Lazada Group
Lazada Group is a Singapore-headquartered, Alibaba-owned e-commerce marketplace operating across six Southeast Asian countries (Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam), serving consumers, MSMEs and enterprise brands via owned storefronts, LazMall, RedMart grocery, and an integrated logistics and payments stack.
- Company typePrivate
- Founded2012
- HeadquartersSingapore, Singapore
- Headcount5,001–10,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What Lazada Group does
Lazada Group is a Singapore-headquartered, Alibaba-owned e-commerce marketplace operator serving six Southeast Asian markets (Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam) with a regional footprint of 5,001-10,000 employees, 400+ warehouse and sortation facilities, and a 14-year operating history since its 2012 founding by Rocket Internet. The platform runs on Project Voyager, a technology stack jointly developed with Alibaba that powers its consumer storefronts, country-specific Seller Center portals, LazMall premium brand marketplace (32,000+ brands with 100% authenticity guarantee), RedMart online grocery arm in Singapore, LazGlobal cross-border channel, and a proprietary logistics network handling more than 85% of first-mile parcels in-house. Beyond core marketplace commissions, the business monetises through advertising/retail media, Lazada PayLater BNPL, embedded microinsurance distribution (notably Malayan Insurance in the Philippines), creator commerce via the US$100 million LazAffiliate programme, and live-shopping surfaces such as LazLive+.
The company serves a layered customer base: mass-market consumers across SEA, premium-brand shoppers via LazMall, Singapore grocery shoppers through RedMart (including 30-minute RedMart Now instant delivery), MSMEs and SMEs via Seller Centers and Lazada University education, and enterprise brands (Nike, L'Oreal, Samsung, Apple, LEGO, BMW, Panasonic, Casio, HP, Unilever, Danone, Johnson & Johnson and others) seeking regional reach and IP protection. Distribution combines owned country storefronts (lazada.co.id, lazada.vn, lazada.com.my, lazada.co.th, lazada.sg, lazada.com.ph), LazMall and LazGlobal destination channels, embedded checkout via Meta, YouTube and Google Performance Max integrations, and AI surfaces including LazzieChat and the 2025 AI Shopping and Seller Agents. Strategic positioning is anchored by Alibaba's multi-billion-dollar capital support (including approximately US$6+ billion injected since 2016), a dedicated regional IPR Protection Team recognised by Singapore's Ministry of Home Affairs with the highest safety rating, and the formation of the SeCA Working Group (September 2022), the first SEA e-commerce anti-counterfeiting coalition.
Operationally, Lazada is in a defensive repositioning phase: it underwent two rounds of workforce retrenchment in 2024 and 2026 (approximately 5% of headcount in June 2026) and its SEA e-commerce market share has contracted from 24% in 2020 to 11% in 2025 according to Momentum Works, while still holding the #2 position in Singapore at 36% share. Profitability signal is mixed but improving at the country level: Lazada Thailand posted 30.16 billion baht (~US$850M) of revenue and 1.46 billion baht (~US$40M) of profit in 2025, suggesting a path toward regional break-even even as Lazada trails Shopee in Thailand revenue scale.
Lazada Group firmographics
Firmographics- Name
- Lazada Group
- Legal name
- Lazada Group
- Website
- https://lazada.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Lazada Group is a Singapore-headquartered, Alibaba-owned e-commerce marketplace operating across six Southeast Asian countries (Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam), serving consumers, MSMEs and enterprise brands via owned storefronts, LazMall, RedMart grocery, and an integrated logistics and payments stack.
- Ownership category
- akta.pro rank
Lazada Group industry classification
Industry- Product category
- Online Marketplace E-commerce
- NAICS
- Advertising Agencies (54181)
- SIC
- Retail-Variety Stores (5331)
- akta.pro primary industry
- Generalist Marketplaces & Online Malls (BPAMAGAA)
Keywords
Where Lazada Group is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices7 records
Markets served
Lazada Group business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations, Supply Chain
Revenue model
- Marketplace Commissions: Core revenue stream from marketplace transactions across six SEA countries, with sellers paying commissions on sales made via the Lazada Marketplace platform.
- Advertising (Retail Media): Revenue from seller advertising, brand partnerships, and promotional placements (e.g., LazMall, sponsored listings, mega campaign features) as part of LazMall ecosystem targeting US$150 billion in authenticity-driven e-commerce by 2030.
