Campus Institut

What Campus Institut does

Campus Institut is a German specialist continuing education provider headquartered in Bayreuth, founded 1998 and acquired by Deutsche Makler Akademie (DMA) GmbH effective January 1, 2023, now operating as an independent brand under the DMA umbrella. The company delivers accredited professional qualifications for the German insurance and financial services industry, anchored by three flagship offerings: the Betriebswirt/-in bAV (FH) — a university-level occupational pensions degree co-delivered with Hochschule Koblenz and now in its 41st cohort; the Finanzfachwirt:in (FH) co-delivered with Hochschule Schmalkalden since 2003 (31st cohort); and the Sachkundelehrgang Rentenberater/-in, which certifies graduates as registered pension consultants under the RDG. The portfolio is rounded out by IHK-certified qualifications (Bachelor Professional in Versicherungen und Finanzanlagen at DQR Level 6, jointly with Deutsche Versicherungsakademie), the Experte/-in bAV certification, an IDD.Weiterbildung.Abo subscription for regulatory compliance, and a catalog of short seminars.

Course delivery spans traditional in-person seminars at 18+ German locations (Munich, Stuttgart, Frankfurt, Koblenz, Schmalkalden, and others), a blended learning format (38 online sessions + 11 in-person days), and the DMA eLearning @kademie digital platform. Pricing ranges from €75 per short online seminar to €4,500 for the Bachelor Professional, with multi-year installment plans for flagship programs; many courses are eligible for government subsidies (Bildungsprämie, Aufstiegs-BAföG, Meisterbonus Bayern, and state-level programs). The go-to-market is sales-led, combining direct online enrollment, in-house corporate training, free info-seminars/webinars, alumni events, and a distribution network of 52 Förderverein corporate sponsors (including SIGNAL IDUNA, BCA AG, IDEAL, Markel, die Bayerische, Stuttgarter) whose membership contributions represent ~25% of DMA revenue and underwrite program development.

The customer base is overwhelmingly German insurance intermediaries (brokers, multi-agents, financial advisors) fulfilling mandatory §34d GewO/§48 VAG/IDD continuing education obligations, alongside HR/corporate buyers training in-house bAV specialists and career-oriented professionals pursuing management-track credentials. The company is positioned as Germany's #1 bAV education provider, evidenced by 20+ years of continuous cohort delivery, 13 consecutive years of the Stuttgarter bAV-Preis, and 100% graduate recommendation rates in the latest Finanzfachwirt survey.

Name

Campus Institut

Legal name

Deutsche Makler Akademie GmbH

Website

https://campus-institut.de

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Campus Institut is a German specialist continuing education provider, operating under Deutsche Makler Akademie, that delivers accredited university-level and IHK-certified programs in occupational pensions, insurance, and financial advisory qualifications for German insurance brokers, financial advisors, and corporate HR buyers.

Ownership category

akta.pro rank

Product category

Professional Insurance and Financial Services Continuing Education

NAICS

Colleges, Universities, and Professional Schools (61131), Colleges, Universities, and Professional Schools (6113), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAAALAJ

Financial Services & Insurance (FINRA, CFP, IAR, Insurance CE)

Education/Adult & Continuing Education/Professional Licensure & Continuing Professional Education (CE/CPE)

Keywords

• Insurance continuing education
• Occupational pension training
• Financial advisor certification
• IHK professional qualification
• Pension consultant certification

Headquarters

HQ city

Bayreuth

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Seminar and Course Fees: Campus Institut generates revenue primarily through paid enrollment fees for seminars, workshops, and professional certification programs. Course fees range from approximately €75 (short seminars) to €4,500 for comprehensive programs like the Bachelor Professional. Exam fees are charged separately by the IHK.
2. In-house Corporate Training: The organization offers customized in-house training programs for companies and insurance brokerages, with pricing based on participant count and program customization. Revenue is generated through bulk corporate bookings.
3. Academic Program Fees: Revenue from university-coordinated programs (Betriebswirt bAV FH, Finanzfachwirt FH) involving higher fees for academic continuing education certificates, often co-delivered with partner universities Hochschule Koblenz and Hochschule Schmalkalden.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Campus Institut delivers professional certification and continuing education programs for Germany's insurance intermediaries and financial services workforce. Core offerings include university-accredited FH degree programs (Betriebswirt/-in bAV with Hochschule Koblenz, Finanzfachwirt:in FH with Hochschule Schmalkalden), IHK-certified professional qualifications (Bachelor Professional in Versicherungen und Finanzanlagen, Versicherungsmakler/-in IHK), expert certifications (Experte/-in bAV, Sachkundelehrgang Rentenberater/-in), and short-format seminars for IDD continuing education compliance, delivered via in-person seminars, blended learning, or the DMA eLearning @kademie platform.

