PREIG

What PREIG does

PREIG AG (Plutos Real Estate Investment Group AG) is a Berlin-based real estate development and portfolio-holding company that acquires older residential apartment buildings — including structures over 150 years old and properties in Milieuschutz (social conservation) areas — renovates them under its branded "Manage-to-Green" approach, and holds them long-term in its own portfolio for rental income. The company's offering centres on targeted modernization: energy-efficiency upgrades, modern heating systems, photovoltaic installations, elevator and balcony additions for accessibility, and attic conversions to create new rental units without demolition. It traces its operating history to the Plutos Group founded in 2011, was reorganized into PREIG AG in 2021 through the consolidation of the Plutos Group with its subsidiary CREO Group, and reports a cumulative intra-group transaction volume exceeding €1.4 billion across more than 120 projects and 490,000+ m² of completed gross floor area, with 64,000+ m² currently under management.

The business model is straightforward owner-operated residential letting in Berlin, with revenue derived from recurring rental income on the owned and managed portfolio. Acquisition is conducted through direct outreach to property owners using a published acquisition profile: single properties from €3 million and portfolios up to €50 million, targeting assets with revitalization, modernization, or development potential in central and peripheral Berlin locations. The company does not publicly disclose rents or unit-level pricing, and it operates a lean team (approximately 25 employees intra-group as of Q4/2022) supported by wholly-owned subsidiaries including FORTIS Wohnwert GmbH (privatization and residential project development), CREO Group (commercial project development), LenzWerk Development GmbH (modular construction), and PREIG AM (asset management, established 2023). It is privately held and founder-controlled by CEO Peyvand Jafari, with no disclosed external institutional investors.

Capital structure and growth signals are consistent with a scaling owner-operator: a €16 million Schuldschein was raised in September 2021, the portfolio was expanded by 255 residential units in 2023, and a €200 million investment plan for Berlin old buildings was announced for 2024. No proprietary technology platform is disclosed — the corporate website relies on standard web tools (Google Analytics, Adobe Typekit, Google Maps) — and the company's competitive differentiation rests on its refurbishment methodology, regulatory expertise in Berlin's conservation framework, and accumulated deal-flow relationships rather than on software or data assets.

Name

PREIG

Legal name

PREIG AG (Plutos Real Estate Investment Group AG)

Website

https://preig.ag

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

PREIG AG is a Berlin-based real estate developer that acquires and sustainably renovates older apartment buildings using its Manage-to-Green approach, then holds them long-term in its own portfolio for recurring rental income from Berlin residential tenants.

Ownership category

akta.pro rank

Product category

Real Estate Development & Portfolio Management

NAICS

Residential Remodelers (236118)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Architectural Reconfiguration & Structural Alterations (HSAPAEAB)

akta.pro secondary industry

Whole-Home Interior Renovation (Non-Structural) (HSAPAEAC)

Keywords

• Sustainable real estate development
• Residential property refurbishment
• Real estate portfolio management
• Energy-efficient renovation
• Property acquisition services

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Rental Income from Residential Portfolio: PREIG AG generates revenue through rental income from their portfolio of sustainable, modernized residential properties in Berlin. The company purchases existing buildings with maintenance backlog, conducts targeted renovation and modernization (including energy-efficiency upgrades, elevator additions, balcony construction, attic conversions), and retains properties in their own portfolio for long-term rental.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

PREIG AG acquires existing residential properties in Berlin (single properties from €3 million and portfolios up to €50 million), renovates them sustainably through its "Manage-to-Green" approach including elevator and balcony additions, attic conversions, and energy-efficient upgrades (modern heating, photovoltaic systems), and holds them in its own portfolio to generate long-term rental income. The company targets older buildings in need of revitalization, including those in Berlin's Milieuschutz (social conservation) areas.

Product overview

PREIG AG is a Berlin-based real estate development company operating as a single unified offering focused on sustainable residential property development. The core product is sustainable residential real estate development in Berlin for their own portfolio, implemented through their Manage-to-Green approach which encompasses property acquisition, refurbishment, modernization, and attic conversion services. PREIG specializes in revitalizing existing buildings—particularly those over 150 years old—by adding elevators and balconies, implementing energy-efficiency upgrades, and converting attic spaces into new rental units. The company maintains these properties long-term rather than selling them.

