GMB
GMB is a Mexican real estate master broker in the Riviera Maya connecting developers with international and domestic property buyers across Cancún, Playa del Carmen, Tulum, Puerto Aventuras, and Holbox, with 70+ developments and 3,000+ units sold since 2007.
- Company typePrivate
- Founded2007
- HeadquartersTulum, Mexico
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What GMB does
GMB (also known as Gama Master Broker) is a privately held Mexican real estate company founded in 2007 and headquartered in Tulum, Quintana Roo. The company operates as a master broker in the Riviera Maya region, connecting property developers with international and domestic buyers across Cancún, Playa del Carmen, Tulum, Puerto Aventuras, and Holbox. Over 20+ years GMB has commercialized 70+ developments and reported more than 3,000 units sold, 300,000+ m² built, 5,000+ keys delivered, and $580.3M+ USD in cumulative sales. Its go-to-market is sales-led, using a network of international sales advisors, four physical offices, a website (gmb.com.mx), social channels (Instagram, YouTube, Facebook), and direct WhatsApp-based advisory.
GMB monetizes through three primary revenue streams: (1) transaction commissions on property sales as a master broker for developer clients, (2) investment coupons and capital-participation returns via GMB Capital (minimum $500,000 USD entry) where investors become partners in projects from the planning stage, and (3) recurring fees from managing 150+ vacation rental units in Tulum. The portfolio spans entry-level studios (from $147,300 USD at Hacienda Tuk) through luxury branded residences (Atzaró in Playa del Carmen, Nautica in Cancún with 50+ amenities) and boutique projects (Olamar Sur in Holbox, IT Beach in Playa del Carmen). Through GMB Desarrolladores, the firm also provides developer-side marketing, sales strategy, and legal advisory services.
The business is asset-light and relationship-driven, with no proprietary technology platform identified in source material. The company holds regional industry recognition including a "Best Mixed Use Development Mexico" award from the Central & South America Property Awards and a digital impact award from Fundación Telefónica & Agora Next. GMB is privately held with no disclosed parent company, institutional investors, or external funding events.
GMB firmographics
Firmographics- Name
- GMB
- Legal name
- GMB
- Website
- https://gmb.com.mx
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- GMB is a Mexican real estate master broker in the Riviera Maya connecting developers with international and domestic property buyers across Cancún, Playa del Carmen, Tulum, Puerto Aventuras, and Holbox, with 70+ developments and 3,000+ units sold since 2007.
- Ownership category
- akta.pro rank
GMB industry classification
Industry- Product category
- Real Estate Brokerage Services
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Multifamily Brokerage (BPAJABAD)
- akta.pro secondary industry
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
Keywords
Where GMB is headquartered
LocationHeadquarters
- HQ city
- Tulum
- HQ country
- Mexico
- HQ region
- Latin America
Offices4 records
Markets served
GMB business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Property Sales Commission: GMB earns commissions by marketing and selling real estate developments in Riviera Maya on behalf of developers. They act as master broker connecting properties with local and international buyers.
- GMB Capital Investment: GMB offers investment coupons starting from $500,000 USD, allowing investors to participate as partners in real estate projects from the planning stage, with annual return on investment based on project profits.
- Vacation Rental Management: GMB manages over 150 vacation rental units in Tulum, providing property management services to property owners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level properties in Tulum starting from $147,300 USD |
| One time/ perpetual license | Pay-as-you-go | Mid-range oceanfront properties in Playa del Carmen starting from $430,182 USD |
| One time/ perpetual license | Pay-as-you-go | Luxury branded residences in Playa del Carmen starting from $5,335,440 MXN |
| One time/ perpetual license | Pay-as-you-go | Luxury developments in Cancún starting from $5,900,000 MXN |
| One time/ perpetual license | Pay-as-you-go | Boutique residences in Holbox starting from $173,000 USD |
| Other | Multi-year contract | GMB Capital real estate investment minimum of $500,000 USD |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
GMB product offering
Product offeringCore offering
GMB (Gama Master Broker) operates as a master broker for real estate developments in Mexico's Riviera Maya region, commercializing residential projects in Cancun, Playa del Carmen, Tulum, Puerto Aventuras, and Holbox. The company connects property developers with domestic and international buyers through professional advisory, marketing, and sales services. GMB also operates GMB Capital, offering real estate investment coupons starting at $500,000 USD, and manages over 150 vacation rental units in Tulum.