- Lazada PayLater (BNPL): Buy Now Pay Later financial services product generating transaction-based fees; identified as key player in Thailand BNPL market projected to grow from $528.7M in 2025 to $1.93B by 2031.
- LazAffiliate Programme (Creator Commerce): Lazada committed US$100 million to enhance LazAffiliate Programme, monetising creator/affiliate-driven commerce; commission-based revenue from sales driven by creator links.
- Embedded Insurance Distribution: Embedded microinsurance products (e.g., with Malayan Insurance on GCash and Lazada); revenue from insurance product distribution with premium production on Lazada growing 300%+ YoY as of April 2026.
- RedMart Grocery Commerce: Grocery e-commerce revenue via RedMart supermarket arm in Singapore, including 30-minute RedMart Now service for last-minute shopping needs.
- Cross-Border Commerce (Global Collection): Cross-border revenue from Global Collection channel featuring brands from China, Hong Kong SAR, Korea, Japan, the United States, and Europe, with Alibaba's logistics network enabling delivery within seven days.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Promotional mega sales with up to 90-95% off (e.g., 14th Birthday Sale, 9.9, 11.11, 12.12) |
| Transaction based/ take rate | Pay-as-you-go | Lazada PayLater BNPL service |
| Other | Pay-as-you-go | LazMall premium brand marketplace with 100% authenticity guarantee and 30-day return policy |
| Freemium | Annual | Lazada Membership Programme (Lazada Plus / LazCoins) |
Go-to-market motion4 records
Distribution channels9 records
Marketing channels13 records
Lazada Group product offering
Product offeringCore offering
Lazada Group operates an online marketplace platform connecting consumers to a vast selection of brands and sellers across six Southeast Asian countries (Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam), powered by Alibaba's Project Voyager technology stack. The platform combines a general marketplace, LazMall (a curated premium virtual mall with 100% authenticity guarantee), RedMart (online grocery in Singapore), cross-border Global Collection, and embedded financial services including Lazada PayLater (BNPL). It serves both consumers (mass-market shoppers and premium brand shoppers) and sellers (local SMEs/MSMEs, international brands, cross-border sellers), with proprietary logistics, payments, AI-driven personalisation, livestream Shoppertainment, and creator commerce.
Differentiator
Problem solved
Functional benefit
Brands
- LazMall: Virtual mall on the Lazada platform launched in 2018, connecting shoppers to over 32,000 leading international and local brands with guarantees of product authenticity, fast delivery and a 30-day return policy.
- RedMart
- LazGlobal
- Lazada Marketplace
Products and services
- Lazada Marketplace Country-specific online marketplace platforms (lazada.co.id, lazada.vn, lazada.com.my, lazada.co.th, lazada.sg, lazada.com.ph) connecting consumers to a vast selection of brands and sellers across 18 product categories in six Southeast Asian markets. Available via web and mobile apps.
- LazMall Premium virtual mall storefront on the Lazada platform with 32,000+ leading international and local brands, offering 100% product authenticity guarantee, fast delivery, and 30-day return policy.
- RedMart Online supermarket in Singapore offering grocery delivery services including 30-minute (RedMart Now), 2-hour (Express), and 6-hour delivery; operated by Lazada Group.
- RedMart Now (30-Minute Grocery Delivery) 30-minute grocery delivery service within Lazada's RedMart supermarket arm in Singapore, targeting urgent unplanned grocery needs.
- Global Collection (Cross-Border Storefront) Cross-border e-commerce channel bringing brands from China, Hong Kong SAR, Korea, Japan, the United States, and Europe to SEA consumers, with delivery within seven days via Alibaba's logistics network.
- Taobao Fashion Channel (Singapore and Malaysia) Dedicated fashion channel within Lazada Singapore and Malaysia integrating Alibaba's Taobao fashion assortment into the Lazada storefront.
- Lazada PayLater (BNPL) Buy Now Pay Later financial services product offered to consumers on Lazada, generating transaction-based fees for Lazada.
- Embedded Insurance Distribution (Lazada/GCash with Malayan Insurance) Embedded microinsurance products distributed via Lazada (e.g., Malayan Insurance products in the Philippines via GCash and Lazada), with plans for cybersecurity and parametric insurance.
- IPP (Intellectual Property Protection) Platform Online notice & takedown service system for brand owners with machine learning algorithms for proactive counterfeit detection; processes 90% of takedowns within 24 hours via IPP Plus.
- Lazlive+ (Livestream Shopping) Shoppertainment livestreaming platform on Lazada, combining live video shopping with entertainment; the upgraded Lazlive+ experience launched in 2022.
