Japan (Japan Tech Project)

What Japan (Japan Tech Project) does

JAPAN TECH Project is a private exhibition program organized by Creative Vision Co., Ltd. (株式会社クリエイティヴ・ヴィジョン) in collaboration with the Osaka Chamber of Commerce and Industry (大阪商工会議所) that supports Japanese technology companies in exhibiting at CES, the world's largest consumer technology exhibition held annually in Las Vegas. Founded in 2017 with its first exhibition at CES2018, the program is the first CTA-certified 'Japan Pavilion' organizer in CES history, operating booths at premium locations within Eureka Park (for startups) and Global Pavilion (for established companies) at the Venetian Expo.

The program offers a turnkey exhibition service: each unit includes approximately 1.5m x 1m of booth space with display table, 500W power, wall signage, shared pitch stage access, English pitch clinic, networking events ('Talk Over A Beer', 'All You Can Meet'), and official website promotion. Revenue is generated through one-time exhibition unit fees and optional paid add-on services including custom booth modifications, TV monitors (32-43 inch), badge scanners, wired internet (10/20 Mbps), English proofreading for Innovation Award applications, extended booth staff, and promotional material printing. Full payment is required upfront with no deposits, refunds, or reservations.

JAPAN TECH serves a diversified customer base of Japanese technology startups, SMEs, large corporations, universities, and local governments across verticals including robotics, healthcare, audio, aerospace, manufacturing, and consumer electronics. Customer acquisition is driven through the official website (ces-japantech.jp), online briefing sessions, social media (Facebook, X), email newsletters, and referrals from Japanese business organizations including the Osaka Chamber of Commerce and Industry.

Name

Japan (Japan Tech Project)

Legal name

株式会社クリエイティヴ・ヴィジョン

Website

https://ces-japantech.jp

Company type

Private

Founded year

2017

Operating status

Operating

Short description

JAPAN TECH Project is a CTA-certified exhibition program, operated by Creative Vision Co., Ltd. with Osaka Chamber of Commerce and Industry, that organizes the official Japanese pavilion at CES in Las Vegas and provides turnkey booth, pitch, and networking services to Japanese technology startups, SMEs, corporations, and universities.

Ownership category

akta.pro rank

Product category

Trade Show Exhibition Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

akta.pro primary industry

Technology & Innovation Expos Organizers (THAHABAE)

Keywords

• Exhibition services
• Trade show pavilions
• CES exhibition support
• Booth space rental
• Event management

Headquarters

HQ city

Osaka

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Exhibition Unit Fees: JAPAN TECH charges fees for exhibition units at CES. Each unit includes booth space with display table, storage, power supply, wall signage, shared pitch stage access, networking events (Talk Over A Beer, All You Can Meet), English pitch clinic, and official website promotion. Fees are fixed based on unit count and location.
2. Optional Add-on Services: Additional paid options include custom booth modifications, TV monitors, badge scanners, internet lines (10Mbps, 20Mbps), English proofreading services for Innovation Award applications, extended booth staff support, and promotional material printing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Japan Tech Project organizes and operates a CTA-certified Japanese Pavilion at CES (Consumer Electronics Show) in Las Vegas, providing turnkey exhibition booth units (approximately 1.5m x 1m) in Eureka Park for startups and Global Pavilion for established companies. The offering includes booth space, display tables, power supply, signage, English pitch coaching, networking events, badge scanning equipment, internet connectivity, and PR coordination. Optional paid add-ons include custom booth modifications, TV monitors, extended booth staff, and English proofreading for Innovation Award applications.

Product overview

JAPAN TECH Project is a collective Japanese pavilion exhibition program at CES (Consumer Electronics Show) in Las Vegas, operated by Creative Vision Ltd. and the Osaka Chamber of Commerce and Industry. It supports Japanese technology companies in showcasing their innovations on the world stage through two main exhibition areas: Eureka Park (for startups meeting CES startup criteria) and Global Pavilion (for established companies). The program provides turnkey exhibition services including booth space with display equipment, English translation and pitch coaching, networking events, badge scanners for lead capture, internet connectivity, and PR support. Companies participate as exhibitors within the JAPAN TECH collective rather than as individual CES exhibitors.

