Innovo Consulting
Innovo Consulting is a UK-based Google Partner delivering Google Workspace migration, security, and managed IT services to small businesses across the UK and Ireland via tiered monthly subscriptions.
- Company typePrivate
- Founded2012
- HeadquartersChartham, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Innovo Consulting does
Innovo Consulting Ltd (trading as Innovo IT) is a privately held, founder-led UK cloud consulting firm established in 2012 by Paul Goggin and headquartered in Chatham, Kent. The company operates as an official Google Partner and delivers IT services exclusively through the Google Workspace and Google Cloud ecosystem, targeting startups and small businesses across the UK and Ireland. Its offering spans cloud migration, security configuration, collaboration tooling, sustainability-focused IT consulting, and strategic advisory, packaged into three monthly managed-service subscriptions — Launch (£250/month for 1-10 users), Optimise (£500/month for 11-30 users), and Future (£950/month for 31+ users) — each bundling support, monitoring, training, and AI configuration.
The service portfolio is built entirely on Google Workspace applications (Gmail, Drive, Meet, Chat, Docs, Sheets, Slides, Forms, Calendar) plus Google AI features including Gemini, Smart Compose, and AppSheet. Proprietary service components include the Innovo Academy training library, Traffic Light Health Reporting, Ghost User Auditing, the monthly AI Pulse Report, and a Virtual CTO (vCTO) advisory relationship. No APIs, SDKs, or in-house software products are disclosed; the differentiation is procedural (migration methodology, security baseline, proactive monitoring, quarterly strategy reviews) rather than technology-led.
The business model is direct-to-SMB sales through the company website, phone, and email, with no channel partners, resellers, or marketplace presence. Revenue is recurring subscription at low contract values per user, acquired via consultative selling, free quizzes, demos, and content marketing (blog, IT Guides, monthly newsletter, video tutorials, and Google-vs-Microsoft comparison pages). The firm has 1-10 employees, no external funding, and no disclosed revenue.
Innovo Consulting firmographics
Firmographics- Name
- Innovo Consulting
- Legal name
- Innovo Consulting Ltd
- Website
- https://innovo-it.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Innovo Consulting is a UK-based Google Partner delivering Google Workspace migration, security, and managed IT services to small businesses across the UK and Ireland via tiered monthly subscriptions.
- Ownership category
- akta.pro rank
Innovo Consulting industry classification
Industry- Product category
- Managed Cloud IT Services
- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Management Consulting Services (54161)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Cloud Consulting & Migration (BPAHAEAE)
- akta.pro secondary industries
- Enterprise Architecture & IT Operating Model (BPAHAEAB), Data, Analytics & AI Consulting (BPAHAEAF), Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)
Keywords
Where Innovo Consulting is headquartered
LocationHeadquarters
- HQ city
- Chartham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Innovo Consulting business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Managed IT Services - Subscription: Monthly recurring subscription revenue from three tiered packages (Launch £250/mo, Optimise £500/mo, Future £950/mo) based on user count. Includes security baseline, support, proactive monitoring, and training.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Launch: Foundation package for 1-10 users at £250/month |
| Subscription | Monthly | Optimise: Accelerator package for 11-30 users at £500/month |
| Subscription | Monthly | Future: vCTO Experience for 31+ users at £950/month |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Innovo Consulting product offering
Product offeringCore offering
Innovo Consulting provides managed IT services and strategic cloud consulting built exclusively on the Google Workspace and Google Cloud ecosystem for UK and Irish small businesses. Its core offerings are delivered as three tiered monthly subscription packages (Launch £250/mo, Optimise £500/mo, Future £950/mo) that scale by user count and bundle security baseline, proactive monitoring, ghost-user auditing, AI Pulse reporting, Innovo Academy training, and a Virtual CTO relationship, supplemented by project-based cloud migrations from legacy on-premise or Microsoft 365 environments.
Product overview
Innovo Consulting is an IT services company offering Google Workspace-focused managed services and strategic consulting. The core offering consists of four service pillars (Cloud Migration/Productivity, Collaboration, Security, and Sustainability) delivered through three tiered managed service packages (Launch, Optimise, and Future), with add-on components including Innovo Academy training, AI Pulse reports, and vCTO Strategy services. All solutions are built on Google Workspace and Google Cloud infrastructure.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 70% of younger Google switchers strongly agree that Google Workspace 'saves me time so I'm able to focus on my work' vs. 52% for Microsoft 365 users
- +3 more outcomes
Companies that use Innovo Consulting
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles1 record
Innovo Consulting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
Innovo Consulting partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Google (Google Workspace/Google Cloud)coreOfficial Google Partner supporting businesses across UK and Ireland to implement Google Workspace and Google Cloud solutions. Specializes exclusively in Google ecosystem, offering cloud migration, security configuration, and strategic consulting for Google tools. Represents core technology partnership enabling all service delivery.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Innovo Consulting competitors and assessment
Company assessmentBroad incumbents
- SADA Systems: SADA is a large Google Cloud Premier Partner providing cloud consulting, Workspace migration and managed services globally. Comparable technology focus (Google ecosystem) but operates at much larger scale across enterprise and mid-market segments.
