Mudra Institute of Communications Ahmedabad

What Mudra Institute of Communications Ahmedabad does

MICA (Mudra Institute of Communications Ahmedabad) is an autonomous, non-profit educational institution founded in 1991 in Ahmedabad, Gujarat, India, specializing in strategic marketing and communication management education. The institution operates two academic schools — The School of Management and The School of Applied Creativity — offering a portfolio of residential programmes including the flagship two-year PGDM-C and PGDM (₹28 lakhs each, 240 combined seats), an 11-month PGCM-AMC (formerly CCC) and PGCM-DMMC (formerly CCE) at ₹13.33 lakhs each, and a four-year doctoral Fellow Programme in Management (FPM) with AIU-recognized PhD equivalence. Online executive education includes the Advanced Certificate in AI-Powered Digital Marketing (with upGrad), Strategic Brand Management & Communications (with Emeritus), and Executive Programme in MarTech & AI, extending reach to working professionals and Middle East markets.

The institution's revenue model is tuition-driven and recurring, with fees ranging from ₹1.1 lakhs for online certificates to ₹28 lakhs for two-year residential programmes, supported by 25-30 annual merit/need scholarships. Technology integration spans Generative AI tools (ChatGPT, Midjourney, Gemini), MarTech platforms (HubSpot, Salesforce, Adobe), and data analytics (Python, R, Power BI, Tableau) embedded across curriculum, alongside proprietary assets including the MICAT entrance test, MICA Indian Marketing Intelligence (MIMI) platform, Journal of Creative Communications (JOCC with SAGE Publishing), Knowledge Exchange and Information Center (KEIC), Centre for Learning & Innovative Pedagogy (CLIP), and Centre for Development Management and Communication (CDMC). MICA serves individual postgraduate students, working professionals, content creators, and doctoral research scholars, with a 15:1 student-faculty ratio, 34 faculty members, and strategic partnerships spanning Emory, MIT, Stanford, USC, World Bank, UNICEF, Ogilvy, BBDO, and DDB.

Name

Mudra Institute of Communications Ahmedabad

Legal name

Mudra Institute of Communications Ahmedabad

Website

https://mica.ac.in

Company type

Private

Founded year

1991

Operating status

Operating

Short description

MICA is an autonomous, non-profit Indian institution founded in 1991 offering postgraduate and doctoral education in strategic marketing and communication through residential PGDM/PGCM/FPM programmes and AI-integrated online executive certificates, serving aspiring marketing professionals, working executives, content creators, and doctoral scholars.

Ownership category

akta.pro rank

Product category

Business School / Management Education

NAICS

Colleges, Universities, and Professional Schools (61131), Colleges, Universities, and Professional Schools (6113)

akta.pro primary industry

Management Research Institutes & Doctoral (PhD/DBA) Programs (EDAHAHAO)

Keywords

• Management education programs
• Marketing communication courses
• Postgraduate diploma management
• Executive education programs
• Digital marketing training

Headquarters

HQ city

Gujrat

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tuition Fees - Post Graduate Diploma in Management (PGDM-C & PGDM): Two-year residential programmes charging ₹28 lakhs inclusive of tuition and infrastructure fees. Primary revenue stream for the institution.
2. Tuition Fees - Post Graduate Certificate in Management (PGCM-CCC): 11-month intensive programme priced at ₹13.33 lakhs all-inclusive including tuition, residential charges, and infrastructure facilities.
3. Tuition Fees - Post Graduate Certificate in Management Digital Media (PGCM-DMMC/CCE): 11-month comprehensive creator economy programme with tuition fees supporting the programme operations.
4. Fellow Programme in Management (FPM) Revenue: Doctoral-level 4-year programme with full tuition waiver but monthly stipends provided to scholars. Programme generates research output and reputational value.
5. Online Executive Education Programmes: Partnership-based online programmes with upGrad and Emeritus, generating revenue through programme fees ranging from ₹1,12,500 to ₹1,29,500 plus GST.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels11 records

Core offering

MICA is an autonomous, non-profit higher education institution offering residential post-graduate management education with a specialisation in strategic marketing, advertising, communication, and digital media. It sells the Post Graduate Diploma in Management (Communications), Fellow Programme in Management, certificate programmes, and online executive programmes to aspiring marketing professionals, working executives, and doctoral researchers.

Product overview

MICA (Mudra Institute of Communications Ahmedabad) operates as a platform-plus-centres model educational institution established in 1991. The core academic offerings include two flagship two-year residential programmes: PGDM-C (Post Graduate Diploma in Management - Communications) focused on cultural intelligence and brand strategy, and PGDM focused on data analytics and AI-driven decision making. These are complemented by the Fellow Programme in Management (FPM) doctoral programme and two one-year Post Graduate Certificate programmes in Advertising and Marketing Communication (PGCM-AMC) and Digital Media and Marketing Communications (PGCM-DMMC). Online offerings include Advanced Certificate in AI-Powered Digital Marketing & Communication (delivered with upGrad), Certificate Programme in Strategic Brand Management & Communications, and Executive Programme in MarTech & AI. Supporting research infrastructure includes the Journal of Creative Communications (JOCC) with SAGE Publishing, the Knowledge Exchange and Information Center (KEIC) library, Centre for Learning & Innovative Pedagogy (CLIP), and Centre for Development Management and Communication (CDMC). All programmes emphasize AI integration with generative AI, marketing automation, and agentic AI capabilities woven throughout the curriculum.

