What Expomobil does

Expomobil (legal entity EXPOMOBIL-Messezubehör-Vertriebs GmbH) is a German B2B wholesaler founded in 1983 and headquartered in Filderstadt, specializing in floor concepts for trade fairs (Messe), events, and commercial objects (hotels, offices, retail, showrooms). Since 28 January 2026 the company has operated as 'EXPOMOBIL – part of octanorm' following its merger with OCTANORM-Vertriebs-GmbH, with Benjamin Bruder serving as Managing Director and Delf Henning as Division Manager. The company runs a sales-led go-to-market combining phone/email direct sales ([email protected], +49 711 77891-0), a dedicated project team led by Thomas Filius, an online Mustershop for sample ordering across DACH, and a small social/email presence on Instagram, LinkedIn, Facebook, and a Klick-Tipp-managed newsletter.

The product portfolio centers on three proprietary modular double-floor systems — EXPOclassic-floor (phenolic-coated plywood, 5,000 kg/m², 0.5x0.5 to 1x1m panels), EXPOeco-floor (polypropylene, 20,000 kg/m² load capacity, 17 cable outlets/m²), and EXPOelevate-floor (polypropylene reinforced with steel struts, 5,500 kg/m², 21 cable outlets/m²) — plus a broad floor-covering range spanning carpets, velours, vinyl (EXPOvinyl + modular), natural stone (EXPONaturstein, EXPOSteinfurnier, EXPOSteingranulat), lightweight concrete (EXPOLightBeton), and a sustainability-focused line (EXPOCARE, EXPOmono, EXPO PaprFloor, NEOO) anchored by the 2026 launch of EXPOceranyl, a PVC-free design flooring. Accessories (EXPOzubehör including tapes, adhesives, LED profiles), furniture (EXPOmöbel), light walls, and LED solutions round out the catalog, with Blauer Engel certification on the Velours-Soft line.

Revenue is generated through three streams: one-time sale of floor coverings, recurring rental of the three double-floor systems, and project-based planning and installation services (with worldwide installation crews). Pricing is primarily quote-based; the public Velours clearance channel lists unit prices between €3.50 and €9.90 per square meter. Customers span enterprise trade-show booths, event organizers, and commercial property owners, with Bosch Frankfurt cited as a named reference; no segment-level revenue or concentration disclosure is available, and overall financials are not publicly reported.

Name

Expomobil

Legal name

EXPOMOBIL-Messezubehör-Vertriebs GmbH

Website

https://expomobil.de

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Expomobil is a German B2B wholesaler (founded 1983, Filderstadt) that sells and rents modular floor coverings and proprietary double-floor systems to trade-show, event, and commercial-property customers, operating as 'EXPOMOBIL – part of octanorm' since the January 2026 merger with OCTANORM-Vertriebs-GmbH.

Ownership category

akta.pro rank

Product category

Commercial Flooring & Exhibition Floor Systems

NAICS

Floor Covering Retailers (449121), Flooring Contractors (238330), Other Building Material Dealers (444180)

SIC

Wholesale-Furniture & Home Furnishings (5020), Wholesale-Lumber & Other Construction Materials (5030)

akta.pro primary industry

Flooring (Carpet, Tile, Wood, Laminate) Distribution (CRAOAFAE)

akta.pro secondary industries

Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK), Flooring Installation Materials & Accessories (Adhesives, Grouts, Trims, Transitions) (IMADAJAL)

Keywords

• Trade show flooring
• Modular double floor systems
• Event floor coverings
• Sustainable exhibition flooring
• Commercial floor installation

Headquarters

HQ city

Filderstadt

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Floor Covering Sales: Sale of floor coverings including carpets, vinyl, stone veneer, stone granulate, lightweight concrete, and sustainable options like EXPO PaprFloor and EXPOceranyl
2. Double Floor Rental: Rental services for their 3 double floor systems (EXPOclassic-floor, EXPOeco-floor, EXPOelevate-floor) for events and trade shows
3. Planning and Installation Services: Professional planning service from initial steps to final handover, plus worldwide installation services for floor coverings and double floors

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Expomobil is a German wholesaler specializing in floor concepts for trade fairs, events, public spaces, and exhibitions. The company sells and rents floor coverings (carpets, vinyl, stone veneer, stone granulate, lightweight concrete, sustainable materials) and three proprietary modular double floor systems (EXPOclassic-floor, EXPOeco-floor, EXPOelevate-floor). It also provides professional planning and worldwide installation services for its flooring solutions.

Product overview

EXPOMOBIL (part of octanorm) is a floor concepts provider based in Filderstadt, Germany, offering a comprehensive portfolio of floor coverings and double floor systems for trade shows, events, and commercial objects. The product range centers on three main double floor systems (EXPOclassic-floor, EXPOeco-floor, and EXPOelevate-floor) and diverse floor covering collections including sustainable options (EXPOCARE, EXPOmono, EXPO PaprFloor, NEOO), vinyl (EXPOvinyl + modular), premium green (EXPOgreen-premium), and natural stone (EXPONaturstein). The company also provides accessories (EXPOzubehör, EXPO LED), furniture (EXPOmöbel), wall coverings (EXPOLightBeton, EXPOSteinfurnier), and services including planning, installation, rental, and custom carpet fitting. Recent innovation includes EXPOceranyl, a PVC-free design flooring launched in 2026. Products are available for both sale and rental through their sample shop and contact services.

