Remember The Milk
Remember The Milk is a bootstrapped, privately held task management application founded in 2004, offering cross-device to-do lists, reminders, and natural-language task entry to individual consumers and busy professionals worldwide under a freemium subscription model.
- Company typePrivate
- Founded2004
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Remember The Milk does
Remember The Milk is a privately held, bootstrapped task and time management application founded in 2004 and headquartered in San Francisco. The company serves individual consumers and busy professionals through a horizontal SaaS product that allows users to capture to-dos via natural-language Smart Add input, organize them with priorities, due dates, lists, tags, locations, and repeats, and receive reminders through email, SMS, push, and Twitter. The core product is delivered through a web application synchronized across native iOS, iPad, and Android clients, with data stored in geographically redundant cloud infrastructure.
The platform's technology stack combines multi-device synchronization, push notification infrastructure, and natural-language task parsing. A public API and the proprietary MilkScript scripting language enable extensibility, while native integrations span Gmail, Google Calendar, Dropbox, Google Drive, Twitter, and Evernote. In 2024, the company added an MCP (Model Context Protocol) integration in beta, exposing its task APIs to frontier AI assistants including Claude, ChatGPT, and Cursor for agentic workflows. The product is offered under a freemium model with a Pro subscription tier adding subtasks, file attachments, tag colors, and priority support; billing is handled through Stripe, PayPal, and Apple In-App Purchase.
Go-to-market is product-led and self-serve, with distribution through the company website, Apple App Store, and Google Play. The company maintains a multi-language experience (English US/UK, German, French, Italian, Dutch, Swedish, Japanese, Spanish) supported by a volunteer translation program and active community forums. The company is GDPR-compliant and operates as an independent, founder-owned business with no disclosed institutional funding.
Remember The Milk firmographics
Firmographics- Name
- Remember The Milk
- Legal name
- Remember The Milk Inc.
- Website
- https://rememberthemilk.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Remember The Milk is a bootstrapped, privately held task management application founded in 2004, offering cross-device to-do lists, reminders, and natural-language task entry to individual consumers and busy professionals worldwide under a freemium subscription model.
- Ownership category
- akta.pro rank
Where Remember The Milk is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Remember The Milk business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Pro Subscription: Premium subscription model offering enhanced features including subtasks, file attachments, tag colors, and priority support. Auto-renewing subscriptions billed monthly or annually through Stripe, PayPal, or Apple In-App Purchases.
- Gift Certificates: Prepaid gift certificates for Remember The Milk Pro subscriptions available for purchase on the website. Certificates never expire but are non-transferable.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier with basic task management features |
| Subscription | Monthly | Pro subscription with advanced features |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Remember The Milk product offering
Product offeringCore offering
Remember The Milk is a cloud-based task management and to-do list platform that helps individuals capture, organize, and remember tasks across web, desktop, iOS, and Android devices. The core service is free with multi-device sync, Smart Add natural language entry, lists, tags, due dates, priorities, repeats, locations, and reminders; a paid Pro subscription adds subtasks, file attachments, tag colors, and priority support. Complementary offerings include native iPhone/iPad and Android apps, a public developer API, a MilkScript automation language, and an MCP integration for AI assistants.
Product overview
Remember The Milk is a task management platform built around a core web application with supporting mobile apps for iOS and Android. The platform offers a free tier with essential task management features, while Remember The Milk Pro provides advanced capabilities including subtasks, file attachments, and tag colors. The product ecosystem includes a public API for third-party integrations, an MCP (Model Context Protocol) integration for AI assistants (Claude, ChatGPT, Cursor), and native mobile apps for iPhone and iPad. The platform integrates with productivity tools like Gmail, Google Calendar, Twitter, and Evernote, as well as cloud storage services Dropbox and Google Drive for file attachments.
Differentiator
Problem solved
Functional benefit
Products and services
- Remember The Milk (Core Platform) The core cloud-based to-do list and task management web application for individual users. Allows organizing tasks with priorities, due dates, repeats, lists, tags, and locations, featuring Smart Add for quick task entry, Smart Lists for saved searches, task sharing, and automatic multi-device synchronization.
- Remember The Milk for iPhone Native iOS app for iPhone and iPod touch offering push notifications, auto sync, Smart Add, subtasks, file attachments, location features, and full VoiceOver accessibility, with support for landscape mode and Retina display.
- Remember The Milk for iPad Native iPad app allowing users to add and complete tasks, organize upcoming tasks, view tasks nearby, and stay in sync with the web and other device clients.
- Remember The Milk for Android Native Android application for task and time management on Android phones, mirroring the feature set of the iOS apps including Smart Add, sync, reminders, and Pro features via in-app purchase.
- Remember The Milk API Public developer API that supports authentication, task management (create, read, update, delete), timeline operations, webhooks, and rate limiting, requiring API key access. Commercial applications require separate approval.
- MCP (Model Context Protocol) Integration Beta integration platform enabling AI assistants such as Claude, ChatGPT, and Cursor to add tasks, organize lists, and determine focus areas through natural language commands, exposed at /services/mcp/.
- MilkScript Remember The Milk's proprietary scripting language that enables users to build task automations and advanced workflow customizations on top of the core platform.
