JAPAN FEDERATION OF HEALTH ＆ SPORTS

What JAPAN FEDERATION OF HEALTH ＆ SPORTS does

JAPAN FEDERATION OF HEALTH & SPORTS (公益財団法人日本健康スポーツ連盟, Kenspo) is a Tokyo-based public interest foundation established in 1987 and operating under the supervision of Japan's Ministry of Health, Labour and Welfare. It functions as the sole authorized operator of the Minister-certified Health Promotion Facility Certification System, certifying facilities across three categories — exercise-based, hot spring use-based, and hot spring program-based — that meet national standards for exercise programming, facility quality, and health guidance. Certified facilities gain eligibility for the Designated Exercise Therapy Facility (指定運動療法施設) program, which enables medical expense-deductible exercise therapy, making the federation's certification the regulatory gateway between the fitness industry and Japan's medical expense framework.

The federation's product portfolio spans certification services (facility designation, health exercise instructor 健康運動指導士 credentials, LISTJ lifetime sports trainer), knowledge products (standardized condition-specific exercise programs for hypertension, diabetes, obesity, cardiac rehab, knee osteoarthritis, lower back pain), recurring training (renewal seminars, mock exams, regional seminars in Kyushu/Hokkaido/Osaka), and an annual academic conference series. It co-organizes the Medical Fitness Forum with the Japan Medical Fitness Research Association (JMFS) and maintains a curated partner ecosystem of fitness equipment, software, pharma, and medical-device vendors. Revenue comes from certification application and renewal fees, training and seminar fees, publications and educational materials, event registration, and academic conference archive video distribution, processed primarily via Stripe and bank transfer. The federation runs a lean secretariat (1-10 employees) at its Asakusabashi, Tokyo headquarters, distributing services domestically through direct application, in-person events, and a public certified-facility search directory.

Name

JAPAN FEDERATION OF HEALTH ＆ SPORTS

Legal name

公益財団法人 日本健康スポーツ連盟

Website

https://kenspo.or.jp

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

公益財団法人日本健康スポーツ連盟 (Kenspo) is a Tokyo-based public interest foundation established in 1987 that operates Japan's official Ministry of Health-certified Health Promotion Facility designation system, certifying fitness facilities and health exercise instructors and serving medical institutions, fitness professionals, and corporations across Japan.

Ownership category

akta.pro rank

Product category

Health and Fitness Certification Services

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620), Professional and Management Development Training (61143), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro industry

PRIMARYEDAAAHAB

Fitness & Exercise Training Education (Strength, Cardio, Mobility)

Education/Adult & Continuing Education/Health, Wellness & Lifestyle Education (Nutrition, Fitness, Mindfulness)

SECONDARYHSADAEAB

Strength & Conditioning / Athletic Performance Training

Home & Personal Services/Fitness, Wellness & Personal Training/Sports Coaching & Athletic Performance

Keywords

• Health promotion certification
• Exercise instructor training
• Medical fitness programs
• Facility accreditation services
• Health guidance services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Training and Seminar Fees: Revenue from organizing and hosting training seminars, update workshops, and exam preparation courses for health exercise instructors and facility operators. Fees vary by participant type (certified facility staff vs. general attendees vs. students).
2. Certification Application and Renewal Fees: Fees charged for the application, inspection, and renewal of the 厚生労働省大臣認定 健康増進施設 (Minister of Health, Labour and Welfare certified health promotion facility) designation.
3. Publications and Educational Materials: Sale of publications, educational materials, and program guides related to health exercise instruction and facility management.
4. Event Registration Fees: Registration fees for academic conferences and health promotion facility events organized by the federation.
5. Academic Conference Archive Video Distribution: Video streaming services of archived academic conference sessions, delivered via email after payment completion.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

The federation operates Japan's official Minister of Health, Labour and Welfare Health Promotion Facility Certification system, certifying exercise-based, hot spring use-based, and hot spring program-based facilities. It administers the national Health Exercise Instructor (健康運動指導士) professional certification with exam preparation courses and renewal training, and provides health guidance business services, academic conferences, and regional seminars to support medical fitness integration across Japan.

Product overview

JAPAN FEDERATION OF HEALTH ＆ SPORTS (公益財団法人日本健康スポーツ連盟) is a public interest foundation that operates a health promotion facility certification system, health guidance business, and professional certification programs. The organization offers health exercise instructor certification (健康運動指導士), exam preparation mock exams, and continuing education training seminars. It organizes academic conferences (学術大会) and regional seminars for health promotion facilities, provides mobile instruction programs (出張指導プログラム), and recommends select health and fitness products through its 推奨品 program. The organization also manages LISTJ (生涯スポーツトレーナー) certification.

