2Do
2Do is a bootstrapped, cross-platform personal task management app developed by Beehive Innovations since 2009, offering GTD-style workflows with local-first data architecture across iOS, macOS, and Android for individual professionals, students, and GTD practitioners.
- Company typePrivate
- Founded2009
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM type—
- OfferingSoftware
What 2Do does
2Do is a personal task management application developed by Beehive Innovations FZE, a bootstrapped independent software studio founded by Fahad Gilani in 2009. The product is delivered through three native cross-platform apps — 2Do for iOS (iPhone, iPad, Apple Watch), 2Do for macOS, and 2Do for Android — sharing a unified data model and a local-first architecture that stores task data on-device with optional user-controlled sync via Dropbox, iCloud CalDAV, Toodledo, Fruux, ownCloud/Nextcloud, or custom CalDAV servers. The app supports Getting Things Done (GTD) workflows through features including Quick Add capture, Focus Filter contextual views, Tags and Nearby location-based reminders with geofencing, batch editing, Smart Lists, Search Presets, and Tag Pausing. The studio also develops sister products BusyCal and BusyContacts under the Busy Apps brand.
The company monetizes through a diversified multi-stream revenue model: a $9.99 USD one-time iOS App Store purchase (universal iPhone/iPad/Apple Watch); a $49.99 USD Mac perpetual license sold direct via 2doapp.com with 18 months of free updates and ~$39.99 renewals; a Mac App Store subscription at $4.99/month or $39.99/year with a 14-day trial; Setapp distribution; a free Android download with optional Pro upgrade and a paid CalDAV sync add-on; plus an iOS Email-to-2Do add-on. Volume discounts escalate to 35% off at 100+ licenses, and a 20% educational discount is available. Go-to-market is product-led via app store discovery, Apple editorial placement (Apps We Love, Free App of the Week 2015), MacStories coverage (App of the Year 2015), and word-of-mouth within productivity and GTD communities.
The company is privately held and bootstrapped with no external investors, operates with 1-10 employees from London with the parent entity domiciled in a UAE Free Zone, and serves a global individual-prosumer base. Named user segments include individual professionals, students and academics, and GTD practitioners. There is no public API, no enterprise/team product tier, and no disclosed revenue.
2Do firmographics
Firmographics- Name
- 2Do
- Legal name
- Beehive Innovations FZE
- Website
- https://2doapp.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 2Do is a bootstrapped, cross-platform personal task management app developed by Beehive Innovations since 2009, offering GTD-style workflows with local-first data architecture across iOS, macOS, and Android for individual professionals, students, and GTD practitioners.
- Ownership category
- akta.pro rank
Where 2Do is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
2Do business model
Business model- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- 2Do iOS - One-Time Purchase: Universal app for iPhone, iPad, and Apple Watch sold as one-time App Store purchase for $9.99 USD. No subscription required. Single purchase includes all platform variants.
- 2Do Mac - Perpetual License: One-time purchase perpetual license at $49.99 USD with 18 months of free updates included. After update period expires, users can continue using last eligible version forever or renew at 20% discounted rate for another 18 months of updates.
- 2Do Mac - Mac App Store Subscription: Subscription-only option through Mac App Store at $4.99/month or $39.99/year with 14-day free trial. Billing and subscription management handled by Apple.
- Setapp Subscription Access: Available through Setapp subscription platform which offers curated collection of macOS apps under single subscription. Access governed by Setapp subscription terms.
- Android CalDAV Sync Add-On: CalDAV sync (including iCloud, Fruux, Yahoo!, custom servers) is optional in-app purchase on Android with 7-day trial. Dropbox and Toodledo sync are included without additional purchase.
