What Reasonable Volume does

Reasonable Volume is a boutique podcast production studio co-founded in 2019 by Elise Hu and Rachel Swaby and headquartered in Los Angeles, California. The firm provides bespoke audio, video, and social-content production services to a client roster that includes Microsoft, LAist, Audible, WeTransfer, Crooked Media, NPR, Hulu, Grist, Runner's World, GitHub, Consensus Digital Media, and United Talent Agency, among others. Its public positioning is that of a women-founded, West Coast-based shop with a stated mission to elevate women's voices in audio and video.

The core offering is structured as a tiered service catalog with three primary tiers (Standard Monthly Audio and Video Services, Pre-Production Only, and Full Podcast Production) and approximately ten à la carte modules covering audio assembly, video editing, social asset creation, original theme composition, show art and visual identity redesign, concept development sessions, marketing overview consultations, and standardized templates. Production work relies on industry-standard audio and video production tools rather than a proprietary technology platform, and the firm has no disclosed patents, AI capabilities, or software products. Notable branded podcast productions include Worklab (Microsoft, co-produced with Godfrey Dadich Partners, Signal Award nominee), Riveted (Godfrey Dadich, Webby Award winner), The Other Moonshot (LAist), The Croydon Cat Killer (Audible), Temperature Check (Grist), Nonprofits Now: Leading Today, and The Art of Accomplishment.

The business operates as a professional-services firm on project-based and recurring monthly contracts, with each engagement quoted custom against client needs and budget. Go-to-market is sales-led, driven by direct outreach from co-founders and a single inquiry channel ([email protected]), with no resellers or self-serve product distribution. The team is small (five core members including co-founders, a COO in Meghan Phillips, and a producer in Todd Wiseman), and the firm has no disclosed funding rounds, investors, ownership changes, M&A activity, or financial metrics in the source material. Third-party validation comes from co-founders' individual journalism and broadcast awards (Edward R. Murrow, duPont Columbia, Gracie, Lonestar Emmy, National Magazine Award nomination, Pulitzer and Peabody finalist) rather than company-level financial disclosures.

Name

Reasonable Volume

Legal name

Reasonable Volume

Website

https://reasonablevolume.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Reasonable Volume is a boutique, women-founded podcast production studio in Los Angeles that provides bespoke audio, video, and social-content production services to forward-thinking brands and media organizations including Microsoft, NPR, Audible, and Hulu.

Ownership category

akta.pro rank

Product category

Podcast Production Services

NAICS

Sound Recording Studios (51224), Motion Picture and Sound Recording Industries (512), Sound Recording Studios (512240)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Audio Production & Podcasting (BPAFAIAE)

akta.pro secondary industries

Audio Engineering Services (Tracking, Mixing, Mastering) (MPAIAHAD), Enterprise Audio Publishing & Private Podcast Platforms (MPAIADAI), Podcast Hosting & Enterprise Solutions (Private/Branded Podcasts) (MPACADAF)

Keywords

• Podcast production services
• Audio production studio
• Branded podcast creation
• Corporate podcast production
• Video production services

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Podcast Production Services: Full-service podcast production including monthly audio/video services, pre-production, full production, and a la carte items. Revenue is generated through project-based and recurring service contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Reasonable Volume is a bespoke podcast production studio that creates audio, video, and social podcasts for brands and media organizations. It offers tiered monthly production partnerships (Full Podcast Production, Standard, and Pre-Production Only) as well as a la carte services including audio assembly, video editing, social assets, theme composition, show art and visual identity redesign, concept development sessions, marketing overviews, and standardized templates. The company tailors every project to its clients' unique stories and handles scripting, guest booking, recording production, editing, music, and mixing/mastering.