Differentiator

Problem solved

Functional benefit

Brands

• The School of Management: One of MICA's two academic schools focusing on strategic management education with programmes including PGDM, PGDM-C, and FPM. It develops future-focused leaders through rigorous business education grounded in strategy, analytics, and innovation.
• The School of Applied Creativity

Products and services

• PGDM-C (Post Graduate Diploma in Management - Communications) A two-year residential postgraduate diploma approved by AICTE and recognised by UGC, designed for graduates aspiring to careers in marketing, advertising, and communication.
• PGDM (Post Graduate Diploma in Management) A two-year residential postgraduate diploma in management offered by MICA as part of its full-time programme portfolio.
• FPM (Fellow Programme in Management) A doctoral-level Fellow Programme in Management equivalent to a PhD, designed for researchers pursuing scholarly work in marketing and communication disciplines.
• Advanced Certificate in AI-Powered Digital Marketing & Communication An online executive certificate programme equipping working professionals with AI-powered digital marketing and communication skills.
• Certificate Programme in Strategic Brand Management & Communications An online certificate programme targeting professionals seeking expertise in strategic brand management and communications.
• Executive Programme in MarTech & AI An online executive programme developing expertise in marketing technology (MarTech) and artificial intelligence applications for marketing professionals.
• Social Media Influencer Programme A comprehensive creator economy programme for aspiring social media influencers, designed to deliver end-to-end training in content creation, personal branding, and audience monetisation.

Quantifiable outcome

• NIRF 2025 Rank: 33rd among all management institutions in India
• +5 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability14 records

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Emory UniversitycoreStrategic or Co-development PartnerAcademic partnership for knowledge exchange, research collaboration, and potential faculty/student mobility between MICA and Emory University's business programmes.
• MIT (Massachusetts Institute of Technology)coreStrategic or Co-development PartnerInternational academic partnership for research collaboration and educational programme development in strategic marketing and communication.
• Stanford UniversitycoreStrategic or Co-development PartnerAcademic collaboration with Stanford for research initiatives and knowledge sharing in marketing and communication domains.
• University of Southern California (USC)coreStrategic or Co-development PartnerPartnership with USC Annenberg for communication research and academic programme development.
• The World BankcoreStrategic or Co-development PartnerCollaboration on development communication research, policy advisory, and knowledge exchange for social impact initiatives.
• UNICEF IndiacoreStrategic or Co-development PartnerPartnership for development communication projects, social impact research, and youth empowerment initiatives in India.
• OgilvycoreStrategic or Co-development PartnerIndustry partnership for student placements, live projects, mentorship, and guest lectures from advertising and marketing professionals.
• BBDO IndiacoreStrategic or Co-development PartnerCreative agency partnership for internship placements, portfolio development, and industry exposure for CCC programme students.
• DDB IndiacoreStrategic or Co-development PartnerIndustry partnership for creative advertising education, student projects, and recruitment from advertising programme graduates.
• upGradcoreChannel Partner/ Reseller/ DistributorStrategic partnership for delivering AI-Powered Digital Marketing & Communication online programme. upGrad handles marketing, applications, and platform delivery while MICA provides curriculum and faculty.
• EmerituscoreChannel Partner/ Reseller/ DistributorPartnership with Emeritus for Certificate Programme in Strategic Brand Management & Communications and Executive Programme in MarTech & AI, reaching global executive education market.
• SAGE PublishingcoreStrategic or Co-development PartnerPublishing partnership for Journal of Creative Communications (JOCC), providing international visibility and peer-review standards for communication research.
• TCS (Tata Consultancy Services)minorStrategic or Co-development PartnerPartnership through CLIP (Centre for Learning & Innovative Pedagogy) for faculty development and digital transformation in education.
• 8 International OrganizationscoreStrategic or Co-development PartnerCDMC collaborates with 8 international organizations across 5 countries for development communication projects and social impact research.
• 27 National OrganizationscoreStrategic or Co-development PartnerCDMC partnerships with 27 organizations across 13 Indian states for development management and communication initiatives.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/MICA_ahmedabad
• YouTubeyoutube.com/user/MICAchannel
• Facebookfacebook.com/mica.schoolofideas
• LinkedInlinkedin.com/company/mudra-insitute-of-communications
• Instagraminstagram.com/mica_schoolofideas

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mudra Institute of Communications Ahmedabad