Bellin Health Fitness
Bellin Health Fitness is a community fitness center in Oconto, Wisconsin, offering memberships, group exercise, personal training, a pool, sauna, and hot tub to the general public as part of the Bellin Health System.
- Company typePrivate
- Founded1907
- HeadquartersGreen Bay, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Bellin Health Fitness does
Bellin Health Fitness is a community fitness center operating under the Bellin Health System, located within the Bond Community Center in Oconto, Wisconsin. It serves the general public — not exclusively Bellin Health patients — through a direct-to-consumer membership model. The facility offers group exercise classes, personal training, a swimming pool, an infrared sauna, a hot tub, and facility rentals for community events, representing a traditional brick-and-mortar fitness operation rather than a technology-driven platform.
The center monetizes through individual and likely family memberships, supplemented by personal training fees and rental income from the physical space. It operates a member portal and mobile application for schedule access, membership management, and class registration, providing standard digital self-service functionality. The fitness center is a subsidiary of Bellin Health Systems, a regional healthcare system headquartered in Green Bay, Wisconsin with roots dating to 1907 and 1,001-5,000 employees across the broader system.
Bellin Health Systems is transitioning to the Emplify Health brand, a system-level rebranding that encompasses all subsidiaries including the fitness center. The fitness center itself has a narrow geographic footprint (one disclosed location in Oconto) and no proprietary technology, AI capabilities, or disclosed funding rounds. Its strategic significance within the broader health system appears to be community wellness engagement rather than a primary revenue driver.
Bellin Health Fitness firmographics
Firmographics- Name
- Bellin Health Fitness
- Legal name
- Bellin Health Systems
- Website
- https://bellinfitness.com
- Company type
- Private
- Founded year
- 1907
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Bellin Health Fitness is a community fitness center in Oconto, Wisconsin, offering memberships, group exercise, personal training, a pool, sauna, and hot tub to the general public as part of the Bellin Health System.
- Ownership category
- akta.pro rank
Bellin Health Fitness industry classification
Industry- Product category
- Health Club and Fitness Services
- NAICS
- Fitness and Recreational Sports Centers (71394), Ambulatory Health Care Services (621)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Health Services (8000)
- akta.pro primary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
- akta.pro secondary industries
- Group Fitness, Personal Training & Wellness Coaching (EDALAIAE), Recovery Lounges & Multi-Modal Recovery Centers (HSADAKAI)
Keywords
Where Bellin Health Fitness is headquartered
LocationHeadquarters
- HQ city
- Green Bay
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bellin Health Fitness business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Fitness Membership Subscriptions: Recurring membership fees for access to fitness facilities including group exercise programs, strength and aerobic equipment, personal training, swimming pool, infrared sauna, hot tub, and other amenities. Memberships are available to both Bellin Health patients and the general public.
- Facility Space Rentals: Revenue from renting facility spaces including rooms for parties, meetings, showers, anniversaries, pool and gym rentals, and entire building rentals for lock-ins and overnights.
- Personal Training Services: Fees for personal training sessions with professional trainers offering targeted exercise program options to help members reach individual fitness goals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | General Fitness Membership |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Bellin Health Fitness product offering
Product offeringCore offering
Bellin Health Fitness Center is a medical-based health and fitness facility offering membership-based access to group exercise classes, personal training, strength and aerobic equipment, a swimming pool with group and private lessons, infrared sauna, and hot tub. The center also rents its spaces for private events including birthday parties, meetings, showers, lock-ins, and overnight building rentals. Services are available to the general public without requiring Bellin Health patient status.
Product overview
Bellin Health Fitness Center is a unified health and fitness facility offering a comprehensive suite of services. The core product is the fitness center itself, which provides group exercise programs, personal training, and aquatic facilities including a swimming pool. Members gain access to additional amenities such as infrared sauna and hot tub. The facility also offers space rentals for events. All services are accessible to the general public without requiring Bellin Health patient status.
Differentiator
Problem solved
Functional benefit
Products and services
- Bellin Health Fitness Center Membership Subscription-based membership granting access to the Bellin Health Fitness Center facility including group exercise programs, strength and aerobic equipment, swimming pool, infrared sauna, hot tub, and supporting digital tools (member portal and mobile app). Open to general public regardless of Bellin Health patient status.
- Personal Training One-on-one training sessions with professional trainers who provide tailored exercise programs designed to help members reach individual fitness goals. Available to facility members.
- Group Exercise Programs Group fitness classes, workshops, and programs designed to improve mind, body, and spirit. Schedules accessible online through the Club Automation portal.
