Derthona Basket
- Company typePrivate
- Founded1955
- HeadquartersTortona, Italy
- Headcount11–50
- GTM typeB2C
- OfferingServices
Derthona Basket firmographics
Firmographics- Name
- Derthona Basket
- Legal name
- Derthona Basket S.S.R.L.
- Website
- https://derthonabasket.it
- Company type
- Private
- Founded year
- 1955
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Derthona Basket industry classification
Industry- Product category
- Professional Basketball Club
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Basketball Leagues (MPAKAAAD)
Keywords
Where Derthona Basket is headquartered
LocationHeadquarters
- HQ city
- Tortona
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Derthona Basket business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Ticket Sales: Revenue from match tickets for Serie A regular season and playoff games, including season tickets, individual match tickets, and hospitality packages.
- Sponsorship: Main sponsor Bertram Yachts, institutional sponsor ASTM S.p.A., official sponsors program, and Derthona Crew partner network.
- Merchandising: Official merchandise sales through Derthona Store (e-commerce platform) and physical store at Via Carducci 12, Tortona.
- Media Rights and Competition Revenue: Revenue from participation in Serie A and BKT EuroCup competitions, including media rights and competition stipends.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Courtside seating with hospitality package |
| Subscription | Pay-as-you-go | Parterre Derthona seating |
| Subscription | Pay-as-you-go | Black and White Parterre seating |
| Subscription | Pay-as-you-go | Side Parterre seating |
| Subscription | Pay-as-you-go | Tribune seating |
| Subscription | Pay-as-you-go | Corners seating |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Derthona Basket product offering
Product offeringCore offering
Derthona Basket is an Italian professional basketball club that fields a men's first team (Bertram Derthona Tortona) in Lega Basket Serie A and the BKT EuroCup, a women's team (BCC Derthona Basket) in Serie A1, and a youth development academy (Basketball Lab) covering multiple age groups. The club sells match tickets, season tickets, and hospitality packages through the Vivaticket platform and on-venue box offices, and distributes official apparel and merchandise through the Derthona Store e-commerce site and a physical store in Tortona. It also operates the Nova Arena home venue, opened September 2024.
Product overview
Derthona Basket operates as a professional basketball organization with a multi-tier structure: the Prima Squadra competes in Lega Basket Serie A, supported by a women's team (BCC Derthona Basket) in Serie A1, and a youth academy (Basketball Lab) spanning from Serie B Interregionale to minibasket programs. The organization offers digital services through its official website and mobile app, ticketing via Vivaticket, and merchandise through the Derthona Store. Home games are played at Nova Arena (opened 2024) and PalaEnergica Paolo Ferraris.
Differentiator
Problem solved
Functional benefit
Products and services
- Bertram Derthona Tortona (Men's First Team) Professional men's basketball team competing in Lega Basket Serie A (Italy's top basketball league) and the BKT EuroCup, playing home games at Nova Arena in Tortona. Commercialized under the Bertram Derthona Tortona name and supported by main sponsor Bertram Yachts. Performance includes 5th place in the 2025/26 regular season (17-11 in 28 games), Frecciarossa Final Eight of the Italian Cup, and Serie A playoff quarterfinal run.
- BCC Derthona Basket (Women's Team) Women's professional basketball team competing in Serie A1, sponsored by BCC (Banca di Credito Cooperativo). Operates with a dedicated staff including General Manager Alice Pedrazzi and head coach Orazio Cutugno for the 2025-26 season.
- Basketball Lab Youth Academy Multi-tier youth basketball development program covering minibasket, U17 Eccellenza, U19 Eccellenza, and a senior team in Serie B Interregionale. The U19 Eccellenza team has placed among the top eight nationally for four consecutive years and won the Italian national championship in June 2026. Functions as a talent pipeline for the men's first team.
- Match Ticketing and Season Tickets Match-day ticket sales for Serie A regular season and playoff games, plus season ticket subscriptions with pre-emption rights for playoff matches. Distributed through the Vivaticket platform (online and physical outlets), on-venue box offices at Nova Arena and PalaEnergica Paolo Ferraris, and the club ticket office. Pricing is tiered by seating section (Courtside, Parterre, Black and White Parterre, Side Parterre, Tribune, Corners) with reductions for Under 18 and Over 65.
- Derthona Store Official Merchandise Official team merchandise retail channel selling jerseys, apparel, and accessories. Operates both as an e-commerce site (store.derthonabasket.it) and a physical store at Via Carducci 12 in Tortona's historic center, opposite the club offices. Periodic in-store promotional discounts of 20%, 30%, and 40% are offered during fan events.
- Hospitality Packages and Premium Seating Premium match-day experience combining courtside or parterre seating with hospitality services. Examples include the Courtside seating hospitality package at €100.00 (full price) and €120.00 (single ticket), and the Parterre Derthona seating with hospitality at €50–€80. Available via the Vivaticket platform and club ticketing channels.
Quantifiable outcome
- 5th place in Serie A (2025/26 season, 17-11 record in 28 games)
- +3 more outcomes
Companies that use Derthona Basket
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles3 records
Derthona Basket technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature1 record
Derthona Basket partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Bertram YachtscoreMain team sponsor. The team plays as 'Bertram Derthona Tortona'. Yacht manufacturer based in Italy (Lavagna, Genoa). Brand prominently featured on team jerseys and across all official communications.
- ASTM S.p.A.coreInstitutional sponsor and partner. Italian infrastructure company. Logo appears in website header alongside Bertram Yachts as a top-tier sponsor.
