CQRHT

What CQRHT does

CQRHT (Conseil québécois des ressources humaines en tourisme) is the provincially designated sectoral workforce committee for Quebec's tourism industry, founded around 1994 and headquartered in Longueuil. It operates as a non-profit convener among industry associations, labour unions, tourism enterprises, and the Ministère du Tourisme, delivering workforce development, HR advisory, competency certification, and labour market intelligence for the sector. Its mandate covers hotels, restaurants, travel services, passenger transportation, outdoor recreation, and leisure businesses across Quebec.

The product portfolio combines content, training, and data assets. Core products include the online training catalogue (formations.cqrht.qc.ca) with the EMERIT, PAMT, RCMO, and employer positioning programs, the HR Portal (built on Zoho Commerce), labour market dashboards, and a library of ~100 job descriptions. Operational platforms include the Boomerang resource-sharing site and the Mon emploi en tourisme careers site. On the technology side, CQRHT uses the Claude (Anthropic) API for internal document and email automation, and integrates Zoho for ecommerce/catalog distribution and a newsletter platform for email marketing.

CQRHT's revenue model blends government grants from the Ministère du Tourisme (the disclosed CAD 3M over 3 years commitment is the primary financial anchor), membership fees (with discounts on webinars and training as the headline benefit), paid online training, and project-based funding for initiatives such as seasonal employment stabilization and AI adoption. Go-to-market is primarily direct and event-driven: the organization reaches ~10,000 Quebec tourism businesses through its partnership with the Alliance de l'industrie touristique du Québec and 40 regional/sectoral associations, complemented by webinars, an expert blog, the 'À l'aventure' web series, newsletters, and active social media channels.

Name

CQRHT

Legal name

Conseil québécois des ressources humaines en tourisme (CQRHT)

Website

https://cqrht.qc.ca

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

CQRHT (Conseil québécois des ressources humaines en tourisme) is the Quebec government-designated sectoral workforce committee for the tourism industry, providing HR advisory, training, competency certification, and labour market intelligence to hotels, restaurants, attractions, and tourism operators across the province.

Ownership category

akta.pro rank

Product category

Tourism Workforce Development Services

NAICS

Professional Organizations (81392)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

TVET/Skills & Workforce Education Authorities (EDADAAAH)

akta.pro secondary industry

Continuing Education (CE/CPD) & Provider Accreditation Bodies (EDADACAF)

Keywords

• Workforce development
• Tourism HR services
• Labour market intelligence
• Professional training
• Competency certification

Headquarters

HQ city

Longueuil

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Government Funding: CQRHT receives financial contributions from the Quebec government (Ministère du Tourisme) and operates as a sectoral workforce committee funded through government programs and subsidies.
2. Membership Fees: Organization offers membership with benefits including discounts on webinars and online training courses.
3. Training Services: Online training catalog providing courses on employer positioning, customer service, health and safety, digital transformation, and sustainable development. Programs include EMERIT certification, PAMT apprenticeship, and RCMO competency recognition.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

CQRHT is Quebec's sectoral workforce committee for the tourism industry, providing HR tools, professional training and certification programs, labour market intelligence dashboards, job descriptions, and workforce development initiatives for tourism enterprises. It supports hotels, restaurants, travel services, and leisure businesses with employer positioning, seasonal employment stabilization, competency recognition (EMERIT, PAMT, RCMO), and HR best practices dissemination.

Product overview

CQRHT offers a comprehensive portfolio of products and services for Quebec's tourism industry workforce development. The core offerings include an online training catalog (formations.cqrht.qc.ca) and an HR portal (Portail RH) built on Zoho, alongside labor market intelligence dashboards. Training programs include the EMERIT certification program based on national standards, the PAMT workplace learning program, RCMO competency recognition, employer positioning training, and a 13-week sustainable development training program. Supporting tools include job descriptions for 100+ tourism positions, the Mon emploi en tourism platform for career information, and initiatives like Destination IA on AI and Boomerang for seasonal workforce sharing. The portfolio integrates online learning, in-person training, competency certification, and strategic workforce intelligence.