- Swimming Lessons and Pool Access Aquatic programming including pool access and instructional lessons. Group and private swimming lessons available, with pool hours and details accessible through the facility.
- Facility and Event Space Rentals Rental of facility spaces for private events including birthday parties, meetings, bridal showers, baby showers, and anniversaries, as well as pool, gym, or full-building rentals for lock-ins and overnights. Pricing obtained by contacting the facility.
Companies that use Bellin Health Fitness
Customer profileSegments1 record
Ideal customer profiles2 records
Bellin Health Fitness technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bellin Health Fitness partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
Bellin Health Fitness competitors and assessment
Company assessmentDirect peers
- Snap Fitness: Compact franchise fitness model targeting small communities with 24/7 access and personal training. Closely comparable to Bellin's small-market Wisconsin location and recurring membership revenue structure.
- Jewish Community Center (JCC Association): Community-centered membership organizations offering fitness, pools, group classes, and wellness programming. Highly comparable to Bellin's community-mission positioning and bundled amenity model.
- Gold's Gym: Established fitness franchise offering group classes, personal training, pools, and strength equipment. Comparable full-service amenity positioning to Bellin Health Fitness.
- Anytime Fitness: Franchise-based 24/7 membership fitness center operating in small and mid-sized U.S. markets. Comparable to Bellin's local-market, membership-driven model and direct-to-consumer acquisition approach.
- YMCA: Community-based, membership-driven fitness and recreation organization offering group exercise, personal training, swimming, and family programming. Directly comparable to Bellin Health Fitness in mission, membership model, and broad amenity mix including pools.
Broad incumbents
- Life Time Fitness: Large, premium multi-amenity fitness operator with pools, group classes, personal training, sauna/hot tub, and family programming. Comparable to Bellin's full-service amenity stack but at a larger, more premium scale.
- Equinox: Premium fitness operator with extensive amenities including pools, spas, and group programming. Comparable in amenity breadth (pool, sauna, hot tub, group exercise) though serving a much more affluent customer base.
- Planet Fitness: National low-cost membership fitness chain dominating the value segment. Comparable pricing-tier competitor for Bellin's general-public consumer base, particularly in Wisconsin.
Emerging players
- Orangetheory Fitness: Boutique group fitness franchise with heart-rate-based personal training and class packages. Comparable in the personal-training and group-exercise offerings that anchor Bellin's programming.
- Mayo Clinic Healthy Living Program: Healthcare-system-affiliated wellness/fitness center model that integrates clinical and fitness services. Directly comparable to Bellin's positioning as a 'medical-based health and fitness facility' within a health system.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Bellin Health Fitness social profiles
Digital presenceBellin Health Fitness financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bellin Health Fitness leadership team
Management profileNumber of profiles
Bellin Health Fitness funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bellin Health Fitness M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bellin Health Fitness
What does Bellin Health Fitness do?
Bellin Health Fitness Center is a medical-based health and fitness facility offering membership-based access to group exercise classes, personal training, strength and aerobic equipment, a swimming pool with group and private lessons, infrared sauna, and hot tub. The center also rents its spaces for private events including birthday parties, meetings, showers, lock-ins, and overnight building rentals. Services are available to the general public without requiring Bellin Health patient status.
Is Bellin Health Fitness a public or private company?
Bellin Health Fitness is a private company. It is classified as corporate owned and is currently operating.
When was Bellin Health Fitness founded?
Bellin Health Fitness was founded in 1907. It employs 1,001 to 5,000 people.
Where is Bellin Health Fitness based?
Bellin Health Fitness is headquartered in Green Bay, United States, in the North America region.
How does Bellin Health Fitness make money?
Three revenue lines are on record. Fitness Membership Subscriptions are the primary driver. The others are facility Space Rentals and personal Training Services.
Who are Bellin Health Fitness's main competitors?
Direct peers on record are Snap Fitness, Jewish Community Center (JCC Association), Gold's Gym, Anytime Fitness and YMCA. Broad incumbents are Life Time Fitness, Equinox and Planet Fitness. Emerging players are Orangetheory Fitness and Mayo Clinic Healthy Living Program.
Does Bellin Health Fitness have an API?
No public API is recorded for Bellin Health Fitness.
What industry is Bellin Health Fitness in?
Bellin Health Fitness's product category is Health Club and Fitness Services. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual), with a secondary code of EDALAIAE, Group Fitness, Personal Training & Wellness Coaching. Its NAICS code is 71394 and its SIC code is 7997.