What ONESIAM does

ONESIAM is the lifestyle SuperApp and loyalty platform of Siam Piwat Group, Thailand's leading retail and real-estate developer. The product is operated by Velocity Company Limited (registration no. 0105561093482, registered in Thailand), a wholly-owned subsidiary of Siam Piwat Group, from its headquarters at Siam Piwat Tower in Bangkok. ONESIAM serves as a unified digital gateway to Siam Piwat's portfolio of five premier Bangkok shopping destinations — Siam Paragon, Siam Center, Siam Discovery, ICONSIAM, and Siam Premium Outlets — and functions as both a consumer SuperApp and a B2B tenant-engagement layer. The platform combines a curated marketplace (Style, Glow, Feast, Living, Fun vertical categories), an in-app online store with delivery or in-store pickup, tiered loyalty membership (White, Titanium, Gold, Black) with the ONESIAM Coin rewards currency, cash voucher systems (FOOD DEAL), real-time chat shopping (ONESIAM Chat Shop), the Siam Gift Card product, and the NEXTOPIA phygital retail experience community. A dedicated tourist module — the ONESIAM Global Visitor Card and Tourist Registration Portal — targets international visitors with shopping privileges, duty-free benefits, and pre-trip communications, and is integrated into Huawei's HarmonyOS and wearable ecosystem (200M+ device reach).

Underlying technology centers on a single mobile SuperApp (available on Apple App Store and Google Play) that consolidates commerce, CRM, payments, and content; an OMNI-channel architecture linking physical mall infrastructure to digital touchpoints; integration with Huawei's HarmonyOS/wearable stack; and API-level connections to Grab (transport), Rabbit Rewards, KBank, Shell G0+, SC Asset RueJai App, and Journal LINE OA. No public API or SDK is disclosed.

The business model combines retail tenant rent at the parent-group mall level with platform-level revenue streams: marketplace commissions on in-app sales, recurring tier-based loyalty membership economics, FOOD DEAL voucher margin, electronic gift card float and fees (Siam Gift Card), and cross-partner promotional economics. Customer segments are dominated by two primary groups — international tourists and luxury/premium shoppers — supplemented by general retail consumers and Siam Piwat's B2B retail tenants. Go-to-market is product-led (SuperApp download) augmented by strategic distribution via Siam Piwat's five malls and the Huawei HarmonyOS/wearable channel. Pricing is a freemium-to-subscription model: White is free, Titanium requires Baht 30,000/day or Baht 100,000/year spend, Gold requires Baht 200,000/day or Baht 500,000/year, and Black requires Baht 1,500,000/day or Baht 3,000,000/year with company invitation. Public revenue, headcount, and funding metrics are not disclosed; the platform is a private, wholly-owned subsidiary of Siam Piwat Group, with no external institutional investment evidenced.

Name

ONESIAM

Legal name

Velocity Company Limited (บริษัท เวล็อซซิตี้ จำกัด)

Website

https://onesiam.com

Company type

Private

Operating status

Operating

Short description

ONESIAM is a Bangkok-anchored lifestyle SuperApp and tiered loyalty platform operated by Velocity Company Limited, a subsidiary of Siam Piwat Group, serving international tourists, luxury shoppers, and retail tenants across Siam Piwat's five flagship shopping centers via mobile commerce, in-app marketplace, rewards currency, and Huawei HarmonyOS integration.

Ownership category

akta.pro rank

Product category

Omnichannel Retail / Lifestyle SuperApp

NAICS

Jewelry, Luggage, and Leather Goods Retailers (4583), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Variety Stores (5331), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

akta.pro secondary industries

Regional Luxury & Premium Department Stores (CRAGAFAE), Jewelry, Watches & Luxury Omnichannel (CRAFAEAH)

Keywords

• Lifestyle super app
• Loyalty program platform
• Omni-channel retail
• Shopping destination ecosystem
• Tourist privilege card

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Supply Chain

Revenue model

1. Retail Tenant Rent: Revenue generated from retail tenants operating within Siam Piwat Group's shopping centers including Siam Paragon, Siam Center, Siam Discovery, ICONSIAM, and Siam Premium Outlets.
2. SuperApp Marketplace: Transaction fees and marketplace commissions from the ONESIAM SuperApp platform enabling online shopping, delivery services, and in-store pickup capabilities.
3. Loyalty Program Membership: Points and coins system with tiered membership levels (ONESIAM Black, Gold, Titanium, White) that drives customer engagement and spending across the retail ecosystem.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

