Ainsley s Angels of America

What Ainsley s Angels of America does

Ainsley's Angels of America is a US 501(c)(3) nonprofit (EIN 45-3576353) founded in 2016 by Kim 'Rooster' Rossiter and Laurie Rossiter in memory of their daughter Ainsley, who was born in 2003 with Infantile Neuroxinal Dystrophia and passed away on February 23, 2016. Its operating model is inclusion athletics: individuals with disAbilities who cannot race independently ('Angel Riders') are fitted for a racing chair at no cost and paired with able-bodied 'Angel Runners' who push or pull them through endurance events, supported by 'Guardian Angels' volunteers and 'Ambassadors' who lead nearly 70 local chapters across more than 30 states. The model was inspired by Team Hoyt's father-son racing team, and Ainsley opened the door for assisted-athletes at Ragnar Race Series in 2013, formalizing into a national charity partnership in 2017.

The product surface extends beyond races into the Chair Grant Program (free racing chairs), the Ally Development Program (cohort-based ally training, first graduating in June 2024), the Angel Channel (the 'Together, We Shall' podcast and video content), Grief Resources and Angel Legacies for members experiencing loss, a Finish Line Store e-commerce site shipping branded merchandise to the US, Canada, and Mexico, and Destination Experience and Bring Your Own Bib programs. Technology is intentionally light: the organization uses RunSignUp for race registration, WordPress with The Events Calendar plugin for event listings and calendar subscription feeds, PayPal Charity and direct-mail donations for fundraising, SurveyMonkey for feedback collection, and standard social media platforms (Facebook, Instagram, LinkedIn, YouTube) for community engagement — no proprietary platform or AI components are disclosed.

The revenue model is donation-based: tax-deductible contributions via PayPal and mail form the primary inflow, supplemented by merchandise sales through the Finish Line Store. Pricing for Angel Riders is free, with no fee to register or participate. Distribution runs through ambassador-led chapters operating in local communities and through strategic partnerships with Ragnar (national charity partner), major marathon operators (Marine Marathon, Louisiana Marathon, Surf City with 21,000+ runners), adaptive equipment vendor Adaptive Star, design partner Tiny Head Designs, and corporate sponsors including ASICS, On-Running, Nuun, Microsoft, and Mass Mutual. The organization is privately held by its founders with no institutional, PE, or VC ownership disclosed.

Name

Ainsley s Angels of America

Legal name

Ainsley's Angels of America

Website

http://www.ainsleysangels.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Ainsley's Angels of America is a US 501(c)(3) nonprofit that pairs individuals with disAbilities ('Angel Riders') with able-bodied 'Angel Runners' for free inclusion in endurance events, supported by nearly 70 volunteer-led ambassador chapters across 30+ states and funded via donations and merchandise.

Ownership category

akta.pro rank

Product category

Inclusive Athletic Programs

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC)

Keywords

• Inclusive endurance racing
• Adaptive chair racing
• Disability inclusion athletics
• Volunteer race programs
• Special needs advocacy

Headquarters

HQ city

Lake Charles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: Tax-deductible donations accepted via PayPal and mail. EIN 45-3576353 with IRS tax exemption. Donors receive donation receipts for tax purposes.
2. Merchandise Sales: Finish Line Store sells merchandise including gear, apparel, and branded items. Ships to US, Canada, and Mexico.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Ainsley's Angels of America is a 501(c)(3) nonprofit that pairs individuals with disabilities (Angel Riders) with able-bodied athletes (Angel Runners) for participation in endurance events such as marathons and relay races, providing racing chairs at no cost. The organization operates a Race Series, an Ambassador Program spanning nearly 70 locations across 30+ U.S. states, a Chair Grant Program, an Ally Development Program (ADP), multimedia content via the Angel Channel, and merchandise sales through the Finish Line Store. All Angel Rider participation is free, with revenue generated through tax-deductible donations, corporate sponsorships, and merchandise.

Product overview

Ainsley's Angels of America operates a suite of inclusion-focused programs centered around endurance athletics. The core offering is the Race Series, pairing Angel Riders (individuals with disabilities who cannot race independently) with Angel Runners who push them through races. Supporting programs include the Chair Grant Program (providing racing chairs at no cost), Ally Development Program (ADP) for ally training, the Ambassador Program managing nearly 70 local chapters across 30+ states, Angel Channel (podcast/video media), Grief Resources (support and Legacy Angels memorial), Finish Line Store (merchandise), and Destination Experience (travel events). The organization also facilitates participation in third-party events including Ragnar Relay races. Participation in all programs is free for Angel Riders.

Differentiator

Problem solved

Functional benefit

Products and services

• Ainsley's Angels Race Series

Quantifiable outcome

• Hundreds of communities transformed through inclusion
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Partnerships

14 partnerships are on record, tiered core and minor.

