What Living Divani does

Living Divani s.r.l. is an Italian family-owned luxury furniture company founded in 1969 by Renata Pozzoli and Luigi Bestetti, headquartered in Meda in the Brianza furniture district. The company designs, manufactures, and distributes high-end upholstered furniture — primarily sofas, armchairs, beds, tables, and complementary pieces — both for indoor and outdoor use. Its product portfolio is built around a core upholstery system with extensive customization across coverings, configurations, and modular systems, developed in collaboration with a curated roster of designers led by art director Piero Lissoni since 1988. Living Divani differentiates through a signature 'silent elegance' design language emphasizing rigorous clean lines, perfect proportions, and understated luxury, with craftsmanship refined over more than 50 years.

The company operates a hybrid business model spanning two primary segments: a residential channel served through an exclusive worldwide dealer network of 450+ high-end points of sale across major cities, and a contract/hospitality vertical providing bespoke furniture solutions to luxury hotels, cruise lines, residential developments, and public spaces. Distribution is anchored by a flagship Living Divani Gallery in Milan (opened September 2020), supported by digital channels including an online product configurator and multi-download portal for architects and designers. Marketing emphasizes editorial presence, social media, and major trade events such as Milan Design Week and Salone del Mobile. Over 80% of turnover is generated outside Italy, reflecting deep international export orientation.

The company employs 70+ people and has been a member of the Altagamma Foundation since 2012, recognizing its standing among Italian luxury houses. Leadership transitioned to second-generation CEO Carola Bestetti in 2020. The business is privately held with no external funding rounds or institutional investors disclosed, and no patents or proprietary technology platforms are referenced in available materials. Recent activity (2024-2026) shows a steady cadence of new product launches including the Echoo System, Gala, Lorentz, Kasumi Collection, Super Frog, and Fillet, alongside continuous designer roster expansion.

Name

Living Divani

Legal name

Living Divani s.r.l.

Website

https://livingdivani.it

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

51–100 employees

Short description

Living Divani is an Italian family-owned luxury furniture manufacturer founded in 1969, designing and producing high-end upholstered sofas, armchairs, beds, and tables under the artistic direction of Piero Lissoni. It serves high-end residential and contract/hospitality markets globally through 450+ dealer points and direct enterprise sales.

Ownership category

akta.pro rank

Product category

Luxury Upholstered Furniture

NAICS

Upholstered Household Furniture Manufacturing (337121), Institutional Furniture Manufacturing (337127), Furniture Retailers (449110)

SIC

Household Furniture (2510), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Living Room Furniture Retail (Sofas, Sectionals, Recliners, Coffee/Side Tables, TV Consoles) (CRAIAAAA)

akta.pro secondary industry

Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires) (CRAIAAAC)

Keywords

• Upholstered furniture design
• Luxury residential furniture
• Contract hospitality furniture
• Italian designer furniture
• Modular sofa systems

Headquarters

HQ city

Anzano Del Parco

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Furniture Product Sales: Living Divani generates revenue primarily through the direct sale of its manufactured furniture products — upholstered sofas, armchairs, beds, tables, and complementary pieces — to customers via its worldwide dealer network and contract project engagements.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Living Divani designs, manufactures, and distributes high-end upholstered furniture — sofas, armchairs, beds, tables, stools, outdoor pieces, and complements — under its own brand. Products are sold through an exclusive worldwide dealer network of over 450 high-end points of sale for the residential market, complemented by direct contract sales and bespoke solutions for the hospitality, office, nautical, and public-space sectors.

