Tourisme Charlevoix

What Tourisme Charlevoix does

Tourisme Charlevoix is a regional tourism promotion organization (ATR — Association Touristique Régionale) operating in the Charlevoix region of Quebec, Canada, approximately 4 hours from Montréal. The organization runs the official destination marketing platform tourisme-charlevoix.com, which aggregates and promotes accommodations, restaurants, activities, events, and themed experiences across seven distinct geographic sectors: Baie-Saint-Paul, La Malbaie, Isle-aux-Coudres, Petite-Rivière-Saint-François, Saint-Siméon and Baie-Sainte-Catherine, the Mountain Sector, and the Crater and Tides sector.

The organization's core product is a content-driven discovery and booking platform supported by an annual printed and digital tourist guide, a multi-channel social presence (Facebook, Instagram, LinkedIn, YouTube, email newsletter), and seasonal campaigns across all four seasons. Key branded sub-products include the Route des Saveurs (Flavour Trail) — a 30-year-old culinary circuit promoting local producers, cheesemakers, microbreweries, and restaurants — along with the Train de Charlevoix scenic train, Route des Montagnes and Route du Fleuve scenic drives, ski resort promotions (Le Massif de Charlevoix, Mont Grand-Fonds), and marine wildlife experiences in partnership with Croisières AML. The technology stack is a standard CMS-driven website with no proprietary technology disclosed.

Tourisme Charlevoix operates as a non-profit regional tourism body, generating revenue indirectly through membership fees from tourism operators, local business contributions, and Quebec government tourism promotion budgets, rather than through direct consumer transactions. It targets four primary visitor segments — outdoor enthusiasts, food and culinary tourists, cultural and heritage travelers, and families — and supports a distributed ecosystem of regional SMB operators, anchor partners (Fairmont Le Manoir Richelieu, Croisières AML), and cultural venues (Carrefour culturel Paul-Médéric, Au Cœur des Arts festival).

Name

Tourisme Charlevoix

Legal name

Tourisme Charlevoix

Website

https://tourisme-charlevoix.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Tourisme Charlevoix is a non-profit regional tourism promotion organization (ATR) in Quebec that operates the official Charlevoix destination marketing platform, aggregating accommodations, activities, restaurants, and events across seven sectors for visitors from Montréal and beyond.

Ownership category

akta.pro rank

Product category

Regional Destination Marketing and Tourism Promotion

NAICS

Convention and Visitors Bureaus (561591), Scenic and Sightseeing Transportation (487), Scenic and Sightseeing Transportation, Other (4879)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

Culinary & Wine Itinerary Planning (THAKAOAJ), Culture, Heritage & Arts Itinerary Planning (THAKAOAK)

Keywords

• Regional tourism marketing
• Destination promotion services
• Culinary tourism circuits
• Outdoor recreation experiences
• Cultural heritage tourism

Headquarters

HQ city

La Malbaie

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Tourism Promotion Services: As a regional tourism marketing organization (ATR - Association Touristique Régionale), Tourisme Charlevoix promotes regional tourism businesses and attractions. The organization appears to be funded through membership fees from tourism operators, local business contributions, and government tourism promotion budgets. Revenue generation is indirect through increased visitor traffic to the region.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

Tourisme Charlevoix is a regional tourism promotion organization that operates a destination marketing website aggregating information on accommodations, restaurants, activities, events, scenic routes, and seasonal experiences across the Charlevoix region in Quebec. The platform curates themed itineraries across four seasons and promotes a network of regional tourism operators, with flagship branded offerings including the Route des Saveurs culinary circuit, scenic tourist train, whale-watching cruises, and ski resort experiences.

Product overview

Tourisme Charlevoix operates a comprehensive regional tourism marketing and discovery platform for the Charlevoix region in Quebec, Canada. The core platform aggregates and promotes accommodations, restaurants, activities, events, and attractions across multiple sectors. Key branded experiences and sub-products include the Route des Saveurs (Flavour Trail) gastronomic circuit, the Train de Charlevoix scenic tourist train, Route des Montagnes and Route du Fleuve scenic drives, St. Lawrence River whale watching excursions, Mont Grand-Fonds and Le Massif de Charlevoix ski resorts, and the Carrefour culturel Paul-Médéric cultural center. The platform also facilitates booking for accommodations, restaurants, activities, and offers packages combining multiple services. Additional offerings include annual tourist guides and seasonal content across summer, fall, winter, and spring seasons.

Differentiator

Problem solved

Functional benefit

Brands

• Route des Saveurs: A culinary tourism circuit showcasing local producers and artisans in the Charlevoix region, celebrating its 30th anniversary in 2026.

