Bellin Health Fitness

What Bellin Health Fitness does

Bellin Health Fitness is a community fitness center operating under the Bellin Health System, located within the Bond Community Center in Oconto, Wisconsin. It serves the general public — not exclusively Bellin Health patients — through a direct-to-consumer membership model. The facility offers group exercise classes, personal training, a swimming pool, an infrared sauna, a hot tub, and facility rentals for community events, representing a traditional brick-and-mortar fitness operation rather than a technology-driven platform.

The center monetizes through individual and likely family memberships, supplemented by personal training fees and rental income from the physical space. It operates a member portal and mobile application for schedule access, membership management, and class registration, providing standard digital self-service functionality. The fitness center is a subsidiary of Bellin Health Systems, a regional healthcare system headquartered in Green Bay, Wisconsin with roots dating to 1907 and 1,001-5,000 employees across the broader system.

Bellin Health Systems is transitioning to the Emplify Health brand, a system-level rebranding that encompasses all subsidiaries including the fitness center. The fitness center itself has a narrow geographic footprint (one disclosed location in Oconto) and no proprietary technology, AI capabilities, or disclosed funding rounds. Its strategic significance within the broader health system appears to be community wellness engagement rather than a primary revenue driver.

Name

Bellin Health Fitness

Legal name

Bellin Health Systems

Website

https://bellinfitness.com

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Bellin Health Fitness is a community fitness center in Oconto, Wisconsin, offering memberships, group exercise, personal training, a pool, sauna, and hot tub to the general public as part of the Bellin Health System.

Ownership category

akta.pro rank

Product category

Health Club and Fitness Services

NAICS

Fitness and Recreational Sports Centers (71394), Ambulatory Health Care Services (621)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Health Services (8000)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE), Recovery Lounges & Multi-Modal Recovery Centers (HSADAKAI)

Keywords

• Fitness center services
• Personal training
• Group exercise classes
• Swimming pool facilities
• Wellness programming

Headquarters

HQ city

Green Bay

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Fitness Membership Subscriptions: Recurring membership fees for access to fitness facilities including group exercise programs, strength and aerobic equipment, personal training, swimming pool, infrared sauna, hot tub, and other amenities. Memberships are available to both Bellin Health patients and the general public.
2. Facility Space Rentals: Revenue from renting facility spaces including rooms for parties, meetings, showers, anniversaries, pool and gym rentals, and entire building rentals for lock-ins and overnights.
3. Personal Training Services: Fees for personal training sessions with professional trainers offering targeted exercise program options to help members reach individual fitness goals.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Bellin Health Fitness Center is a medical-based health and fitness facility offering membership-based access to group exercise classes, personal training, strength and aerobic equipment, a swimming pool with group and private lessons, infrared sauna, and hot tub. The center also rents its spaces for private events including birthday parties, meetings, showers, lock-ins, and overnight building rentals. Services are available to the general public without requiring Bellin Health patient status.

Product overview

Bellin Health Fitness Center is a unified health and fitness facility offering a comprehensive suite of services. The core product is the fitness center itself, which provides group exercise programs, personal training, and aquatic facilities including a swimming pool. Members gain access to additional amenities such as infrared sauna and hot tub. The facility also offers space rentals for events. All services are accessible to the general public without requiring Bellin Health patient status.

Differentiator

Problem solved

Functional benefit

Products and services

• Bellin Health Fitness Center Membership Subscription-based membership granting access to the Bellin Health Fitness Center facility including group exercise programs, strength and aerobic equipment, swimming pool, infrared sauna, hot tub, and supporting digital tools (member portal and mobile app). Open to general public regardless of Bellin Health patient status.
• Personal Training One-on-one training sessions with professional trainers who provide tailored exercise programs designed to help members reach individual fitness goals. Available to facility members.
• Group Exercise Programs Group fitness classes, workshops, and programs designed to improve mind, body, and spirit. Schedules accessible online through the Club Automation portal.
• Swimming Lessons and Pool Access Aquatic programming including pool access and instructional lessons. Group and private swimming lessons available, with pool hours and details accessible through the facility.
• Facility and Event Space Rentals Rental of facility spaces for private events including birthday parties, meetings, bridal showers, baby showers, and anniversaries, as well as pool, gym, or full-building rentals for lock-ins and overnights. Pricing obtained by contacting the facility.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Direct peers

• Snap Fitness: Compact franchise fitness model targeting small communities with 24/7 access and personal training. Closely comparable to Bellin's small-market Wisconsin location and recurring membership revenue structure.
• Jewish Community Center (JCC Association): Community-centered membership organizations offering fitness, pools, group classes, and wellness programming. Highly comparable to Bellin's community-mission positioning and bundled amenity model.
• Gold's Gym: Established fitness franchise offering group classes, personal training, pools, and strength equipment. Comparable full-service amenity positioning to Bellin Health Fitness.
• Anytime Fitness: Franchise-based 24/7 membership fitness center operating in small and mid-sized U.S. markets. Comparable to Bellin's local-market, membership-driven model and direct-to-consumer acquisition approach.
• YMCA: Community-based, membership-driven fitness and recreation organization offering group exercise, personal training, swimming, and family programming. Directly comparable to Bellin Health Fitness in mission, membership model, and broad amenity mix including pools.

Broad incumbents

• Life Time Fitness: Large, premium multi-amenity fitness operator with pools, group classes, personal training, sauna/hot tub, and family programming. Comparable to Bellin's full-service amenity stack but at a larger, more premium scale.
• Equinox: Premium fitness operator with extensive amenities including pools, spas, and group programming. Comparable in amenity breadth (pool, sauna, hot tub, group exercise) though serving a much more affluent customer base.
• Planet Fitness: National low-cost membership fitness chain dominating the value segment. Comparable pricing-tier competitor for Bellin's general-public consumer base, particularly in Wisconsin.

Emerging players

• Orangetheory Fitness: Boutique group fitness franchise with heart-rate-based personal training and class packages. Comparable in the personal-training and group-exercise offerings that anchor Bellin's programming.
• Mayo Clinic Healthy Living Program: Healthcare-system-affiliated wellness/fitness center model that integrates clinical and fitness services. Directly comparable to Bellin's positioning as a 'medical-based health and fitness facility' within a health system.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/bellinfitnessbcc
• Xx.com/BellinHealth

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bellin Health Fitness