Recycled Mats

What Recycled Mats does

Recycled Mats is an Australian direct-to-consumer e-commerce retailer headquartered in Tweed Heads, NSW, that designs, sources and sells outdoor mats, rugs, caravan and camping mats, beach mats, educational mats, yoga mats and related accessories. Its core products are constructed from recycled polypropylene plastic with UV treatment, waterproofing, reversible two-sided designs, breathable weave construction, and compact folding for transport; certain accessory lines such as sand-free towels additionally repurpose recycled plastic bottles into microfibre fabric.

The company was founded in 2009 as a family-run home business, expanded into dedicated warehouse facilities in 2017, and is now owned by Recreation Brands, an Australian supplier to RV dealers, OEMs, service partners and outdoor retailers. Revenue is generated through one-time unit sales on a Shopify storefront (recycledmats.com.au) serving Australian and New Zealand consumers, with prices ranging from roughly A$54.99 for entry-level mats up to A$339.99 for premium sizes and A$399.99–A$519.99 for bundle sets. A separate B2B wholesale channel operates for Education, Government and Trade customers, supported by verified Indigenous art collaborations spanning Aboriginal, Torres Strait Islander, Māori, Pacific Island and Malaysian artists.

Customer reach is anchored in the caravan and camping segment and supplemented by educational, cultural and government supply contracts; the company counts the 2018 Commonwealth Games Village, ABC, Channel 9, Australian Museum, World Vision, Sydney Olympic Park and Brisbane Broncos among its referenced customers. Headcount sits in the 11–50 range with no disclosed funding events, and environmental impact KPIs are publicly tracked, including diversion of over 400,000 kg of plastic and tyres from landfill to date and a stated target of 3,000,000 kg by 2030.

Name

Recycled Mats

Legal name

Recycled Mats

Website

https://recycledmats.com.au

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Recycled Mats is an Australian e-commerce retailer selling UV-treated, recycled-polypropylene outdoor mats, caravan and camping mats, beach mats, educational mats and accessories — featuring licensed Indigenous, Māori and Pacific Island artwork — to consumers in Australia and New Zealand and to Education, Government and Trade wholesale customers.

Ownership category

akta.pro rank

Product category

Recycled Outdoor Mats

NAICS

Carpet and Rug Mills (31411), Plastics and Rubber Products Manufacturing (326)

SIC

Miscellaneous Plastics Products (3080)

akta.pro primary industry

Sustainable & Certified Materials (Organic, Recycled, Traceable) (CRAAAMAK)

akta.pro secondary industry

Recycled-Content Plastic Packaging (rPET, rHDPE, rPP) (IMALAMAC)

Keywords

• Recycled plastic mats
• Outdoor floor coverings
• Caravan camping mats
• Indigenous art mats
• Sustainable home goods

Headquarters

HQ city

Tweed Heads

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchase of recycled plastic mats and accessories through e-commerce storefront. Products include outdoor rugs, caravan mats, beach mats, educational mats, and accessories. No subscription or recurring revenue model.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Recycled Mats designs, sources and retails a wide range of recycled polypropylene plastic outdoor mats — including caravan/camping mats, beach mats, door mats, gazebo and patio mats, educational mats and culturally designed collections featuring artwork from Aboriginal, Torres Strait Islander, Māori and Pacific Island artists. The company sells these mats plus accessories (yoga mats, sand-free towels, pegs and clips, bags, home décor) directly to Australian and New Zealand consumers via a Shopify storefront and through a wholesale channel for Education, Government and Trade customers.

Product overview

Recycled Mats operates as a single unified e-commerce product line selling recycled plastic outdoor mats and accessories, not a platform-plus-modules architecture. The core offering consists of Outdoor Mats (encompassing various sub-categories like Round, Small, Large, Square, and Rectangle mats), Caravan & Camping Mats (with sub-categories for van sizes, camper trailers, tents, and swags), Educational Mats, Beach Mats, Door Mats, Gazebo & Patio Mats, Outdoor Play Mats, and Cultural Collections (Aboriginal Mats, Animal Mats, Cultural Artist Collection, Māori & New Zealand Collection). Supporting accessories include Yoga Mats, Sand-Free Towels, Matting Pegs & Clips, Home & Decor items, and Bags. The product portfolio also includes bundled Mat Sets for coordinated outdoor setups. All primary mats are made from recycled plastic (polypropylene), are UV-treated, waterproof, lightweight, mould-resistant, and reversible, while accessories extend functionality for camping, beach, yoga, and home use.

Differentiator

Problem solved

Functional benefit

Products and services

• Outdoor Mats

Quantifiable outcome

• Over 400,000 kg of plastics, manufacturing offcuts and car tyres diverted from landfill since 2009
• +2 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Recreation BrandscoreOthersParent company that owns Recycled Mats. Recreation Brands specializes in supplying RV dealers, OEMs, service partners, and outdoor retailers across Australia.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Oztent: Australian outdoor and camping equipment brand selling tents and accessories into the same caravan/camping consumer base; comparable on customer rather than product category.
• Kathmandu (KMD Brands): Leading Australasian outdoor lifestyle brand (apparel, packs, travel gear) with sustainability commitments; serves overlapping Australian outdoor-adventurer customers rather than competing directly on mats.

Emerging players

• Tjanpi Desert Weavers: Indigenous Australian art cooperative producing woven fibre artworks and objects on country; overlaps with Recycled Mats on authentic Indigenous cultural-art product commercialisation in the Australian market.

Broad incumbents

• Safavieh: One of the world's largest rug and home-furnishings companies with extensive indoor/outdoor rug collections, including synthetic-fibre mats directly substitutable for Recycled Mats' products. A broad incumbent benchmark rather than a niche specialist.
• Loloi Rugs: Major U.S. rug designer and distributor with broad indoor/outdoor and performance-fibre lines; comparable on category (decorative rugs/mats) rather than sustainability narrative.
• Shaw Industries: One of the largest U.S. carpet and rug manufacturers with extensive indoor/outdoor rug offerings and sustainability programs (EcoWorx, Cradle to Cradle); competitive on scale and recycled-input programs.
• Interface: Global modular carpet and rug manufacturer widely recognised as a sustainability leader (Mission Zero, carbon-negative products); a benchmark for how recycled-content flooring can scale commercially.
• Mohawk Industries: World's largest flooring manufacturer, offering carpets, rugs, and mats (including recycled-content lines) at massive scale; sets the competitive benchmark on price, distribution, and recycled-material sourcing.

Direct peers

• Dash & Albert: U.S.-based indoor/outdoor rug specialist with a broad range of patterned synthetic and cotton rugs sold through department stores and independent retailers; the most direct comparable category competitor.
• Camec: Australian supplier of RV, caravan, camping, and outdoor accessories including outdoor ground mats and awning flooring; targets the exact caravan/RV customer segment that anchors Recycled Mats' volume.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/RecycledMatsAustralia
• Facebookfacebook.com/recycledmats
• Instagraminstagram.com/recycledmats
• Pinterestpinterest.com/recycledmats
• LinkedInlinkedin.com/company/rekker-gardens-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Recycled Mats