Product overview
GMB (Gama Master Broker) operates as a real estate master broker platform in Mexico's Riviera Maya region with over 20 years of experience and 70+ developments commercialized. The core offering consists of GMB Real Estate for property commercialization and investment advisory, complemented by GMB Capital for investment coupons starting at $500,000 USD. The company markets exclusive residential developments including immediate-delivery projects like Hacienda Tuk in Tulum and Blue House Marina Residences in Puerto Aventuras, as well as pre-construction branded residences such as Atzaró Residences in Playa del Carmen and Náutica Residences in Cancún. Additional projects include IT Beach (beachfront boutique in Playa del Carmen) and Olamar Sur (boutique residences in Holbox). The portfolio spans from pre-construction opportunities to immediate-delivery properties across Cancún, Playa del Carmen, Tulum, Puerto Aventuras, and Holbox.
Differentiator
Problem solved
Functional benefit
Brands
- GMB Capital: Investment division offering real estate investment coupons with minimum investment from $500,000 USD
- Atzaró Residences
- Blue House Marina Residences
- Hacienda Tuk
- IT Beach
- Nautica Residences
- Olamar Sur
Products and services
- GMB Real Estate Brokerage Master broker service commercializing residential developments in Riviera Maya (Cancun, Playa del Carmen, Tulum, Puerto Aventuras, Holbox) for domestic and international buyers and investors; provides professional advisory from property selection through closing, including legal support for foreign ownership via fideicomiso bank trust.
- GMB Capital Real estate investment platform offering investment coupons from $500,000 USD, enabling investors to participate as partners in real estate development projects from the planning stage with annual return on investment tied to project profits.
- Vacation Rental Management Property management service for vacation rental units in Tulum, currently covering more than 150 units on behalf of owners, providing end-to-end rental operations support.
- GMB Desarrolladores - Developer Commercialization Services Developer services arm providing marketing, sales strategy, legal advisory, and project commercialization for real estate developers launching new residential projects in Riviera Maya, leveraging GMB's broker network and 20+ years of market presence.
- Hacienda Tuk - Tulum Residential Development Immediate-delivery residential development in Tulum featuring cultural fusion design, offering studio, 2-bedroom, and 3-bedroom units with amenities including rooftop, pool, gym, and underground parking; priced from $147,300 USD.
- Atzaró Residences - Playa del Carmen Branded Residences Pre-construction branded residences development in Playa del Carmen featuring Mediterranean luxury design, located steps from the beach and Fifth Avenue, with amenities including infinity pool, wellness center, coworking space, and hotel-style services; expected delivery Summer 2028, prices from $5,335,440 MXN.
- Blue House Marina Residences - Puerto Aventuras Luxury European-Caribbean inspired residential development in Puerto Aventuras marina with 52 units across swim-up, living, and penthouse configurations, located in an exclusive residential community with concierge, kids club, and marina access; prices from $430,182 USD.
- Náutica Residences - Cancún Luxury Coastal Development Pre-construction luxury coastal residential project in Cancun with views of Laguna Nichupté, featuring over 50 amenities including a private Beach Club, rooftop pool, fitness center, and airport transport; Tower A delivery December 2028, Tower B December 2029; prices from $5,900,000 MXN.
- IT Beach - Playa del Carmen Beachfront Boutique Development Beachfront boutique development in Playa del Carmen comprising 25 fully equipped units, located steps from Fifth Avenue and the Caribbean Sea, featuring rooftop infinity pool, underground parking, and direct beach access; prices from $750,000 USD.
- Olamar Sur - Holbox Boutique Residences Boutique residential development in Holbox comprising 19 residences in a second-line beach location, 40 meters from the sea and 5 minutes from the town center; offering 1-bedroom, 2-bedroom units, and 2-bedroom penthouses with a pool area and BBQ; expected delivery August 2027, prices from $173,000 USD.
Quantifiable outcome
- 70+ developments marketed and 3,000+ units sold across Riviera Maya
- +3 more outcomes
Companies that use GMB
Customer profileSegments3 records
Ideal customer profiles3 records
GMB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GMB partnerships and signals
Strategic signalScale indicators10 records
Recent moves6 records
Expansion highlights6 records
GMB competitors and assessment
Company assessmentDirect peers
- Engel & Völkers Mexico: Global luxury real estate franchise with multiple offices across Riviera Maya (Playa del Carmen, Tulum, Cancún). Competes directly with GMB for the same pool of HNW international buyers seeking second homes and investment properties in the Mexican Caribbean.