Differentiator

Problem solved

Functional benefit

Brands

• 日本メディカルフィットネス研究会 (JMFS): медицинская фитнес-программа для продвижения медицинского фитнеса

Products and services

• Health Promotion Facility Certification System (健康増進施設認定制度) Official Minister of Health, Labour and Welfare certification program for health promotion facilities, covering three categories: exercise-based facilities, hot spring use-based facilities, and hot spring program-based facilities. Certified facilities may display the official certification mark and participate in Japan's medical deductible exercise therapy programs.
• Health Exercise Instructor Certification (健康運動指導士) National professional certification for Health Exercise Instructors (健康運動指導士) and Health Exercise Practice Leaders (健康運動実践指導者), including exam preparation courses, mock exams, and renewal training seminars for fitness and medical fitness professionals.
• LISTJ Lifetime Sports Trainer Certification (生涯スポーツトレーナー) Lifetime sports trainer certification program for fitness and sports professionals, operated as a partner credential with cross-referral alongside the federation's Health Exercise Instructor certification.
• Mock Exam Service for Health Exercise Instructor Candidates (受験対策模擬試験) Mock exam services providing practice tests and preparation materials for candidates pursuing the national Health Exercise Instructor (健康運動指導士) certification.
• Academic Conference for Certified Health Promotion Facilities (学術大会) Annual academic conference for certified health promotion facilities featuring presentations, networking, recognition ceremonies, and knowledge sharing. Held four consecutive years from 2023 to 2026, with archived video distribution available for purchase after the event.
• Health Guidance Business Services (保健指導事業) Health guidance services for disease prevention, including on-site instruction programs (出張指導プログラム), health business tools (保健事業ツール), health support programs (健康支援プログラム), and operational support for disease prevention exercise facilities.
• Standardized Exercise Programs for Health Promotion Facilities (標準的な運動指導プログラム) Standardized evidence-based exercise guidance programs for health promotion facilities, covering adult programs, senior programs, and condition-specific protocols for hypertension, diabetes, obesity, cardiac rehabilitation, knee osteoarthritis, and lower back pain.
• Recommended Products Program (推奨品のご紹介) Curated selection of recommended health and fitness products (supplements, water, training equipment) sourced through the federation's partner ecosystem of approved suppliers.

Quantifiable outcome

• Blood pressure reduction of 3-5 mmHg (systolic) and 2-3 mmHg (diastolic) through regular aerobic exercise
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• 日本|Methodical Fitness Research Association (日本|Methodical Fitness研究会 / JMFS)coreStrategic or Co-development PartnerThe federation hosts and promotes JMFS activities on its website and co-organizes the Medicinal Fitness Forum (三菱itness Forum), the largest annual event in Japan's medical fitness industry. JMFS is a sister organization focused on research and practice in medical fitness integration.
• 厚生労働省 (Ministry of Health, Labour and Welfare)coreStrategic or Co-development PartnerThe federation operates the official health promotion facility certification system designated by the Ministry of Health, Labour and Welfare. This is a government-authorized public interest function.
• Listjpn (生涯スポーツトレーナー)minorChannel Partner/ Reseller/ DistributorListjpn is a lifetime sports trainer certification program promoted alongside the federation's own 健康運動指導士 certification, with shared cross-referral of members.
• Technogym Japan (テクノジム)minorGTM or Marketing PartnerFitness equipment manufacturer featured as a recommended partner/supplier in the federation's partner ecosystem.
• Tanita (タニタ)minorGTM or Marketing PartnerHealth measurement equipment company featured as a recommended product partner.
• CYBERDYNEminorGTM or Marketing PartnerMedical robotics and wearable technology company featured as a partner in the federation's ecosystem.
• Otsuka Pharmaceutical (大塚製薬)minorGTM or Marketing PartnerMajor pharmaceutical company featured as a partner supporting health promotion initiatives.
• Suntory Beverage & Food (サントリービバレッジ＆フード)minorGTM or Marketing PartnerFeatured as a recommended product partner for hydration and beverage products supporting health exercise.
• Technogym, Alps, hacomono, Dreamgate, Profit Japan, Doctor's Fitness, Wellup, Fujimori, seca, Bravo Group, Alliance, Precor Japan, Johnson Health Tech Japan, AshiwillminorGTM or Marketing PartnerMultiple fitness equipment, software, and service companies featured in the federation's partner ecosystem section of its website, representing a broad network of recommended suppliers for certified facilities.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Peers

• Japan Health Promotion & Fitness Foundation (健康・体力づくり事業財団):

Direct peers

• American Council on Exercise (ACE): Major international NCCA-accredited fitness certification provider offering personal trainer, group fitness, and health coach credentials. Directly comparable in instructor certification and continuing education business model.
• National Strength and Conditioning Association (NSCA): International strength and conditioning certification body (CSCS, CSC). Comparable in providing professional credentials and continuing education to fitness/performance coaches, similar to the federation's 健康運動指導士 program.
• American College of Sports Medicine (ACSM): Leading sports medicine and exercise science organization offering certifications and clinical exercise credentials. Comparable for the medical-fitness bridge positioning the federation occupies via JMFS.
• National Academy of Sports Medicine (NASM): Global leader in personal trainer and fitness nutrition certification. Comparable as a direct competitor in the professional health/fitness certification space, even though it operates outside Japan's regulatory designation system.
• Japan Fitness Association (公益財団法人日本フィットネス協会): Japanese public-interest foundation offering fitness instructor certifications and continuing education. Most directly comparable domestic peer because it operates an overlapping credentialing and training ecosystem in Japan's fitness industry.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xfacebook.com/profile.php?id=100057134182717
• LinkedInfacebook.com/profile.php?id=100057134182717
• Instagraminstagram.com/kenspo_since1987

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about JAPAN FEDERATION OF HEALTH ＆ SPORTS