- Android Pro Upgrade: Android version is free download from Google Play with optional Pro upgrade available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | 2Do iOS universal app |
| One time/ perpetual license | Multi-year contract | 2Do Mac direct perpetual license |
| Subscription | Monthly | 2Do Mac Mac App Store subscription |
| Subscription | Annual | 2Do Mac Mac App Store annual subscription |
| One time/ perpetual license | Multi-year contract | Volume discount - 2 to 4 licenses |
| One time/ perpetual license | Multi-year contract | Volume discount - 5 to 9 licenses |
| One time/ perpetual license | Multi-year contract | Volume discount - 10 to 49 licenses |
| One time/ perpetual license | Multi-year contract | Volume discount - 50 to 99 licenses |
| One time/ perpetual license | Multi-year contract | Volume discount - 100+ licenses |
| One time/ perpetual license | Multi-year contract | Educational discount |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
2Do product offering
Product offeringCore offering
2Do is a cross-platform personal task management application available on iOS (iPhone, iPad, Apple Watch), macOS, and Android. It offers lists, projects, checklists, tags, location-based reminders, focus filters, smart lists, batch editing, and multiple sync options (Dropbox, iCloud CalDAV, Toodledo, custom CalDAV). The app supports Getting Things Done (GTD) methodology while remaining usable for simple personal lists, sold as a one-time purchase on iOS and Android (with Pro upgrade), and as a perpetual license or subscription on macOS.
Product overview
2Do is a personal task management application developed by Beehive Innovations (a bootstrapped independent studio). The product lineup consists of three native platform apps: 2Do for iOS (iPhone, iPad, Apple Watch - one-time App Store purchase), 2Do for macOS (direct perpetual license with 18 months of updates), and 2Do for Android (free with optional Pro upgrade). All three apps share the same core data model and feature set, supporting GTD-style workflows with lists, projects, checklists, tags, locations, focus filters, smart lists, batch editing, and multiple sync options. iOS offers an optional Email to 2Do add-on (one-time purchase) for converting emails to tasks. Android offers a paid CalDAV sync add-on with trial. The suite is complemented by related Beehive products BusyCal and BusyContacts for calendar and contact management.
Differentiator
Problem solved
Functional benefit
Products and services
- 2Do for iOS Universal iOS app for iPhone, iPad, and Apple Watch providing personal task management with Quick Add, tags, locations, projects, checklists, focus filters, smart lists, batch editing, drag-and-drop organization, Siri integration, and an Apple Watch companion app.
- 2Do for macOS Desktop task manager for macOS with full keyboard shortcuts, Quick Entry global hotkey, pinch-zoom interface, advanced search, smart lists, and complete feature parity with mobile versions.
- 2Do for Android Android task manager following the same core workflow as the iOS version, with home-screen widgets, Quick Settings tile, share-sheet capture, and native Android integrations.
Quantifiable outcome
- 15+ years of continuous refinement based on user feedback
- +1 more outcomes
Companies that use 2Do
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
2Do technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature8 records
2Do partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- DropboxcoreRecommended sync method for 2Do across all platforms. Dropbox sync carries all task properties including attachments, List Groups, Tag Groups, Smart Lists, and Search Presets. Uses Dropbox App Folder permission scope for secure data exchange.
- iCloud CalDAVcoreApple-hosted CalDAV sync option. Works through CalDAV protocol with Apple ID and app-specific passwords. Supports core task fields but does not sync all 2Do features like List Groups and Tag Groups.
- Setappminor2Do Mac available through Setapp subscription platform offering curated collection of macOS apps under single subscription. Access governed by Setapp subscription terms.
- Apple (Siri and Shortcuts)coreDeep integration with Siri voice commands and Apple Shortcuts app. Users can ask Siri to add tasks, find tasks, and trigger automation workflows.
- BusyCal / BusyContacts (Busy Apps)coreSame parent company (Beehive/BusyMac) develops award-winning BusyCal and BusyContacts for macOS and iOS. Share common belief in powerful yet simple productivity software. Both featured by Apple over the years.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
2Do competitors and assessment
Company assessmentBroad incumbents
- Microsoft To Do: Microsoft To Do is a free task manager bundled with Microsoft 365 across iOS, macOS, Android, and web. Competes head-on with 2Do for personal task organization as a free, broadly distributed incumbent with deep Microsoft account integration.
