Renasant Insurance
Sunstar Insurance Services (operating as Renasant Insurance) is an independent insurance agency in Tupelo, Mississippi that distributes auto, homeowners, commercial, and employee benefits policies from 14 carriers to individuals and small businesses via phone and in-person channels.
- Company typePrivate
- Founded1904
- HeadquartersCorinth, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Renasant Insurance does
Sunstar Insurance Services, operating as Renasant Insurance, is an independent insurance agency headquartered in a single office at 315 West Main Street in Tupelo, Mississippi. The agency distributes personal and commercial insurance products to individual consumers and small businesses in its local market. Its core product set spans four lines: auto insurance, homeowners insurance, commercial business insurance (general liability, special event liability, and workers' compensation), and employee benefits packages. The offering is sourced through appointments with 14 national and regional carriers — including BCBS, Berkley, Builders Mutual, CNA, EMC, FCCI, Foremost, Guard, Hartford, Liberty Mutual, Progressive, Safeco, Sentry, and Travelers — positioning the agency as an independent brokerage rather than a captive agent for any single carrier.
The underlying technology stack is minimal and described as "Not applicable — traditional insurance agency." Distribution is conducted via direct phone contact and in-person appointments, with no online quoting portal, mobile application, or digital self-service channel mentioned. Marketing relies on a "Refer A Friend" referral program, on-site customer testimonials, and an educational blog. The agency is characterized as an "agency partner" within the Sunstar Insurance Group network, which it describes as combining the resources and expertise of a publicly traded brokerage with the responsiveness of a smaller local agency; however, the ownership structure, group headcount, and corporate relationships are not disclosed.
The business model is standard retail insurance brokerage: revenue is generated via carrier commissions on bound policies, with pricing fully quote-based and personalized to individual risk profiles. There is no published pricing, fee schedule, premium volume, or customer count in the available materials. Operating geography is confined to Mississippi, and the customer base consists entirely of individual consumers and small businesses with no disclosed enterprise or institutional accounts.
Renasant Insurance firmographics
Firmographics- Name
- Renasant Insurance
- Legal name
- Sunstar Insurance Services
- Website
- https://renasantinsurance.com
- Company type
- Private
- Founded year
- 1904
- Operating status
- Operating
- Short description
- Sunstar Insurance Services (operating as Renasant Insurance) is an independent insurance agency in Tupelo, Mississippi that distributes auto, homeowners, commercial, and employee benefits policies from 14 carriers to individuals and small businesses via phone and in-person channels.
- Ownership category
- akta.pro rank
Where Renasant Insurance is headquartered
LocationHeadquarters
- HQ city
- Corinth
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Renasant Insurance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Distribution channels1 record
Marketing channels3 records
Renasant Insurance product offering
Product offeringCore offering
Renasant Insurance operates as a full-service independent insurance agency (doing business as Sunstar Insurance Services) headquartered in Tupelo, Mississippi. The agency sells personal lines such as auto and homeowners insurance and commercial lines such as business, workers' compensation, general liability, special event, and employee benefits coverage on behalf of multiple carrier partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Auto Insurance
Companies that use Renasant Insurance
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles2 records
Renasant Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Renasant Insurance partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor.
- Blue Cross Blue Shield (BCBS)minorInsurance carrier partner providing health insurance products through the agency's distribution network.
- BerkleyminorInsurance carrier partner offering various commercial and specialty insurance products.
- Builders MutualminorInsurance carrier partner specializing in products for the construction and building industry.
- CNAminorInsurance carrier partner providing commercial lines and small business insurance coverage.
- EMCminorInsurance carrier partner offering commercial and business insurance products.
- FCCI Main Street AmericaminorInsurance carrier partner providing small business and commercial insurance coverage.
- ForemostminorInsurance carrier partner offering specialty insurance products including mobile homes and classic cars.
- GuardminorInsurance carrier partner providing various commercial insurance solutions.
- HartfordminorInsurance carrier partner offering commercial and business insurance products.
- Liberty MutualminorInsurance carrier partner offering personal and commercial insurance products.
- ProgressiveminorInsurance carrier partner specializing in auto insurance and commercial vehicle coverage.
- SafecominorInsurance carrier partner offering personal insurance products including auto and home coverage.
- SentryminorInsurance carrier partner providing commercial insurance products.
- TravelersminorInsurance carrier partner offering commercial and personal insurance coverage.
Recent moves4 records
Expansion highlights2 records
Renasant Insurance competitors and assessment
Company assessmentRegional players
- Erie Insurance: Regional personal and commercial lines carrier with a strong independent agency network. Comparable as a multi-line agency-driven model focused on a defined regional footprint rather than national scale.
- Frankenmuth Insurance: Regional mutual carrier writing personal, commercial, and specialty lines through independent agents in the Midwest and South. Comparable regional agency distribution model with multi-line offerings.
- Auto-Owners Insurance: Mid-sized mutual insurer writing personal, commercial, and life products through independent agents. Comparable agency-driven distribution and regional focus on SMB and household customers.
Broad incumbents
- Hub International: Mid-to-large global insurance brokerage with retail agency operations serving personal and commercial clients. Comparable multi-carrier brokerage model.
- State Farm: Largest US personal lines insurer with a captive agency distribution model selling auto, home, and small commercial insurance. Overlaps in product offering and target customer (individuals, SMBs in regional markets).
- Allstate: Major national personal lines carrier with agency distribution for auto, home, and small commercial coverage. Overlaps in personal auto/home agency model and SMB commercial lines.
- Brown & Brown Insurance: Large national insurance brokerage distributing personal and commercial lines through retail agencies. Comparable multi-carrier brokerage model serving SMB and individual customers.
Direct peers
- Goosehead Insurance: Independent insurance agency franchise model offering personal and commercial lines through a broad carrier panel. Highly comparable as a multi-carrier brokerage with similar agency-partner structure and SMB/individual focus.
- Brightway Insurance: Franchise insurance agency model that places personal, commercial, and specialty lines with multiple carriers. Comparable as a multi-carrier retail agency serving households and small businesses.
Others
- Renasant Bank (Insurance arm reference): Regional bank whose name overlaps with the agency and may share a referral/customer relationship. Comparable as a regional Mississippi-based financial services brand touching the same SMB/individual customer base.
Market position
Strengths4 records
Weaknesses3 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Renasant Insurance social profiles
Digital presenceRenasant Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Renasant Insurance leadership team
Management profileNumber of profiles
Renasant Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Renasant Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Renasant Insurance
What does Renasant Insurance do?
Renasant Insurance operates as a full-service independent insurance agency (doing business as Sunstar Insurance Services) headquartered in Tupelo, Mississippi. The agency sells personal lines such as auto and homeowners insurance and commercial lines such as business, workers' compensation, general liability, special event, and employee benefits coverage on behalf of multiple carrier partners.
Is Renasant Insurance a public or private company?
Renasant Insurance is a private company. It is classified as corporate owned and is currently operating.
When was Renasant Insurance founded?
Renasant Insurance was founded in 1904.
Where is Renasant Insurance based?
Renasant Insurance is headquartered in Corinth, United States, in the North America region.
Who are Renasant Insurance's main competitors?
Regional players on record are Erie Insurance, Frankenmuth Insurance and Auto-Owners Insurance. Broad incumbents are Hub International, State Farm, Allstate and Brown & Brown Insurance. Direct peers are Goosehead Insurance and Brightway Insurance. Renasant Bank (Insurance arm reference) is listed as an others.
Does Renasant Insurance have an API?
No public API is recorded for Renasant Insurance.