Brisbane Northside Emergency

What Brisbane Northside Emergency does

Brisbane Northside Emergency (BNE) is a private, fee-for-service emergency department operating from a single site at 627 Rode Road, Chermside, Brisbane. Founded in 2001 by Dr. Phillip Kay, the facility operates 24 hours per day, 7 days per week on a walk-in basis with no appointment required, and serves patients of all ages presenting with a broad range of emergency conditions including injuries, wounds, acute pain, breathing difficulties, sickness, sporting injuries, workplace injuries, paediatric cases, and cardiac events. The practice excludes major multi-trauma, obstetrics beyond 21 weeks, mental health, and infants under 12 weeks, who are referred to specialist public facilities.

BNE's clinical capability is anchored in its physical co-location with St Vincent's Private Hospital Northside, which provides immediate access to radiology, pathology, CT, MRI, a 24/7 cardiac catheter lab, and specialist emergency surgery. The medical team is led by emergency medicine specialists (Director Dr Phillip Kay, Co-Director Dr Roy Mulcahy, Prof David Ward, and Dr Tim Harding) supported by a Nurse Unit Manager (Sharlene Bennett) and Practice Manager (Caren Palmer), with operational metrics including assessment within 10 minutes of arrival and cardiac catheter lab access within 90 minutes. The company itself is structured as an administrative and billing entity that contracts with independent practitioner-doctors, with each doctor operating as a self-employed professional.

BNE generates revenue through out-of-pocket emergency consultation fees settled at time of service via credit card or EFTPOS, with Medicare rebates processed electronically on the patient's behalf but with a gap expense retained. Diagnostic services (x-ray, pathology) are billed separately by independent providers. WorkCover and DVA patients pay upfront and claim rebates themselves. Acquisition channels are entirely direct-to-consumer, driven by word-of-mouth, repeat usage (over 90% repeat patient rate), GP referrals, and ambulance drop-offs, with no paid marketing or digital patient acquisition infrastructure.

Name

Brisbane Northside Emergency

Legal name

Brisbane Northside Emergency

Website

https://emergencybne.com.au

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Brisbane Northside Emergency operates a single 24/7 private, fee-for-service emergency department in Chermside, Brisbane. Founded in 2001 by Dr. Phillip Kay, it serves walk-in patients of all ages seeking faster alternatives to public hospital emergency care.

Ownership category

akta.pro rank

Product category

Emergency Medical Services

NAICS

Freestanding Ambulatory Surgical and Emergency Centers (621493)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Freestanding Emergency Departments (FSEDs) (HLAFADAB)

Keywords

• Emergency medical services
• Private emergency department
• Urgent care services
• Walk-in emergency care
• Emergency healthcare clinic

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Emergency Consultation Fees: Fee-for-service emergency consultations. All attendances require payment at time of service via credit card or EFTPOS. Medicare claims can be processed electronically on behalf of patients. There is an out-of-pocket gap expense not covered by Medicare.
2. Diagnostic Services: X-ray and pathology services are billed separately by independent service providers. BNE facilitates these services but does not bill for them directly.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Brisbane Northside Emergency operates a private, fee-for-service emergency department open 24/7 at 627 Rode Road, Chermside, Brisbane. The facility provides walk-in emergency medical care by experienced emergency-trained specialists, with on-site access to radiology, pathology, CT, MRI, and a 24/7 cardiac catheter lab. BNE is a contracted administrative and billing entity; the doctors are independent practitioners.