Companies that use Remember The Milk
Customer profileSegments1 record
Ideal customer profiles1 record
Remember The Milk technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability2 records
Feature5 records
Remember The Milk partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Google (Gmail, Google Calendar, Google Drive)coreIntegration with Google's productivity ecosystem allowing users to sync tasks with Google Calendar, receive Gmail-related task features, and attach files from Google Drive to tasks.
- TwittercoreIntegration allowing users to receive task reminders via Twitter direct messages, enabling social media-based notification delivery.
- DropboxcoreCloud storage integration allowing users to attach files from Dropbox to tasks and upload new files directly to Dropbox from within the app.
- EvernotecoreIntegration enabling interoperability between Remember The Milk tasks and Evernote notes for enhanced productivity workflows.
- AI Assistants (Claude, ChatGPT, Cursor)coreMCP (Model Context Protocol) integration allowing AI assistants to add tasks, organize lists, and manage focus through natural language commands within AI workflows.
- StripecorePayment processing partner for Pro subscription purchases via the website. Handles credit card transactions securely.
- PayPalcoreAlternative payment processing partner for Pro subscription purchases via the website.
- ApplecoreApple handles in-app purchase processing for Pro subscriptions on iOS devices (iPhone and iPad apps). Also provides Apple Sign-In authentication option.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Remember The Milk competitors and assessment
Company assessmentDirect peers
- OmniFocus: OmniFocus is a paid task management app for Apple platforms targeting power users and professionals with advanced GTD-style features. It competes with RTM Pro on the high-end individual user segment.
- Any.do: Any.do is a cross-platform task and calendar app with a freemium Pro tier, offering natural language capture, reminders, and shared lists. It targets the same individual-professional segment as RTM with similar multi-platform coverage.
- Things 3: Things 3 is a premium, Apple-platform-exclusive task manager for iPhone, iPad, and Mac. It competes with RTM on the iOS side of the individual professional segment at a similar premium price point.
- TickTick: TickTick is a cross-platform to-do and task management app with calendar, habit tracker, and Pomodoro features, targeting individual professionals and small teams on a freemium model. It competes head-to-head with RTM on multi-platform sync, natural-language entry, and pricing.
- Todoist: Todoist is a leading cross-platform task management app offering web, iOS, Android, and desktop clients with a freemium Pro/Business subscription. It is the most direct competitor to Remember The Milk in the individual-prosumer task management category.
Emerging players
- Trello: Trello (Atlassian) is a kanban-style task and project management tool with a freemium model. While more team/collaboration-focused than RTM, it increasingly overlaps with shared task list use cases that RTM also serves.
Broad incumbents
- Google Tasks: Google Tasks is a free, lightweight task manager natively integrated with Gmail and Google Calendar. It is one of the most threatening substitutes for RTM because it ships pre-installed in the Google ecosystem that RTM already integrates with.
- Apple Reminders: Apple Reminders is a free, OS-level task management app on iPhone, iPad, and Mac. Its deep iOS/macOS integration makes it a default substitute for RTM on Apple platforms and a structural competitive threat on iOS distribution.
- Notion: Notion is a broader workspace product that includes tasks, databases, and notes on a freemium/team-paid model. While RTM is task-focused and Notion is broader, Notion increasingly absorbs task management into a larger productivity suite that overlaps with RTM use cases.
- Microsoft To Do: Microsoft To Do is a free task management app tightly integrated with Microsoft 365, Outlook, and Windows. As a bundled, free incumbent it competes with RTM on the same individual use cases while leveraging the Microsoft account ecosystem for distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Remember The Milk social profiles
Digital presenceRemember The Milk compliance and trust
Trust signalCompliance3 records
Remember The Milk financial estimates
Financial estimateRevenue estimate
Valuation estimate
Remember The Milk leadership team
Management profileNumber of profiles
Profiles2 records
Remember The Milk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Remember The Milk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Remember The Milk
What does Remember The Milk do?
Remember The Milk is a cloud-based task management and to-do list platform that helps individuals capture, organize, and remember tasks across web, desktop, iOS, and Android devices. The core service is free with multi-device sync, Smart Add natural language entry, lists, tags, due dates, priorities, repeats, locations, and reminders; a paid Pro subscription adds subtasks, file attachments, tag colors, and priority support. Complementary offerings include native iPhone/iPad and Android apps, a public developer API, a MilkScript automation language, and an MCP integration for AI assistants.
Is Remember The Milk a public or private company?
Remember The Milk is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Remember The Milk founded?
Remember The Milk was founded in 2004. It employs 1 to 10 people.
Where is Remember The Milk based?
Remember The Milk is headquartered in San Francisco, United States, in the North America region.
How does Remember The Milk make money?
Two revenue lines are on record. Pro Subscription is the primary driver. The others are gift Certificates.
Who are Remember The Milk's main competitors?
Direct peers on record are OmniFocus, Any.do, Things 3, TickTick and Todoist. Trello is listed as an emerging player. Broad incumbents are Google Tasks, Apple Reminders, Notion and Microsoft To Do.
Does Remember The Milk have an API?
Yes. Remember The Milk offers a public API that allows developers to build applications integrating with the task management service. The API supports authentication, task management (create, read, update, delete tasks), timeline operations, webhooks, and rate limiting. API keys are required for access, with separate approval processes for commercial use. The API documentation covers methods for tasks, timelines, request/response formats, and branding guidelines. Commercial applications require business proposal approval and may incur fees. Developer documentation is at www.rememberthemilk.com/services/api.