Tanita
- Company typePrivate
- Founded1944
- HeadquartersItabashi, Japan
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Tanita firmographics
Firmographics- Name
- Tanita
- Legal name
- 株式会社タニタ
- Website
- https://tanita.co.jp
- Company type
- Private
- Founded year
- 1944
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Tanita industry classification
Industry- Product category
- Health Measurement Devices
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Smart Scales & Body Composition Analyzers (CRACAQAA)
- akta.pro secondary industries
- Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.) (CRACAQAH), Personal Medical Devices & Home Diagnostics (Thermometers, Blood Pressure Monitors, Glucose Meters, Rapid Tests) (CRADAMAK)
Keywords
Where Tanita is headquartered
LocationHeadquarters
- HQ city
- Itabashi
- HQ country
- Japan
- HQ region
- Asia
Offices2 records
Markets served
Tanita business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Health Measurement Hardware Sales: Sale of consumer and professional health measurement devices including body composition monitors, bathroom scales, pedometers, blood pressure monitors, cooking scales, thermometers, hygrometers, timers, and specialized medical/fitness equipment. Products sold through direct e-commerce, marketplace channels (Amazon, Rakuten), and business-to-business sales.
- Food and Beverage Products: Sale of food products including Tanita coffee (drip coffee bags, caffeine-free blends), seasonings (dashi packets, freeze-dried miso soup), supplements, and recipe-related products under the Tanita Cafeteria brand.
- Health Management Services: Services including Tanita Cafeteria (health-focused restaurant), Tanita Shokudo (cafeteria meals), health program packages for corporations and local governments, and app-based health tracking (TANITA Record, からだカルテ).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Consumer body composition monitors and bathroom scales |
| One time/ perpetual license | Pay-as-you-go | Consumer kitchen/cooking scales |
| One time/ perpetual license | Pay-as-you-go | IP collaboration products (anime, game, character-branded devices) |
| One time/ perpetual license | Pay-as-you-go | Business / professional measurement equipment |
| Unit Pricing | Pay-as-you-go | Food and beverage products |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Tanita product offering
Product offeringCore offering
Tanita designs, manufactures, and sells a comprehensive portfolio of health and food measurement devices, with its flagship products being bioelectrical impedance body composition analyzers (BC series, MC-780A-N professional line), bathroom and baby scales, blood pressure monitors, pedometers with 3-axis sensors, and a wide range of kitchen measurement tools including washable cooking scales. The company complements its hardware with connected services — the TANITA Record app, the からだカルテ (Karada Karute) health record platform, the Tanita Cafeteria restaurant, Tanita Cafe, corporate health management programs, and a recipe platform — and pursues limited-edition IP collaborations with anime, gaming, and sports brands to drive consumer engagement.
Product overview
Tanita is a health measurement company offering a comprehensive portfolio of measuring devices and health services. The core products include body composition monitors using bioelectrical impedance analysis technology (measuring weight, body fat, muscle, bone mass, visceral fat, metabolism), bathroom/baby scales, blood pressure monitors, thermometers, sleep monitors, activity monitors/pedometers with 3D sensors, and cooking/food measurement tools (cooking scales, timers, hygrometers, salt checkers, calorie counters). The company also offers professional/business-use versions of its measurement devices. Services include TANITA Record app for data management, からだカルテ health record service, タニタ食堂 cafeteria, タニタカフェ cafe, and recipe websites. Tanita actively pursues IP collaborations, creating themed products with anime, games, and sports team characters. The product ecosystem centers on bioelectrical impedance analysis for body composition and various sensor technologies for health monitoring.
Differentiator
Problem solved
Functional benefit
Brands
- タニタ食堂: Company cafeteria service offering healthy meals with nutrition advice from registered dietitians.
- タニタカフェ
- TANITA Record
- からだがルテ
- タニタ健康プログラム
Products and services
- Body Composition Monitors (体組成計) Devices using bioelectrical impedance analysis to measure weight, body fat percentage, BMI, muscle mass, bone mass, visceral fat level, basal metabolic rate, body age, and body water percentage. Available in consumer voice-enabled models and professional/medical models such as the MC-780A-N.
- Bathroom Scales and Baby Scales (体重計・ベビースケール) Digital and analog personal weighing scales plus baby scales and welfare scales for medical and care facility use.
- Blood Pressure Monitors (血圧計) Digital blood pressure monitors for home and clinical use, including medical-device-classified models.
- Activity Monitors and Pedometers (活動量計・歩数計) Step counters and activity monitors including 3D sensor-equipped FB-741 pedometers that track daily steps and movement regardless of wearing position. Available in IP collaboration designs including Blue Archive, sports teams, and anime characters.
- Cooking Scales (クッキングスケール) Digital and analog kitchen scales including washable waterproof models, with features such as 0.1g precision, 'Sugu Zero' / 'Sugu Pita' instant measurement, calorie mode, and mL mode for liquids. Models include KJ-304, KJ-222, KW-321, KD-313, and the KC-2G01 coffee scale.
