Two Fish Divers
Two Fish Divers is a privately held Indonesian scuba diving operator running five PADI 5-Star IDC dive centers across Bali and North Sulawesi, selling PADI courses, recreational diving, professional internships, and multi-location dive safaris to international tourists.
- Company typePrivate
- Founded2001
- HeadquartersManado, Indonesia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Two Fish Divers does
Two Fish Divers is an Indonesia-based, privately held scuba diving operator running five PADI 5-Star IDC Centers - three in Bali (Amed, Nusa Penida, Sanur) and two in North Sulawesi (Bunaken, Lembeh) - with a headquarters in Manado. Founded in May 2001 by Tina and Nigel, the company started with one boat and one dive guide in Bunaken and grew to seven centers at its 2019 peak before closing South Lombok and Gili Air during COVID. Across its 25-year history the company has certified more than 15,000 divers and conducted more than 100,000 dives, with course and safari portfolios ranging from Discover Scuba and Open Water through Divemaster and Instructor Development Course internships.
The company's product mix spans recreational fun diving, the full PADI course ladder (Discover Scuba, Open Water, Advanced Open Water, Rescue, Specialty, Divemaster, IDC and Instructor Internship), bundled accommodation packages, equipment rental, snorkeling trips, and multi-location dive safaris such as the Bali Explorer and Walls & Muck Safari. The underlying 'technology' is the PADI certification framework and training methodology rather than proprietary software; bookings flow through website forms, email, WhatsApp, and on-site centers, with no mobile app or platform layer. Differentiators include a strict 4-divers-per-guide ratio, embedded local dive guides with intimate site knowledge, a company-owned resort at Lembeh, and the only network in Indonesia offering multi-location professional-level internships across distinct marine ecosystems.
Commercially, Two Fish Divers operates as a strictly direct-to-consumer business selling to international tourists and aspiring dive professionals across more than ten source markets. Revenue streams are professional services (courses, fun dives, internships, equipment rental) plus accommodation packages, with internship pricing tiered from IDR 18.64M (Basic, 4 weeks, one location) to IDR 59.43M (Zero-to-Hero, 10 weeks) and accommodation sold separately at IDR 350,000-750,000 per night. The Scuba Tribe loyalty program (one free dive per ten completed), the 25th-anniversary marketing push, and long-tenured management - Reki in North Sulawesi, Steve in Bali, Febryo in legal/compliance - form the backbone of customer retention and operational stability; revenue is not publicly disclosed.
Two Fish Divers firmographics
Firmographics- Name
- Two Fish Divers
- Legal name
- Two Fish Divers
- Website
- https://twofishdivers.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Two Fish Divers is a privately held Indonesian scuba diving operator running five PADI 5-Star IDC dive centers across Bali and North Sulawesi, selling PADI courses, recreational diving, professional internships, and multi-location dive safaris to international tourists.
- Ownership category
- akta.pro rank
Two Fish Divers industry classification
Industry- Product category
- Scuba Diving Services & PADI Instruction
- NAICS
- Scenic and Sightseeing Transportation, Water (48721)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Scuba Diving & Freediving Centers (Training, Guided Dives) (THAAAKAD)
- akta.pro secondary industries
- Dive Centers & Scuba Training (PADI/SSI, certifications) (THAAAIAA), Dive & Snorkel Guides / Dive Masters (Boat-Based & Shore-Based) (THAAALAC), Dive & Snorkel Equipment Rental, Retail & Boat Services (compressors, gear hire) (THAAAIAL), Snorkeling Tours & Reef Experiences (THAJAJAE)
Keywords
Where Two Fish Divers is headquartered
LocationHeadquarters
- HQ city
- Manado
- HQ country
- Indonesia
- HQ region
- Asia
Offices6 records
Markets served
Two Fish Divers business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Diving Courses: Revenue from PADI certification courses including Discover Scuba Diving, Open Water, Advanced Open Water, Rescue Diver, Specialty courses, Divemaster internships, and IDC instructor training. Courses priced per person with mandatory materials and application fees extra.
- Fun Diving: Recreational diving experiences for certified divers. Includes guided dive trips at multiple Indonesian locations. Loyalty program offers free dives after every 10 dives completed.
- Accommodation Packages: Bundled diving and accommodation packages at various budget levels. Accommodation options range from IDR 350,000 to IDR 750,000 per night depending on location and season.