- Apple Reminders: Apple Reminders is the free, default task app shipped with every iPhone, iPad, Mac, and Apple Watch. Represents the most direct free-alternative pressure on 2Do's iOS/macOS value proposition, with growing feature parity each OS release.
- Google Tasks: Google Tasks is the built-in task manager within Google Workspace, available on Android, iOS, and web. Competes against 2Do for free, default-installed task management across Google's productivity ecosystem.
Direct peers
- Todoist: Doist's Todoist is the leading cross-platform subscription task manager across iOS, macOS, Android, and web. Directly competes on the same personal/team task management use case as 2Do, with a freemium tier and team collaboration features.
- TickTick: TickTick is a cross-platform task manager with built-in calendar, habit, and Pomodoro features. Directly comparable to 2Do on multi-platform support and flexible organization, with a subscription model targeting both individual and team users.
- Things: Cultured Code's Things is the closest direct competitor to 2Do — a GTD-style premium task manager for macOS, iOS, iPadOS, and Apple Watch, sold as a one-time purchase. Targets the same Apple-ecosystem power users and GTD practitioners with similar depth in projects, tags, and areas.
- OmniFocus: The Omni Group's OmniFocus is a premium, GTD-native task management app exclusive to Apple platforms. Shares 2Do's focus on sophisticated workflows for power users and identical Apple-ecosystem distribution via direct sales and App Store.
- Remember The Milk: Remember The Milk is a long-running cross-platform task manager with native iOS, macOS, and Android apps. Competes head-on with 2Do on the seasoned personal task manager segment with smart list and tag functionality.
- Any.do: Any.do is a cross-platform (iOS, Android, macOS, web) personal task and calendar product with AI-driven features. Directly competes on the same individual productivity use case with freemium pricing and team plans.
Emerging players
- Notion: Notion is a horizontal productivity workspace with task management as one of many modules. Partially overlaps with 2Do for personal task organization and increasingly pulls GTD-adjacent users into a broader docs/databases/team productivity surface.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
2Do social profiles
Digital presence2Do compliance and trust
Trust signalCompliance3 records
2Do financial estimates
Financial estimateRevenue estimate
Valuation estimate
2Do leadership team
Management profileNumber of profiles
Profiles1 record
2Do funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
2Do M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 2Do
What does 2Do do?
2Do is a cross-platform personal task management application available on iOS (iPhone, iPad, Apple Watch), macOS, and Android. It offers lists, projects, checklists, tags, location-based reminders, focus filters, smart lists, batch editing, and multiple sync options (Dropbox, iCloud CalDAV, Toodledo, custom CalDAV). The app supports Getting Things Done (GTD) methodology while remaining usable for simple personal lists, sold as a one-time purchase on iOS and Android (with Pro upgrade), and as a perpetual license or subscription on macOS.
Is 2Do a public or private company?
2Do is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 2Do founded?
2Do was founded in 2009. It employs 1 to 10 people.
Where is 2Do based?
2Do is headquartered in London, United Kingdom, in the Europe region.
How does 2Do make money?
Six revenue lines are on record. 2Do iOS - One-Time Purchase is the primary driver. The others are 2Do Mac - Perpetual License, 2Do Mac - Mac App Store Subscription, setapp Subscription Access, android CalDAV Sync Add-On and android Pro Upgrade.
Who are 2Do's main competitors?
Broad incumbents on record are Microsoft To Do, Apple Reminders and Google Tasks. Direct peers are Todoist, TickTick, Things, OmniFocus, Remember The Milk and Any.do. Notion is listed as an emerging player.
Does 2Do have an API?
No public API is recorded for 2Do.