B Floral

Event Design and Production Servicesbfloral.com

Company typePrivate
Founded2010
HeadquartersNew York, United States
Headcount11–50
GTM typeB2B
OfferingServices

What B Floral does

B Floral is a privately held, founder-owned floral and event design firm founded in 2010 by Bronwen Smith, headquartered in New York City with service coverage in Los Angeles, Miami, and West Palm Beach. The company produces brand-driven event design and full production services, including custom floral installations, greenery walls, flower walls, photo activations, neon lighting design, venue transformations, holiday decor, mailers and gifting, and custom hotel and restaurant decor. Its core technical capability is customizability of physical floral and experiential installations rather than software; service delivery combines in-house design expertise (led by Director of Design Jess Cusick) with preferred-vendor partnerships for photo booths (Sharingbox, The Bosco) and event production (Satis&fy).

B Floral firmographics

Firmographics

Name: B Floral
Legal name: B Floral
Website: https://bfloral.com
Company type: Private
Founded year: 2010
Operating status: Operating
Headcount range: 11–50 employees
Ownership category
akta.pro rank

B Floral industry classification

Industry

Product category: Event Design and Production Services
NAICS: Florists (459310)
akta.pro primary industry: Event Floral Design & Arrangements (HSACAOAA)
akta.pro secondary industries: Floral & Event Installations (HSACAAAC), Wedding Design, Decor & Floral Planning (HSACABAH)

Keywords

Floral design services
Event production services
Brand activation design
Custom floral installations
Corporate event florals

Where B Floral is headquartered

Location

Headquarters

HQ city: New York
HQ country: United States
HQ region: North America

Offices4 records

Markets served

B Floral business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

Event Design and Production Services: Full-service event design and production including floral installations, event décor, lighting, staging, and venue transformations. Services range from single small floral installations to complete event production.

Pricing tiers

Model	Billing	Price
Other	Multi-year contract	Custom project-based pricing

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

B Floral product offering

Product offering

Core offering

B Floral designs and produces floral installations and full event experiences for corporate clients, brands, and private hosts. The company provides custom flower walls, greenery walls, branded step-and-repeats, photo activations, neon-lit environments, and end-to-end event production covering planning, decor, staging, lighting, and venue transformations. Services scale from a single floral installation to complete multi-element event production for product launches, premieres, brand activations, weddings, and social celebrations.

Product overview

B Floral is a premier event design and production company offering a comprehensive suite of services centered around floral design and immersive brand activations. The company's core offerings include Event Design and Production (covering event management, planning, decor, and venue transformations), Floral Design Services (flower walls, greenery walls, installations, custom arrangements, and accessories), and Event Activations (interactive experiences including flower arrangement classes, photo booths, and branded installations). Additional service lines span Corporate Event Services (product launches, branded events, conferences, PR events), Social Events (weddings, birthdays, fundraising), Holiday Decor, Custom Hotel/Restaurant Decor, Venue Transformations, and Mailers/Gifting. Founded in 2010 by Bronwen Smith, the company operates from New York City and serves clients in beauty, public relations, liquor, entertainment, and other industries.

Differentiator

Problem solved

Functional benefit

Products and services

Event Design and Production Full-service event design and production covering event management, planning, decor, and venue transformations, scaled from small floral installations to complete event production for corporate clients and private hosts.
Floral Design Services Comprehensive floral design offerings including flower walls, greenery walls, custom floral installations, floral arrangements, and custom floral accessories for events and brand activations.
Corporate Event Services Corporate event management including conferences, trade shows, product launches, branded events, and PR event management for enterprise clients.
Social Events Services Social event planning and design including weddings, birthday parties, fundraising events, and private celebrations.
Event Activations Interactive brand activations including on-site flower arrangement classes, floral accessory making classes, floral crown making classes, and photo booth activations for corporate events.
Holiday Decor Seasonal holiday decoration services for corporate and private events, including holiday-themed floral and decor installations.
Venue Transformations Venue scouting and transformation services to customize event spaces to match brand aesthetics and event requirements.
Custom Hotel and Restaurant Decor Specialized decor services for hospitality venues including custom floral installations and floral designs for hotels and restaurants.
Mailers and Gifting Custom floral mailers, editorial gifting, and client and influencer gift services for brands and individuals.

Quantifiable outcome

Hundreds of memorable moments created for brands through activations and events

Companies that use B Floral

Customer profile

Named customers17 records

Segments5 records

Ideal customer profiles2 records

B Floral technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

B Floral partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered minor.

SharingboxminorGTM or Marketing PartnerPreferred photo booth partner used for high-quality photo booths, gif booths, and video booths at events.
The BoscominorGTM or Marketing PartnerPreferred vendor for photo booth activations including gif booths and video booths.
Satis&fyminorImplementation/ SI/ Consulting PartnerEvent production partner that B Floral collaborates with on client events such as Ketel One Botanicals events.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

B Floral competitors and assessment

Company assessment

Direct peers

Putnam & Putnam: NYC-based luxury floral design studio specializing in event florals, weddings, and brand activations. Highly comparable to B Floral in floral design services and high-end clientele.
Rafanelli Events: NYC-based full-service event design and production firm. Directly comparable to B Floral in providing integrated event design, décor, and production for corporate and luxury clients.
Marcy Blum Associates: Long-established NYC event planning and design firm serving corporate, celebrity, and luxury clients. Comparable to B Floral in high-end event design with strong brand activation capabilities.
Mark's Garden: Premier NYC floral design company serving fashion, entertainment, and corporate clients. Comparable to B Floral in serving enterprise brand clients with custom floral installations and event production.
Van Wyck & Van Wyck: NYC-based event design and production company serving luxury and corporate clients. Comparable to B Floral in providing full-service event design and brand activations.
Birch Event Design: Event design and production firm offering floral, décor, and full event services for corporate and private clients. Comparable to B Floral in integrated event design offerings.
Tantawan Bloom: Luxury floral design studio for weddings and high-end events, with a similar design-led, brand-focused approach. Comparable in floral design services for premium clients.
David Beahm Experiences: High-end event design and production company in NYC, specializing in luxury weddings and brand activations. Comparable in end-to-end event design and production services for enterprise and high-net-worth clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

B Floral financial estimates

Financial estimate

Revenue estimate

Valuation estimate

B Floral leadership team

Management profile

Number of profiles

Profiles2 records

B Floral funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

B Floral M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B Floral

What does B Floral do?

Is B Floral a public or private company?

B Floral is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was B Floral founded?

B Floral was founded in 2010. It employs 11 to 50 people.

Where is B Floral based?

B Floral is headquartered in New York, United States, in the North America region.

How does B Floral make money?

One revenue line is on record: event Design and Production Services.

Who are B Floral's main competitors?

Direct peers on record are Putnam & Putnam, Rafanelli Events, Marcy Blum Associates, Mark's Garden, Van Wyck & Van Wyck, Birch Event Design, Tantawan Bloom and David Beahm Experiences.

Does B Floral have an API?

No public API is recorded for B Floral.

What industry is B Floral in?

B Floral's product category is Event Design and Production Services. Its primary akta.pro industry code is HSACAOAA, Event Floral Design & Arrangements, with a secondary code of HSACAAAC, Floral & Event Installations. Its NAICS code is 459310.