- LazzieChat (AI Shopping Chatbot) First eCommerce AI chatbot in Southeast Asia, providing AI-powered shopping assistance and seller tools, later powering the 9.9 Mega Brands Sale LazzieChat Challenge.
- AI Shopping and Seller Agents AI-powered shopping and selling agents providing GenAI-driven personalised recommendations for shoppers and productivity tools for sellers.
- Lazada Membership Programme (Lazada Plus / LazCoins) Loyalty membership programme offering LazCoins that can be redeemed for free gifts, discount vouchers, discounts at checkout, and exclusive offers.
- LazAffiliate Programme (Creator Commerce) Creator/affiliate commerce programme that monetises creator-driven sales via commission-based revenue; Lazada has committed US$100 million to enhance the programme.
- Lazada x Razer Digital Game Store Digital game store in Southeast Asia operated by Lazada in partnership with Razer, offering games to consumers in the region.
- Lazada Sustainability Academy Education programme empowering Lazada sellers to grow sustainably through training and sustainability-focused resources.
Quantifiable outcome
- 53% increase in GMV for million-dollar brands on LazMall since 9.9 campaign
- +11 more outcomes
Companies that use Lazada Group
Customer profileNamed customers12 records
Segments7 records
Ideal customer profiles6 records
Lazada Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability4 records
Feature8 records
Lazada Group partnerships and signals
Strategic signalPartnerships
50 partnerships are on record, tiered flagship, core and minor.
- Gmarket (eBay Korea)flagshipStrategic partnership announced 29 September 2025 to bring 20 million high-quality South Korean products to Southeast Asia, covering Singapore, Malaysia, Thailand, Philippines, and Vietnam. The partnership offers authentic Korean goods including beauty, skincare, and lifestyle items, with verified sellers and quality guarantees.
- POP MARTcorePartnership to expedite collector's journey for POP MART fans in Malaysia, Singapore, and Indonesia by offering faster deliveries, lower shipping costs, and easier returns for art toys. Enhances the art toy community engagement.
- Meta Platforms (Facebook, Instagram)flagshipStrategic affiliate partnership announced at Cannes Lions 2026 covering 22 countries; Meta selected Lazada as the regional affiliate partner in Asia (alongside Flipkart in India, Mercado Libre in Brazil/Mexico). Enables creators to tag Lazada products on Instagram Reels and Feed, with product data as foundational input for Sales campaigns. Includes global rollout of Live Video Ads and AI-powered ad creation tools.
- YouTube (Google)coreYouTube expanded shopping integrations enabling creators to tag Lazada products in videos, Shorts, and livestreams with in-app checkout; case studies show the feature drove a 500% sales increase during Lazada's 12.12 shopping event. Integrated with Google Ads, Google Merchant Center, and Shopify.
- Malayan InsurancecoreEmbedded microinsurance distribution partnership in the Philippines; Malayan Insurance products available on Lazada platform alongside GCash. Premium production on Lazada grew by more than 300% as of April 2026 compared to the previous year, with customer reach exceeding full-year 2025 levels by over 20%. Plans include cybersecurity coverage and parametric insurance.
- GCashcoreEmbedded insurance distribution channel; Malayan Insurance products available on GCash and Lazada lifestyle apps in the Philippines.
- Google Cloud (Agent Payments Protocol)coreCollaboration with Google Cloud and 60+ organizations including Airwallex, Garena, Shopee, ZALORA to develop Agent Payments Protocol (AP2), an open standard for secure agent-led transactions across multiple platforms and payment methods.
- Singapore Post (SingPost) and Pick NetworkcoreSingPost integrated Pick Network's locker system into its last-mile infrastructure, expanding parcel collection options through partnerships with Lazada and other logistics providers; SingPost launched Residential Posting Box Trial in October 2025.
- Taobao (Alibaba)coreLazada Partners with Alibaba's Taobao to launch dedicated fashion channel in Singapore and Malaysia (October 2024); Taobao Collection previously launched in Indonesia, Philippines, and Thailand (2017) after launches in Singapore and Malaysia.
- KantarcoreJoint study with Kantar surveying 1,214 online sellers across Philippines, Vietnam, Singapore, Indonesia, Malaysia, and Thailand on AI readiness and adoption in Southeast Asia e-commerce, published as 'Bridging The AI Gap' report (April 2025).