Differentiator

Problem solved

Functional benefit

Products and services

• PREIG AG Sustainable Residential Development Sustainable residential real estate development in Berlin focused on the climate-friendly and barrier-free refurbishment of existing apartment buildings, retained in PREIG's own long-term portfolio. Targets older properties, including those in Milieuschutz social conservation areas.
• Manage-to-Green Refurbishment Service A holistic property management and refurbishment strategy in which PREIG purchases apartment buildings with maintenance backlog and applies targeted renovation and modernization measures to bring them to contemporary and environmentally friendly standards. Combines energy efficiency upgrades with barrier-free accessibility improvements.
• Attic Conversion (Dachgeschossausbau) Resource-conserving conversion of undeveloped attic space into new ready-for-occupancy rental apartments in Berlin, adding family-friendly housing units without demolition of existing structures.
• Elevator and Balcony Addition Services Modernization service adding elevators and balconies to existing Berlin apartment buildings to enable comfortable, multi-generational living in central city locations.
• Property Acquisition Services Direct acquisition of existing residential properties in Berlin for PREIG's portfolio, including properties in Social Conservation Areas (Milieuschutz). Minimum single-property volume of €3 million; portfolio acquisitions up to €50 million. Targets properties needing revitalization, modernization, or with development potential in central and peripheral Berlin locations.

Quantifiable outcome

• Every preserved old building is better for climate than each additional carbon-neutral new building

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Plutos GroupcoreOthers · 10 June 2021The Plutos Group consolidated its activities into PREIG AG in June 2021, combining with its subsidiary CREO Group to form the new company structure. Plutos Group had previously founded FORTIS AG and CREO Group, with accumulated expertise in property development.
• CREO GroupcoreOthers · 10 June 2021CREO Group (founded 2017) was a subsidiary of Plutos Group focused on commercial real estate project development. The group merged into PREIG AG in June 2021 as part of the corporate restructuring.

Scale indicators7 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Heimstaden: European residential operator with German exposure and a stated focus on energy-efficiency upgrades and sustainability positioning. Comparable on the sustainability narrative and large-scale rental operation, though it operates as a broad European platform rather than a Berlin specialist.
• LEG Immobilien: NRW-focused listed residential landlord with a recurring value-add capex program on existing multi-family assets. Comparable on the recurring modernization-and-hold business model, though LEG's geography is outside Berlin.
• Vonovia SE: Europe's largest residential real estate company with ~540,000 units across Germany, Austria, and Sweden. Overlapping Berlin exposure through the Deutsche Wohnen acquisition; comparable on tenant base and portfolio strategy, though at vastly greater scale and breadth.
• Aroundtown SA: Frankfurt-listed real estate company with German residential and hotel exposure, including Berlin. Comparable on listed-property capital structure and rental-income model, though Aroundtown is a broad incumbent with significant office and hotel exposure alongside residential.
• Akelius Foundation: International residential landlord with a meaningful Berlin portfolio and a documented focus on upgrading older building stock. Comparable on the refurbishment-led rental thesis, though with broader geographic footprint and different ownership structure.

Direct peers

• Adler Group: German residential-focused landlord with significant Berlin exposure and an active modernization/investment program on existing stock. Comparable on buy-modernize-hold methodology, though Adler has publicly disclosed significant balance-sheet stress that differentiates its trajectory.
• Grand City Properties: Berlin-headquartered residential landlord with a value-add refurbishment and tenant-upgrade strategy across German city portfolios. Operates a similar buy-modernize-hold model, including value-add capex programs on existing multi-family stock, making it one of the closest listed comparables.
• Deutsche Wohnen: Berlin's largest pure-play residential landlord (now majority-owned by Vonovia) with a comparable focus on urban multi-family rental housing in central Berlin locations. Closest direct comparability on geography and tenant base, though Deutsche Wohnen is institutional-scale buy-and-hold rather than renovation-led.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/preig-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PREIG