- Equipment Rental: Full dive equipment rental for course participants and fun divers. Included in some internship packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Basic Internship - Single location, 4 weeks |
| One time/ perpetual license | Pay-as-you-go | Standard Internship - Two locations, 4 weeks |
| One time/ perpetual license | Pay-as-you-go | Extended Internship - Two locations, 6 weeks |
| One time/ perpetual license | Pay-as-you-go | Zero-to-Hero - Complete beginner to Divemaster, 10 weeks |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Two Fish Divers product offering
Product offeringCore offering
Two Fish Divers operates a network of five PADI 5 Star dive centres across Indonesia (Amed, Nusa Penida, and Sanur in Bali; Bunaken and Lembeh in North Sulawesi), selling recreational scuba diving experiences, the full range of PADI certification courses from beginner through Instructor level, professional Divemaster and Instructor internships, and multi-location dive safari packages that combine Bali and North Sulawesi marine environments. The company also provides accommodation, equipment rental, and snorkeling excursions, with all bookings handled directly through its own centres, website, and WhatsApp.
Product overview
Two Fish Divers is a PADI 5-Star IDC dive centre network operating across five locations in Indonesia (Amed, Nusa Penida, Sanur, Bunaken, and Lembeh). The company offers a unified service portfolio centered on scuba diving experiences, PADI certification courses from beginner (Discover Scuba, Open Water) through professional levels (Divemaster, Instructor Development Course), and multi-location dive safari packages. Core offerings include fun diving with small groups (max 4 divers per guide), the full PADI course range, professional internships (Divemaster, IDC, Instructor), and combined dive safari packages such as the Bali Explorer (Amed + Nusa Penida) and Walls & Muck Safari (Bunaken + Lembeh). The company also provides snorkeling trips, equipment rental, and accommodation packages, with a loyalty rewards program (Scuba Tribe) offering free dives for repeat customers.
Differentiator
Problem solved
Functional benefit
Products and services
- PADI Discover Scuba Diving Introductory scuba diving experience for beginners, offered at all five dive centre locations (Amed, Nusa Penida, Sanur, Bunaken, and Lembeh).
- PADI Open Water Course Entry-level PADI scuba certification course teaching fundamental diving skills and theory, available at all five locations, with shipwreck training sites at Amed.
- PADI Advanced Open Water Course Intermediate certification course run over 2 days that develops diving skills in various underwater environments, offered at all five centres.
- PADI Rescue Course Advanced course focused on emergency response, accident management, and rescue techniques for certified divers, described as challenging and rewarding.
- PADI Specialty Courses Specialized diving courses including Deep Diving, Nitrox, Night Diving, Coral Reef Conservation, Wreck, Search and Recovery, and Buoyancy specialties, offered across all locations.
- PADI Divemaster Internship Professional diving career internship running minimum 4 weeks at PADI 5 Star centres, with single-location or 2-location rotation options across Amed, Nusa Penida, and Bunaken. Includes Basic, Standard, and Extended tiers.
- Zero-to-Hero Program 10-week comprehensive internship taking complete beginners from no diving experience to PADI Divemaster certification, including Open Water, Advanced, Rescue, EFR, 5 specialties, and unlimited fun diving.
- PADI Instructor Development Course (IDC) Professional PADI instructor certification course run from Bali locations (Amed, Nusa Penida, Sanur), with a 100% pass guarantee and a free post-IDC internship.
- PADI Instructor Internship Post-IDC internship program for newly certified PADI Instructors wanting to work as instructors in Indonesia.
- Fun Diving Recreational guided diving experiences for certified divers at world-class Indonesian sites across all five locations, with small group sizes of maximum 4 divers per guide.
- Bali Explorer Dive Safari Multi-location dive safari combining Amed (wrecks, macro, coral slopes) and Nusa Penida (manta rays, mola mola, drift dives) over 7 nights with coordinated transfers.
- Walls & Muck Dive Safari North Sulawesi dive safari combining Bunaken Marine Park's world-class wall diving with Lembeh Strait's muck diving over 7 nights.
- Snorkeling Trips Snorkeling excursions offered at all dive centre locations for non-diving companions of certified divers.
- Dive Equipment Rental Full dive equipment rental available for course participants and fun divers at all five centres; included in internship packages such as Zero-to-Hero.
- Diving and Accommodation Packages Bundled diving and accommodation packages at various budget levels across all locations, ranging from IDR 350,000 to IDR 750,000 per night depending on location and season; includes a company-owned tropical-island resort at Lembeh.
Quantifiable outcome
- 15,000+ divers certified since founding
- +2 more outcomes
Companies that use Two Fish Divers
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Two Fish Divers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Two Fish Divers partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- North Sulawesi Watersports Association (NSWA)minorMember of the North Sulawesi Watersports Association in Bunaken. Contributes to manta research and runs regular reef and beach cleanups at all five centers. Part of broader marine conservation community in the region.