- CubecoreJoint report by Cube and Lazada projects authenticity-driven e-commerce through Mall ecosystems to grow from 12% of SEA online retail in 2020 to 55% by 2030, representing approximately US$150 billion annually.
- International Finance Corporation (IFC)coreJoint research with International Finance Corporation found that more than USD 280 billion could be added to the SEA eCommerce industry between 2025 and 2030, if more women receive better training and financial support.
- SeCA Working Group (Southeast Asia e-commerce Anti-Counterfeiting)flagshipLazada initiated the formation of the Southeast Asia e-commerce Anti-Counterfeiting (SeCA) Working Group launched in September 2022 - the first regional coalition dedicated to e-commerce anti-counterfeiting. Consortium of e-commerce platforms and brand owners with interests in the region providing open dialogue and information exchange between IPR owners and e-commerce platforms.
- REACT (anti-counterfeiting organisation)coreMOU signed in March 2021 for collaboration and mutual coordination; REACT represents over 300 brand owner members protecting consumers against counterfeit and pirated goods. Lazada received recognition from REACT at Annual Asia Assembly and participates in REACT's Annual Assembly each year.
- Pharmaceutical Security Institute (PSI)coreMOU signed 26 October 2021 during inaugural #LazMed Seminar to combat online counterfeit pharmaceutical products; PSI represents pharma companies protecting public health against counterfeit medicines. LazMed Seminar is a recurring forum for pharmaceutical and eCommerce platform collaboration.
- Department of Intellectual Property (DIP) ThailandcoreMOU on Cooperation for IPR Protection on the Internet signed 11 January 2021, presided by Deputy PM and Minister of Commerce Jurin Laksanavisit; framework requires digital platforms to provide IPR reporting channels and IPR owners to include relevant documentation in reports. DIP Thailand endorsed Lazada's efforts in anti-counterfeiting.
- Intellectual Property Office of the Philippines (IPOPHL)coreMOU facilitated by IPOPHL signed 1 March 2021 with other eCommerce platforms and brands to establish industry-wide coordination mechanism and code of practice for online marketplaces; includes collaboration with Department of Trade and Industry.
- KOIPA (Korea Intellectual Property Protection Agency)coreWorkshop for Korean export companies and agencies held September 2021 sharing Lazada's IP protection programme with Korean brands and rights holders; Lazada and KOIPA co-hosted seminars in 2019 and 2021 to strengthen IPR protection capabilities of Korean companies expanding into ASEAN.
- JETRO (Japan External Trade Organization)coreSpeaker at JETRO's International Intellectual Property Protection Forum (IIPPF) in February 2022; jointly organised the Lazada IPR Protection Industry Fireside Chat in October 2021. Provides avenue to explain IP protection programme offerings to Japanese brands and rights holders.
- DGIP Indonesia (Directorate General of Intellectual Property)coreHosted DGIP Indonesia at Lazada One in June 2022 to share IPR Protection initiatives; jointly organised capacity-building workshop in October 2022 titled 'Advancing Intellectual Property Rights (IPR) Protection in Indonesian e-commerce'.
- INTERPOLcorePartnered with INTERPOL on Operation Pangea XIV (2021) targeting sale of counterfeit and illicit medicines; enforcement actions conducted in the Philippines resulting in seizure of counterfeit health supplements.
- Alibaba Anti-Counterfeiting Alliance (AACA)coreMember of AACA, an anti-counterfeiting coalition of brands; Lazada participates in biannual IP Protection Workshops and engages with rights holders via AACA.
- UEFAcoreFirst Southeast Asian eCommerce Partner of UEFA EURO 2024 (25 June 2024); Lazada activated Olympic Games partnership in Southeast Asia in 2019.
- International Olympic Committee (IOC)coreOlympic Games partnership activated in Southeast Asia in June 2019.
- MastercardcoreCollaborated with Lazada in March 2019 to empower brands and sellers in eCommerce; Mastercard's virtual card checkout feature integrated with Meta for in-app purchases across Lazada.
- China Post GroupcoreStrategic agreement signed in June 2016 to enhance cross-border logistics solutions between China and Southeast Asia via Lazada.
- UnilevercoreForged first in e-commerce cross-functional alliance in March 2017; ongoing strategic brand partnership for product distribution across SEA.
- DanonecoreStrategic regional partnership announced 28 November 2017 to strengthen eCommerce business in Southeast Asia; ongoing brand partnership for product distribution.
- Johnson & JohnsoncoreEntered strategic partnership with Lazada Group in November 2019 for product distribution and consumer health initiatives in SEA.
