McPeak Optometry
McPeak Optometry is a privately held, two-location independent optometry practice founded in 2003 by Dr. Eric McPeak, providing comprehensive family eye care, disease management, myopia control, specialty contact lenses, and an optical dispensary to patients in Hiawatha, KS and Falls City, NE.
- Company typePrivate
- Founded2003
- HeadquartersHiawatha, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What McPeak Optometry does
McPeak Optometry is an independently owned optometry practice founded in 2003 by Dr. Eric McPeak, OD, operating two clinic locations in Hiawatha, Kansas and Falls City, Nebraska. The practice delivers comprehensive family eye care spanning routine and pediatric eye exams, emergency eye care, medical eye disease management (glaucoma, macular degeneration, diabetic retinopathy, cataracts, dry eye), diabetic eye exams, a pediatric myopia management program (Ortho-K, low-dose atropine, multifocal lenses), and specialty contact lens fittings including scleral and RGP lenses. Clinical operations are supported by advanced diagnostic equipment — the RETeval ERG (LKC Technologies) for non-invasive retinal function assessment and Marco technology for precise refractive measurement — alongside a full-service optical dispensary stocking premium designer frame brands.
Revenue is generated across four streams: professional exam services, medical eye care, optical dispensary sales of prescription eyewear and sunglasses, and contact lens sales and fittings. The practice bills through a mix of insurance payers (Medicare, Blue Cross Blue Shield, Vision Care Direct, and others) and out-of-pocket patient payments, with pricing not publicly disclosed. The go-to-market motion is sales-led and local: patients book via phone, text, or online forms, and the practice relies on word-of-mouth referrals, Google reviews, blog content, and community presence rather than paid acquisition. The practice serves a primary segment of families with patients from infants to seniors, supplemented by niche segments of pediatric myopia patients, diabetics requiring retinal monitoring, and patients with chronic ocular disease in rural communities along the Kansas-Nebraska border.
McPeak Optometry firmographics
Firmographics- Name
- McPeak Optometry
- Legal name
- McPeak Optometry
- Website
- https://mcpeakoptometry.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- McPeak Optometry is a privately held, two-location independent optometry practice founded in 2003 by Dr. Eric McPeak, providing comprehensive family eye care, disease management, myopia control, specialty contact lenses, and an optical dispensary to patients in Hiawatha, KS and Falls City, NE.
- Ownership category
- akta.pro rank
McPeak Optometry industry classification
Industry- Product category
- Optometry Services
- NAICS
- Offices of Optometrists (62132), Optical Goods Retailers (456130)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Optometry Clinics (Primary Eye Care) (HLAKAKAB)
- akta.pro secondary industries
- Comprehensive Eye Exams & Vision Care (HLAKAKAA), Visual Field & Functional Vision Testing (Perimetry, ERG/VEP, Contrast Sensitivity) (HLAHAJAC)
Keywords
Where McPeak Optometry is headquartered
LocationHeadquarters
- HQ city
- Hiawatha
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
McPeak Optometry business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Eye Exams and Professional Services: Comprehensive eye exams for adults and children, pediatric vision care, diabetic eye exams, emergency eye care, and eye disease management services.
- Optical Dispensary (Eyeglasses): Sale of prescription eyeglasses, sunglasses, and transition lenses. Features designer frames including WOOW, Salt, Etnia Barcelona, Maui Jim, Kate Spade, Flexon, Guess, Nike, Carrera, Marc Jacobs, and more.
- Contact Lens Sales and Fittings: Sale of contact lenses including daily, weekly, monthly disposables, toric lenses for astigmatism, multifocal contacts, and specialty lenses (scleral, RGP, hybrid). Includes expert contact lens fittings.
- Medical Eye Care Services: Diagnosis and management of ocular diseases including glaucoma, macular degeneration, diabetic retinopathy, cataracts, dry eye syndrome, and allergic conjunctivitis. May include co-management of surgical procedures.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Insurance-covered eye exams |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
McPeak Optometry product offering
Product offeringCore offering
McPeak Optometry is a two-location optometry practice that provides comprehensive eye exams, diagnosis and management of ocular diseases (glaucoma, macular degeneration, diabetic retinopathy, cataracts, dry eye), emergency eye care, pediatric vision care, and myopia management, complemented by an on-site optical dispensary selling prescription eyeglasses and contact lenses including specialty fittings.
Product overview
McPeak Optometry is a family optometry practice serving Hiawatha, KS and Falls City, NE, offering a unified service model centered on comprehensive eye exams as the foundation of care. The practice operates two locations and provides a integrated suite of services: core clinical services (eye exams, emergency care, eye disease management, diabetic eye care, pediatric care, and myopia management) combined with an optical dispensary for eyewear and contact lens services. Advanced diagnostic technology, including RETeval ERG and Marco equipment, supports the clinical offerings. The practice does not operate on a platform-plus-modules architecture but rather as a traditional optometry clinic with co-located retail optical services.