- Lembongan Marine AssociationminorMember of the Lembongan Marine Association in Nusa Penida and Lembongan. Contributes to manta research and environmental initiatives in the Nusa Penida marine protected area.
Scale indicators7 records
Recent moves15 records
Expansion highlights5 records
Two Fish Divers competitors and assessment
Company assessmentDirect peers
- Bali Dream Divers: Bali-based PADI dive operator offering courses, fun diving and dive safaris to the same Amed/Nusa Penida/Tulamben sites Two Fish Divers uses. Comparable target market, geographic footprint, and product mix.
- Manta Dive: PADI dive center on Gili Trawangan running courses from Discover Scuba through Divemaster, plus daily fun diving and accommodation tie-ups. Comparable Indonesian PADI center model serving international backpackers and certification-track divers.
- Crystal Divers: PADI 5-Star IDC dive center in the Gili Islands, Indonesia, offering the same range of PADI courses from beginner to Divemaster/IDC plus fun diving and accommodation packages. Closest direct peer on training tier and Indonesian dive-resort setting.
- Bastianos Dive Resorts: Indonesian dive-resort group operating multiple PADI dive centers (Bunaken, Lembeh, Bali) with course, fun-diving and accommodation packages. Most direct geographic peer — overlaps Two Fish Divers at Bunaken and Lembeh with comparable product mix.
- Mermaid Divers / Mermaid Safaris: Long-established Bali-based PADI dive operator running multiple centers (Sanur, Amed, etc.) and liveaboards, with similar course portfolio, IDC training, and multi-location dive safaris targeting international tourists. Directly comparable business model and customer base.
Broad incumbents
- Wakatobi Dive Resort: High-end Indonesian dive resort in Southeast Sulawesi offering all-inclusive dive packages, PADI courses and a private luxury experience. Comparable in-country dive destination but operates at a premium price tier and a different service intensity.
- SSI (Scuba Schools International): Global scuba training and dive-center certification body that competes with PADI for instructor and dive-center affiliations. Adjacent incumbent relevant to Two Fish Divers' PADI dependency and training-program strategy.
Regional players
- Quicksilver Liveaboard: Indonesian liveaboard operator running Komodo, Raja Ampat and Banda itineraries serving international certified divers. Same Indonesian customer base and diving geography, but uses a boat-based rather than land-based center model.
- Borneo Divers: Long-running PADI dive operator based in Sabah, Malaysia (Sipadan/Mabul), offering courses, fun diving and resort packages. Comparable PADI dive-center model in Southeast Asia but serving a different primary geography (Malaysia vs Indonesia).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Two Fish Divers social profiles
Digital presenceTwo Fish Divers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Two Fish Divers leadership team
Management profileNumber of profiles
Profiles8 records
Two Fish Divers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Two Fish Divers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Two Fish Divers
What does Two Fish Divers do?
Two Fish Divers operates a network of five PADI 5 Star dive centres across Indonesia (Amed, Nusa Penida, and Sanur in Bali; Bunaken and Lembeh in North Sulawesi), selling recreational scuba diving experiences, the full range of PADI certification courses from beginner through Instructor level, professional Divemaster and Instructor internships, and multi-location dive safari packages that combine Bali and North Sulawesi marine environments. The company also provides accommodation, equipment rental, and snorkeling excursions, with all bookings handled directly through its own centres, website, and WhatsApp.
Is Two Fish Divers a public or private company?
Two Fish Divers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Two Fish Divers founded?
Two Fish Divers was founded in 2001. It employs 51 to 100 people.
Where is Two Fish Divers based?
Two Fish Divers is headquartered in Manado, Indonesia, in the Asia region.
How does Two Fish Divers make money?
Four revenue lines are on record. Diving Courses are the primary driver. The others are fun Diving, accommodation Packages and equipment Rental.
Who are Two Fish Divers's main competitors?
Direct peers on record are Bali Dream Divers, Manta Dive, Crystal Divers, Bastianos Dive Resorts and Mermaid Divers / Mermaid Safaris. Broad incumbents are Wakatobi Dive Resort and SSI (Scuba Schools International). Regional players are Quicksilver Liveaboard and Borneo Divers.
Does Two Fish Divers have an API?
No public API is recorded for Two Fish Divers.
What industry is Two Fish Divers in?
Two Fish Divers's product category is Scuba Diving Services & PADI Instruction. Its primary akta.pro industry code is THAAAKAD, Scuba Diving & Freediving Centers (Training, Guided Dives), with a secondary code of THAAAIAA, Dive Centers & Scuba Training (PADI/SSI, certifications). Its NAICS code is 48721 and its SIC code is 7900.