Hardy Audio

What Hardy Audio does

Hardy Audio is an Australian full-service creative audio agency headquartered in Ballarat, Victoria, founded in 1998 and privately held by owner Lauren Goodrham. The company delivers professional voice over, audio production, and post-production services to media agencies, advertising firms, corporate communications teams, eLearning providers, authors/publishers, and podcast creators across Australia. Core offerings span voice overs (TV, radio, corporate, animation, eLearning), audiobooks, podcasts, on-hold messages, sound design, jingles, narration, script writing, and studio hire, plus a more recent Hardy Video service line. Production is executed in a single state-of-the-art Ballarat facility using industry-standard Digital Audio Workstations (Pro Tools, Adobe Audition, Logic Pro), staffed by in-house audio producers, engineers, sound designers, and copywriters, with a diverse voice talent roster covering Australian, New Zealand, American, and UK English across multiple age and gender profiles (including a First Nations talent offering).

The business operates on a professional services model with quote-based flat-rate pricing, no publicly disclosed rate cards, and pay-as-you-go billing per project. Customers reach Hardy Audio through its website (quote request forms, voice artist selection tools), phone (1300 577 303), and email ([email protected]), with a stated under-24-hour turnaround on urgent voice over work. The company holds no patents, trademarks, or disclosed certifications, has raised no external funding, and operates as a sub-10-person independent agency. Long-tenured client relationships are central to its revenue base, with multiple testimonials citing 10-15 year continuous engagements and one client relationship accounting for 500+ commercial productions over a decade.

Geographic scope is domestic Australia only with no disclosed international expansion plans. Marketing channels are limited to the company website, organic social media (Facebook, Instagram, LinkedIn), blog content, and email newsletter; there are no disclosed partnerships, alliances, or distribution relationships. Recent strategic activity has focused on adjacent product line extensions (Hardy Video, In-Stream Advertising on Spotify/Amazon Music, First Nations voice talent) rather than headcount, geographic, or M&A expansion.

Name

Hardy Audio

Legal name

Hardy Audio

Website

https://hardyaudio.com.au

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Hardy Audio is an Australian full-service creative audio agency founded in 1998 in Ballarat, Victoria, providing professional voice overs, podcasts, audiobooks, sound design, and related production services to media agencies, advertisers, eLearning providers, and corporate clients across Australia.

Ownership category

akta.pro rank

Product category

Audio Production Services

NAICS

Sound Recording Studios (51224), Sound Recording Studios (512240), Other Sound Recording Industries (51229)

akta.pro primary industry

Recording Studios (Commercial, Project, Mobile) (MPAIAHAA)

akta.pro secondary industries

Audio Production & Podcasting (BPAFAIAE), Audio Engineering Services (Tracking, Mixing, Mastering) (MPAIAHAD)

Keywords

• Voice over services
• Audio production
• Podcast production
• Audiobook production
• Sound design

Headquarters

HQ city

Alfredton

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Voice Over Services: Professional voice over recording services for television, radio advertising, corporate videos, animation, eLearning, and character voices. Services include voice talent selection, recording, mixing, and sound effects.
2. Audio Production Services: Full suite of audio production including podcasts, audiobooks, on-hold messages, jingles, sound design, and narration services for various applications.
3. Studio Hire: Rental of professional audio recording facilities with access to industry equipment and audio engineers for third-party recording needs.
4. Script Writing Services: Copywriting and script drafting services for TV, radio, corporate, and other media projects by dedicated copywriters and journalists.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Hardy Audio is a full-service creative audio agency that records, produces, and delivers voice overs, podcasts, audiobooks, on-hold messages, jingles, sound design, narration, and eLearning audio for media agencies, corporate clients, and authors. The company also offers script writing services and rents its Ballarat-based recording studio to outside parties needing professional facilities and engineers.

Product overview

Hardy Audio operates as a full-service creative audio agency offering a comprehensive suite of audio production services. Founded in 1998 and based in Ballarat, Victoria, the company provides voice overs, audiobooks, podcasts, on-hold messages, sound design, script writing, narration, eLearning content, in-stream advertising, jingles, studio hire, and video services. The core offering centers on professional voice over talent paired with in-house audio production capabilities, supported by state-of-the-art recording facilities and a team of industry professionals including audio producers, engineers, copywriters, and composers.