Products and services

• Tourisme Charlevoix Destination Website Platform A comprehensive regional tourism marketing and information platform that aggregates accommodations, restaurants, activities, events, scenic routes, and themed experiences across the Charlevoix region in Quebec. Visitors use the platform to plan trips, discover seasonal experiences, and access booking information for regional tourism operators.
• Route des Saveurs (Flavour Trail) A curated gastronomic circuit featuring local producers, artisans, cheesemakers, microbreweries, distilleries, wineries, and restaurants showcasing Charlevoix's culinary identity and terroir. Targeted at epicurean travelers seeking authentic food experiences.
• Train de Charlevoix (Scenic Tourist Train) A tourist train experience connecting Québec City, Baie-Saint-Paul, and La Malbaie, offering scenic views of the St. Lawrence River and access to regional attractions along the route. Marketed to leisure travelers seeking a scenic transportation and excursion experience.
• Route des Montagnes (Mountain Road) A scenic drive through Quebec mountains, national parks, and year-round outdoor adventures in the Mountain Sector of Charlevoix. Targeted at road-trippers and outdoor enthusiasts exploring the inland sectors of the region.
• Route du Fleuve (St. Lawrence Route) A panoramic scenic drive along the St. Lawrence River between Baie-Saint-Paul, Les Éboulements, and La Malbaie. Marketed to travelers seeking riverside landscapes and village stops.
• Whale Watching Cruises (Saguenay–St. Lawrence Marine Park) AML cruise excursions for whale watching and marine wildlife viewing departing from Baie-Sainte-Catherine in the Saguenay–St. Lawrence Marine Park. Marketed to nature enthusiasts and families seeking marine wildlife experiences.
• Ski Resorts Experience (Mont Grand-Fonds & Le Massif de Charlevoix) Downhill skiing and snowboarding experiences at two major ski resorts in the region, offering winter sports activities and packages. Targeted at winter sports travelers seeking alpine skiing with St. Lawrence River views.
• Carrefour culturel Paul-Médéric Cultural Experience A multidisciplinary cultural center in Baie-Saint-Paul featuring exhibitions, escape games, and cultural heritage experiences including Espace Baie-Saint-Paul and Studio TRAD textile exhibitions. Targeted at cultural travelers, families, and groups seeking interactive cultural activities (sample: outdoor escape game at $45 CAD per group).
• Annual Tourist Guide (Guide Charlevoix 2026-2027) An annual printed and digital tourist guide covering accommodations, activities, restaurants, and events in Charlevoix. Distributed as a free downloadable PDF for visitor trip planning.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Route des Saveurs (Flavour Trail)coreGTM or Marketing PartnerThe Route des Saveurs is a 30-year-old culinary circuit promoting local producers, artisans, cheesemakers, microbreweries, distilleries, wineries, and restaurants across Charlevoix. This branded initiative is featured prominently on the Tourisme Charlevoix website as a key differentiator for gastronomic tourism.
• Croisières AMLcoreStrategic or Co-development PartnerAML Cruises operates whale watching tours in the Saguenay–St. Lawrence Marine Park, departing from Baie-Sainte-Catherine. Featured prominently in the Activities section as a premier wildlife experience.
• ATR Charlevoix (Parent Organization)coreOthersThe parent organization ATR Charlevoix (Association Touristique Régionale) oversees regional tourism promotion. The website footer links to atrcharlevoix.com for business services, media, and organizational information.
• Carrefour culturel Paul-MédéricminorGTM or Marketing PartnerCultural venue in Baie-Saint-Paul offering exhibitions, escape games, and cultural activities. Featured as a partner activity provider with dedicated listing pages and promotional offers on the platform.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Tourisme Montréal: City-level Quebec DMO operating a much larger destination marketing platform. Overlaps with Charlevoix in promoting Quebec tourism but serves a city-scale market with broader budgets and offerings.
• Destination Canada: National Canadian DMO; competes for inbound traveler attention against Charlevoix's international marketing efforts but operates at country scale with broader mandate and budget.

Direct peers

• Tourisme Laurentides: Quebec regional DMO covering the Laurentians, with comparable year-round positioning (skiing, hiking, agrotourism) and the same ATR structure as Tourisme Charlevoix.
• Tourisme Cantons-de-l'Est: A Quebec regional tourism association promoting the Eastern Townships through a destination marketing website, seasonal campaigns, and curated experiences. Directly comparable to Tourisme Charlevoix in DMO structure, scope, and funding model.
• Tourisme Outaouais: Quebec regional tourism association with the same destination-marketing website model, member-funded structure, and four-season content strategy as Tourisme Charlevoix.
• Visit Napa Valley: US regional DMO with a flagship culinary/gastronomy identity (Route des Saveurs analog), destination marketing website, and Michelin-driven brand positioning; structurally similar to Charlevoix's culinary-led proposition.
• Tourisme Côte-Nord: Regional DMO along Quebec's North Shore with overlapping nature, marine (whale watching), and outdoor adventure inventory; similar organizational scale and Quebec ATR framework.
• Tourisme Gaspésie: Peninsular Quebec regional tourism association with comparable whale watching, national park, and culinary positioning; matches Charlevoix in target segments and DMO operating model.
• Tourisme Saguenay-Lac-Saint-Jean: Regional DMO for an adjacent Quebec region with similar outdoor, fjord/marine, and culinary tourism offerings (e.g., Saguenay fjord, whale watching). Closely comparable in scope and partner ecosystem including AML Cruises.
• Tourisme Mauricie: Quebec regional DMO with similar forest/nature and agrotourism positioning, member-funded structure, and curated itineraries across four seasons.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/TourismeCharlevoix
• Facebookfacebook.com/tourismecharlevoix
• LinkedInlinkedin.com/company/tourisme-charlevoix
• Instagraminstagram.com/tourismecharlevoix
• Xx.com/CharlevoixAtr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tourisme Charlevoix