Differentiator

Problem solved

Functional benefit

Products and services

• EXPOceranyl PVC-free design flooring product serving as an alternative to stone, tiles, or vinyl with natural haptics, authentic optics, and high everyday suitability for trade shows, events, and commercial spaces.
• EXPOCARE Sustainable floor covering product line including velours, flach (flat), and rips varieties, designed for environmentally conscious applications in trade shows, events, and commercial spaces.
• EXPOmono Sustainable floor covering available in both schlinge (loop) and velours uni varieties, part of Expomobil's sustainable product line.
• EXPO PaprFloor Paper-based sustainable floor covering option in the Expomobil product portfolio.
• NEOO Sustainable flooring product line in the Expomobil portfolio.
• EXPOclassic-floor Double floor system with phenolic-coated plywood panels featuring infinitely adjustable leveling and maximum load capacity of 5,000 kg/m². Available in 0.5x0.5m, 1x0.5m, and 1x1m panel sizes for trade shows, events, and commercial installations.
• EXPOeco-floor Lightweight double floor system made of polypropylene with maximum load capacity of 20,000 kg/m². The fastest modular floor for events, suitable for indoor and outdoor use, with 17 cable outlets per m² in 25 possible configurations.
• EXPOelevate-floor Flexible double floor system made of polypropylene, reinforced with steel struts, with maximum load capacity of 5,500 kg/m². Suitable for indoor and outdoor use with height-adjustable stackable feet and 21 cable outlets per m² in 29 possible configurations.
• EXPOvinyl + modular Vinyl flooring product line with modular options for trade shows, events, and commercial objects.
• EXPOgreen-premium Premium green flooring product line in the sample card collection, focusing on sustainable materials.
• EXPONaturstein Natural stone flooring product line offered for trade shows, events, and commercial object applications.
• Rental Flooring Service (Bodenbeläge zum Mieten) Rental service for floor coverings and double floor systems for trade shows and events, with separate rental conditions documented for the 3 double floor systems (EXPOclassic-floor, EXPOeco-floor, EXPOelevate-floor).
• Planning Service (Planungsservice) Professional planning service covering trade show and event floors, floor concepts for retail spaces and showrooms, and floor covering installation and repair, from initial steps to final handover.
• Installation Service (Verlegeservice) Worldwide installation service for floor coverings and double floors, with installation teams operating globally for permanent or temporary installation at trade shows and events.
• Custom-Fitted Carpet Service (Abgepasste Teppiche) Custom-fitted carpet production service, producing carpets in custom dimensions from roll goods with various edge finishing options including chaining, piping with textile or leather bands, or professional folding.

Quantifiable outcome

• EXPOeco-floor supports up to 20,000 kg/m² load capacity
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• OCTANORM-Vertriebs-GmbHcoreStrategic or Co-development Partner · 28 January 2026OCTANORM-Vertriebs-GmbH für Bauelemente and EXPOMOBIL-Messezubehör-Vertriebs GmbH merged as of January 28, 2026. The merger creates a foundation for closer collaboration and long-term stable, future-oriented positioning. The EXPOMOBIL brand continues as 'EXPOMOBIL – part of octanorm'. Existing contacts, agreements, conditions, and projects remain unchanged.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Interface: Global leader in modular carpet tiles and commercial flooring, with a strong sustainability mission (Mission Zero). Comparable as a broad incumbent commercial flooring player whose modular and sustainable lines directly compete with Expomobil's portfolio for enterprise and exhibition customers.
• Shaw Industries: One of the world's largest carpet and flooring manufacturers, serving commercial and residential markets. Comparable as a broad incumbent in flooring whose commercial carpet offerings compete with Expomobil's product lines.
• Forbo Flooring Systems: Global manufacturer of commercial flooring including carpet tiles, vinyl, and entrance flooring. Comparable as a broad incumbent operating in the same commercial flooring space with overlapping modular and sustainable product lines.
• Tarkett: Major global flooring manufacturer with vinyl, carpet, and sustainable flooring lines. Comparable as a broad incumbent whose commercial and event flooring products overlap with Expomobil's range, especially in vinyl and modular offerings.

Regional players

• Anker Teppichboden: German carpet manufacturer with strong presence in commercial and contract flooring. Regionally comparable as another German specialty carpet player competing in the same DACH market and commercial object segment.

Direct peers

• modulyss: Belgian manufacturer of modular carpet tiles designed for commercial and high-traffic environments. Comparable product format (modular tile flooring) and overlapping target customers in commercial and exhibition spaces.
• Wineo (Windmöller): German sustainable flooring manufacturer offering PVC-free and bio-based flooring options. Directly comparable as a German competitor with a strong sustainability and design flooring focus that overlaps with Expomobil's EXPOceranyl and EXPOgreen-premium lines.
• Bolon: Swedish designer and manufacturer of woven vinyl and design flooring for commercial and high-traffic environments. Comparable as a design-focused, sustainability-oriented flooring specialist competing in the same exhibition and commercial segments as Expomobil.
• Object Carpet: German manufacturer of high-quality carpet flooring for commercial and exhibition applications. Highly comparable as a German-based specialist producer of floor coverings serving the same office, hotel, and event objects/end-customers as Expomobil.

Others

• OCTANORM-Vertriebs-GmbH: Parent company since the January 2026 merger; a leading manufacturer of exhibition system components (beams, panels, profiles). Comparable as an integrated exhibition ecosystem partner whose products complement Expomobil's floor systems for trade show booth construction.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Expomobil
• LinkedInlinkedin.com/company/3036944
• Instagraminstagram.com/expomobil_de

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Expomobil