- NikecoreNike and Lazada partnered in November 2020 to serve more consumers in Southeast Asia, including Super Brand Day initiatives.
- ApplecoreLazada offered Apple products to Southeast Asia customers in December 2017 as part of retail distribution partnership.
- SamsungcoreExpanded partnership with Samsung in May 2017 to make the full suite of Samsung products more accessible to Southeast Asian consumers.
- RazerminorLaunched Digital Game Store in Southeast Asia with Razer in April 2018.
- Uber and UberEATSminorTeamed up with Lazada, RedMart, Netflix, Taobao Collection, Uber and UberEATS to serve lifestyle benefits to consumers in Singapore (April 2017).
- ComfortDelGro TaximinorComfortDelGro Taxi worked with Lazada RedMart to fulfil grocery delivery demand in April 2020 during COVID-19.
- NetflixminorCross-promotional partnership with Lazada, RedMart, Taobao Collection, Uber and UberEATS in Singapore (April 2017) to deliver lifestyle benefits.
- L'OrealflagshipSigned Joint Business Plan in April 2019 to boost brand reach in Southeast Asia; ongoing strategic brand partnership across multiple categories.
- Bobbi BrownminorAnnounced Lazada as eCommerce Partner of Choice in Southeast Asia in May 2019.
- Sulwhasoo (Amorepacific)minorLaunched on Lazada in June 2019 as part of Amorepacific's SEA eCommerce expansion.
- ConverseminorArrived online in Southeast Asia via Lazada in March 2018 for direct brand presence in the region.
- M·A·C (Estee Lauder)minorM·A·C X Lazada Super Brand Day launched as a Smashing Success in August 2018.
- La Mer (Estee Lauder)minorLa Mer became the latest addition on Lazada's LazMall Prestige in July 2021.
- Jo Malone LondonminorBrought scent-sational virtual shopping experience to Southeast Asia with Lazada in October 2021.
- CJ O Shopping (Home Shopping Network)minorHome Shopping Network Giant launched flagship store on Lazada in October 2016.
- RedMartflagshipAlibaba-backed Lazada Group and RedMart teamed up in Singapore in November 2016; RedMart now operates as Lazada's online supermarket arm offering 30-minute (RedMart Now), 2-hour (Express), and 6-hour delivery services.
- GoogleflagshipGoogle and Lazada provide free digital skills training to online sellers (November 2020); Google launched Performance Max for Marketplaces integration across six SEA markets to drive traffic from Google platforms (Search, YouTube, Discover) to Lazada storefronts.
- Good Doctor IndonesiaminorPartnered with Good Doctor Indonesia to roll out a free vaccination programme for frontliners and local communities in Lazada Indonesia's main warehouse in Cimanggis, Depok (July-August 2021); more than 12,200 people vaccinated per phase.
- REACT (anti-counterfeiting) and other IPR partnerscoreREACT awarded Lazada for 'proactive efforts in brand protection and cooperation with rights holders to address the sale of counterfeit products' (January 2020); continued collaboration at REACT Annual Assembly.
- Ministry of Domestic Trade and Consumer Affairs (MDTCA) MalaysiacoreEngagement with MDTCA on IPR enforcement; November 2021 raid with Casio resulted in seizure of nearly 300 counterfeit products.
- Indonesian Anti-Counterfeiting Society (MIAP)coreSpoke at an event conducted by MIAP in June 2022; Lazada collaborates with MIAP on anti-counterfeiting initiatives in Indonesia.
Scale indicators14 records
Recent moves11 records
Expansion highlights7 records
Lazada Group competitors and assessment
Company assessmentDirect peers
- Tokopedia (GoTo Group): Indonesia's largest homegrown marketplace and a top-tier SEA e-commerce competitor. Comparable as a multi-category marketplace with seller onboarding, ads, and logistics services, and competes with Lazada Indonesia for sellers, GMV and brand partnerships.
- Shopee (Sea Group): Shopee is Lazada's primary direct competitor across SEA (Singapore, Indonesia, Malaysia, Philippines, Thailand, Vietnam), offering a similar marketplace model with live commerce, seller tools, and mega-sale campaigns. Shopee leads Lazada in Singapore (52% vs 36%) and in Thailand by revenue (49.96B vs 30.16B baht in 2025).
