Ferraroni JuVi Cremona

What Ferraroni JuVi Cremona does

Ferraroni JuVi Cremona Basket 1952 is a private Italian professional basketball club competing in Serie A2, the country's second-tier league, headquartered at Viale Trento e Trieste in Cremona. The legal entity is JUVI CREMONA 1952 S.S.D A R.L., privately controlled by the Ferraroni family under President Enrico Ferraroni, with no external venture or private equity investment disclosed. The club operates a first-team professional basketball program playing home matches at PalaRadi arena, an integrated youth development structure (Settore Giovanile across U13/U14/U17/U19 plus Minibasket for ages 5+), a School Tournament engaging seven local primary schools, and community initiatives with charitable foundations. The technical staff for 2025/26 includes head coach Luca Bechi, vice coach Cesare Riva, second assistant Mattia Costa, athletic preparator Giuseppe Lopetuso, and Director Sportivo Nicolàs Panizza.

The commercial operation runs on three revenue streams: matchday income via single-match tickets and annual season subscriptions (Abbonamenti) distributed through the Vivaticket platform; sponsorship revenue led by named sponsor Ferraroni S.p.A. and core commercial partner Tamoil Italia, with secondary partners including Barbante, BerryBlue, Marathon Cremona and Fondazione Sospiro; and fee/community revenue from minibasket, youth programs and school tournaments. Ticketing is tiered by match and seating, with special partner pricing (e.g., Marathon Cremona associates at €5), and season subscriptions bill annually. The go-to-market is event-driven, anchored by home match attendance, local and national sports-media coverage, and grassroots community engagement.

The club's heritage dates to 1952 as Juventus et Viribus; it experienced financial distress in 1996/97, a 2009 merger with Triboldi Soresina that left Cremona without senior basketball, and a 2014 rebirth under the Ferraroni family that produced four consecutive promotions to reach Serie A2 in 2022/23. There are no disclosed patents, no proprietary technology products, no app, no API, and no AI/ML capabilities — operations run on a conventional club website, social channels (Facebook, Instagram, YouTube), and the Vivaticket ticketing integration.

Name

Ferraroni JuVi Cremona

Legal name

JUVI CREMONA 1952 S.S.D A R.L.

Website

https://juvicremona1952.it

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

11–50 employees

Short description

Ferraroni JuVi Cremona is a privately owned Italian professional basketball club competing in Serie A2, founded 1952 and controlled by the Ferraroni family. It serves Cremona and Lombardy fans via a first team, youth development programs, minibasket, and community partnerships.

Ownership category

akta.pro rank

Product category

Professional Basketball Club

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Professional basketball
• Basketball club
• Youth basketball programs
• Minibasket training
• Sports entertainment

Headquarters

HQ city

Cremona

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Ticket Sales: Revenue from single-match tickets and season subscriptions (abbonamenti) sold through Vivaticket platform and club website.
2. Sponsorships: Main sponsor Ferraroni S.p.A. (named sponsor), along with various commercial sponsors and partners supporting the club.
3. Youth Programs & Community: Revenue from minibasket and youth sector activities, school tournaments, and community events.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Ferraroni JuVi Cremona Basket 1952 operates a professional basketball club that competes in Italy's Serie A2 league, hosting home games at PalaRadi arena in Cremona. The club fields a first team and runs a structured youth development program (Settore Giovanile) covering Under 13 through Under 19, an entry-level Minibasket program for children aged 5+, and community initiatives such as the School Tournament. Revenue is generated through match tickets, season subscriptions (Abbonamenti), and commercial sponsorships.

Product overview

Ferraroni JuVi Cremona Basket 1952 is a professional basketball club based in Cremona, Italy, competing in Serie A2. The organization operates a unified offering centered on its first team basketball program, complemented by an extensive youth development structure (Settore Giovanile) that includes age-specific teams from Under 13 through Under 19, and a Minibasket entry-level program for young children. The club also runs community initiatives such as the School Tournament for primary schools. Additional services include photo galleries, video content (press conferences, interviews, highlights), and ticket sales for home matches. The first team plays home games at PalaRadi arena, with recent achievements including four consecutive seasons in Serie A2 (2022-2026), playoff qualification in 2023/24, and salvezza (relegation avoidance) maintained each season.

