Breddys Pants

What Breddys Pants does

BREDDY'S (legally CMB Beratung GmbH) is a Vienna-based direct-to-consumer apparel brand founded in 2016 by Claus and Manuela Bretschneider. It designs and sells sustainable premium everyday clothing for men and women — primarily pants, T-shirts, hoodies, and sweatpants — exclusively through its owned e-commerce storefront at breddys.com, shipping to Austria, Germany (free), and other EU countries. The company operates a deliberately constrained small-batch production model and uses a proprietary waitlist/pre-order system (BREDDY'S Vormerkliste) that grants registered customers 14-day priority access before public launches.

The product portfolio is anchored by two proprietary material platforms. CastorTech is a 97% castor bean-based fiber with 3% elastane used in men's and women's pants; BIOS+ is a castor/polyamide/elastane blend with 4-way stretch for women's pants. T-shirts, hoodies, and sweatpants use TENCEL Lyocell sourced from Austrian supplier Lenzing AG. The brand markets form stability after 100+ washes, wrinkle-free performance, dirt and water repellency achieved through physical fiber structure rather than chemical coatings, antibacterial/odor-neutralizing properties, and CO2-positive material production verified by a TU Vienna study. Fabric weights range from 210–320 g/m² with elastane kept under 4%.

The business model is family-owned and bootstrapped with no external investors, producing in limited small-series runs at certified family workshops in Austria, Portugal, Hungary, and Bosnia, plus the Wien Work social enterprise in Vienna (over 820 employees, ~70% with disabilities or social disadvantage). Premium fixed unit pricing (149 EUR pants, 59 EUR T-shirts, 109 EUR hoodies, 98 EUR sweatpants) is supplemented by a Preloved second-life resale program at 49 EUR. The brand holds PETA-Approved Vegan certification and has received the TRIGOS, ISPO BrandNew, and Energy Globe awards.

Name

Breddys Pants

Legal name

CMB Beratung GmbH

Website

https://breddys.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

BREDDY'S is a Vienna-based direct-to-consumer apparel brand producing sustainable premium pants, T-shirts, hoodies, and sweatpants for men and women. It sells exclusively through breddys.com using proprietary castor bean fiber (CastorTech) and TENCEL fabrics, manufactured in small batches across Europe.

Ownership category

akta.pro rank

Product category

Premium Sustainable Apparel

NAICS

Broadwoven Fabric Mills (313210)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Bio-based Textiles & Fibers (lyocell/viscose, cellulose filament, nonwovens) (IMAMALAK)

Keywords

• Sustainable apparel
• Premium pants
• Plant-based textiles
• Direct-to-consumer fashion
• Casual wear essentials

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Direct product sales: BREDDY'S generates revenue through direct-to-consumer online sales of premium pants, T-shirts, hoodies, and sweatpants. Products are sold at fixed retail prices with occasional sale/discount items. The Preloved (second-life) program offers refurbished products at reduced prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Breddys Pants designs, develops and sells premium sustainable apparel — primarily pants for men and women, plus T-shirts, hoodies and sweatpants — made from proprietary castor bean-based CastorTech fibers and TENCEL™ Lyocell from certified wood. Products are positioned as durable, wrinkle-free, dirt-repellent and form-stable everyday essentials that last years rather than seasons. The full collection is sold exclusively through the company's own e-commerce platform at breddys.com and is manufactured in limited small-series runs in European family workshops.

Product overview

BREDDY'S is a sustainable premium apparel brand from Vienna, Austria, offering functional everyday clothing for men and women. The product portfolio centers on two proprietary materials: CastorTech (castor bean-based high-performance fabric) used in pants, and TENCEL™ (wood-based lyocell fiber) used in tops and outerwear. Men's collection includes CastorTech pants in various cuts (Chino, Five-Pocket, Relaxed) and TENCEL™ tops (T-shirts, Hoodies, Sweatpants). Women's collection features similar material-based categories with feminine cuts. The PreLoved program extends product lifecycle through certified second-hand sales. All products are manufactured exclusively in Europe (Portugal, Austria) with limited small-batch production to prevent overstock. The company positions itself as a capsule wardrobe solution emphasizing longevity over seasonal fashion.

