traffic Lab inc.

What traffic Lab inc. does

traffic Lab inc. (株式会社トラフィックラボ) is a Tokyo-based, founder-led Japanese digital marketing and web production firm founded February 6, 1996, operating from Kyobashi, Chuo-ku, with 11–50 employees and ¥50,602,500 in registered capital. Its primary vertical is beauty clinics and free medical practice (自由診療) marketing in Japan, where it offers clinic marketing, SEO consulting, web traffic direction (SEO + ads + SNS + CRM), website production, reputation-risk countermeasures, and MATE — a Google My Business management service launched in 2020 to drive local search visibility and store visits. Its proprietary methodology, branded Search PR (検索PR) under the umbrella concept "SearchEngineMaximize," treats the first page of Google results as a brand summary and bundles owned media placements to shape that surface; the firm cites that 99%+ of users never click past page one.

The company's business model is professional-services and project-based, with revenue streams spanning marketing services fees, one-time website production fees (¥100k–¥3M+ per project), advertising agency commissions, and media/advertising revenue from two owned business-media properties — VentureTimes (venture/IPO news) and M&A Times (M&A news). It also operates a Global PR / Alliance Building line for overseas media placement, and between 2018 and 2019 added a portfolio of crypto- and blockchain-adjacent products (CPR press-release distribution, CSM website marketplace, STO times content, and the Blockchain Professional NAVI network connecting 50+ development firms, 100+ advisors, and 100+ media outlets). Distribution is direct via the Tokyo office and segmented web contact forms; the firm carries no disclosed external funding, parent company, or subsidiaries, and is led by Representative Director and President Shimizu Akihito (清水彰人). In 2024 it formally added an AI Implementation Support service to its portfolio.

Name

traffic Lab inc.

Legal name

株式会社トラフィックラボ (traffic Lab inc.)

Website

https://traffic-lab.co.jp

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Tokyo-based, founder-led Japanese digital agency founded in 1996, providing SEO, Google My Business management (MATE), website production, and Search PR services — primarily to beauty clinics and free medical practice operators in Japan.

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketing Services Revenue: Fees from clinic marketing, SEO consulting, Google My Business management, and web marketing direction services
2. Web Production Revenue: One-time fees for website design and development services
3. Media Operations Revenue: Revenue from owned media properties including business media publications
4. Advertising Agency Revenue: Commissions and fees from various advertising代理 services
5. Magazine and PR Publication Revenue: Revenue from planning and producing magazines and PR publications

Pricing tiers

Distribution channels2 records

Marketing channels3 records

Core offering

traffic Lab inc. is a Tokyo-based web marketing and production company that provides digital marketing services specialized for beauty clinics and free medical practice (自由診療) businesses. The company offers a comprehensive suite including clinic marketing, SEO consulting, Google My Business management (MATE), website production, search PR, media operations, advertising agency services, AI implementation support, and global PR/alliance building. It also operates owned business media properties (VentureTimes, M&A Times) and blockchain-related services.

Product overview

traffic Lab inc. operates as a web marketing and production company specializing in beauty clinics and free medical practice marketing. The company offers a comprehensive suite of services including clinic marketing, AI implementation support, web traffic direction, website production, media management, search PR, and advertising agency services. The portfolio includes both core marketing services and specialized sub-brands: MATE for Google My Business management, cryptocurrency-focused services (CPR, CSM, STO times), business media properties (VentureTimes, M&Aタイムス), and the blockchain professional network (ブロックチェーンプロフェッショナルNAVI). The company also maintains blockchain-related partnerships and operates international PR services for overseas market expansion.

Differentiator

Problem solved

Functional benefit

Brands

• MATE: Google My Business management service for store localization and customer acquisition
• VentureTimes
• M&Aタイムス (M&A Times)
• STO times
• CPR (Cryptocurrency Public Relations)
• CSM (Cryptocurrency Site Market)
• ブロックチェーンプロフェッショナルNAVI (Blockchain Professional NAVI)