ONESIAM operates a lifestyle SuperApp and loyalty platform that unifies online and offline retail experiences across five premium shopping destinations owned by Siam Piwat Group in Bangkok (Siam Paragon, Siam Center, Siam Discovery, ICONSIAM, and Siam Premium Outlets). The platform delivers tiered membership programs (White, Titanium, Gold, Black), a digital rewards currency (ONESIAM Coin), a Global Visitor Card for international tourists integrated with Huawei's wearable ecosystem, an in-app online marketplace, cash-voucher dining deals (FOOD DEAL), real-time chat shopping, and an electronic gift-card service.

Product overview

ONESIAM is a lifestyle superapp developed by Velocity Company Limited (a member of Siam Piwat Group), functioning as a unified digital gateway to Siam Piwat's portfolio of premium shopping destinations — Siam Paragon, Siam Center, Siam Discovery, ICONSIAM, Siam Premium Outlets, and ICS. The product ecosystem is anchored by the ONESIAM SuperApp, which serves as the core mobile application and online marketplace, integrated with the ONESIAM Membership (Loyalty Program) and its ONESIAM Coin rewards currency. Supporting products include the ONESIAM Global Visitor Card and its tourist registration portal (ONESIAM Tourist) serving international visitors, the FOOD DEAL cash voucher system, ONESIAM Chat Shop for real-time retail communication, and Siam Gift Card for electronic gift card services. The NEXTOPIA phygital experience community extends the ecosystem into entertainment and lifestyle engagement. The online store (ร้านค้าออนไลน์) is a module within the SuperApp enabling third-party sellers to list and sell products.

Differentiator

Problem solved

Functional benefit

Brands

• ONESIAM Global Visitor Card: A tourist-focused visitor card that provides privileges and benefits for international tourists at Siam Piwat shopping centers
• ONESIAM Black
• ONESIAM Gold
• ONESIAM Titanium
• ONESIAM White

Products and services

• ONESIAM SuperApp The primary ONESIAM mobile superapp, a lifestyle application that serves as a digital companion to Siam Piwat's portfolio (Siam Paragon, Siam Center, Siam Discovery, ICONSIAM, Siam Premium Outlets). Provides shopping navigation, digital membership cards, in-app purchasing, and access to loyalty rewards across all properties, available on iOS, Android, and Huawei HarmonyOS.
• ONESIAM Coin ONESIAM Coin is the unified digital rewards currency of the ONESIAM ecosystem. Members earn coins by making purchases at participating malls and can redeem them for Gift Cards, cash vouchers, or other rewards. Coins expire 24 months from the date of purchase.
• ONESIAM Membership (Loyalty Program) Four-tier membership program (ONESIAM Black, Gold, Titanium, White) with escalating spending thresholds. Members earn and redeem ONESIAM Coins, receive exclusive privileges, and access special marketing events at participating Siam Piwat shopping destinations. Black tier requires Baht 1,500,000 daily or Baht 3,000,000 annually; Gold requires Baht 200,000 daily or Baht 500,000 annually; Titanium requires Baht 30,000 daily or Baht 100,000 annually; White has no minimum.
• ONESIAM Global Visitor Card Digital visitor card for international tourists offering exclusive privileges, discounts, and pre-trip communications when visiting Siam Piwat shopping destinations. Integrated with Huawei's HarmonyOS and wearable ecosystem for international accessibility.
• ONESIAM Online Store In-app online store marketplace within the ONESIAM SuperApp where third-party sellers can list products, process payments, and manage orders, with delivery or in-store pickup options. Operated by Velocity Company Limited under the ONESIAM brand.
• ONESIAM Tourist Registration Portal Registration portal for international tourists to obtain the ONESIAM Global Visitor Card, collecting nationality and email information and accepting marketing consent for communications from Velocity Company Limited, Siam Piwat Group, and business partners.
• FOOD DEAL (Cash Voucher System) Cash voucher system within the ONESIAM SuperApp (FOOD DEAL module) enabling users to purchase discounted vouchers (for example, up to 50% off Cash Vouchers for specific restaurants) redeemable at participating food outlets.
• ONESIAM Chat Shop Chat-shopping feature within the ONESIAM SuperApp enabling real-time communication between shoppers and retail partners, supporting product discovery and purchase assistance.
• Siam Gift Card Siam Gift Card is an electronic gift card issued by an authorized electronic payment service provider, accepted at Siam Piwat shopping centers. Personal data of Siam Gift Card customers is collected by Velocity Company Limited for electronic gift card services and marketing purposes.
• NEXTOPIA (Phygital Experience Community) Phygital retail experience initiative at SCBX NEXT TECH at Siam Paragon, merging physical and digital retail worlds through technology-driven community experiences, including integration with Grab, Rabbit Rewards, KBank, Shell G0+, RueJai App, and Journal LINE OA.