- Medical Thermometers (体温計) Digital medical thermometers for body temperature measurement in home and clinical settings.
- Timers (タイマー) Various timers including learning timers with preset timer functions, antibacterial easy-read timers, and business-use digital timers. The TD-433 Learning Timer received the Red Dot Award: Product Design 2026.
- Hygrometers, WBGT Meters, and Condition Sensors (温湿度計・暑さ指数計・コンディションセンサー) Digital hygrometers, wet bulb globe temperature (WBGT) meters for heat stress measurement, and condition sensors, available in standard and waterproof business-use models.
- Salt Checkers (塩分計) Devices that measure salt content in food, including salt meter spoons and electronic salt meters.
- Sleep Monitors (睡眠計) Devices that track and monitor sleep patterns and quality.
- Subcutaneous Fat Thickness Meters (皮下脂肪厚計) Devices that measure subcutaneous fat thickness for body composition assessment.
- Alcohol Checker / Etiquette Checker (アルコールチェッカー・エチケットチェッカー) Handheld monitors for alcohol detection and workplace safety monitoring.
- TANITA Record (App) Smartphone application that syncs with Tanita household devices to view and manage measurement data in an organized format.
- からだカルテ (Karada Karute) Health Record Service Health record service that automatically graphs daily weight, body fat percentage, and step counts, and analyzes diet from calorie and nutrition perspectives with adviser recommendations.
- Tanita Cafeteria (タニタ食堂) Restaurant service offering healthy meals based on Tanita employee cafeteria menus, with body composition measurements and advice from registered dietitians.
- Tanita Cafe (タニタカフェ) Cafe concept focused on mental wellness with concepts of 'enjoyment' and 'comfort', part of Tanita's integrated health approach.
- Tanita Coffee and Supplements (コーヒー・サプリメント) Food products including Tanita drip coffee bags, caffeine-free coffee blends, freeze-dried miso soup, dashi packets, and supplements sold under the Tanita Cafeteria brand.
Quantifiable outcome
- 213 research projects supported since 1994 through the Public Trust Tanita Health Weight Fund, with ¥4 million in annual grants distributed.
- +3 more outcomes
Companies that use Tanita
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Tanita technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Tanita partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered flagship, core and minor.
- 一迅社 / 「お兄ちゃんはおしまい！」製作委員会 (Ichijinsha / Onimai Production Committee)flagshipTANITA collaborated with TV anime 'Onimai: I'm Now Your Sister!' to create character-branded voice body composition meters and acrylic stands. The anime's storyline features a sister wanting to make her brother healthy, directly aligning with TANITA's health measurement mission. Original author neko ufu supervised voice content for the products.
- みずほ信託銀行株式会社 (Mizuho Trust Bank Co., Ltd.)coreMizuho Trust Bank serves as the trustee for the Public Trust Tanita Health Weight Fund,委托ed by TANITA Corporation. The fund supports scientific research and activities related to obesity prevention and healthy weight maintenance with annual grants totaling ¥4 million. Since its establishment in 1994, the fund has supported 213 projects over 32 cycles.
- はるやま商事株式会社 (Haruyama Trading Co., Ltd.)coreTANITA and Haruyama Trading jointly developed the i-Suit SUPPORTED BY TANITA, a stretch suit designed to facilitate 'commuter/office gym' exercise habits. The collaboration combines TANITA's body composition measurement expertise with Haruyama's suit manufacturing. Cumulative sales exceeded 50,000 units as of January 2026. Both companies share a vision of improving Japanese business people's health through their respective products.
- NEXON Games Co., Ltd. / Yostar, Inc. (ブルーアーカイブ / Blue Archive)flagshipTANITA collaborated with Blue Archive, a mobile game service started in February 2021, to create character-branded pedometers. The collaboration has expanded across three product launches (2023 initial launch, 2024, 2026), with the 2026 launch offering 136 character designs. The partnership leverages Blue Archive's large fan community to promote health measurement habits among younger demographics.
- TANITA Corporation of AmericacoreRegional subsidiary managing sales and distribution across North America and Latin America (including the United States, Mexico, Brazil, Argentina, and other countries in the Americas region).
- TANITA EuropecoreRegional subsidiary managing sales and distribution across Europe, Africa, and the Middle East, covering countries including Germany, France, UK, Italy, Spain, South Africa, Saudi Arabia, UAE, and many others.
- TANITA Health Equipment H.K. Ltd.coreRegional subsidiary managing sales and distribution across Asia and Oceania, covering Hong Kong, Indonesia, Korea, Malaysia, Philippines, Singapore, Taiwan, Thailand, Vietnam, Australia, New Zealand, India, and other regional markets.
- TANITA ShanghaicoreRegional subsidiary managing sales and distribution in China.
- 株式会社アイヘルスケア (AI Healthcare Corporation)core100% owned sales subsidiary of TANITA Corporation that operates the Tanita Online Shop (shop.tanita.co.jp). Located at 1-13-7 Maeno-cho, Itabashi-ku, Tokyo.
