Captivate Network
Captivate Network operates a North American premium digital out-of-home (DOOH) advertising network of 24,000 screens across 10,000 Class A office, luxury residential, and student housing venues, serving B2B/B2C advertisers through direct, programmatic, and self-serve channels, while also selling digital signage and tenant communication solutions to commercial real estate owners.
- Company typePrivate
- Founded1997
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Captivate Network does
Captivate Network, founded in 1997 and headquartered in the Empire State Building in New York City, operates one of North America's largest premium digital out-of-home (DOOH) advertising networks, running approximately 24,000 video screens across 10,000 venues — including Class A office towers, luxury residential buildings, and student housing communities — spanning 180 DMAs in the United States and Canada. The company generates revenue from two primary streams: an Advertising Solutions segment that sells B2B (ABM-targeted to 100,000 businesses and 125 Fortune 1000 HQs) and B2C (8.5M households) ad inventory through direct enterprise sales, programmatic pDOOH activation (PMP, Open Exchange, Programmatic Guaranteed) across major DSPs, and a self-serve SMB portal called Captivate Create; and a Property Solutions segment that sells digital signage hardware, the ScreenCenter tenant communication portal, and a Captivate-as-a-Service (CaaS) subscription to commercial real estate owners including Vornado, SL Green, Empire State Realty Trust, Tishman Speyer, Brookfield, Hines, and BXP.
The underlying technology stack includes a proprietary content management and delivery platform, the thin-bezel Captivate | CANVAS display system, and integrations with elevator OEMs (KONE, Otis) and PropTech software (VTS Rise). Captivate differentiates through third-party-verified audience measurement (The People Platform, COMMB), a proprietary 6,000-professional Office Pulse research panel for brand lift studies, and a 200+ content provider editorial library. The company is privately held (Captivate LLC, Massachusetts), led by CEO Marc Kidd with CRO Leigh Lowery, CFO Devin White, COO Del McPhetridge, and CGO Alice Gogh, and operates offices in New York, Lowell (Boston), and Los Angeles. Marquee advertisers include AWS, Netflix, Anthropic, Walmart, Salesforce, Coca-Cola, BlackRock, UBS, HSBC, Pfizer, Heineken, Starbucks, and JetBlue.
Captivate Network firmographics
Firmographics- Name
- Captivate Network
- Legal name
- Captivate LLC
- Website
- http://www.captivate.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Captivate Network operates a North American premium digital out-of-home (DOOH) advertising network of 24,000 screens across 10,000 Class A office, luxury residential, and student housing venues, serving B2B/B2C advertisers through direct, programmatic, and self-serve channels, while also selling digital signage and tenant communication solutions to commercial real estate owners.
- Ownership category
- akta.pro rank
Captivate Network industry classification
Industry- Product category
- Digital Out-of-Home Advertising
- NAICS
- Indoor and Outdoor Display Advertising (54185), Advertising Agencies (54181), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars) (MPAAAKAF)
- akta.pro secondary industries
- Digital Signage & Commercial Displays (HDACADAL), Street Furniture Advertising (Bus Shelters, Kiosks, Benches, Phone Booths) (BPAFALAD)
Keywords
Where Captivate Network is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Captivate Network business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- DOOH Advertising: Digital out-of-home advertising revenue from brands and agencies buying placements across the network of 24K screens in premium office towers, luxury residential, and student housing. Revenue generated through direct sales and programmatic transactions including PMP, OE, and Programmatic Guaranteed formats.
- Digital Signage Services for Properties: Property solutions revenue from commercial real estate owners, multifamily housing operators, and student housing providers who pay for digital signage content, building messaging portals, and hardware. Includes Captivate-as-a-Service (CaaS) model for existing screens.
- Screen Monetization: Revenue opportunity unlocked for screen owners through brand-safe advertising placements. Media planning, compliance, and performance managed by Captivate on property networks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Direct Advertising Buy |
| Subscription | Pay-as-you-go | Programmatic Advertising (PMP, OE, PG) |
| Other | Multi-year contract | Custom Brand Studies |
| Subscription | Monthly | Captivate-as-a-Service (CaaS) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
Captivate Network product offering
Product offeringCore offering
Captivate sells advertising on a network of more than 24,000 digital video screens placed in elevators and lobbies of Class A office buildings, luxury multifamily residential properties, and student housing across the U.S. and Canada, reaching an estimated 100,000 businesses and 8.5 million households. The company also supplies digital signage hardware, software, and managed services to building owners via ScreenCenter and its Captivate-as-a-Service (CaaS) offering, monetizing both the advertiser and property sides of each screen.