Product overview

Campus Institut operates as a higher education continuing education provider under the Deutsche Makler Akademie (DMA) brand, specializing in professional certifications for the insurance and financial services industry. The portfolio includes university-level degree programs (Betriebswirt/-in bAV FH with Hochschule Koblenz, Finanzfachwirt:in FH with Hochschule Schmalkalden), IHK-certified professional qualifications (Bachelor Professional in Versicherungen und Finanzanlagen, Versicherungsmakler/-in IHK), expert certifications (Experte/-in bAV), and pension consultant training (Sachkundelehrgang Rentenberater/-in) available in traditional and blended learning formats. Supporting infrastructure includes the DMA eLearning @kademie online platform, IDD.Weiterbildung.Abo for regulatory compliance, and funding guidance services. Programs are designed for progressive skill-building from introductory seminars through expert-level certifications to university degrees.

Differentiator

Problem solved

Functional benefit

Products and services

• Betriebswirt/-in bAV (FH)

Quantifiable outcome

• 100% graduate recommendation rate for Finanzfachwirt (FH) program per latest alumni survey
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Die Stuttgarter Versicherung (Stuttgarter Vorsorge-Management GmbH)coreGTM or Marketing Partner · 24 April 2024Die Stuttgarter sponsors the annual bAV-Preis (bAV prize for outstanding academic papers), which has been awarded for 13 consecutive years at the Campus Institut alumnitagung. The prize recognizes top graduates of the Betriebswirt bAV (FH) program at Hochschule Koblenz, awarding €1,000 for academic excellence. Stuttgarter is also a DMA Fördermitglied (sponsor member) and provides additional support including education vouchers and subscriptions to Verlags Versicherungswirtschaft.
• Die Bayerische & NÜRNBERGER VersicherungminorGTM or Marketing Partner · 1 September 2023Die Bayerische and NÜRNBERGER Versicherung sponsor the Zukunftssymposium Komposit, an exclusive event for composite insurance brokers and experts held at the Empire Riverside Hotel in Hamburg. The event provides IDD continuing education credits (3 hours) and features expert speakers on risk management, climate risk, and industry trends. Tickets priced at €109 for sponsor members and €149 regular.
• vfm Gruppe (Maklerverbund)minorStrategic or Co-development Partner · 1 January 2021DMA entered a cooperation with vfm Gruppe, a long-standing insurance broker network and DMA sponsor, to develop and deliver specialized target-group workshops in commercial composite insurance. The partnership focuses on practical workshops tailored to specific industries (agriculture, hospitality, craft/construction) held at model businesses, combining DMA expertise with vfm's field experience.
• Bundesarbeitsgemeinschaft zur Förderung der Versicherungsmakler (BFV)coreStrategic or Co-development Partner · 1 January 2021The BFV initiated the Digitale Bildungsinitiative (Digital Education Initiative) in January 2021 in partnership with DMA. BFV member companies (Alte Leipziger, Hallesche, Alte Oldenburger, Canada Life, Concordia, die Bayerische, Die Haftpruchkasse, DMB Rechtsschutz, LV 1871, Volkswohl Bund) provided education vouchers to enable 360 brokers and multi-agents to participate in training on internet visibility, online consulting, and social media networking.
• Hochschule Koblenz (University of Applied Sciences Koblenz)coreStrategic or Co-development Partner · 1 January 2004University partnership for the Betriebswirt/-in bAV (FH) program, one of the oldest and most established continuing education programs for occupational pensions (bAV) in Germany. The program has been running for over 20 years with Campus Institut co-delivering the curriculum alongside university faculty. The 41st cohort was admitted in autumn 2023. Hochschule Koblenz provides academic certification and examination oversight.
• Hochschule Schmalkalden (University of Applied Sciences Schmalkalden)coreStrategic or Co-development Partner · 1 January 2003Long-standing university partnership (since summer semester 2003) for the delivery of the Finanzfachwirt/-in (FH) program, a two-semester continuing education degree combining academic rigor with practical relevance for the insurance and financial services sales sector. Hochschule Schmalkalden provides academic accreditation and examination administration, while Campus Institut handles program management and instruction.
• gut beraten (Continuing Education Database)minorOthersCampus Institut records completed Bildungszeiten (continuing education hours) in the 'gut beraten' database of the Berufsbildungswerk der Deutschen Versicherungswirtschaft (BWV), enabling graduates to document their IDD-compliant training for regulatory purposes. Participation is optional for students with a gut beraten learning account.
• Förderverein der Deutschen Makler Akademie (DMA) e.V.coreGTM or Marketing PartnerThe DMA sponsorship association (Förderverein) currently comprises 52 member companies including leading insurers such as BCA AG, SIGNAL IDUNA Gruppe, IDEAL Versicherungsgruppe, Markel Insurance SE, Versicherungsgruppe die Bayerische, Alte Leipziger, Hallesche, Concordia, Die Haftpflichtkasse, DMB Rechtsschutz, LV 1871, and Volkswohl Bund. The association contributed €417,000 in 2022 (approximately 25% of DMA total revenue), supporting the DMA's mission to provide high-quality education for insurance brokers nationwide.
• Deutsche Versicherungsakademie (DVA)coreStrategic or Co-development PartnerDMA collaborates with the Deutsche Versicherungsakademie (DVA) to jointly deliver the Bachelor Professional in Versicherungen und Finanzanlagen (IHK) program. DVA contributes to curriculum development and program delivery alongside DMA's own educational infrastructure.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Deutsche Versicherungsakademie (DVA): DVA is Germany's leading insurance industry academy offering comparable IHK-certified qualifications, broker Sachkunde preparation (§34d), and management programs for the insurance and financial services industry. DVA is also an active collaboration partner of Campus Institut on the Bachelor Professional program, but independently runs competing certifications and seminars.
• ADG Business School: ADG is a German executive business school specializing in continuing education for the cooperative financial services and insurance sector, offering comparable part-time, FH-certified degree programs and management certificates to working professionals — overlapping directly with Campus Institut's Betriebswirt and Finanzfachwirt offerings.