- 株式会社タニタ秋田 (Tanita Akita Corporation)minorConsolidated subsidiary of TANITA Corporation, included in the group's joint use of personal information and group operations.
- 株式会社タニタ総合研究所 (Tanita Research Institute Corporation)minorConsolidated subsidiary of TANITA Corporation engaged in research and development activities.
- 株式会社タニタ食堂 (Tanita Shokudo Corporation)minorConsolidated subsidiary of TANITA Corporation operating restaurant and cafeteria services under the Tanita Shokudo brand, providing health-focused meals with body composition measurement services.
Scale indicators10 records
Recent moves5 records
Expansion highlights6 records
Tanita competitors and assessment
Company assessmentDirect peers
- SECA: German manufacturer of medical scales and body composition analyzers competing with Tanita in clinical and professional settings. SECA is identified alongside Tanita as a key player in the Height Measurement Devices market, sharing the medical-grade measurement equipment customer base.
- InBody: Specialized body composition analyzer manufacturer competing with Tanita in the professional and clinical BIA segment. InBody targets medical, fitness, and research customers with multi-frequency bioelectrical impedance devices, overlapping directly with Tanita's MC-780A-N and similar professional analyzers.
- Omron Healthcare: Direct competitor in body composition analyzers and health monitoring devices. Omron holds approximately 25% of the global BIA market versus Tanita's 30%, and competes directly in blood pressure monitors and connected health devices across consumer and medical channels.
- A&D Company: Japanese manufacturer of weighing scales, medical devices, and measurement instruments. A&D is identified alongside Tanita as a key player in the Height Measurement Devices and Medical Health Scale markets, competing across both consumer and professional weighing segments.
- Detecto Scale: Manufacturer of medical and industrial scales identified alongside Tanita as a key player in the Height Measurement Devices market. Detecto focuses on professional and clinical weighing, overlapping with Tanita's business division offerings.
- Withings: Smart health device maker offering connected body composition scales, blood pressure monitors, and sleep trackers that compete with Tanita's consumer product lines. Withings emphasizes app integration and design-led positioning, directly contesting Tanita's smart scale category.
- Rice Lake Weighing Systems: Industrial and medical scale manufacturer identified alongside Tanita as a key company in the Medical Health Scale market. Rice Lake competes in professional and clinical weighing segments where Tanita's business division operates.
Broad incumbents
- Garmin: Global wearables and fitness technology leader whose activity monitors, smartwatches, and health-tracking devices compete with Tanita's pedometer and activity monitor product lines. Garmin offers broader product categories but overlaps in consumer health measurement.
Emerging players
- Xiaomi: Chinese consumer electronics maker with a growing portfolio of smart scales, body composition analyzers, and activity bands sold at aggressive price points. Xiaomi represents an emerging low-cost threat in the consumer BIA category that Tanita competes in across Asian markets.
- Polar Electro: Finnish sports technology company specializing in heart rate monitors, fitness trackers, and training devices. Polar competes with Tanita in the activity monitor and fitness equipment segments, though it does not offer body composition analyzers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Tanita social profiles
Digital presenceTanita compliance and trust
Trust signalCompliance2 records
Tanita financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tanita leadership team
Management profileNumber of profiles
Profiles2 records
Tanita subsidiaries and ownership
Company hierarchySubsidiaries10 records
Tanita funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tanita M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tanita
What does Tanita do?
Tanita designs, manufactures, and sells a comprehensive portfolio of health and food measurement devices, with its flagship products being bioelectrical impedance body composition analyzers (BC series, MC-780A-N professional line), bathroom and baby scales, blood pressure monitors, pedometers with 3-axis sensors, and a wide range of kitchen measurement tools including washable cooking scales. The company complements its hardware with connected services — the TANITA Record app, the からだカルテ (Karada Karute) health record platform, the Tanita Cafeteria restaurant, Tanita Cafe, corporate health management programs, and a recipe platform — and pursues limited-edition IP collaborations with anime, gaming, and sports brands to drive consumer engagement.
Is Tanita a public or private company?
Tanita is a private company. It is classified as family owned and is currently operating.
When was Tanita founded?
Tanita was founded in 1944. It employs 1,001 to 5,000 people.
Where is Tanita based?
Tanita is headquartered in Itabashi, Japan, in the Asia region.
How does Tanita make money?
Three revenue lines are on record. Health Measurement Hardware Sales are the primary driver. The others are food and Beverage Products and health Management Services.
Who are Tanita's main competitors?
Direct peers on record are SECA, InBody, Omron Healthcare, A&D Company, Detecto Scale, Withings and Rice Lake Weighing Systems. Garmin is listed as a broad incumbent. Emerging players are Xiaomi and Polar Electro.
Does Tanita have an API?
No public API is recorded for Tanita.
What industry is Tanita in?
Tanita's product category is Health Measurement Devices. Its primary akta.pro industry code is CRACAQAA, Smart Scales & Body Composition Analyzers, with a secondary code of CRACAQAH, Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.). Its NAICS code is 334510 and its SIC code is 3845.