Differentiator

Problem solved

Functional benefit

Products and services

• JAPAN TECH Pavilion Exhibition Collective Japanese pavilion exhibition program at CES held annually at Venetian Expo in Las Vegas, featuring Eureka Park (for startups meeting CES startup criteria) and Global Pavilion (for established companies). Provides turnkey booth space, collective branding, and coordination services for Japanese technology companies showcasing at CES.
• Exhibition Unit Space Standard exhibition unit approximately 1.5m x 1m with display table (990mm x 500mm x 1000mm, lockable), 500W power with 4-5 outlet power strip, wall space for A1 panel or 43-inch TV, and storage. Multiple units can be combined for larger exhibits.
• English Pitch Clinic Professional pitch presentation coaching and English language support service helping Japanese exhibitors deliver effective product pitches to international CES audiences.
• Badge Scanner Rental QR code badge scanning equipment that reads attendee credentials and compiles lead data, enabling exhibitors to capture business contact information from CES attendees.
• Internet Connection Services Wired LAN options (10Mbps and 20Mbps) and Wi-Fi equipment rental for product demonstrations at CES booths.
• Networking Events Organized networking events including 'Talk Over A Beer' (Eureka Park) and 'All You Can Meet' (Global Pavilion), facilitating exhibitor interaction and business connections with investors, media, and industry leaders.

Quantifiable outcome

• First Japanese Pavilion certified by CTA in CES history
• +1 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• CTA (Consumer Technology Association)coreStrategic or Co-development PartnerCTA is the official organizer of CES, the world's largest consumer technology exhibition. CTA officially certified JAPAN TECH as the first 'Japan Pavilion' organizer in CES history, granting them preferential access to premium exhibition locations and official recognition as the representative Japanese exhibition program.
• Creative Vision Ltd (クリエイティヴ・ヴィジョン)coreStrategic or Co-development PartnerPrimary organizer and official agent of JAPAN TECH Project. Manages exhibition operations, exhibitor support, PR activities, and all program coordination. Recognized by CTA as the only certified Japanese Pavilion organizer in Japan.
• Osaka Chamber of Commerce and Industry (大阪商工会議所)coreStrategic or Co-development PartnerCo-organizer of JAPAN TECH Project, providing support for Osaka-based and Kansai region companies' participation. Helps organize briefings and promotional activities for Japanese companies interested in CES exhibition.
• Karen Chupka (CTA Senior Vice President)minorStrategic or Co-development PartnerSenior Vice President of CES and Corporate Business Strategy at CTA. Has publicly expressed support and excitement for JAPAN TECH's role in bringing Japanese technologies to CES, serving as an informal ambassador for the program.
• Various Japanese Exhibitor CompaniescoreStrategic or Co-development PartnerAnnual exhibitors include startups, SMEs, large corporations, universities, and government organizations across diverse technology sectors. Companies span robotics, healthcare, AI, IoT, sustainability, and consumer electronics industries.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• GL Events: International event services group providing venue management and exhibition services globally; relevant as a broader industry incumbent in the exhibition infrastructure space JAPAN TECH operates within.
• RX Global (Reed Exhibitions): One of the world's largest exhibition organizers running dozens of major B2B trade shows; broader portfolio player that competes in the overall exhibition services market where JAPAN TECH operates at a single event.
• Messe Frankfurt: Global exhibition company running major tech and consumer shows (e.g., IFA collaborations, Ambiente); potential competitor or partner for expanded Japanese pavilion programs outside CES.
• Informa Markets: Major global exhibition organizer operating across technology, healthcare, and consumer verticals; could expand its CES-adjacent offerings or compete for Japanese exhibitor attention at competing shows.

Others

• Daiko Advertising: Japanese advertising agency that is a joint promoter of JAPAN TECH PROJECT alongside Creative Vision; an enabling ecosystem partner rather than a competitor.

Direct peers

• TAITRA (Taiwan External Trade Development Council): Runs Taiwan's national pavilion at CES and other international shows, offering bundled services to Taiwanese tech companies seeking global exposure — directly comparable in scope and structure.
• JETRO (Japan External Trade Organization): Japan's government-affiliated trade promotion body that organizes Japanese company participation at international exhibitions globally — overlapping mandate with JAPAN TECH's CES-focused role and a potential collaborator or competitor for Japanese outbound exhibition services.
• KOTRA (Korea Trade-Investment Promotion Agency): Organizes the Korean Pavilion at CES, providing Korean startups and SMEs with bundled booth space, PR, and translation support — same country-pavilion model applied to a different national ecosystem.
• La French Tech (Business France): Operates the official French Tech Pavilion at CES Eureka Park, recruiting French startups for bundled exhibition services — directly analogous to JAPAN TECH's role for Japanese companies at the same venue.
• Israel Export Institute / Israel Pavilion: Coordinates Israel's strong national presence at CES Eureka Park, supporting Israeli startups with exhibition logistics, PR, and investor introductions — a peer country-pavilion program.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/japantech
• Facebookfacebook.com/japantechces

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Japan (Japan Tech Project)