Differentiator
Problem solved
Functional benefit
Products and services
- Comprehensive Eye Exams
- Emergency Eye Care
- Eye Disease Management
- Diabetic Eye Care
- Pediatric Vision Care
- Myopia Management Program
- Optical Dispensary
- Contact Lens Services
- RETeval Electroretinogram (ERG) Diagnostic
Quantifiable outcome
- Early detection of eye diseases through advanced diagnostic technology
- +1 more outcomes
Companies that use McPeak Optometry
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
McPeak Optometry technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
McPeak Optometry partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights5 records
McPeak Optometry competitors and assessment
Company assessmentDirect peers
- Stanton Optical: National value-focused optical chain offering eye exams, prescription eyewear, and contact lenses in storefront locations. Competes with McPeak for price-sensitive patients in regional markets across the Midwest.
- EyeCare Partners: PE-backed (KKR) optometry and ophthalmology platform operating hundreds of clinics across the U.S. Highly comparable to McPeak's combination of comprehensive eye exams, optical dispensary, and specialty contact lens services, but at vastly greater scale.
- For Eyes: National optical retail chain combining comprehensive eye exams with a full-service dispensary. Closely mirrors McPeak's integrated exam-plus-eyewear model and is a directly comparable chain-store peer.
- Warby Parker: Direct-to-consumer eyewear retailer that has expanded into in-person eye exams and optical stores. Competes with McPeak's dispensary on price and brand experience while increasingly competing on clinical services in mid-tier markets.
- MyEyeDr: Regional optometry chain offering comprehensive eye exams and an integrated optical dispensary across hundreds of locations. Operates the same primary-care-plus-retail model as McPeak, with a regional rather than two-site geographic footprint.
Broad incumbents
- America's Best Contacts & Eyeglasses: High-volume value optical retailer offering eye exams paired with two-pair deals. Directly competes with McPeak's dispensary on price and is a broad incumbent in the same product category.
- Pearle Vision: Franchised national optical chain offering eye exams and eyewear under a recognized brand. Operates an optometry-plus-dispensary model similar to McPeak but with franchised store economics and broader geographic reach.
- Visionworks: National optical retailer providing eye exams, eyewear, and contact lenses. A broad incumbent competitor to McPeak's dispensary and clinical services, particularly in mid-sized U.S. markets.
- LensCrafters: National premium optical retailer owned by EssilorLuxottica, offering eye exams and a wide frame selection. Overlaps with McPeak's dispensary and exam services as part of a much broader retail portfolio.
Others
- Costco Optical: Warehouse-club optical department offering low-cost prescription eyewear and contact lenses. While not a direct clinical competitor, it competes with McPeak's dispensary on price and is a meaningful indirect threat to dispensary revenue.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
McPeak Optometry social profiles
Digital presenceMcPeak Optometry financial estimates
Financial estimateRevenue estimate
Valuation estimate
McPeak Optometry leadership team
Management profileNumber of profiles
Profiles3 records
McPeak Optometry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
McPeak Optometry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about McPeak Optometry
What does McPeak Optometry do?
McPeak Optometry is a two-location optometry practice that provides comprehensive eye exams, diagnosis and management of ocular diseases (glaucoma, macular degeneration, diabetic retinopathy, cataracts, dry eye), emergency eye care, pediatric vision care, and myopia management, complemented by an on-site optical dispensary selling prescription eyeglasses and contact lenses including specialty fittings.
Is McPeak Optometry a public or private company?
McPeak Optometry is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was McPeak Optometry founded?
McPeak Optometry was founded in 2003. It employs 1 to 10 people.
Where is McPeak Optometry based?
McPeak Optometry is headquartered in Hiawatha, United States, in the North America region.
How does McPeak Optometry make money?
Four revenue lines are on record. Eye Exams and Professional Services are the primary driver. The others are optical Dispensary (Eyeglasses), contact Lens Sales and Fittings and medical Eye Care Services.
Who are McPeak Optometry's main competitors?
Direct peers on record are Stanton Optical, EyeCare Partners, For Eyes, Warby Parker and MyEyeDr. Broad incumbents are America's Best Contacts & Eyeglasses, Pearle Vision, Visionworks and LensCrafters. Costco Optical is listed as an others.
Does McPeak Optometry have an API?
No public API is recorded for McPeak Optometry.
What industry is McPeak Optometry in?
McPeak Optometry's product category is Optometry Services. Its primary akta.pro industry code is HLAKAKAB, Optometry Clinics (Primary Eye Care), with a secondary code of HLAKAKAA, Comprehensive Eye Exams & Vision Care. Its NAICS code is 62132 and its SIC code is 3851.