Differentiator

Problem solved

Functional benefit

Products and services

• CastorTech Pants (Men's) Men's premium performance pants made from castor bean-based CastorTech fibers (97% castor, 3% elastane), offered in cuts including Wide Leg, Relaxed Five Pocket, Slim Five and Chino Classic. Designed for wrinkle-free wear, dirt and water repellency, quick-drying and form stability for individual consumers.
• TENCEL™ Heavyweight T-Shirts Premium heavyweight T-shirts (240 g) made from 100% TENCEL™ lyocell fiber, offering softness, breathability, temperature regulation and moisture management for everyday wear, available in Black, Nightsky, and White.
• URBAN HOODIE (100% TENCEL™) Oversized hoodie made from 100% TENCEL™ Performance Fleece (320 g/m²) with active thermoregulation, skin-friendly softness, modern boxy silhouette, extra-long sleeves and minimalist design without visible branding.
• RELAXED SWEATPANTS (TENCEL™ Performance Fleece) Relaxed-fit sweatpants made from TENCEL™ Performance Fleece (320 g/m²) with elastic waistband, side pockets and ribbed cuffs, available in Nightsky, Fog and Stone Grey.
• Casual CARRY Chino (Women's BIOS+ Gewebe) Women's chino pants made from BIOS+ fabric (45% castor, 52% polyamide, 3% elastane) with 4-way stretch, wrinkle-free and dirt-repellent performance, available in Nightsky, Black, Sage Green and Brown.
• Slim EMMY Five-Pocket (Women's BIOS+ Gewebe) Women's slim-fit five-pocket pants made from BIOS+ fabric with 4-way stretch, narrow tapering leg and belt loops, available in Black and Nightsky.
• PreLoved Program (Second-Life Resale) Second-life program in which gently used BREDDY'S garments are professionally checked, cleaned and resold at reduced prices, retaining their functional properties including dirt-repellency, breathability and form stability.
• BREDDY'S Gift Voucher Digital gift voucher redeemable on breddys.com, available in denominations of EUR 25, EUR 50, EUR 75 and EUR 100.

Quantifiable outcome

• Clothes maintain fit after 100+ washes
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• Wien WorkcoreStrategic or Co-development Partner · 1 January 1981Wien Work is a Vienna-based social enterprise founded in 1981, employing over 820 people of which approximately 70% are people with disabilities or social disadvantage. All employees are in regular employment under collective agreement. BREDDY'S produces some items at Wien Work, combining social responsibility with environmental sustainability. Wien Work holds Austrian Social Seal, Ökoprofit, and Austrian Eco-Label certifications.
• Lenzing AGcoreTechnology or IntegrationLenzing AG is the Austrian manufacturer of TENCEL Lyocell fiber from certified wood. BREDDY'S sources TENCEL from Lenzing for T-shirts, hoodies, and sweatpants. TENCEL is produced in closed-loop systems with 99% solvent recovery and certified forestry sources.
• Family production workshops in Portugal, Hungary, Bosnia, and AustriacoreStrategic or Co-development PartnerBREDDY'S produces exclusively in certified small family businesses in Portugal, Hungary, Bosnia, and Austria. All partners are long-term relationships visited regularly in person. Facilities hold ISO 9001:2015, ISO 14001:2015, and/or international social certifications. Production in Portugal, Hungary, and Czech Republic in CO2-neutral family workshops.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@breddyspants
• Facebookfacebook.com/breddys.at
• LinkedInlinkedin.com/company/breddys
• Instagraminstagram.com/breddys_wear

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Breddys Pants