Products and services

• Clinic Marketing Service (クリニックマーケティング事業) Marketing services specialized for beauty clinics and free medical practice (自由診療), addressing patient acquisition challenges and online visibility.
• AI Implementation Support (AI導入支援事業) Support service for implementing AI solutions in client businesses.
• MATE - Google My Business Management Service (グーグルマイビジネス運営代行事業) Comprehensive Google My Business operation service that improves local search visibility and customer responses including calls, directions, and website visits through SEO-optimized GMB strategies.
• Website Production (WEBサイト制作事業) Website production combining design expertise with SEO-optimized coding for corporate sites, media sites, EC sites, and landing pages.
• Web Traffic Direction (WEB集客ディレクション事業) One-stop direction services maximizing web-based customer acquisition through search engine optimization (SEO), web advertising, SNS, and CRM.
• SEO Consulting (SEOコンサルティング事業) SEO consulting services as part of their web marketing offerings.
• Search PR (検索PR事業) Brand value improvement service through search engine result page management, treating the first page of search results as a 'brand summary' to shape brand image using the proprietary SearchEngineMaximize approach.
• Media Management (メディア運営事業) Business media operation service utilizing SEO and production expertise gained through web marketing and website creation operations.
• Advertising Agency (各種広告代理事業) Various advertising agency services, including web advertising placement and management.
• Magazine and PR Publication Planning (雑誌およびPR誌の企画制作事業) PR planning and production services for corporate branding through magazines and PR publications.
• Global PR and Alliance Building (海外PR・アライアンス構築事業) Overseas media PR and alliance building services utilizing their global network for international business expansion.
• CPR (Cryptocurrency Public Relations) Cryptocurrency-related press release distribution service staffed by the company's cryptocurrency specialists, providing news distribution and exclusive information.
• CSM (Cryptocurrency Site Market) Cryptocurrency website trading marketplace connecting entities looking to sell cryptocurrency websites with parties seeking to acquire such sites.
• Blockchain Professional NAVI (ブロックチェーンプロフェッショナルNAVI) Blockchain professional network connecting companies with blockchain development companies, advisors, and media for consulting, education programs, and PR services.

Quantifiable outcome

• 99% of users find information on first page of search results - only 0.78% click through to page 2
• +4 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor.

• ICO Rating (United States)minorGTM or Marketing Partner · 7 June 2018Exclusive Japanese distribution partnership for quarterly ICO Rating reports. Venture Times provides Japanese translation and exclusive publication of quarterly blockchain market reports.
• Block Cast (Taiwan)minorStrategic or Co-development Partner · 28 May 2018Taiwanese blockchain news media partnership for blockchain content collaboration. Partnership aims to promote blockchain awareness in Japan and Chinese-speaking regions with mutual PR support.
• Block Info (Korea)minorStrategic or Co-development Partner · 23 May 2018Korean blockchain project video media partnership for co-distributing blockchain project content. Venture Times and Block Info collaborate on video interviews and content to increase awareness of blockchain projects across Japan and Korea.
• TiENPAY Limited (Hong Kong)minorStrategic or Co-development Partner · 11 March 2018Joint meetup hosting with cryptocurrency wallet provider. Co-organized event in Tokyo featuring TiENPAY founder and Venture Times cryptocurrency editor.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Repro: Tokyo-based marketing automation and customer engagement platform. Comparable as a Japanese digital marketing technology and services firm, though more product/SaaS-focused than traffic Lab's agency model.

Broad incumbents

• Edelman: Global public relations firm. Comparable to traffic Lab's Global PR service line and broader PR/magazine planning capabilities, though at vastly different scale and global reach with broader PR specialization.
• FleishmanHillard: Global PR and communications agency. Comparable to traffic Lab's PR and global communications service offerings, particularly relevant for cross-border corporate communications at much larger scale.

Direct peers

• D.A. Consortium: Japanese digital advertising agency with internet advertising, creative, and data platform services. Comparable as a full-service Japanese digital marketing firm with advertising agency and media operations.
• IREP: Japanese digital marketing agency (now part of Hakuhodo DY ONE) specializing in SEO, web advertising, and integrated digital marketing. Most directly comparable to traffic Lab on SEO and web marketing service offerings in the Japanese market.
• LIG: Tokyo-based digital creative agency focused on web production, content marketing, and SEO. Comparable to traffic Lab's website production and SEO consulting service lines for SME clients in Japan.
• Septeni Holdings: Japanese digital advertising agency group offering digital ad sales, marketing automation, and creative production. Comparable to traffic Lab as a Japan-based digital marketing services firm with advertising agency capabilities, though at significantly larger scale.
• Digital Holdings: Tokyo-headquartered digital marketing holding company providing advertising technology, digital creative, and marketing services. Comparable as a Japanese digital marketing services firm operating across multiple verticals with media operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about traffic Lab inc.