- Bukalapak: Indonesia-listed online marketplace serving consumers and Mitra (agent) sellers, with a comparable multi-category offering and SMB seller focus. Overlaps with Lazada Indonesia for mass-market shoppers and MSMEs in tier-2 and tier-3 cities.
- Blibli: Indonesia-focused generalist marketplace with an authenticity-led, brand-first positioning similar to LazMall. Comparable product mix (consumer electronics, fashion, FMCG) and similar seller base, primarily competing with Lazada in the Indonesian market.
- Tiki (Tiki.vn): Vietnam-focused marketplace with strong logistics infrastructure and an authenticity-first brand positioning similar to LazMall. Competes directly with Lazada Vietnam across consumer electronics, books, and fashion categories.
Broad incumbents
- Amazon (SEA operations): Global e-commerce incumbent with smaller but established presence in Singapore and SEA, plus cross-border reach to global brands via Amazon Global Store. Comparable as a multi-category marketplace with proprietary logistics and advertising layers, and as a competitor for premium cross-border sellers.
- Mercado Libre: Latin America's largest e-commerce marketplace with integrated payments (Mercado Pago), logistics (Mercado Envios), advertising, and credit. Highly comparable business model and revenue mix (commissions + ads + fintech) to Lazada's marketplace + retail media + BNPL/insurance stack.
- AliExpress (Alibaba Group): Alibaba's cross-border marketplace now sister-platform to Lazada under Alibaba's unified E-Commerce Business Group. Comparable as a multi-category marketplace serving SEA cross-border demand and as Lazada's sister within the same parent ecosystem; the two coordinate on Taobao Fashion Channel integration rather than compete directly.
- Coupang: Korea-headquartered e-commerce marketplace and logistics operator with similar end-to-end commerce-plus-logistics model (Rocket Delivery / 1P + 3P). Comparable as a regional incumbent investing heavily in own logistics and AI commerce, though operating in Korea rather than SEA.
Emerging players
- TikTok Shop (ByteDance): Social commerce-led marketplace built on TikTok's content and creator ecosystem. Rapidly gaining SEA share via livestreaming and influencer-driven shopping, directly competing for the same sellers and impulse-purchase GMV that LazMall and LazLive target.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
Lazada Group social profiles
Digital presenceLazada Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lazada Group leadership team
Management profileNumber of profiles
Profiles16 records
Lazada Group subsidiaries and ownership
Company hierarchySubsidiaries8 records
Lazada Group funding detail
Funding detailFunding overview
Funding rounds15 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lazada Group M&A and investment
M&A and investmentM&A1 record
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lazada Group
What does Lazada Group do?
Lazada Group operates an online marketplace platform connecting consumers to a vast selection of brands and sellers across six Southeast Asian countries (Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam), powered by Alibaba's Project Voyager technology stack. The platform combines a general marketplace, LazMall (a curated premium virtual mall with 100% authenticity guarantee), RedMart (online grocery in Singapore), cross-border Global Collection, and embedded financial services including Lazada PayLater (BNPL). It serves both consumers (mass-market shoppers and premium brand shoppers) and sellers (local SMEs/MSMEs, international brands, cross-border sellers), with proprietary logistics, payments, AI-driven personalisation, livestream Shoppertainment, and creator commerce.
Is Lazada Group a public or private company?
Lazada Group is a private company. It is classified as corporate owned and is currently operating.
When was Lazada Group founded?
Lazada Group was founded in 2012. It employs 5,001 to 10,000 people.
Where is Lazada Group based?
Lazada Group is headquartered in Singapore, Singapore, in the Asia region.
How does Lazada Group make money?
Seven revenue lines are on record. Marketplace Commissions are the primary driver. The others are advertising (Retail Media), lazada PayLater (BNPL), lazAffiliate Programme (Creator Commerce), embedded Insurance Distribution, redMart Grocery Commerce and cross-Border Commerce (Global Collection).
Who are Lazada Group's main competitors?
Direct peers on record are Tokopedia (GoTo Group), Shopee (Sea Group), Bukalapak, Blibli and Tiki (Tiki.vn). Broad incumbents are Amazon (SEA operations), Mercado Libre, AliExpress (Alibaba Group) and Coupang. TikTok Shop (ByteDance) is listed as an emerging player.
Does Lazada Group have an API?
No public API is recorded for Lazada Group.
What industry is Lazada Group in?
Lazada Group's product category is Online Marketplace E-commerce. Its primary akta.pro industry code is BPAMAGAA, Generalist Marketplaces & Online Malls. Its NAICS code is 54181 and its SIC code is 5331.