Product overview

Brisbane Northside Emergency (BNE) operates a single core service: a 24/7 private, fee-for-service emergency department based in Chermside, Brisbane. The facility provides emergency medical care through specialized service offerings including sports injury treatment, paediatric emergency care, workplace injury treatment, medical sickness treatment, internal pain treatment, breathing difficulty treatment, wound and injury treatment, cardiac care services, and diagnostic services (x-ray and pathology). The company shares a location with St Vincent's Private Hospital Northside, providing access to specialist facilities including radiology, pathology, and emergency surgery capabilities. BNE positions itself as an alternative to busy public emergency departments with claims of minimal wait times and immediate assessment by emergency professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• 24/7 Emergency Medical Services A private, fee-for-service emergency department open 24 hours, 7 days a week, providing expert medical care by experienced emergency-trained specialists. Located adjacent to St Vincent's Private Hospital Northside with access to radiology and pathology facilities.
• Injuries and Wounds Treatment
• Breathing Difficulties Treatment Assessment and treatment for respiratory problems including asthma, shortness of breath, irregular heartbeat, blood pressure issues, emphysema, bronchitis, and sinusitis.
• Internal Pain Treatment Treatment for sudden or ongoing internal pain including abdominal, chest, back, limb pain, headaches, and migraines, provided within minutes of arrival.
• Sickness Treatment Immediate emergency care for illnesses including nausea, vomiting, diarrhoea, stomach cramps, vertigo, and severe cold and flu symptoms for patients of all ages.
• Workplace Injury Treatment Priority medical care for workplace accidents and injuries including falls, burns, and wounds. WorkCover patients are treated but must pay at time of consultation and arrange their own third-party rebates.
• Paediatric Emergency Care Emergency care for children of all ages, treating most childhood accidents and illnesses at any time of day or night. Babies 12 weeks and under are referred to specialist paediatric public emergency departments.
• Sporting Injury Treatment Emergency treatment for sporting injuries including concussion, broken bones, and lacerations. Fracture assessment and casting services available 24/7.
• Cardiac Care Services Treatment for cardiac patients including STEMI cases with access to cardiologists and cardiac catheter lab available 24/7. Most cardiac presentations taken to catheter lab within 90 minutes of arrival.
• Diagnostic Services (X-ray and Pathology) Access to full range of radiology and pathology services available 24/7, including x-rays, CT scans, MRI, and blood tests. Billed separately by independent service providers.

Quantifiable outcome

• 90%+ repeat patient rate
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• St Vincent's Private Hospital NorthsidecoreStrategic or Co-development PartnerBNE shares location with St Vincent's Private Hospital Northside at 627 Rode Road, Chermside. BNE has access to full medical support facilities including radiology and pathology. When BNE patients require hospital admission, they are transferred to St Vincent's Private Hospital Northside. This co-location enables seamless patient care and rapid access to specialist services including cardiac catheter lab and emergency surgery.
• North West Private HospitalminorStrategic or Co-development PartnerReferral destination for BNE patients requiring hospital admission. Strong relationship provides seamless transition for gynaecological emergencies requiring admission. Located at 137 Flockton Street, Everton Park QLD 4053.
• Peninsula Private HospitalminorStrategic or Co-development PartnerReferral destination for BNE patients requiring hospital admission. Located at Corner George & Florence Streets, Kippa-Ring QLD 4021.
• Brisbane Private HospitalminorStrategic or Co-development PartnerReferral destination for BNE patients requiring hospital admission. Located at 259 Wickham Terrace, Brisbane QLD 4000.
• Queensland Children's HospitalminorStrategic or Co-development PartnerVery sick infants and children requiring urgent serious care are referred to Queensland Children's Hospital. Babies 12 weeks and under are recommended for specialist paediatric public emergency departments at either Prince Charles' Hospital or Queensland Children's Hospital.

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Others

• Queensland Ambulance Service: State-funded EMS provider that transports patients and can be asked by patients/paramedics to deliver to BNE. Functions as an upstream referral channel rather than a competitor.

Broad incumbents

• The Prince Charles Hospital ED: Major Brisbane public hospital located near BNE in Chermside. Directly competes for the same northside Brisbane patient population as a public-funded alternative.
• Royal Brisbane and Women's Hospital ED: Major Queensland public hospital ED. Competes with BNE for the same catchment patients but as a free, public-funded provider — establishes the wait-time benchmark BNE positions against.

Direct peers

• Wesley Emergency Centre: Brisbane-based private emergency department operating on a similar fee-for-service model out of The Wesley Hospital. Directly comparable as a private ED in the same metro market; BNE's own practice manager (Caren Palmer) previously managed this site.
• Mater Private Emergency (Brisbane): Brisbane private hospital offering emergency services to fee-paying patients. Comparable as another Brisbane-metro private ED competing for the same walk-in and GP-referred patient pool.
• Greenslopes Private Hospital Emergency Department: Brisbane private hospital providing 24/7 ED services. Directly comparable as a Ramsay-operated private hospital ED competing for the same south-east Queensland patient pool.
• Pindara Private Hospital Emergency Department: Gold Coast private hospital ED where founder Dr Phillip Kay became the first specialist in emergency medicine to enter the Australian private sector in 1987. Comparable as a private-sector ED operating alongside a private hospital.

Regional players

• Epworth Richmond Emergency Department: Large Melbourne private hospital ED operated by Epworth HealthCare. Comparable as a high-volume private ED in a major Australian metro, though not in the Brisbane catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/EmergencyBNE
• LinkedInlinkedin.com/company/brisbane-northside-emergency

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brisbane Northside Emergency