Product overview

Living Divani is an Italian furniture company founded in 1969, specializing in high-end upholstered furniture and interior design. The company's product portfolio centers around a comprehensive upholstery collection that forms the core of its offering, comprising sofas (such as Extrasoft, Extra Wall, Chemise, Floyd, Greene System, Sumo, Rod, Lipp, Wall Sofa Bed, Echoo, and Echoo System), armchairs (including Frog, Confident, Chauffeuse, Kasumi), and complementary pieces. The collection extends to beds (Extrasoft Bed, among others), outdoor furniture, tables, chairs, stools, coffee tables, and carpet collections. Products are designed in collaboration with renowned designers including Piero Lissoni (art director since 1988), David Lopez Quincoces, Mist-o, Giacomo Moor, and others. Living Divani serves both residential and contract/hospitality markets, offering a product configurator for customization. The company maintains a global distribution network with exports representing over 80% of turnover across more than 450 high-end points of sale worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Extrasoft Modular Sofa Modular sofa with a casual aspect and soft, more yielding and malleable comfort, with cosy seats that can be placed next to each other in geometrical configurations. Designed for both indoor and outdoor living.
• Wall Sofa Bed Sofa-bed that functions as a stylish sofa by day and opens into a generous, comfortable bed at night, designed by Piero Lissoni.
• Chemise Sofa Soft and inviting sofa designed for total relaxation, with soft cushions that provide maximum comfort and warm sensuality.
• Floyd Modular Sofa Modular sofa with simple, harmonious elegance, soft naturally curved cushions, calibrated proportions, and freely combinable volumes and platforms with practical integrated tables.
• Greene System Sofa Sofa system designed by David Lopez Quincoces with an elegant presence that cadences the space in a sequence of curved backrests.
• Sumo Sofa Lenticular sofa that pays tribute to the essence of elegance, inspiring dynamism, character, and energy through space with a slender and unique silhouette.
• Rod Family (Sofa, Armchair, Bench) Family of upholstered items with sophisticated design and great comfort, available as armchair, sofa, and bench.
• Lipp Sofa Sofa reinterpreting the luxurious capitonné style through the contemporary geometrical spirit of Living Divani.
• Bubble Rock Sofa Sofa with a volatile shape, unconventional appearance, and soft lines — a well-proportioned and slightly offbeat item of furniture.
• Echoo System Modular Sofa Modular sofa system designed by Piero Lissoni, unfolding in fluid configurations with a shell encompassing the entire sofa.
• Gala Sofa Collection Sofa collection designed by David Lopez Quincoces, introduced as part of the 2025 novelties.
• Lorentz Sofa Sofa designed by David Lopez Quincoces featuring a floating, cloud-like design.
• Frog Armchair Iconic Living Divani armchair offering lightness and freshness well-adapted to diverse uses, creating suggestive atmospheres across residential and contract settings.
• Confident Armchair Comfortable armchair with elegant design, frequently specified for hospitality and contract installations.
• Chauffeuse Armchair Re-presentation in a modern key of the definitive armchair: comfortable, roomy, reassuring.
• Fillet Armchair Armchair designed by Giacomo Moor, introduced as part of the 2025 novelties.
• Super Frog Armchair Armchair designed by Piero Lissoni, introduced as part of the 2025 novelties.
• Kasumi Collection (Armchair, Sofa, Tables) Collection including outdoor armchair, sofa, indoor armchair, low tables (indoor and outdoor), designed by Mist-o, conveying lightness and naturalness through a wooden structure and measured but distinctive character.
• Extrasoft Outdoor Sofa Outdoor modular sofa allowing customization of outdoor areas through endless compositions of soft, yielding seats.
• Extra Wall Outdoor Sofa Eclectic outdoor sofa with many combination and covering possibilities, hugely adaptable and versatile, finding expression in spacious green areas.
• Extrasoft Bed Bed with mattress area surrounded by a perimeter of soft, regular volumes embellished with stitchings that become asymmetrical in the headboard.
• Pebble Stool Stool designed by Lanzavecchia + Wai, part of Living Divani's tables, chairs, and stools collection.
• Ouzo Table/Stool Table or stool designed by Piero Lissoni as part of Living Divani's tables, chairs, and stools collection.
• Graft Table/Stool Table or stool designed by David Lopez Quincoces as part of Living Divani's tables, chairs, and stools collection.
• Etoile Outdoor Table Round high table adapted for outdoor use with a light structure, designed by Marco Carini in 2025.
• Cafè Stool (Outdoor) Outdoor stool designed by Piero Lissoni, introduced as part of the 2025 novelties.
• Contract Sector Services (Hospitality, Office, Nautical, Public Spaces) Contract-sector service providing Living Divani furniture for offices, banks, airports, hotels, waiting areas, museums, restaurants, showrooms, and the nautical industry, offering the standard collection plus personalization and fully customized solutions.
• Product Configurator Online tool allowing customers to configure products across the Living Divani range (sofas, armchairs, tables, chairs, stools, coffee tables, complements, and outdoor) with options for materials, colors, and components.

Quantifiable outcome

• Over 450 high-end points of sale worldwide distributing the Living Divani collection
• +2 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Flexform: Italian luxury furniture maker rooted in Brianza, family-owned, with deep expertise in upholstered sofas and a comparable global dealer footprint. Competes head-to-head in the premium residential segment with a similar craft heritage and design partnership model.
• B&B Italia: Italian luxury furniture manufacturer with similar design-led positioning, upholstered sofas and armchairs, and global dealer distribution. Direct competitor in the high-end residential and contract markets; comparable brand prestige and Brianza-rooted manufacturing heritage, though B&B Italia operates at significantly larger scale under Investindustrial ownership.
• Moroso: Italian luxury upholstered furniture manufacturer known for design collaborations with prominent designers, family-owned, with a global distribution footprint. Comparable brand positioning in premium residential and contract segments, particularly hospitality.
• Minotti: Family-owned Italian luxury furniture manufacturer founded in 1948, specializing in high-end upholstered seating and complementary furnishings with a similar dealer-network distribution model. Direct comparable on size, ownership structure, design-led positioning, and contract-sector presence.
• Baxter: Italian luxury upholstered furniture maker specializing in premium leather sofas, armchairs and beds with global distribution. Direct comparable in residential luxury leather upholstery and contract-segment activity.
• Molteni&C: Italian high-end furniture group with upholstered seating and complementary systems (including kitchens via Dada), family-controlled with global distribution. Comparable in design-led luxury positioning and contract-sector capability, with a broader product portfolio.
• Zanotta: Italian design furniture manufacturer with a strong upholstered seating heritage, part of the Twelve group, distributing globally through designer showrooms. Comparable on design-led residential positioning and Italian manufacturing heritage, with broader product range including iconic case goods.
• Poliform: Italian high-end furniture manufacturer with strong upholstered seating and systems offerings, family-owned, headquartered in Brianza. Comparable product portfolio spanning sofas and complementary systems with a global dealer network; slightly broader product breadth including kitchens and wardrobes.

Broad incumbents

• Poltrona Frau: Italian heritage luxury furniture maker specializing in leather upholstery, owned by Haworth, with a strong contract and custom-interior presence including automotive partnerships. Comparable on craftsmanship and contract capability but operates at significantly larger scale and broader scope.
• Cassina: Iconic Italian design furniture manufacturer owned by Haworth, with deep masters-of-design heritage and broad residential and contract presence. Overlaps with Living Divani in design-led sofas and seating but operates at much larger scale and offers a wider portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/LIVINGDIVANI
• LinkedInlinkedin.com/company/livingdivanisrl
• Instagraminstagram.com/livingdivani
• Pinterestpinterest.com/livingdivani
• Xx.com/LivingDivani

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Living Divani