B Floral
- Company typePrivate
- Founded2010
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What B Floral does
B Floral is a privately held, founder-owned floral and event design firm founded in 2010 by Bronwen Smith, headquartered in New York City with service coverage in Los Angeles, Miami, and West Palm Beach. The company produces brand-driven event design and full production services, including custom floral installations, greenery walls, flower walls, photo activations, neon lighting design, venue transformations, holiday decor, mailers and gifting, and custom hotel and restaurant decor. Its core technical capability is customizability of physical floral and experiential installations rather than software; service delivery combines in-house design expertise (led by Director of Design Jess Cusick) with preferred-vendor partnerships for photo booths (Sharingbox, The Bosco) and event production (Satis&fy).
B Floral firmographics
Firmographics- Name
- B Floral
- Legal name
- B Floral
- Website
- https://bfloral.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
B Floral industry classification
Industry- Product category
- Event Design and Production Services
- NAICS
- Florists (459310)
- akta.pro primary industry
- Event Floral Design & Arrangements (HSACAOAA)
- akta.pro secondary industries
- Floral & Event Installations (HSACAAAC), Wedding Design, Decor & Floral Planning (HSACABAH)
Keywords
Where B Floral is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
B Floral business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Event Design and Production Services: Full-service event design and production including floral installations, event décor, lighting, staging, and venue transformations. Services range from single small floral installations to complete event production.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
B Floral product offering
Product offeringCore offering
B Floral designs and produces floral installations and full event experiences for corporate clients, brands, and private hosts. The company provides custom flower walls, greenery walls, branded step-and-repeats, photo activations, neon-lit environments, and end-to-end event production covering planning, decor, staging, lighting, and venue transformations. Services scale from a single floral installation to complete multi-element event production for product launches, premieres, brand activations, weddings, and social celebrations.
Product overview
B Floral is a premier event design and production company offering a comprehensive suite of services centered around floral design and immersive brand activations. The company's core offerings include Event Design and Production (covering event management, planning, decor, and venue transformations), Floral Design Services (flower walls, greenery walls, installations, custom arrangements, and accessories), and Event Activations (interactive experiences including flower arrangement classes, photo booths, and branded installations). Additional service lines span Corporate Event Services (product launches, branded events, conferences, PR events), Social Events (weddings, birthdays, fundraising), Holiday Decor, Custom Hotel/Restaurant Decor, Venue Transformations, and Mailers/Gifting. Founded in 2010 by Bronwen Smith, the company operates from New York City and serves clients in beauty, public relations, liquor, entertainment, and other industries.
Differentiator
Problem solved
Functional benefit
Products and services
- Event Design and Production Full-service event design and production covering event management, planning, decor, and venue transformations, scaled from small floral installations to complete event production for corporate clients and private hosts.
- Floral Design Services Comprehensive floral design offerings including flower walls, greenery walls, custom floral installations, floral arrangements, and custom floral accessories for events and brand activations.
- Corporate Event Services Corporate event management including conferences, trade shows, product launches, branded events, and PR event management for enterprise clients.
- Social Events Services Social event planning and design including weddings, birthday parties, fundraising events, and private celebrations.
- Event Activations Interactive brand activations including on-site flower arrangement classes, floral accessory making classes, floral crown making classes, and photo booth activations for corporate events.
- Holiday Decor Seasonal holiday decoration services for corporate and private events, including holiday-themed floral and decor installations.
- Venue Transformations Venue scouting and transformation services to customize event spaces to match brand aesthetics and event requirements.
- Custom Hotel and Restaurant Decor Specialized decor services for hospitality venues including custom floral installations and floral designs for hotels and restaurants.
- Mailers and Gifting Custom floral mailers, editorial gifting, and client and influencer gift services for brands and individuals.
Quantifiable outcome
- Hundreds of memorable moments created for brands through activations and events
Companies that use B Floral
Customer profileNamed customers17 records
Segments5 records
Ideal customer profiles2 records
B Floral technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
B Floral partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- SharingboxminorPreferred photo booth partner used for high-quality photo booths, gif booths, and video booths at events.
- The BoscominorPreferred vendor for photo booth activations including gif booths and video booths.
- Satis&fyminorEvent production partner that B Floral collaborates with on client events such as Ketel One Botanicals events.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
B Floral competitors and assessment
Company assessmentDirect peers
- Putnam & Putnam: NYC-based luxury floral design studio specializing in event florals, weddings, and brand activations. Highly comparable to B Floral in floral design services and high-end clientele.
- Rafanelli Events: NYC-based full-service event design and production firm. Directly comparable to B Floral in providing integrated event design, décor, and production for corporate and luxury clients.
- Marcy Blum Associates: Long-established NYC event planning and design firm serving corporate, celebrity, and luxury clients. Comparable to B Floral in high-end event design with strong brand activation capabilities.
- Mark's Garden: Premier NYC floral design company serving fashion, entertainment, and corporate clients. Comparable to B Floral in serving enterprise brand clients with custom floral installations and event production.
- Van Wyck & Van Wyck: NYC-based event design and production company serving luxury and corporate clients. Comparable to B Floral in providing full-service event design and brand activations.
- Birch Event Design: Event design and production firm offering floral, décor, and full event services for corporate and private clients. Comparable to B Floral in integrated event design offerings.
- Tantawan Bloom: Luxury floral design studio for weddings and high-end events, with a similar design-led, brand-focused approach. Comparable in floral design services for premium clients.
- David Beahm Experiences: High-end event design and production company in NYC, specializing in luxury weddings and brand activations. Comparable in end-to-end event design and production services for enterprise and high-net-worth clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
B Floral social profiles
Digital presenceB Floral financial estimates
Financial estimateRevenue estimate
Valuation estimate
B Floral leadership team
Management profileNumber of profiles
Profiles2 records
B Floral funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
B Floral M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about B Floral
What does B Floral do?
B Floral designs and produces floral installations and full event experiences for corporate clients, brands, and private hosts. The company provides custom flower walls, greenery walls, branded step-and-repeats, photo activations, neon-lit environments, and end-to-end event production covering planning, decor, staging, lighting, and venue transformations. Services scale from a single floral installation to complete multi-element event production for product launches, premieres, brand activations, weddings, and social celebrations.
Is B Floral a public or private company?
B Floral is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was B Floral founded?
B Floral was founded in 2010. It employs 11 to 50 people.
Where is B Floral based?
B Floral is headquartered in New York, United States, in the North America region.
How does B Floral make money?
One revenue line is on record: event Design and Production Services.
Who are B Floral's main competitors?
Direct peers on record are Putnam & Putnam, Rafanelli Events, Marcy Blum Associates, Mark's Garden, Van Wyck & Van Wyck, Birch Event Design, Tantawan Bloom and David Beahm Experiences.
Does B Floral have an API?
No public API is recorded for B Floral.
What industry is B Floral in?
B Floral's product category is Event Design and Production Services. Its primary akta.pro industry code is HSACAOAA, Event Floral Design & Arrangements, with a secondary code of HSACAAAC, Floral & Event Installations. Its NAICS code is 459310.