• RagnarcoreStrategic or Co-development PartnerNational Ragnar Charity Partner. Ainsley's Angels participates in Ragnar Race Series with dedicated Ainsley's Ragnarians teams. After Ainsley opened the door for assisted-athletes to partake in Ragnar events in 2013, the partnership has grown to include over 25 Ragnar teams across Ragnar Nation events.
• Adaptive StarminorOthersPartner company contributing to Ainsley's Angels and the Vision. Adaptive Star produces adaptive cycling and racing equipment.
• MSP Design GroupminorOthersDesign partner contributing to Ainsley's Angels brand and visual identity.
• Tiny Head DesignsminorOthersDesigned the Ainsley's Angels website and branding. Credit acknowledged as 'Designed by Tiny Head Designs' on the website footer.
• MicrosoftminorGTM or Marketing PartnerCorporate partner contributing to Ainsley's Angels and the Vision.
• ASICSminorGTM or Marketing PartnerAthletic footwear and apparel partner. Ambassador ASICS discount code available for ambassadors.
• On (On-Running)minorGTM or Marketing PartnerAthletic footwear partner contributing to Ainsley's Angels.
• NuunminorGTM or Marketing PartnerElectrolyte beverage partner for endurance events.
• Mass MutualminorGTM or Marketing PartnerCorporate sponsor contributing to Ainsley's Angels and the Vision.
• Marine Marathon (MCM)minorGTM or Marketing PartnerMarathon event partner hosting Ainsley's Angels chapters and events.
• The Louisiana Marathon (TLM)minorGTM or Marketing PartnerMarathon event partner with Ainsley's Angels presence at expo events.
• Abilities ExpominorGTM or Marketing PartnerDisability community event partner.
• PatriotminorGTM or Marketing PartnerCorporate partner contributing to Ainsley's Angels.
• Team HoytcoreStrategic or Co-development PartnerInspiration for Ainsley's Angels inclusion model. The organization was inspired by Team Hoyt's father-son racing team where Dick Hoyt pushes his son Rick (who has cerebral palsy) in a racing chair. This model directly influenced Ainsley's Angels' formation.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Angel City Games: Adaptive multi-sport festival and year-round programs for individuals with physical disabilities and visual impairments. Comparable in adaptive sports mission, event-driven engagement, and similar audience of adaptive athletes.
• Challenged Athletes Foundation (CAF): Nonprofit providing grants and equipment (including racing chairs) to athletes with physical challenges, supporting participation in endurance and adaptive sports. Comparable in funding model, adaptive equipment provision, and athlete enablement mission.
• Life Rolls On: Nonprofit creating adaptive surf and skate experiences for individuals with disabilities. Comparable in adaptive sports inclusion mission and empowerment-driven athlete participation model.
• Achilles International: Nonprofit that pairs athletes with disabilities with volunteer guides for endurance events including marathons and triathlons. Directly comparable in chair-pushing/guided running model, free participation, and chapter-based volunteer structure serving the adaptive athletics community.
• I Run 4 Michael圳: Virtual running community pairing able-bodied runners with individuals with disabilities as running buddies, with strong social media-driven chapter culture. Comparable in pairing model between runners and disability community, though virtual rather than race-day focused.

Broad incumbents

• Team Hoyt: The original father-son chair-pushing duo whose model directly inspired Ainsley's Angels. Comparable in chair-pushing endurance racing model and adaptive inclusion mission, though Team Hoyt operates primarily as an inspirational brand rather than a multi-chapter service organization.
• Move United: National adaptive sports federation (formerly Disabled Sports USA) operating community-based programs across the US for individuals with disabilities. Comparable in adaptive sports mission, chapter network, and event-based participation model at broader scale.
• Special Olympics: Largest global movement providing year-round sports training and competition for individuals with intellectual disabilities. Comparable in adaptive inclusion sports mission and event-based participation, though much broader in scope (multiple sports) and international reach.
• National Ability Center: Nonprofit providing adaptive sports and recreation experiences for individuals with disabilities, including cycling, skiing, and water sports. Comparable in adaptive recreation mission and equipment provision, though more venue-based than event-based.

Emerging players

• Dare2Tri: Nonprofit focused on triathlon participation for athletes with physical disabilities, providing coaching, equipment, and race support. Comparable in adaptive endurance athletics niche and volunteer-guided participation model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCeZe-huHGm-csN6zvGO7ZLg
• Facebookfacebook.com/AinsleysAngelsofAmerica
• LinkedInlinkedin.com/company/bab
• Instagraminstagram.com/ainsleys_angels
• Xx.com/ainsleys_angels

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ainsley s Angels of America