Product overview
Captivate Network is a unified DOOH (Digital Out-of-Home) advertising and real estate digital signage platform operating 24K video-first screens across premier office towers and luxury residential properties in North America. The Advertising Solutions segment enables B2B and B2C brands to reach influential audiences through account-based targeting and programmatic activation (pDOOH), featuring ad formats including Premium Full Screen Ads, Branded Content Sponsorship, and Full Screen Content Sponsorship. The Property Solutions segment provides buildings with digital communication tools including the ScreenCenter tenant communication portal, Captivate-as-a-Service (CaaS) for monetizing existing screens, and Captivate | CANVAS multi-screen installations. Additional offerings include Audience Measurement & Attribution through third-party partners, Office Pulse proprietary research panel of 6,000 professionals, and dedicated Canada and creative services. The platform serves 10K+ venues across 180 DMAs.
Differentiator
Problem solved
Functional benefit
Brands
- ScreenCenter™: Cloud-based tenant communication portal for publishing real-time custom property messages and building updates.
- Captivate | CANVAS
- Captivate | CLASSIC
- Captivate | CONNECT
- Captivate-as-a-Service (CaaS)
Products and services
- B2B Advertising & ABM Targeting
- B2C Advertising
- Programmatic DOOH (pDOOH)
- Captivate Create
- Captivate-as-a-Service (CaaS) for Commercial Buildings
- Captivate-as-a-Service (CaaS) for Multifamily Residential
- Captivate-as-a-Service (CaaS) for Student Housing
- ScreenCenter Tenant Communication Platform
- Captivate | CANVAS Displays
- Captivate | CLASSIC Displays
- Free-Standing Digital Kiosks
- Office Pulse Audience Research
Quantifiable outcome
- 37% Ad Recall from campaign effectiveness studies
- +9 more outcomes
Companies that use Captivate Network
Customer profileNamed customers29 records
Segments6 records
Ideal customer profiles6 records
Captivate Network technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration26 records
Feature6 records
Captivate Network partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core.
- Vistar MediacoreProgrammatic DOOH partner enabling programmatic activation across Captivate's network. Vistar's platform provides access to premium DOOH inventory for advertisers buying programmatically.
- Place ExchangecoreProgrammatic DOOH exchange partner providing programmatic activation capabilities for Captivate's screen network.
- HivestackcoreProgrammatic DOOH platform partner enabling programmatic buying across Captivate's network of premium screens.
- BroadsigncoreDOOH programmatic platform partner for activating premium inventory across Captivate's network.
- The Trade DeskcoreMajor DSP partner enabling programmatic DOOH buying through The Trade Desk's advertising platform.
- Google DV360coreDemand-side platform partner enabling programmatic buying through Google Display & Video 360.
- Yahoo DSPcoreDSP partner for programmatic DOOH activation through Yahoo's demand-side platform.
- VIOOHcoreProgrammatic DOOH platform partner for programmatic activation across Captivate's network.
- The People Platform (TPP)coreThird-party audience measurement provider for US market. Combines location intelligence, behavioral insights, and consumer data to deliver accurate, screen-level impression reporting across Captivate's network.
- COMMBcoreCanadian Out-of-Home Marketing & Measurement Bureau providing third-party audience measurement for Captivate's Canadian network.
- AlidacoreResearch platform managing Office Pulse panel of 6,000+ professionals for brand lift studies. Provides Pre/Post and Test/Control methodology for campaign effectiveness measurement.
- AdelaidecoreAttention metrics partner providing AU (Attention Unit) scores that quantify how effectively Captivate placements capture real viewer attention.
- GroundTruthcoreLocation-based attribution partner for measuring foot traffic, POI visitation, and proximity-based campaign effectiveness.
- MIQcoreMeasurement and insights partner for campaign attribution and effectiveness measurement.
- Placedcoreattribution partner for measuring location-based campaign outcomes and visitation lift.
- MFourcoreMobile research partner for first-party mobile research measuring OFFICE and RESIDENTIAL network impact.
- KONEcoreElevator OEM partner for KONE InfoScreen integration. Captivate content seamlessly integrates into KONE hardware to elevate tenant journey in elevators.
- OtiscoreElevator OEM partner for Captivate CONNECT integration, bringing full Captivate content experience to existing OEM elevator displays.
- CE ElectronicscoreHardware partner powering CE's premium position indicators and screens with Captivate's curated content.
- MAD ElevatorcorePartner transforming MAD Matisse digital position indicators into engaging media experiences.
- LuxerOnecoreSmart locker solutions partner bridging package pickup and property news with Captivate-powered locker screens.