Differentiator

Problem solved

Functional benefit

Products and services

• Serie A2 Professional Basketball Team Professional basketball team competing in Italian Serie A2, playing home games at PalaRadi arena in Cremona, with regular season, play-off and play-in participation. Targeted at local sports fans and community supporters.
• Settore Giovanile (Youth Sector) Structured basketball development program for teenagers covering multiple age categories (Under 13, 14, 17, and 19), providing training and competitive matches to develop young basketball players.
• Minibasket Entry-level basketball program for children aged 5 and older, introducing young athletes to the sport through age-appropriate training and games. Held at PalaCava JuVi Center youth facilities.
• School Tournament Community basketball tournament initiative for primary schools in the Cremona area, involving approximately seven schools and culminating in finals at PalaCava venue.
• Season Tickets and Match Tickets (Biglietti e Abbonamenti) Season subscriptions (Abbonamenti) and individual match tickets sold through the Vivaticket platform and club website, granting access to home games at PalaRadi arena. Special partner pricing available (e.g., Marathon Cremona associates at 5€).

Quantifiable outcome

• Fourth consecutive Serie A2 season achieved, demonstrating organizational stability and growth
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Six partnerships are on record, tiered minor and core.

• BerryBlueminorGTM or Marketing Partner · 3 July 2026New collaboration announced to strengthen the bond between sport, businesses and the territory. Part of broader community engagement strategy.
• Tamoil Italia S.p.A.coreGTM or Marketing Partner · 17 December 2025Fuel company and main sponsor continuing partnership with JuVi Cremona 1952. Primary commercial sponsor with naming rights association.
• BarbantecoreGTM or Marketing Partner · 20 June 2025Renewed sponsorship agreement. Barbante continues as commercial sponsor for the oroamaranto team.
• Marathon CremonaminorStrategic or Co-development Partner · 1 February 2025Partnership for Corsa Rosa 2025 charity event. Marathon Cremona presented race at PalaRadi during home game, with free tickets for associates.
• Club Grigiorosso Emiliano MagniminorStrategic or Co-development Partner · 12 December 2024Charitable partnership for community initiatives, including Santa Lucia event bringing holiday joy to pediatric ward.
• Fondazione SospirominorStrategic or Co-development Partner · 1 January 2024Alliance for the first National Autism Center, demonstrating community social responsibility engagement.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Fortitudo Bologna 103: Historic Italian basketball club with deep community roots in Bologna. Comparable in its membership-style supporter base, Serie A2/Serie A tier ambitions, and reliance on ticket sales, sponsorships, and youth development, though operating in a larger metropolitan market than Cremona.
• Pallacanestro Cantù: Historic Italian basketball club with European pedigree and a strong youth tradition. Comparable as a multi-generational Italian basketball brand with similar Serie A/Serie A2 ambitions and youth development focus, though operating at a larger scale and with broader international recognition.
• Virtus Bologna: Italian basketball powerhouse competing in Serie A (top tier). Comparable as a domestically based basketball club with a long Italian tradition, ticketing/sponsorship model, and youth academy structure, but operating at a significantly larger scale and higher competitive tier than JuVi Cremona.

Direct peers

• Brescia Leonessa: Basket Brescia Leonessa competes in Italian top professional basketball and shares Cremona's geographic proximity in Lombardy. Directly comparable as a Northern Italian basketball club competing in the same league ecosystem with similar sponsorship and ticketing model.
• Derthona Basket: Italian basketball club from Tortona competing in Serie A2 with strong sponsor backing and youth programs. Comparable as a same-tier club with similar ownership-by-sponsor pattern and Serie A promotion ambitions in a small-to-mid Northern Italian city.
• Victoria Libertas Pesaro: Historic Italian basketball club competing in Serie A2 with extensive youth development infrastructure. Comparable as a multi-generational Italian basketball brand with similar mid-tier commercial scale, youth pipeline (assistant coach Mattia Costa transferred from VL Pesaro to JuVi), and Serie A ambitions.
• Aquila Basket Trento: Italian basketball club that has competed in Serie A and Serie A2, known for its youth academy and structured community engagement. Comparable as a regional Italian basketball brand with similar ticket/sponsor revenue mix and youth development pipeline, though with greater historical on-court success.
• Urania Milano: Serie A2 Italian basketball club based in Milan with a youth development focus. Comparable as a same-tier competitor whose roster has direct playing history with JuVi Cremona (referenced in match coverage), with similar revenue model and youth program structure.
• Pallacanestro Varese: Historic Italian basketball club currently competing in Serie A2 with a multi-decade tradition, strong local identity, and youth academy focus. Highly comparable to JuVi Cremona in scale, league tier, sponsorship-driven revenue model, and community-based brand positioning in a mid-sized Lombard/Northern Italian city.
• Reale Mutua Torino (Basket Torino): Italian basketball club competing in Serie A2 with naming-rights sponsorship model. Directly comparable as a same-tier competitor that JuVi Cremona plays against in league play, with overlapping sponsor-driven revenue structure and regional Italian identity.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ferraroni JuVi Cremona