservice) Comprehensive tire service covering summer, winter, and all-season tires, rims and complete wheel sets, tire changes, wheel cleaning, tire storage, and 3D axle/alignment measurement.
• Historic Vehicle Specialist Service (Historische Fahrzeuge Betreuung) Specialized care and servicing for vintage vehicles, including both youngtimers and oldtimers, performed by a certified specialist workshop for historic automobiles.
• Vehicle Detailing (Fahrzeugaufbereitung) Professional interior and exterior vehicle detailing and preparation service for customer vehicles.
• WashTec Portal Car Wash (Waschanlage) Portal wash system from market leader WashTec featuring paint-friendly wash materials, SONAX wash components, convertible-top-safe chemistry, environmentally friendly water treatment, optional underbody wash, and van washing up to 2.90 meters in height.
• 24-Hour Fuel Station (Tankstelle & 24h-Tankautomat) 24-hour automated fuel station at the dealership site with convenient card payment (EC, VisaCard, MasterCard, DKV) and monitored facilities.
• PACE Connected Fueling Mobile payment service for fuel purchases at the Autohaus Hermann fuel station via the PACE Drive app, allowing customers to select the pump number in-app, pay without leaving their vehicle, and receive digital receipts via email.
• Original Replacement Parts (Original Ersatzteile) Sales of original manufacturer replacement parts for repairs and maintenance across all vehicle brands serviced.
• Gift Vouchers (Geschenkgutscheine) Gift vouchers with freely selectable amounts redeemable for any service offered by Autohaus Hermann, including fuel station, car wash, and workshop services.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Two partnerships are on record, tiered minor.

• Volkswagen Versicherungsdienst (VVD)minorOthersLiability insurance provider for the business operations.
• TÜV and Selected Inspection OrganizationsminorChannel Partner/ Reseller/ DistributorPartnership with TÜV and other selected inspection organizations for emissions testing (Abgasuntersuchung) and main vehicle inspections (Hauptuntersuchung).

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vergölst: German tire and full-service automotive chain offering tire changes, storage, and wheel alignment — directly overlapping with Autohaus Hermann's Reifenservice, 3D axle measurement, and tire storage offerings. Operates a multi-site network across Germany.
• Mobile.de: Germany's largest online vehicle marketplace where consumers browse and contact dealers for new and used cars. Comparable to Autohaus Hermann's vehicle sales and brokerage business, though it operates as a digital platform rather than a physical dealer and is the dominant channel shaping local dealer demand.
• AutoScout24: Major pan-European online auto marketplace active in Germany, where dealers list used and new vehicles and consumers initiate purchase inquiries. Comparable in the vehicle sales and brokerage dimension and a primary upstream channel for dealer demand generation.
• Carglass Germany: Specialist chain for windshield repair and replacement, a service line that Autohaus Hermann also offers as part of its accident repair offering. Highly comparable in the glass-repair sub-segment, with greater national footprint and insurance-claim handling infrastructure.
• Pit-Stop: German multi-site workshop chain offering inspections, maintenance, and repair for all vehicle brands at neighborhood locations. Comparable to Autohaus Hermann's workshop, inspection, and small-repair service portfolio, with broader geographic reach.
• Bosch Service: International network of independent workshops backed by Bosch diagnostics and parts, providing multi-brand service, inspection, and repair. Directly comparable to Autohaus Hermann's KfZ-Meisterbetrieb workshop and parts business, with stronger digital diagnostics and brand backing.

Others

• PACE Telematics: Provider of the PACE Connected Fueling app and connected mobility platform that Autohaus Hermann has integrated into its 24-hour gas station. Not a competitor but a technology partner and ecosystem participant whose roadmap influences the differentiation of the company's fuel offering.
• Kroschke: Germany-wide service provider for vehicle licensing, registration, and dealer support services. Tangentially comparable to Autohaus Hermann's vehicle brokerage and Tageszulassungen services as an adjacent ecosystem participant in vehicle ownership administration.

Broad incumbents

• A.T.U (AUTO TEILE UNGER): Germany's largest multi-site workshop and auto parts chain, offering vehicle service, tire changes, and parts across hundreds of locations. Comparable to Autohaus Hermann's workshop, tire, and parts operations, but operates at substantially greater scale and brand reach across Germany.

Emerging players

• AUTO1.com: Digital used-car platform operating branded retail channels in Germany that sources vehicles from dealers and sells to consumers online. A partial peer to Autohaus Hermann's used vehicle and brokerage business, with a tech-driven, lower-overhead model that pressures local dealers on price transparency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/autohaushermann
• LinkedInlinkedin.com/company/autohaus-hermann

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autohaus Hermann