Bolton Properties

What Bolton Properties does

Bolton Properties (legal entity: Bolton Properties (NW) Ltd) is an independent, privately-held residential estate agency operating from a single branch in Farnworth, Bolton, in the Greater Manchester region of North West England. The firm was founded by Clint Bolton and serves individual homeowners, buyers, landlords, and tenants across Bolton and surrounding areas including Manchester, Wigan, Leigh, Salford, and Darwen. Core services comprise Residential Sales, Residential Lettings, Landlord Services packages, and Property Auctions (delivered via a partnership with iamsold.co.uk).

The company's technology stack is entirely third-party and built for small-agency operations: Expert Agent powers the property listing, search, and management platform; ValPal provides instant online market appraisals; and listings are distributed through Rightmove, Zoopla, and Primelocation. The website offers property search functionality with filters for department, radius, bedrooms, and a map-based "Draw Search" feature. Compliance is maintained through membership in Money Shield (client money protection), the Property Redress Scheme, and the Deposit Protection Scheme. No proprietary AI, mobile app, or API layer is referenced.

The revenue model is commission-based, with transactional fees earned on residential sales completions and recurring revenue from lettings management and tenant placement. The company does not publicly disclose commission rates, valuation pricing, or financial performance. Distribution relies on property portal syndication, the company website, email property alerts, phone inquiries, and in-person branch visits. The firm has been recognized through the ESTAS (Estate Agent of the Year) People Awards (2017 winner; 2017-2018 Northwest and Merseyside Region shortlist), with Chris Baron placed in the top 5 in the UK in 2017 and shortlisted in the Top 25 for the 2018 Peoples Award.

Name

Bolton Properties

Legal name

Bolton Properties (NW) Ltd

Website

https://boltonproperties.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Bolton Properties (NW) Ltd is an independent UK estate agency operating a single branch in Farnworth, Bolton, providing residential sales, lettings, landlord services, and property auctions to homeowners, buyers, landlords, and tenants across Greater Manchester and Lancashire.

Ownership category

akta.pro rank

Product category

Real Estate Agency Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

akta.pro secondary industry

Single-Family Rental (SFR) Property Management (BPAJAFAB)

Keywords

• Residential estate agency
• Property sales services
• Residential lettings
• Property auctions
• Landlord management

Headquarters

HQ city

Sugar Land

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Property Sales Commission: Commission earned on residential property sales, typically a percentage of the sale price when a property is sold through the agency.
2. Lettings Commission: Commission from residential lettings, including tenant finding, lease management, and ongoing property management services for landlords.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Bolton Properties is an independent estate agency based in Farnworth, Bolton (Greater Manchester, UK) that delivers residential property sales, residential lettings, and property auction services for individual homeowners, buyers, landlords, and tenants. The firm also offers free no-obligation market appraisals, landlord services, and property listings across major UK portals such as Rightmove, Zoopla, and Primelocation.

Product overview

Bolton Properties is an independent estate agency offering a unified property services platform. The core products include Residential Sales and Residential Lettings, complemented by Auction services, Free Valuations (via ValPal integration), Property Search with draw functionality, and Landlord Services packages. The company operates primarily in Farnworth, Bolton, and surrounding Greater Manchester areas, providing property marketing, professional photography, online listings distribution through Rightmove, Zoopla, and Primelocation portals.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Sales End-to-end residential property sales service for homeowners in the Bolton and Greater Manchester area, including marketing, professional photography, brochures, viewings, and negotiation through to completion.
• Residential Lettings Full residential lettings service for landlords, including tenant finding, referencing, tenancy agreements, rent collection, and property management support across Bolton and Greater Manchester.
• Property Auctions Auction service for residential property sellers, providing an alternative route to traditional private-treaty sales for clients seeking time-bound or certainty-driven transactions.
• Landlord Services Specialist service package for landlords covering tenant sourcing, management, and compliance support for buy-to-let owners in the Bolton and Greater Manchester area.
• Free Property Valuations No-obligation, free market appraisal service for homeowners and landlords considering selling or letting their property, used as a customer acquisition touchpoint.

Quantifiable outcome

• Chris Baron placed in top 5 in the United Kingdom at ESTAS award ceremony 2017
• +1 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Connells Group: One of the UK's largest estate agency and property services groups with an extensive branch network including coverage across the North West. Competes for residential sales and lettings instructions in Bolton and Greater Manchester at scale.
• Reeds Rains: Established UK estate agency brand with multiple branches across the North West. Comparable on residential sales and lettings services targeting similar customer segments in the Greater Manchester area.
• Savills: Global real estate services firm with significant UK residential sales and lettings operations including North West England offices. Overlaps with Bolton on premium residential sales but operates at significantly higher price points and scale.
• Countrywide (now Connells-owned brands): Large UK estate agency network (now part of Connells) with multiple high-street brands including Your Move and Bridgfords operating branches across Greater Manchester. Directly competes for residential sales and lettings instructions in Bolton-area postcodes.

Direct peers

• Hunters Property Group: UK residential sales and lettings franchise network with a strong North West branch presence. Directly comparable on residential sales, lettings, and free valuation services offered to homeowners and landlords.
• Martin & Co: UK franchise lettings and sales specialist with offices across the North West including coverage of Greater Manchester. Directly comparable on residential lettings management, tenant placement, and landlord services.
• Winkworth: UK franchised estate agency network with multiple branches across Greater Manchester and the North West. Directly comparable on residential sales and lettings services, local-market positioning, and commission-based fees.
• Purplebricks: Online-led UK estate agent offering residential sales and lettings across the country, including the Bolton and Greater Manchester market. Directly competes with Bolton on residential instruction fees and listing visibility, with a different (online-only) operating model.
• Belvoir Lettings: UK franchise network of residential lettings and sales agents with multiple regional offices across the North West. Directly comparable on residential lettings and sales services, target customer segments, and commission-based revenue model.

Others

• iamSold (Coadjute): Online auction platform for residential property used by Bolton Properties to offer auction services. Adjacent ecosystem partner rather than direct competitor, enabling Bolton to extend its product offering without building auction infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bolton-properties

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bolton Properties