Differentiator

Problem solved

Functional benefit

Products and services

• Catalogue de formations en ligne Self-service online training catalog providing access to various HR and tourism industry courses for managers and employees of Quebec tourism enterprises.
• Portail RH HR portal built on Zoho Commerce offering tools, webinars, reports, and job descriptions for tourism industry professionals.
• Tableaux de bord - Marché du travail Labour market dashboards providing strategic knowledge and data on tourism workforce trends, including seasonal employment analytics and workforce intelligence for the Quebec tourism industry.
• Programme EMERIT National competency-based training and certification programs for tourism professions based on standards from RH Tourisme Canada.
• Programme d'apprentissage en milieu de travail (PAMT) Workplace learning program enabling workers to develop competencies under supervision of experienced mentors, available for cooks, food and beverage servers, and housekeeping attendants.
• Reconnaissance des compétences (RCMO) Competency recognition program for experienced cooks and housekeeping attendants, awarding professional qualification certificates from MTESS.
• Positionnement employeur Employer positioning training program to attract and retain employees in context of labour shortage, including bimodal online and peer development group format.
• Programme de formation en développement durable Flexible 13-week program (1 hour per week) covering carbon footprint measurement, energy optimization, waste management, procurement practices, and team mobilization around sustainability goals for tourism businesses.
• Descriptions de tâches Library of job task descriptions covering approximately 100 positions in accommodation, food service, passenger transportation, travel services, and leisure and entertainment sectors.
• Mon emploi en tourisme Website providing information on studying and working in tourism, including study programs across Quebec and job search resources for job seekers and students.
• Boomerang - Partage de ressources Resource sharing platform enabling tourism businesses to share employees and resources across seasonal operations to address staffing volatility.

Quantifiable outcome

• Over 100 job descriptions available for tourism sector positions
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Tourisme CharlevoixcoreStrategic or Co-development Partner · 18 January 2022Collaborative partnership for a pilot project on seasonal employment stabilization through workforce sharing among 10+ local tourism businesses. Partnered on 'Destination IA' initiative for AI adoption in tourism.
• Alliance de l'industrie touristique du QuébeccoreStrategic or Co-development PartnerPrimary strategic partner representing 10,000 Quebec tourism businesses through 40 regional and sectoral association partners. Jointly launched an RH working group to address workforce challenges in the tourism sector. Collaboration on initiatives like the Mon emploi en tourisme website.
• RH Tourisme CanadacoreStrategic or Co-development PartnerLong-standing partner providing national competency standards for EMERIT training and professional development programs. EMERIT programs are based on national competency standards developed by RH Tourisme Canada.
• Ministère du Tourisme du Québec (MTO)coreOthersGovernment ministry providing financial contributions and strategic direction. Supported launch of various initiatives including the 'À l'aventure' web series, seasonal employment programs, and workforce development projects.
• Mon emploi en tourismeminorStrategic or Co-development PartnerJoint initiative with Alliance providing information on tourism study programs and career opportunities for job seekers.
• Aventure écotourisme QuébecminorStrategic or Co-development PartnerSupported development of employee exchange protocol between competing adventure tourism businesses to address seasonal staffing challenges.
• CNESSTminorStrategic or Co-development PartnerPartnership for equitable salary webinars helping tourism businesses understand and implement salary equity requirements.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Tourism HR Canada: The national Canadian tourism workforce council (formerly RH Tourisme Canada), directly analogous to CQRHT at the federal level. CQRHT partners with Tourism HR Canada to deliver the EMERIT national competency standards, making them both collaborator and structural peer.
• American Hotel & Lodging Educational Institute (AHLEI): US-based hospitality education and certification body offering competency-based training similar to CQRHT's EMERIT and RCMO programs. Directly comparable in training delivery model, certification focus, and industry-specific HR education.
• Go2HR: British Columbia's tourism industry human resource council, operating under a near-identical mandate as CQRHT—providing HR resources, training, and labour market intelligence to BC tourism businesses. Closest functional peer at the Canadian provincial level.

Broad incumbents

• Tourism Industry Association of Canada (TIAC): National umbrella tourism industry association in Canada. Operates at broader scope than CQRHT (covering all tourism issues nationally) but shares the member-driven association structure and Quebec/Canadian tourism focus.
• AHLA Foundation: Workforce development and training arm of the American Hotel & Lodging Association. Pursues hospitality workforce development at industry-association scale, comparable in mission to CQRHT but operating within a much larger US lodging industry ecosystem.
• Alliance de l'industrie touristique du Québec: CQRHT's primary strategic partner and the broader Quebec tourism industry association representing 10,000 businesses. Functions as a larger umbrella body across all tourism issues, with HR being just one area where CQRHT specializes—making it a broader incumbent in the same ecosystem.

Regional players

• Institute of Hospitality (UK): UK-based professional body for hospitality managers providing training, certification, and HR resources. Operates in a different geography but pursues an identical mission of workforce professionalization in hospitality, making it a strong comparable.

Others

• Comité sectoriel de main-d'œuvre du commerce de l'alimentation (CSMO-CAF): Quebec sectoral workforce committee for the food retail/commerce sector—shares the same institutional structure (comité sectoriel de main-d'œuvre) as CQRHT but serves a different industry. Comparable as a peer Quebec CSMO committee and useful structural benchmark for governance and funding models.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/cqrht
• YouTubevimeo.com/cqrht
• Facebookfacebook.com/cqrht
• LinkedInlinkedin.com/company/conseil-qu%C3%A9b%C3%A9cois-des-ressources-humaines-en-tourisme-cqrht-

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CQRHT