- BagliettominorYacht manufacturer brand appearing in website footer as partner.
- PCA BrokerminorInsurance broker partner appearing in footer sponsor section.
- ItineraminorConstruction/infrastructure company partner appearing in footer sponsor section.
- SINELECminorElectrical engineering company partner appearing in footer sponsor section.
- SINAminorInfrastructure/technology company partner appearing in footer sponsor section.
- LegaBasket Serie A (LBA)coreLeague governing body of Serie A Unipol. Derthona competes in the top-tier Italian basketball league under LBA governance. Also participates in LBA-organized events like the Supercoppa and Frecciarossa Final Eight.
- BKT EuroCupcoreEuropean basketball competition (second tier after EuroLeague). Derthona awarded multi-year license to participate starting 2026/27 season.
- Italian Basketball Federation (FIP)coreNational governing body for basketball in Italy. Oversees youth championships (U19, U17 Eccellenza), Serie B Interregionale, and domestic competition structure.
- VivaticketcoreOfficial ticketing platform provider. Tickets for all Serie A and playoff matches sold through Vivaticket online and physical sales points.
- BCC (Banca di Credito Cooperativo)minorBCC Derthona Basket is the women's basketball team. Credit cooperative brand sponsors the women's program.
- AllianzminorInsurance company sponsor appearing in team naming for youth teams (Allianz Derthona U19 Eccellenza).
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Derthona Basket competitors and assessment
Company assessmentDirect peers
- HappyCasa Brindisi: Serie A club with consumer/household sponsor naming rights. Same league, comparable scale and sponsor-driven GTM motion to Derthona.
- Dinamo Banco di Sardegna Sassari: Serie A club with regional corporate sponsor (Banco di Sardegna). Comparable sponsorship-led Italian basketball club model operating from a non-flagship market.
- Napoli Basket: Serie A club operating a top-tier pro team with corporate sponsor backing in a major Italian metropolitan market. Comparable league positioning and operating model.
- Olimpia Milano (EA7 Emporio Armani Milano): Italy's most successful basketball club, competes in Lega Basket Serie A and EuroLeague. Closest comparable peer because it is a top-tier Serie A club fielding first team + youth program, with a major luxury/manufacturing sponsor (Armani). Most cited matchup in the Derthona pre-season schedule.
- Dolomiti Energia Trentino (Aquila Basket): Trentino-based Serie A club with an energy-sector title sponsor and developed youth pathway. Same league, similar mid-size Italian-market profile, comparable corporate sponsorship economics.
- Virtus Bologna: Historic Italian basketball club in Serie A and EuroCup/EuroLeague. Directly comparable as a top-tier Italian team operating first team plus youth system, sponsors, and merchandise; appears on Derthona's competitive calendar.
- Germani Brescia: Serie A club owned/corporate-sponsored by a Germani-affiliated industrial group. Featured in Derthona's 2025/26 pre-season schedule; same league and tier.
- Umana Reyer Venezia: Serie A club that eliminated Derthona in the 2025/26 playoff quarterfinals. Same league, comparable scale, similar sponsor-led revenue model with a naming-rights title sponsor (Umana).
- UNA Hotels Reggio Emilia: Serie A club with hospitality/corporate naming-rights sponsor. Appears in Derthona's 2025 pre-season schedule; directly comparable category member.
- Openjobmetis Varese: Historically important Italian basketball club currently in Serie A; played Derthona in 2025 pre-season. Comparable first-team plus youth setup and sponsor-driven naming rights model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Derthona Basket social profiles
Digital presenceDerthona Basket financial estimates
Financial estimateRevenue estimate
Valuation estimate
Derthona Basket leadership team
Management profileNumber of profiles
Profiles7 records
Derthona Basket funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Derthona Basket M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Derthona Basket
What does Derthona Basket do?
Derthona Basket is an Italian professional basketball club that fields a men's first team (Bertram Derthona Tortona) in Lega Basket Serie A and the BKT EuroCup, a women's team (BCC Derthona Basket) in Serie A1, and a youth development academy (Basketball Lab) covering multiple age groups. The club sells match tickets, season tickets, and hospitality packages through the Vivaticket platform and on-venue box offices, and distributes official apparel and merchandise through the Derthona Store e-commerce site and a physical store in Tortona. It also operates the Nova Arena home venue, opened September 2024.
Is Derthona Basket a public or private company?
Derthona Basket is a private company. It is classified as unknown and is currently operating.
When was Derthona Basket founded?
Derthona Basket was founded in 1955. It employs 11 to 50 people.
Where is Derthona Basket based?
Derthona Basket is headquartered in Tortona, Italy, in the Europe region.
How does Derthona Basket make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are sponsorship, merchandising and media Rights and Competition Revenue.
Who are Derthona Basket's main competitors?
Direct peers on record are HappyCasa Brindisi, Dinamo Banco di Sardegna Sassari, Napoli Basket, Olimpia Milano (EA7 Emporio Armani Milano), Dolomiti Energia Trentino (Aquila Basket), Virtus Bologna, Germani Brescia, Umana Reyer Venezia, UNA Hotels Reggio Emilia and Openjobmetis Varese.
Does Derthona Basket have an API?
No public API is recorded for Derthona Basket.
What industry is Derthona Basket in?
Derthona Basket's product category is Professional Basketball Club. Its primary akta.pro industry code is MPAKAAAD, Basketball Leagues. Its NAICS code is 711211 and its SIC code is 7997.