Product overview

Reasonable Volume is a bespoke podcast production company offering a tiered service model. The core offerings include Full Podcast Production (end-to-end partnership handling guest booking, editing, mixing, and distribution prep), Standard Monthly Services (regular production partnership with clients handling recording), and Pre-Production Only services. The portfolio includes add-on modules such as Audio Assembly Only/Plus, Video Editing, Social Assets, Theme Composition, Show Art/Visual Identity Redesign, Concept Development Sessions, Marketing Overview, and Standardized Templates. The company has produced multiple branded podcasts including Worklab (Microsoft), The Other Moonshot (LAist), Riveted (Godfrey Dadich), and Nonprofits Now: Leading Today, among others.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Podcast Production End-to-end monthly podcast production service where Reasonable Volume serves as a regular partner, handling guest booking, production calendars, scripting, pre-interview prep, recording production, audio editing, theme/credits music, and final mixing/mastering.
• Standard Monthly Audio & Video Services Regular podcast production partnership where clients handle booking and recording while Reasonable Volume handles scripting, pre-interview research, audio assembly, theme/credits music, and final mixing/mastering.
• Pre-Production Only Monthly podcast preparation service focused on crafting compelling openings/closings, developing questions/scripts aligned with host curiosities and strengths, and conducting monthly episode reviews.
• Full Episode Production End-to-end single episode production including guest booking, scripting, pre-interview research, dedicated producer during recordings, editing, music scoring, and final mixing/mastering.
• Audio Assembly Only Audio cleaning and quality improvement service that normalizes levels and enhances raw audio recordings.
• Audio Assembly Plus Enhanced audio editing with music integration, sound quality improvements, level normalization, theme/credits music, cold open/show open, and light content editing.
• Video Edit Custom video editing of podcast content, with pricing based on complexity and rounds of edits.
• Social Assets Custom social media videos created to support podcast shows.
• Theme Composition Original music theme composition and interstitial sounds creating a distinctive audio identity for podcasts.
• Show Art/Visual Identity Redesign Title art and visual identity design developed through a concept deck with collaborative client refinement to finalize logo and brand assets for a podcast.
• Concept Development Session Two-hour show strategy session to refine podcast concept and mission, map out a season, and develop a framework for show direction.
• Marketing Overview Consultation on podcast marketing best practices covering what works, what doesn't, and positioning strategies for success.
• Standardized Templates Podcast creation guide with gear recommendations, service subscriptions, interview techniques, and three script templates for show structure.

Named customers13 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Godfrey Dadich PartnerscoreStrategic or Co-development PartnerCo-production partner for multiple podcast projects including Worklab (with Microsoft) and Riveted. A collaborative relationship where both companies work together on podcast production, combining Reasonable Volume's production expertise with Godfrey Dadich Partners' editorial capabilities.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Pacific Content: Branded podcast agency exclusively producing podcasts for brands (Salesforce, Slack, Mozilla, Shopify). Closest comparable in pure B2B branded-podcast production focus, though with deeper specialization in the format.
• Jar Audio: Boutique branded podcast agency producing podcasts for brands like Google, Cisco, and HP. Closely comparable boutique model competing in the same branded-podcast RFP market with similar service offerings.
• Lemonada Media: Independent podcast network and production company focused on purpose-driven storytelling, particularly women's voices. Strongest direct comparable to Reasonable Volume given shared mission-driven positioning and similar client base.
• Pineapple Street Studios: Independent podcast studio producing high-profile narrative podcasts and branded content for clients like HBO, Netflix, and Spotify. Directly comparable as a boutique production house competing for similar enterprise branded-podcast budgets.
• Pushkin Industries: Premium podcast production company founded by Malcolm Gladwell and Jacob Weisberg, producing both editorial and branded podcasts for major clients (IKEA, Pepsi, JPMorgan). Closely comparable boutique-to-mid-scale model with strong editorial credibility and enterprise branded-podcast focus.

Broad incumbents

• Gimlet Media: Pioneering podcast studio acquired by Spotify producing narrative and branded content. Comparable as a high-prestige podcast production house; now operates within Spotify's broader platform strategy.
• Cadence13: Podcast media company (Audacy-owned) producing and distributing premium branded and editorial podcasts. Comparable as enterprise podcast production competitor with greater scale and distribution capabilities.
• Wondery: Major podcast studio owned by Amazon producing both original narrative shows and branded/ad-supported podcasts for large enterprise advertisers. Broader incumbent operating at much greater scale than Reasonable Volume but competing for overlapping branded-podcast RFPs.

Regional players

• Maximum Fun: Independent podcast network and production collective producing a wide range of creator-led shows. Comparable as an independent podcast production operation, though with more creator-network than branded-enterprise focus.

Emerging players

• Wavelength Audio: Boutique branded podcast production studio producing shows for B2B brands. Closely comparable boutique model targeting similar enterprise branded-podcast clients with similar end-to-end production services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/reasonablevol

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reasonable Volume