Park Avenue Dental

What Park Avenue Dental does

Park Avenue Dental is a privately-held, single-location dental practice founded in 1989 and operated by Dr. Michael Sherman in Orange Park, Florida. The practice delivers general family dentistry alongside a defined menu of specialty services including cosmetic dentistry (whitening, veneers, bonding, crowns, bridges, implants, smile makeovers), SureSmile clear aligner orthodontics, CEREC same-day CAD/CAM ceramic restorations, periodontal disease treatment, full and partial dentures, and emergency dental care. Its customer base is local individuals and families in Orange Park and surrounding Northeast Florida communities, including pediatric patients and an explicitly targeted uninsured/self-pay segment.

The practice's revenue model is primarily transactional (per-procedure fees across restorative, cosmetic, and emergency services) with a secondary subscription stream from The Park Avenue Plan, an in-house annual prepaid membership covering preventive care and providing 10-25% discounts on other services. Payment is also facilitated through CareCredit healthcare financing and direct billing to 30+ national and Florida dental insurance PPO plans. The firm has 1-10 employees and operates a single 8am-5pm Mon-Thu office, with no disclosed expansion, institutional ownership, or significant management change beyond the founder.

The technology stack is conventional for a well-equipped modern solo practice: CEREC CAD/CAM enables single-visit in-house fabrication of ceramic restorations, and SureSmile aligners provide clear orthodontic treatment as an alternative to wire braces. The practice maintains a website and social media presence (Facebook, Twitter, LinkedIn, Google+) and depends heavily on patient referrals and reviews as its principal go-to-market. No AI, no third-party platform integrations, and no proprietary software are part of the offering.

Name

Park Avenue Dental

Legal name

Park Avenue Dental

Website

https://parkavenuedentalfl.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Park Avenue Dental is a single-location private dental practice in Orange Park, Florida, founded in 1989 by Dr. Michael Sherman, offering family, cosmetic, orthodontic, CEREC same-day restorative, periodontal, denture, and emergency dental services to local individuals and families.

Ownership category

akta.pro rank

Product category

General and Cosmetic Dentistry

NAICS

Offices of Dentists (62121), Offices of Dentists (6212), Offices of Dentists (621210)

SIC

Services-Personal Services (7200)

akta.pro primary industry

Preventive & Routine General Dentistry (Exams/Cleanings/Sealants/Fluoride) (HLABAAAA)

akta.pro secondary industry

Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care) (HLABAAAJ)

Keywords

• Family dentistry
• Cosmetic dentistry
• Same-day dental restorations
• Clear aligner orthodontics
• Periodontal gum treatment

Headquarters

HQ city

Orange Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Dental Services Revenue: One-time dental procedures including family dentistry, cosmetic dentistry, emergency dental, gum disease treatment, dentures, and restorative services. Revenue is transaction-based per procedure.
2. Park Avenue Plan Membership: Annual prepaid dental plan membership providing routine preventive care included at no additional cost plus 10-25% discounts on restorative and cosmetic services. No deductibles, no exclusions, no maximums, no claims to file.
3. CareCredit Financing: Healthcare credit card financing for dental procedures. Partner revenue stream through referral of patients to CareCredit for payment plans on purchases of $200 or more.
4. Insurance Billing: Accepts and files most national and Florida dental insurance plans. Revenue collected through insurance reimbursement and patient co-pays.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Park Avenue Dental is a single-location family dental practice providing general, cosmetic, restorative, orthodontic, periodontal, and emergency dental services to individuals and families in Orange Park, FL. The practice delivers routine check-ups, teeth whitening, veneers, crowns, bridges, SureSmile clear aligners, CEREC same-day ceramic restorations, full and partial dentures, and gum disease treatment. It also offers The Park Avenue Plan, an in-house prepaid annual dental membership for uninsured patients.

Product overview

Park Avenue Dental offers a comprehensive family dentistry practice with multiple specialized services. The core offerings include Cosmetic Dentistry, SureSmile® Clear Aligners for orthodontic treatment, Gum Disease Treatment, CEREC® Same-Day Restorations using CAD/CAM technology, Dentures (full and partial), and Emergency Dental services. The practice supplements clinical care with The Park Avenue Plan, an in-house prepaid dental savings plan that provides preventive care coverage and discounts on restorative procedures for uninsured patients.

Differentiator

Problem solved

Functional benefit

Brands

• The Park Avenue Plan: An in-house prepaid dental plan offering preventive care coverage and discounts on restorative and cosmetic services for uninsured patients.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Multiple Dental Insurance ProviderscoreChannel Partner/ Reseller/ DistributorPractice accepts and files most national and Florida dental insurance plans including Aetna PPO, Ameritas PPO, Blue Cross Blue Shield PPO, Cigna PPO, Delta Dental PPO, Guardian PPO, Humana Dental PPO, MetLife PPO, United Concordia PPO, United Healthcare PPO, and many others (30+ listed providers).

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Others

• Align Technology (Invisalign): Manufacturer of Invisalign clear aligners and iTero scanners. Directly relevant as the technology vendor behind the clear-aligner category — Park Avenue Dental offers SureSmile (a competitor product) but Invisalign is the market-leading equivalent.
• CareCredit: Healthcare financing provider and Park Avenue Dental's patient-financing partner. Ecosystem participant that enables higher procedure conversion at practices like Park Avenue Dental.
• Dentsply Sirona (CEREC): Manufacturer of the CEREC CAD/CAM same-day restoration system used by Park Avenue Dental. Directly relevant as the enabling technology vendor for the practice's primary differentiation point.

Regional players

• Coast Dental: Southeastern U.S. dental group practice with strong Florida presence, offering general, cosmetic, and specialty services. Closest geographic peer to Park Avenue Dental in terms of Florida footprint and similar service menu.

Broad incumbents

• Aspen Dental: National DSO-backed dental brand offering general, cosmetic, and denture services across hundreds of locations. Comparable to Park Avenue Dental on service mix (especially dentures and emergency care) but operates at dramatically larger scale and with corporate backing.
• Bright Now! Dental: Multi-location dental group offering general, cosmetic, and orthodontic services with broad insurance acceptance. Comparable to Park Avenue Dental on service breadth, insurance handling, and patient financing options.
• Dental Care Alliance: DSO supporting affiliated dental practices across multiple states with full-service general and specialty offerings. Relevant scaled peer in the same dental services category Park Avenue operates in.
• Great Expressions Dental Centers: Multi-location dental group practice with significant Florida operations offering general, cosmetic, orthodontic, and specialty dentistry. Comparable service breadth to Park Avenue Dental but at multi-site scale.
• Heartland Dental: Largest dental support organization (DSO) in the U.S., providing non-clinical support to thousands of dentists. Relevant as the dominant scaled operator in the same general dentistry category Park Avenue Dental competes in, though Heartland operates via a DSO model rather than independent ownership.

Direct peers

• Affordable Dentures & Implants: National dental provider chain specializing in dentures and implants with same-day service models. Directly comparable to Park Avenue Dental's denture service line and competitive on the same value-conscious patient segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ParkAveDentist
• Facebookfacebook.com/ParkAveDental
• LinkedInlinkedin.com/company/michael-a.-sherman-dds-pa

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Park Avenue Dental