- The Agency: Luxury-focused real estate brokerage that has expanded into Tulum and the Mexican Caribbean selling pre-sale residences to international buyers. Targets the same UHNW second-home and investment-buyer demographic that GMB serves through its Nautica and Atzaro branded-residence product.
- Buy Mexico Real Estate Advisors: Boutique Riviera Maya brokerage focused on assisting North American buyers with Mexican real estate purchases, including fideicomiso guidance. Competes head-to-head on the cross-border brokerage and advisory service that GMB positions as its core differentiator.
- Top Mexico Real Estate: Independent Riviera Maya-focused brokerage headquartered in Playa del Carmen, marketing pre-sale and resale condos across Tulum, Playa del Carmen, and Akumal. Direct niche competitor serving the same international second-home and investment-buyer market as GMB.
- Sotheby's International Realty (Mexico Affiliate): Luxury real estate brand with active affiliate presence in Riviera Maya offering the same broker-of-record services for branded residences and high-end condos. Targets the identical international buyer segment that GMB serves, particularly in the $1M+ price band where GMB's Nautica and Atzaro projects compete.
Broad incumbents
- RE/MAX México: Global franchise with significant Mexican Caribbean penetration. Competes on residential brokerage commissions and developer co-marketing agreements, with broader geographic spread and larger agent count but less Riviera Maya-specific brand equity than GMB.
- Coldwell Banker México: Large national Mexican real estate franchise with broad residential and commercial brokerage, including Mexican Caribbean offices. Competes with GMB on residential inventory and developer relationships at scale, but operates a much wider portfolio across Mexico rather than specializing in Riviera Maya.
- Berkshire Hathaway HomeServices Mexico: Global residential real estate brand with active Riviera Maya operations offering brokerage and vacation-property services. Overlaps with GMB on the residential brokerage side but distributes through a US-aligned brand identity that competes for American second-home buyers.
Emerging players
- Lamudi México: Digital real estate marketplace operating across Mexico including the Caribbean corridor. While not a full-service master broker like GMB, its portal-driven buyer lead generation competes for the same online search traffic that GMB captures via SEO and Instagram marketing.
Others
- Grupo Paramar: Long-standing Riviera Maya developer with which GMB has marketed multiple projects (Paramar Tierra, Indigo, Jade, Black). Functions as both a partner and an indirect competitive threat: should Paramar expand its in-house sales operation, GMB would lose its largest commission-pool contributor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
GMB social profiles
Digital presenceGMB financial estimates
Financial estimateRevenue estimate
Valuation estimate
GMB leadership team
Management profileNumber of profiles
GMB subsidiaries and ownership
Company hierarchySubsidiaries2 records
GMB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GMB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GMB
What does GMB do?
GMB (Gama Master Broker) operates as a master broker for real estate developments in Mexico's Riviera Maya region, commercializing residential projects in Cancun, Playa del Carmen, Tulum, Puerto Aventuras, and Holbox. The company connects property developers with domestic and international buyers through professional advisory, marketing, and sales services. GMB also operates GMB Capital, offering real estate investment coupons starting at $500,000 USD, and manages over 150 vacation rental units in Tulum.
Is GMB a public or private company?
GMB is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GMB founded?
GMB was founded in 2007. It employs 51 to 100 people.
Where is GMB based?
GMB is headquartered in Tulum, Mexico, in the Latin America region.
How does GMB make money?
Three revenue lines are on record. Property Sales Commission is the primary driver. The others are GMB Capital Investment and vacation Rental Management.
Who are GMB's main competitors?
Direct peers on record are Engel & Völkers Mexico, The Agency, Buy Mexico Real Estate Advisors, Top Mexico Real Estate and Sotheby's International Realty (Mexico Affiliate). Broad incumbents are RE/MAX México, Coldwell Banker México and Berkshire Hathaway HomeServices Mexico. Lamudi México is listed as an emerging player. Grupo Paramar is listed as an others.
Does GMB have an API?
No public API is recorded for GMB.
What industry is GMB in?
GMB's product category is Real Estate Brokerage Services. Its primary akta.pro industry code is BPAJABAD, Multifamily Brokerage, with a secondary code of FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell). Its NAICS code is 5312 and its SIC code is 6531.