902 Sign Group

Name

902 Sign Group

Legal name

902 Sign Group Limited

Website

https://902signgroup.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Outdoor Digital Advertising

NAICS

Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising (7310)

akta.pro primary industry

Static Billboard Advertising (MPAAAKAA)

akta.pro secondary industry

Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA)

Keywords

• Outdoor digital advertising
• LED sign network
• Digital billboard advertising
• Cape Breton advertising
• Outdoor signage services

Headquarters

HQ city

Sydney

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Outdoor Digital Sign Advertising: The company sells advertising space on their network of outdoor LED digital signs located in high-traffic areas of Cape Breton, Nova Scotia. Pricing is quote-based and includes graphic design services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

902 Sign Group Limited sells outdoor advertising space on a four-location network of LED digital signs located in high-traffic areas of Cape Breton, Nova Scotia (Sydney, Glace Bay, Sydney River, and North Sydney). Advertising packages include placement on the LED sign network plus graphic design services, sold on a monthly, quote-based billing cadence to local and regional businesses.

Product overview

902 Sign Group is a digital outdoor signage company operating a single-location network of four LED signs across Cape Breton, Nova Scotia (Sydney, Glace Bay, Sydney River, and North Sydney). The core offering is the Outdoor Digital Sign Network, which displays advertising content on LED signage in high-traffic areas. This is complemented by advertising packages that bundle graphic design services with sign placement, and a Sign Locator tool for viewing sign locations. The company operates exclusively in the Cape Breton market.

Differentiator

Problem solved

Functional benefit

Products and services

• Outdoor Digital Sign Network Network of four outdoor LED digital signs located in high-traffic areas across Cape Breton (Sydney, Glace Bay, Sydney River, North Sydney) that displays dynamic advertising content to thousands of people daily for local and regional businesses.
• Advertising Packages

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• 902 Advertising GroupminorGTM or Marketing Partner902 Sign Group is described as a 'proud partner' of 902 Advertising Group, indicating a collaborative marketing and advertising relationship between the two companies sharing the 902 area code branding.

Scale indicators2 records

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Lamar Advertising Company: One of the largest U.S. outdoor advertising operators, with a national network of static and digital billboards plus transit and highway advertising. Comparable as a large-scale OOH media owner selling impression-based advertising, though operating at much greater scale and broader geography than 902 Sign Group.
• Outfront Media: Major U.S. Out-of-Home media company operating billboards, transit, and digital place-based advertising across top U.S. markets. Comparable as a digital OOH media seller targeting local advertisers, though significantly larger and focused on U.S. metros rather than small Canadian regional markets.
• Pattison Outdoor Advertising: Canada's largest Out-of-Home advertising company operating static and digital billboards, transit, and place-based media across the country. Directly comparable as a Canadian OOH media seller, though vastly larger in scale and geographic footprint than 902 Sign Group's Cape Breton network.

Regional players

• Fairway Outdoor Advertising: Regional U.S. outdoor advertising operator focused on static and digital billboards across the Southeast U.S. Comparable as a regional OOH media owner selling to local and regional advertisers, though operating across a different geography than 902 Sign Group's Nova Scotia footprint.
• Adams Outdoor Advertising: Regional outdoor advertising company operating static and digital billboards across the U.S. Southeast and Midwest. Comparable as a mid-sized regional OOH media seller targeting local businesses, though based in the U.S. and operating at greater scale than 902 Sign Group.

Direct peers

• Captivate Network: Digital place-based OOH network operating digital screens in office towers and high-traffic commercial buildings across North America. Comparable as a digital OOH media seller targeting local advertisers in defined geographic footprints, with similar dynamics of high-touch sales and bundled creative services for SMB advertisers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/902signgroup
• Instagraminstagram.com/902signgroup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 902 Sign Group