- DoiT International: DoiT is a Google Cloud-focused consultancy offering cloud cost optimization, architecture and managed services. Comparable Google-centric delivery model but typically serving larger customers than Innovo's SMB focus.
- CTS (Cloud Technology Solutions): CTS is a larger UK-based Google Premier Partner offering cloud transformation, Workspace and GCP services to mid-market and enterprise. Operates in the same niche but at greater scale and broader geographic reach than Innovo.
Emerging players
- Datatonic: Datatonic is a UK-based Google Cloud Premier Partner focused on data, analytics and AI consulting on GCP. Comparable Google ecosystem focus but specializes in data engineering and ML rather than SMB Workspace migrations.
Direct peers
- Coolbox: Coolbox is a UK Google Workspace consultancy providing migration, training and managed services to SMBs. Comparable business model, Google Partner status and target segment to Innovo.
- Valiant Technology: Valiant is a New York-based IT consultancy with a Google Workspace practice serving SMBs. Similar managed subscription, migration and vCIO-style services but operating in the US rather than UK/Ireland.
- Damson Cloud: Damson Cloud is a UK-based Google Workspace specialist and Google Partner referenced in Innovo's own testimonials. It directly competes in Google Workspace migration, support and cloud consulting for UK SMBs with similar per-user subscription packages.
- Pure IT (Google Workspace Practice): Pure IT is a UK IT services firm offering Google Workspace migration and managed IT support to SMEs. Comparable service catalog, SMB focus and managed subscription model.
Others
- GCloud Marketplace SMB Resellers: UK G-Cloud framework hosts many Google Workspace and managed IT resellers competing for UK public-sector and SMB cloud spend. Comparable market context and customer overlap but indirect competitive relationship rather than direct head-to-head delivery.
Regional players
- ITQ (Innovative Technology Quick): ITQ is a Netherlands-based IT services firm with Google Workspace and cloud consulting offerings. Comparable cloud migration and managed services portfolio but primarily serves the Benelux region.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Innovo Consulting social profiles
Digital presenceInnovo Consulting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Innovo Consulting leadership team
Management profileNumber of profiles
Profiles1 record
Innovo Consulting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Innovo Consulting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Innovo Consulting
What does Innovo Consulting do?
Innovo Consulting provides managed IT services and strategic cloud consulting built exclusively on the Google Workspace and Google Cloud ecosystem for UK and Irish small businesses. Its core offerings are delivered as three tiered monthly subscription packages (Launch £250/mo, Optimise £500/mo, Future £950/mo) that scale by user count and bundle security baseline, proactive monitoring, ghost-user auditing, AI Pulse reporting, Innovo Academy training, and a Virtual CTO relationship, supplemented by project-based cloud migrations from legacy on-premise or Microsoft 365 environments.
Is Innovo Consulting a public or private company?
Innovo Consulting is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Innovo Consulting founded?
Innovo Consulting was founded in 2012. It employs 1 to 10 people.
Where is Innovo Consulting based?
Innovo Consulting is headquartered in Chartham, United Kingdom, in the Europe region.
How does Innovo Consulting make money?
One revenue line is on record: managed IT Services - Subscription.
Who are Innovo Consulting's main competitors?
Broad incumbents on record are SADA Systems, DoiT International and CTS (Cloud Technology Solutions). Datatonic is listed as an emerging player. Direct peers are Coolbox, Valiant Technology, Damson Cloud and Pure IT (Google Workspace Practice). GCloud Marketplace SMB Resellers is listed as an others. ITQ (Innovative Technology Quick) is listed as a regional player.
Does Innovo Consulting have an API?
No public API is recorded for Innovo Consulting.
What industry is Innovo Consulting in?
Innovo Consulting's product category is Managed Cloud IT Services. Its primary akta.pro industry code is BPAHAEAE, Cloud Consulting & Migration, with a secondary code of BPAHAEAB, Enterprise Architecture & IT Operating Model. Its NAICS code is 54151 and its SIC code is 7373.