Differentiator

Problem solved

Functional benefit

Products and services

• Voice Overs Professional voice over recording services for television, radio advertising, corporate video, animation, character work, and eLearning, delivered from an in-house roster of talent across languages, genders, and ages, with under 24-hour turnaround available.
• Audiobooks End-to-end audiobook production for Australian authors and publishers, pairing the client with a top voice over artist and Hardy Audio's audio production team to produce finished audiobooks.
• Podcasts Full podcast production service covering writing, producing, hosting, and recording in Hardy Audio's Ballarat studio for branded, interview, narrative, and community podcasts.
• On Hold Messages Scripted and produced telephone on-hold messages designed to sell, educate, inform, or inspire callers while they wait.
• Sound Design Audio engineering and sound design services that produce crisp, clean audio and emotive soundscapes tailored to the emotional response the project requires.
• Script Writing Copywriting and script drafting by in-house copywriters and journalists for TV, radio, corporate, and other media projects, from initial creation through to finishing touches.
• Narration Narration recording for how-to videos, documentaries, corporate content, and other long-form projects, with all work proofed by the Hardy Audio team before delivery.
• eLearning Voice over recording for eLearning modules, training content, educational materials, and instructional animations aimed at training companies and educational institutions.
• In-Stream Advertising Production of audio advertisements placed in podcasts, digital radio, and streaming music services such as Spotify and Amazon Music to reach engaged audiences.
• Jingles Custom music composition and jingle production by composers, producers, and musicians designed to enhance brand identity.
• Studio Hire Rental of Hardy Audio's state-of-the-art Ballarat recording studio, including access to the latest digital audio equipment and specialist audio engineers for third-party recording sessions.
• Hardy Video Cost-effective video creation services for businesses that need clever video production to accompany their audio and brand work.

Quantifiable outcome

• Under 24 hour delivery for urgent voice over projects
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Fiverr: Global freelance marketplace offering voice over, audio production, podcast editing, and jingle services at commodity price points. Competes for the same client budgets as Hardy Audio across voice and audio production, though as a broad marketplace rather than a specialised studio.

Direct peers

• Voices.com: Global online marketplace connecting clients with professional voice over artists across languages and styles. Directly comparable to Hardy Audio's core voice over offering, with a much larger talent pool and platform-based delivery model.
• Voice123: Online voice over marketplace and on-demand platform serving advertisers, media producers, and corporate clients. Closely comparable service overlap with Hardy Audio's voice over and audio production business, differentiated by global scale rather than regional focus.
• Edge Studio: Long-standing voice over agency and recording studio serving advertising, narration, eLearning, and corporate clients. Directly comparable full-service voice over and audio production model to Hardy Audio.
• Snap Recordings: North American voice over and on-hold messaging agency offering professional voice talent and audio production for corporate and broadcast clients. Comparable service mix to Hardy Audio's voice over and on-hold message offerings.
• Audio Network: Production music and sound design library licensing original music and audio for film, TV, advertising, and digital media. Comparable to Hardy Audio's jingle, sound design, and in-stream advertising offerings, though distributed via licensing rather than bespoke studio work.
• Bodalgo: International voice over marketplace serving agencies and production companies with a roster of professional voice talent. Comparable to Hardy Audio's voice over agency model, with overlap on corporate narration, eLearning, and advertising briefs.

Emerging players

• Resemble AI: AI voice generation and cloning platform targeting media production, advertising, and enterprise voice applications. Adjacent to Hardy Audio's voice over and audiobook production services, particularly for scalable, lower-cost narration use cases.
• Podcastle: AI-powered podcast creation and audio editing platform targeting creators, educators, and businesses. Competes with Hardy Audio's podcast production and editing services via lower-cost, automated workflows.
• ElevenLabs: AI voice synthesis platform producing natural-sounding synthetic voices for audiobooks, narration, dubbing, and commercial use. Increasingly substitutes for human voice over in non-hero applications, competing for the same client briefs Hardy Audio serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HardyAudio
• LinkedInlinkedin.com/company/hardy-audio-productions
• Instagraminstagram.com/hardy_audio
• Xx.com/hardyaudio

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hardy Audio