Wesemann Werbeagentur

What Wesemann Werbeagentur does

Wesemann Werbeagentur GmbH is a Braunschweig, Germany-based B2B creative agency founded in 1982 that specializes in branding, packaging design, and food photography for food and consumer goods manufacturers. The firm operates three core service pillars: Branding (brand strategy, logo, and identity development), Packaging Design (labels, wrappers, boxes, and print finishing such as hot foil stamping), and Food-Fotografie (in-house food photography and food styling using medium-format cameras capable of up to 100 megapixels). The integrated photography studio with experienced food stylists allows clients to participate live in shoots, distinguishing the agency from competitors that outsource image production. Client roster spans enterprise and mid-market food brands across honey (Langnese, Chiemsee-Honig), meat (Rügenwalder, Kerchin, Jing Qi Shen, Berto), dairy and ice cream (Börde Käse, Kuhlmann's Hof, Eisbär Eis, Salzburg Patisserie), beverages (Papa Fuego, Wilhelm Reuss Azela), cocoa (Fuchs & Hoffmann), and retail private labels (METRO's aro and BakersStreet), plus non-food accounts such as Pelikan stationery. The agency has executed Disney-licensed packaging for multiple clients and has demonstrated cross-border reach into China.

Name

Wesemann Werbeagentur

Legal name

Wesemann Werbeagentur GmbH

Website

https://wesemann.bs

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Wesemann Werbeagentur is a Braunschweig-based B2B creative agency founded in 1982 that delivers branding, packaging design, and in-house food photography to food and consumer goods manufacturers across Germany, Europe, and China.

Ownership category

akta.pro rank

Headquarters

HQ city

Braunschweig

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Project-Based Design Services: Agency earns fees for design and photography projects. Services structured in three phases: Pre-production (concept, layout, organisation), Production (planning, execution), Post-production (editing, changes, finalisation). Pricing is net with statutory VAT added. Payments due within 14 days of invoice date. Monthly retainer arrangements possible for ongoing work.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Wesemann Werbeagentur is a full-service German advertising agency that develops individual branding, modern packaging design, and in-house food photography for food and consumer goods brands. Its three service pillars are Branding (brand strategy and visual identity), Packaging Design (labels, boxes, and retail packaging for food products), and Food-Fotografie (in-house food photography and foodstyling using medium-format cameras). The agency serves food manufacturers across Germany, Europe, and international markets including China, with long-term clients such as Langnese, METRO, and Rügenwalder Spezialitäten.

Product overview

Wesemann Werbeagentur is a full-service advertising agency based in Braunschweig, Germany, specializing in branding, packaging design, and food photography for the food and consumer goods industry. The company operates three core service pillars: Branding (brand strategy and logo development), Packaging Design (labels and packaging for retail products), and Food-Fotografie (in-house photography and foodstyling). The agency serves prominent clients in the food industry including Rügenwalder, Langnese, Papa Fuego, Kuhlmann's Hof, and has experience with Disney licensing projects. They offer additional services including website design and trade show materials, working with professional medium-format cameras capable of up to 100 megapixels in their in-house photo studio.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Individual branding services including brand strategy, logo development, and brand identity creation for food and consumer products companies.
• Packaging Design
• Food Photography (Food-Fotografie)
• Website Design

Quantifiable outcome

• Projects spanning Germany, Europe, China, and international markets with clients including market leaders and multinational brands

Named customers16 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• Papa Fuego GmbHminorChannel Partner/ Reseller/ DistributorPapa Fuego is a regional startup client (founded 2017 in Braunschweig) for whom Wesemann provides comprehensive packaging design, branding, and food photography services for Mexican-style shot beverages. The relationship is a client services engagement rather than a distribution partnership — Wesemann serves as Papa Fuego's creative agency.
• Kuhlmann's Naturgenuss GmbHminorChannel Partner/ Reseller/ DistributorRegional German food brand for whom Wesemann handles complete brand design and packaging design for soups and ice cream products. A client services relationship.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Kempertrautmann: Kempertrautmann is a Hamburg creative agency known for FMCG, retail, and food brand work. Comparable as another German creative competitor targeting brand-owner accounts in the same verticals.
• Serviceplan Group: Serviceplan is Europe's largest independent agency group with full-service capabilities across brand, packaging, and digital. Comparable as a scaled incumbent that Wesemann competes with for integrated marketing mandates.
• Scholz & Friends: Scholz & Friends is one of Germany's largest independent creative agencies with extensive food retail and FMCG clients. It overlaps with Wesemann at the food-brand level but operates across broader communications and advertising.
• Kolle Rebbe: Kolle Rebbe is a Hamburg-based creative agency with strong FMCG and food retail clients. A regional incumbent competing with Wesemann for German brand-owner business.
• Landor & Fitch: Landor & Fitch is a global branding consultancy with deep food and beverage packaging work. Comparable as a higher-end incumbent that Wesemann would compete with for premium food brand identity and packaging briefs.
• Jung von Matt: Jung von Matt is a leading German creative agency network with significant FMCG and food clients. A broader incumbent that competes for the same brand-owner RFPs as Wesemann, but at much larger scale.

Direct peers

• MetaDesign: MetaDesign is a German-origin brand and design consultancy serving global brands across packaging, identity, and digital. Comparable to Wesemann for cross-sector brand and packaging work, though broader in scope.
• Peter Schmidt Group: Peter Schmidt Group is a German brand design agency with strong food, FMCG, and consumer-goods clients. It competes with Wesemann for brand identity and packaging mandates from large German and European brand owners.
• CBX (formerly Checkerboard Branding): CBX is a U.S.-based brand strategy and packaging design agency with deep food and beverage category expertise. It mirrors Wesemann's positioning as a food-specialist packaging and branding shop serving major CPG clients.
• Loved GmbH: Loved is a Munich-based creative agency specialized in food and FMCG packaging design and brand identity. It is highly comparable to Wesemann because of the shared German footprint, food-vertical focus, and integrated branding-plus-packaging offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/wesemann.werbeagentur
• Xx.com/WesemannBS
• Facebookfacebook.com/WesemannWerbeagentur
• LinkedInlinkedin.com/company/wesemann-werbeagentur

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wesemann Werbeagentur