- SamsungcoreHardware partner for HD Digital Displays. Modernizes any HDMI-compatible display with Captivate's plug-and-play media player.
- VTScorePropTech software partner. Streamlines tenant communications by connecting VTS or Rise Buildings messaging with Captivate's ScreenCenter capabilities.
Scale indicators20 records
Recent moves9 records
Expansion highlights6 records
Captivate Network competitors and assessment
Company assessmentDirect peers
- Outfront Media: Public US outdoor and digital out-of-home advertising operator with a large national footprint across transit, billboards, and place-based venues. Directly comparable to Captivate as a DOOH media seller competing for the same brand budgets across multiple venue types.
- Lamar Advertising: One of the largest US outdoor advertising companies operating billboards, transit, and DOOH inventory nationwide. Comparable to Captivate as a scaled DOOH media owner selling impressions to national advertisers and agencies.
- Clear Channel Outdoor: Global outdoor and digital out-of-home advertising company with airports, billboards, transit, and street furniture inventory. Closely comparable to Captivate's DOOH media model, with similar programmatic DOOH ambitions and advertiser overlap.
- Firefly: Digital out-of-home advertising network placing smart screens on rideshare vehicles to reach urban audiences. Comparable to Captivate as a place-based DOOH media owner targeting high-value audiences in motion, though operating in a different venue environment.
Broad incumbents
- JCDecaux: World's largest outdoor advertising company, dominant in street furniture and transit DOOH globally. Comparable as a DOOH incumbent with broader international portfolio; competes with Captivate for global brand budgets but at much larger scale and different venue mix.
Regional players
- Ströer: Leading German outdoor and digital out-of-home advertising company with strong European footprint and growing programmatic DOOH offering. Comparable as a vertically integrated DOOH media operator and technology provider, but primarily serves European markets.
Others
- Vistar Media: Programmatic DOOH supply-side platform and ad server integrated with Captivate's network. Adjacent/partner rather than direct competitor; provides the technology layer that enables Captivate's PMP, OE, and Programmatic Guaranteed transactions.
- Hivestack: Programmatic DOOH demand- and supply-side platform partner of Captivate. Comparable as a DOOH technology ecosystem player; not a direct media competitor but a critical integration that connects Captivate inventory to omnichannel DSP buyers.
- Broadsign: DOOH content management system and programmatic ad platform used by Captivate and many of its venue partners. Comparable as a DOOH infrastructure provider rather than media owner; powers operations across the broader place-based OOH ecosystem.
Emerging players
- National CineMedia: US in-cinema advertising network selling impressions to brands in a captive-audience environment. Comparable to Captivate in the place-based, captive-audience advertising model, though focused on movie theaters rather than commercial real estate.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Captivate Network social profiles
Digital presenceCaptivate Network financial estimates
Financial estimateRevenue estimate
Valuation estimate
Captivate Network leadership team
Management profileNumber of profiles
Profiles20 records
Captivate Network funding detail
Funding detailFunding overview
Funding rounds2 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Captivate Network M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Captivate Network
What does Captivate Network do?
Captivate sells advertising on a network of more than 24,000 digital video screens placed in elevators and lobbies of Class A office buildings, luxury multifamily residential properties, and student housing across the U.S. and Canada, reaching an estimated 100,000 businesses and 8.5 million households. The company also supplies digital signage hardware, software, and managed services to building owners via ScreenCenter and its Captivate-as-a-Service (CaaS) offering, monetizing both the advertiser and property sides of each screen.
Is Captivate Network a public or private company?
Captivate Network is a private company. It is classified as unknown and is currently operating.
When was Captivate Network founded?
Captivate Network was founded in 1997. It employs 101 to 250 people.
Where is Captivate Network based?
Captivate Network is headquartered in New York, United States, in the North America region.
How does Captivate Network make money?
Three revenue lines are on record. DOOH Advertising is the primary driver. The others are digital Signage Services for Properties and screen Monetization.
Who are Captivate Network's main competitors?
Direct peers on record are Outfront Media, Lamar Advertising, Clear Channel Outdoor and Firefly. JCDecaux is listed as a broad incumbent. Ströer is listed as a regional player. Others are Vistar Media, Hivestack and Broadsign. National CineMedia is listed as an emerging player.
Does Captivate Network have an API?
No public API is recorded for Captivate Network.
What industry is Captivate Network in?
Captivate Network's product category is Digital Out-of-Home Advertising. Its primary akta.pro industry code is MPAAAKAF, Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars), with a secondary code of HDACADAL, Digital Signage & Commercial Displays. Its NAICS code is 54185 and its SIC code is 7311.