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• HuaweicoreTechnology or Integration · 1 January 2024Strategic partnership integrating ONESIAM Global Visitor Card into Huawei's HarmonyOS operating system and wearable ecosystem. This integration enables over 200 million Huawei wearable users to access ONESIAM services, particularly targeting international tourists with seamless access to shopping privileges and duty-free benefits.
• Siam Piwat GroupcoreStrategic or Co-development PartnerParent company and strategic partner providing the retail ecosystem foundation. Siam Piwat Group operates five premier shopping destinations (Siam Paragon, Siam Center, Siam Discovery, ICONSIAM, Siam Premium Outlets) that serve as the physical anchor for ONESIAM's omni-channel strategy.
• Velocity Company LimitedcoreImplementation/ SI/ Consulting PartnerOperating company for ONESIAM platform (registration no. 0105561093482), managing the SuperApp operations, technology development, and day-to-day business activities from Siam Piwat Tower in Bangkok.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Mall Group: Operates EmQuartier, Emporium, and The Mall department stores in Bangkok targeting similar premium and luxury shoppers. Comparable to ONESIAM as a Bangkok-based department store group with its own loyalty program and ongoing digital/mall experience initiatives.
• Grab Holdings: Southeast Asia's leading super-app combining mobility, food, and payments. Highly relevant as a regional super-app peer; ONESIAM already integrates with Grab Transport, illustrating direct collaboration between the two super-app ecosystems.
• Central Group: Thailand's largest retail conglomerate operating CentralWorld, Central Department Store, and a portfolio of malls across Bangkok. Directly competes with Siam Piwat Group in premium Bangkok retail and runs its own loyalty and digital ecosystem, making it the closest head-to-head comparable to ONESIAM's anchor role.
• Lazada Group: Alibaba-backed e-commerce marketplace with strong Thailand operations. Comparable to ONESIAM's marketplace ambitions and its omnichannel retail push, including branded-mall partnerships and loyalty integration with regional wallets.
• Central Retail (Central Group spin-off): Public-listed arm of Central Group operating department stores, supermarkets, and specialty retail in Thailand and Vietnam. A directly comparable omni-channel retail platform with its own loyalty program and digital marketplace competing for the same Thai premium shopper.
• Sea Limited (Shopee): Operates Shopee, the dominant marketplace in Thailand and Southeast Asia. Competes with ONESIAM's marketplace and merchant-facing tools, and serves overlapping Thai consumers with broad-assortment e-commerce plus ShopeePay loyalty incentives.

Regional players

• LINE (LY Corporation): Dominant Japanese/Asian messaging super-app with commerce, payments, and brand-official-account integrations. Comparable to ONESIAM's super-app model and is a direct platform for Thai consumer engagement (ONESIAM already operates a LINE Official Account).
• Kakao Corp. Korean super-app operator combining messaging, payments, mobility, and commerce. A regional comparable to ONESIAM's lifestyle super-app concept and tiered loyalty/benefits model, though operating primarily in Korea rather than Thailand.

Others

• Samsung Electronics: Major global smartphone and wearable OEM whose Galaxy ecosystem competes with Huawei's HarmonyOS for wearable integration partnerships. Relevant as an alternative channel partner or competitor to ONESIAM's Huawei-led tourist acquisition strategy.

Broad incumbents

• Alibaba Group (Tmall/Lazada): Global e-commerce incumbent owning Tmall, Taobao, and a controlling stake in Lazada. Relevant as a scaled omnichannel commerce platform with marketplace commissions, tiered merchant services, and loyalty features analogous to ONESIAM's monetization stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/OneSiamOfficial
• Facebookfacebook.com/onesiamofficial
• Instagraminstagram.com/onesiamofficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ONESIAM