Broad incumbents

• Frankfurt School of Finance & Management: Frankfurt School is one of Germany's largest private business schools, offering a broad portfolio of finance, banking, and insurance continuing education programs including FH degrees, IHK certifications, and executive seminars — a broader incumbent that competes for the same working-professional segment Campus Institut serves, especially for career-advancement credentials.
• FOM Hochschule: FOM is Germany's largest private university for working professionals, offering FH-certified part-time degree programs across finance, insurance, and business alongside continuing education certificates. FOM competes for the same employed-professional cohort Campus Institut targets, particularly through its Hochschulzertifikat programs.

Others

• Berufsbildungswerk der Deutschen Versicherungswirtschaft (BWV): BWV operates the 'gut beraten' continuing education database that records Bildungszeiten for German insurance intermediaries. It is an ecosystem enabler for Campus Institut (which records training hours there) rather than a competitor, but it sets the regulatory data standards the company must follow.
• Hochschule Koblenz: Hochschule Koblenz is a public German University of Applied Sciences that co-delivers the Betriebswirt/-in bAV (FH) program and offers broader continuing education. It is a core academic partner whose continuing education strategy directly affects Campus Institut's flagship bAV program.
• Hochschule Schmalkalden: Hochschule Schmalkalden is a public German University of Applied Sciences that co-delivers Campus Institut's Finanzfachwirt (FH) program and has its own continuing education portfolio. As a partner rather than competitor, it provides academic accreditation but could potentially expand into similar proprietary credentials.

Emerging players

• Europäische Fernhochschule Hamburg (Euro-FH): Euro-FH is a leading German distance-learning university offering FH-certified continuing education degrees and certificates in finance, insurance, and business. Its fully online format and lower geographic constraints create direct competition for Campus Institut's growing eLearning and blended-learning offerings.
• SRH Fernhochschule – The Mobile University: SRH Fernhochschule is a German distance-learning institution offering accredited online FH degrees and continuing education certificates, including finance and management programs. It competes with Campus Institut's online and blended formats for working professionals seeking recognized credentials without in-person attendance.

Regional players

• International School of Management (ISM): ISM is a private German business school with multiple campus locations offering FH-accredited undergraduate, graduate, and continuing education programs in finance, insurance, and management. It targets similar career-advancement-oriented professionals and overlaps with Campus Institut's FH certificate portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/campusinstitut.de
• LinkedInlinkedin.com/company/campus-institut
• Instagraminstagram.com/campus_institut
• Xx.com/campus_institut

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Campus Institut